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UX design

Transcript: "Jakob's Law"* "everyone codes" UX design assignment Judit Gerse 2022 *Jon Yablonski, Laws of UX. Using Psychology to Design Better Products & Services (Beijing - Boston - Farnham - Sebastopol - Tokyo: O'Reilly, 2020) pp: 1-12. "Jakob's Law" or Jakob's law of the internet user experience Definition of "Jakob's Law" named after expert Jakob Nielsen (2020) definition: tendency for users to develop an expectation of design based on their previous experiences from other websites enables users to focus on the content of a site uncommon design solutions: people are more likely tp abandon their task psychological basis of this law: mental models Mental models... ...and mental model discordance definition: when a design does not align with a users mental model (eg. a familiar product is suddenly changed) definition: what a user thinks to know of a (digital or physical) system and about how it works the previous experiences the user recalls when interacting with something importance in design: a service should be in alignment with user's mental models -> simplification of starting to use a system methods to research into user's mental models: interviews, journey maps, empathy maps, personas Mental models and mental model discordance An example: the first folder to throw away unused files were designed for the Apple Lisa interface, it was named wastebasket, and was designed after a trashbin An example: after its release in 2012, Windows 8 quickly proved to be a failure for Microsoft. One of the main reason was the lack of understanding of user's needs and a very radical departure from its predecessor. User personas definition of a target audience when designing a product clarifies possible target audiences instead of general, unified user common items: User personas 2. Details 1. Info 3. Insights bio behavioral qualities purposes motivations, etc. goal: helps building empathy for the designer photo name age occupation, etc. goal: creation of a realistic representation of a user direct quotes from user research goal: framing of the attitude of the user Sameness: If we focus so much on the mental models and design everything in alignment with them, won't everything will be the same? Sameness if all websites/apps are different, users cannot rely on former knowledge and they have to learn how to use everything every single time innovation: can have a place, but always keep in mind the usability! Conclusions Jakob's Law is not advocation sameness, but reminds designer of the importance of users previous experience reminder of the goal: users should quickly be able to achieve their goals in using the system

UX Design

Transcript: Anticipated their audience's needs/pains Held user's hand when they needed it Organized information in a way that made sense Took an experience that can be overwhelming and made it simple and enjoyable Questions Visual Communication Utah Recap Utah What do you want your _______ to accomplish? Who are your competitors? Louisiana Font sizes are now used intelligently - drawing attention to key chunks of information The font choice itself has been chosen for easier readability, increasing the likelihood that viewers will look through and process more content Highest cost-benefit value? Having awesome customer service? Being the sole provider of a service/product? Work ethic/company values? Structure - sense of underlying framework Visual Path - what should they be seeing? Design Elements - designing intelligently Narrative - the message or story Call to Action - what response do you want? What sets you apart? White space has been utilized more effectively, allowing the reader multiple "resting spots" to bounce back to What did they do wrong? These are the key points you need to match to your audience's needs, and the information you want to ensure is seen by your viewers Do your homework up front. - (know your audience, competition, self) Seek out inspiration. Determine your end goal for the solution. Think about your solution as an experience from start to finish. Be aware of, and utilize basic principles of design. Get constant feedback through user testing. There are a few key questions you need to ask: Anticipated their audience's needs/pains Organized information Simplified searching to some extent Applies to everything you see and interact with every day All forms of media are created using basic principles of design Things you know instinctively, but might not be applying on a regular basis Possibly over-simplified May have focused too much on one age group of users Honestly not much CREATIVE TIPS Principles of Design Look at how they represent themselves Research less obvious competition Compare what works with what doesn't You need to actively be seeking inspiration for better ways to do things - especially when it comes to designing for customers, or representing yourself to the rest of the world Get more phone inquiries? Increase brand awareness? Educate your audience? Encourage sales? Encourage social media presence? Tell a story "Communication through a visual aid; the conveyance of ideas and information in forms that can be read or looked upon." Used poor design choices No central focus Very little thought went into the needs of the user Provided too much information without enough direction No visual appeal Specific age-range? Certain proficiency level in various skills? Focused or broad? Example: web site The call to action includes personal contact information, implying human response and interaction Who is your target audience? Color is used more sparingly to highlight important information What did they do right? - Understand the pain/problem/need your audience has. - Address how you can help fix that problem. - Provide proof that you can make good on your promise. Before you get started... Louisiana Information has been broken into columns to keep readers engaged, (optimal character length is 50-75 per line, including spaces) and text has been tailored to answer the key questions of the audience UX Design Structure Use a grid to visually organize your blocks of information Use placement or visual hierarchy to emphasize your main point Organize information in a way that is easy to access and relevant to your audience Visual Path In most cultures, people's eyes instinctively search for a starting place in left corners This can be further encouraged by the use of color, contrast, and scale to draw the reader in (notice the use of the vibrant watch to give the reader a place to start, and how the people in the image are looking there as well - it leads the reader to the text, and back across the row of images to the right) Repetition Multiple watches - different styles shows diversity and uniformity within the brand (user is part of a community) Columns - displays emphasis on key areas of information Correlation between menu and images - focuses attention on main selling points: key products, music, and human interaction No style guide (set of design rules) Grid is non-existent "Columns" vary in width Font sizes change from front to back, or even on the same page Color and contrast are used to draw attention to specific details, but it is done so many times that it actually has the opposite affect - readers pass over the selling points There is no clear call to action, and the only option to find out more is through an impersonal web address meet. discuss the needs of your customer and ask initial questions. research. determine what your end goal for the design will be. look at competitors and other design solutions. get additional input from customer and other resources.

UX design

Transcript: User Experience THANK YOU designing for the human, not focusing on technology it is about designing the technology as an extension of human capabilities is essential to making technology transparent HUMAN FACTORS Design HCI ask questions - the answers to these questions that shape a products design prototype QUESTIONS? evaluate Design is beyond the vision UX DESIGNER Why is it important and why would we care? ensuring a quality user experience What is UX? SOURCES realizing design alternatives ... but also more than that. tools and tecnics that takes user’s needs into account at every stage of the product lifestyle it is about YOU! how a person feels, behave and think when interacting with a system User Experience - Where user's and business needs overlap Dr. Don Norman - first to descride the importance of users needs and wants when making design descisions. analyzy Rex Hartson and Pardha S. Pyla, The UX book, process and guidelines for ensuring a quality user experience, 2012, Morgan Kaufmann Usability UX design DESIGN PROCESS Human-computer-interaction verifying and refining the interaction design What, when, where, why and how people interact with a product Who that person is? understanding the business domain, user work, and user needs ACCeSSiBILITY Creating conceptual design, interaction behavior, and look and feel

UX Design

Transcript: UX Design Courses 27/11/2019 What is it? What is UX? User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. Why UX Design over Graphic Design? Why UX? Higher satisfaction and fulfillment derived from getting “under the hood” of the products you work on rather than working on the exterior. According to PayScale, the average salary for a graphic designer in the United States is $41,000, but the same for a UX designer is a whopping $74,000 Skills and practices of UX Designers Projects/assignments on portfolio that are similar to what would be found in workplace The skills needed to keep furthering my career in UX - staying ontop of a constantly evolving industry. Courses that go into depth rather than large scope Needs Needs Research Is UX Design a career path? or a Fad? The notable quotes from this interview: ''UX design is not a trend. It’s been out there and will continue to be out there for as long as humans buy and sell goods and services. So, make sure you’re not just chasing a cool title or some job you think is the next big thing. UX is about solving problems, and it’s a great job to have.'' ''I would have saved a lot of money going straight into a UX immersive program. I wasted money and time doing the front-end course. Do an immersive program and get a mentor.'' ''Get a feel for the design process as a creative process instead of the focus on research. Research is the easy part; understanding visual communication concepts is the big reach." Will it last? Even if UX design fades from User interfaces, there will always be user experience design in sound and AI - example think what your google home will evolve into with UX in the future. It will be used in Cars, Smart homes etc, the UX Design field is becoming more specialized so Its a good place and time to start now and my skills and career will evolve with the industry. “The expanding domain of user experience and its myriad disciplines will push the title ‘UX designer’ to a breaking point, unbundling its responsibilities to the appropriate specialists.” "What we’ll see over the next few years is a new approach to UX research emerging — an approach that fits in much more neatly with short sprint cycles." Arguments from Articles - Other Reading: UX Strategist UX Researcher UX Analyst UX Designer UI Designer / Visual Designer Product Manager UX/UI professionals hold the top slot for most in-demand creative professions. Record low unemployment rates trend towards 3.5% in 2019 (lowest since the late 1960’s), coupled with the competitive landscape, the low supply of UX/UI professionals to go around creates a hunt for HR. Specializations Multi Disciplinary teams - will have a variety of backgrounds, maybe you should join me and become a UX Designer :P UX Designer Training 1 UX Designer Training 1 The Course At your pace ~ around 12 months Personal mentor Job guarantee in 6 months or money back Master's-level diploma 10 hands-on projects The Course Apply UX principles to actual projects Conduct research studies including ethnography, usability testing and card sorting Assess a scenario and create a research path Lead and facilitate design thinking exercises and workshops Prototype ideas to save time and money Create wireframes Implement research findings and analytics in product development Manage creative projects Translate complex ideas into accessible objectives Design effective user experiences Apply graphic design skills across projects Communicate your process and design decisions Present your findings to stakeholders and clients The Course Costs £500 per month Non-binding subscription Est 12 months to complete. so avg. £6000 cost. Costs ~£6000 ~£6000 Pros & Cons Personal Mentor with Weekly meetings Job Guarntee in 6 months or your money back High Focus on UX Design Monthly payment so I'll work harder & the total cost will be lower. OpenClassrooms is an official private distance learning establishment registered with the Board of Education in Paris, France that grants its own diplomas as well as those of prestigious academic partners. Pros Cons May not be legible as don't have a bachelors. Designer Track


Transcript: "Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone". Don Norman "It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format". Don Norman Russ Unger & Carolyn Chandler Lim Siah Chuan "Translating this knowledge into different aspects of the user experience, from when we first want something to when we no longer interact with it or need to replace it" User experience which is the way a person feels about how user interaction with a systems or service. Russ Unger, Carolyn Chandler (2012) A project guide to UX design, for user experience designer in the field or in the making, second edition New riders, 1249 Eighth Street Berkeley, CA "These elements include the things a user can touch ( such as tangible products and packaging), hear (commercials and audio signatures)" Russ Unger & Carolyn Chandler However, from the point that i research with different results, i realize that there is still have more things which can be improve and its also following the culture which let the users enhance their experience. So, i believe that creating a new generation of experience which can bring benefits that extend far beyond the immediate subject area "Emotional interaction is about considering what makes us happy, sad, annoyed, anxious, frustrated, motivated, delirious and so on" UX Design UX Design Desirable aspects First Principles of Interaction Design (Revised & Expanded) Online Available: [Accessed 5 Mar 2014 ] From the all that i explore and research, i found out there's a new things which is five sense design (Sight, Sound, Touch, Taste Smell ), i guess this will led to a better future for all the people which can build up a great lifestyle of experiencing. Who influence the user experience, Online Available: [Accessed September 23, 2009] BY Supporting creativity Emotionally fulfilling Further Exploration Undesirable aspects Yvonne Rogers, Helen Sharp, jennifer Preece Boring Frustrating Annoying Unpleasant User experience goals The insights psychology research has brought to the design "A diversity of user experience goals has been articulated in interaction design, which cover of emotions and felt experiences. These include desirable and undesirable ones" Patronizing Cutesy Gimmicky Yvonne Rogers, Helen Sharp, Jennifer Preece (2011) Interaction Design, beyond human-computer interaction third edition John Wiley & Sons Ltd, The Atrium United Kingdom Sastifying Enjoyable Engaging Pleasurable Motivating Enhancing sociability The personal, or intrinsic, motivation people have to take on new challenges within your products Bibliogrphy What Is User Experience Design? Overview, Tools And Resources Online Available: [Accessed October 5th, 2010] The emotional effect of an attractive design "Good design looks great, yes – but why shouldn’t it also feel great, smell great and sound great"? Jinsop Lee The Result The UX design which is User Experience Design Emotion and the UX INTRODUCTION "It includes the things that users can interact with in ways beyond the physical, such as digital interfaces (websites and mobile phone applications), and of course, people (customer services representatives, salesperson, and friends and family)" ‘Flavourful’ UX Learning Journey In Singapore: Experience design through senses Online Available: [Accessed MARCH 12, 2014] "The creation and synchronization of the elements that affect users experience with particular company, with the intent of influencing their perceptions and behavior"

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