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Red Bull Presentation Template

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Red Bull Presentation

Transcript: SWOT Analysis Strengths Weaknesses Opportunities Threats People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. As of Year End 2012: Red Bull has hired 8,966 employees in over 165 countries Red Bull has sold over 35B cans TAURINE http://www.redbull.com http://www.euromonitor.com/medialibrary/PDF/RedBull-Company-Profile-SWOT-Analysis.pdf http://gives-u-wings.blogspot.com/2012/01/swot-analysis.html http://adage.com/article/special-report-marketer-alist-2013/red-bull-stratos-space-jump-helped-sell-a-lot-product/243751/ Health Concerns Manufacturing process "Red Bull Energy Drink is a great functional drink which can be really handy just before training or competition. Red Bull gives you wings." Offshoring "Red Bull keeps me focused and energized so that I can compete at my best both on and off the field. It gives me the extra push needed to continually perform at top levels." Recognition from sponsorship of Sporting Events 1982 - Dietrich Mateschitz became aware of products called "tonic drinks" . 1984 - Red Bull was founded. 1987 - Red Bull was sold for the first time in Austria. 1995 - Red Bull entered in the Formula 1 with Team Sauber. 1997 - The first ever Red Bull Music Academy was held in Berlin, Germany. 2000 - Red Bull launched its product in the Middle East. Aggressive advertising Competition PRODUCTS Thiery Henry (NY Red Bulls Forward) INGREDIENTS Negative Publicity Popular brand image Too expensive Extension of product line SUCROSE AND GLUCOSE Vision Statement: Sources: Founder of Red Bull Richest man in Austria CAFFEINE CEO: Dietrich Mateschitz 69 years old Company Profile Mark Webber (Former RBRacing F1 Driver) ALPINE WATER Our mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts of the globe. We will achieve this mission by building long-term relationships with the people who can make it become a reality. Company History B-GROUP VITAMINS Mission Statement: Limited product line

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