Transcript: Types of Advertising & Promotions Used Promotes itself as the go-to 'Energy Drink'. Endorses & sponsors sporting events & athletes. Increased brand awareness by giving out Red Bull. Coalesce 'Fun' with Red Bull The use of extreme sports in promotions Have always been a tradition. Famous 'Give you wings' slogan Lifestyle Brand Image Reminder Darren Subandrio - 2201168 Ted Sumanaskajohnkul - 2238391
Transcript: Red Bull Air Race health concern maturing market innovation media presence Marketing-Mix uniqueness through sponsoring of sports athletes organizing extreme sports events Red Bull Red Bull Cola Red Bull Energy Cola Red Bull Energy Fruit Punch Red Bull Energy Coffee Red Bull Lunaqua 1985 1st cliff diving contest Strengths indirect distribution SWOT Formel 1 with Team Sauber "never trust the banking system" The success-story of Red Bull young, active PR, Engagement in sports Advertisement - comic sampling ??? leadership 49% Dietrich Mateschitz 49% Chaleo Yoodvidhya 2% Chalerm Yoodvidhya RED BULL STRATOS 1995 Red Bull Media House GmbH Servus TV Red Bull Mobile - A1 Red Bulletin 6x of Coca-Cola high autonomy spin off Internal catalog price Products place small product line design of can brand high price Food-law approval in Germany PR NASCAR Racing Team Red Bull BC in Tokyo 2000 product External 1982 1984 1987 Red Bull Stratos Weaknesses entering Austrian market variety recipe patent marketing expense 1992 Media Presence MOTORCROSS approach to 7s-modell 2003 BASE JUMPING Timeline 1st gravity race research in ingredient 2010 company share first cartoon price AIR RACE geographical expansion product line founding of Red Bull GmbH promotion Dietrich Mateschitz in Hongkong FORMEL-1 one third of total revenue goes into PR Key Concept Threats 1997 leadership lifestyle CLIFF DIVING energy drink Opportunities horizontal Facts & Figures 2006 2012
Transcript: http://energydrink.redbull.com/can-lifecycle Athletes B-Group Vitamine Sucrose & Glucose Taurine Marketing 9,000 Employees in 165 countries Ingredients Mandarin Hotel 1982 Launch of a new product Projects New product categorie The way of Red Bull
Transcript: One flavour for over 21 years Energy drink market full of flavours Monster Energy - 12 different flavours How can we hit the market with a new flavour of energy drink that will be popular world-wide? different approach only natural ingredients not-too-sweet Cola People around the world are used to different flavours Red Bull Simply Cola Unique recipe since 1987 More than 165 countries Phenomenal branding “Red Bull gives you wings” What might be the most popular flavour in the world? Red Bull Presentation Social-cultural environment X Innovation Problem area conservative and simple design can be easily associated with the brand World wide known flavour Lack of different flavours Social-Cultural aspect Globaly successful Marketing Red Bull Simply Cola Michal Snajdr
Transcript: Red Bull: Company Profile Presented by Melissa Huston, Conor Higgins, Jennifer Pashby, Joe Hebert, and Chris Jin An Integrative Analysis
Transcript: Uni - BZ Student from 62 nationalities Uni-party S.C.U.B. AIESEC Kikero Alumni 30 Parties during the year 3 Big events more than 700 students Sports for students and fun Cultural Events Conferences Uni-party @ unibz Snow days 1 conference global fair ethnic music and dances tasting of typical dishes Faculties Corrado 25 years old Economics and management Chef 10 teams 80 players 150 participants S.C.U.B. Football Cup 500 Students from different european universities 1 party on the snow and 2 big parties 3 days of activities and sports on the snow games for newes 1 party in the evening Economics Design Science and Technologies Computer Science events Associations Global Village Rookie day 800 students
Transcript: SWOT Analysis Strengths Weaknesses Opportunities Threats People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. As of Year End 2012: Red Bull has hired 8,966 employees in over 165 countries Red Bull has sold over 35B cans TAURINE http://www.redbull.com http://www.euromonitor.com/medialibrary/PDF/RedBull-Company-Profile-SWOT-Analysis.pdf http://gives-u-wings.blogspot.com/2012/01/swot-analysis.html http://adage.com/article/special-report-marketer-alist-2013/red-bull-stratos-space-jump-helped-sell-a-lot-product/243751/ Health Concerns Manufacturing process "Red Bull Energy Drink is a great functional drink which can be really handy just before training or competition. Red Bull gives you wings." Offshoring "Red Bull keeps me focused and energized so that I can compete at my best both on and off the field. It gives me the extra push needed to continually perform at top levels." Recognition from sponsorship of Sporting Events 1982 - Dietrich Mateschitz became aware of products called "tonic drinks" . 1984 - Red Bull was founded. 1987 - Red Bull was sold for the first time in Austria. 1995 - Red Bull entered in the Formula 1 with Team Sauber. 1997 - The first ever Red Bull Music Academy was held in Berlin, Germany. 2000 - Red Bull launched its product in the Middle East. Aggressive advertising Competition PRODUCTS Thiery Henry (NY Red Bulls Forward) INGREDIENTS Negative Publicity Popular brand image Too expensive Extension of product line SUCROSE AND GLUCOSE Vision Statement: Sources: Founder of Red Bull Richest man in Austria CAFFEINE CEO: Dietrich Mateschitz 69 years old Company Profile Mark Webber (Former RBRacing F1 Driver) ALPINE WATER Our mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts of the globe. We will achieve this mission by building long-term relationships with the people who can make it become a reality. Company History B-GROUP VITAMINS Mission Statement: Limited product line
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