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Transcript: Carl Steinberg Nathan Stoppelmann Ann Tran Neuroplasticity.... Brain Science and Leadership Neuroleadership David Rock (Author/Leadership Consultant) and Jeffery Schwartz (UCLA Research Scientist) Applying neuroscience concepts to leadership Management Rewired Educational Leaders Practice and Emotion causes change in our brain when we learn Daniel Pink 7 Reasons Why Carrots and Sticks Don't Work 1. Kills Intrinsic Motivation Sawyer Effect - "hidden costs of rewards" loss of autonomy 2. Diminish Performance 3. Crush Creativity **note: this does not hold true for algorithmic tasks 4.Crowd Out Good Behavior 5. Encourages Cheating, Shortcuts, and Unethical Behavior 6. Becomes Addicting 7. Fosters short-term thinking mastery not attainable! But these goals limit... Evolution of Motivation Motivation 1.0 Motivation 2.0 Motivation 3.0 Practical Implementations CREATIVITY! Risk Seeking the Dr Robert Cooper > Stanford Business School – Karl Dunker's Candle Experiment type I vs type X engaging in Socratic dialogue Higher incentives leads to worse performance. ex. Donating blood Bottom of Maslow’s Hierarchy of Needs Physiological Needs Motivation from Need for Survival but people aren't! We're PURPOSE maximizers the -Intrinsic motivation -Autonomy -Mastery -Sense of purpose -Best motivation for complex situations -Facilitates creativity, innovation Three Brains: Head, Gut and Heart Brain Science and Leadership - "Carrot and Stick" Idea - Respond to External motivators - Motivation by receiving rewards, avoid punishments - Best used for performing simple tasks John Medina > Molecular Biologist – "the brain is so sensitive to external experiences that you canliterally rewire it through exposure to environmental influences. Neglect ingredients of genuine motivation (Autonomy, mastery and purpose ) may receive negative side effects is mallable or "plastic"... Begin to expect reward >>“Now that rewards” >> Nontangible Rewards - i.e. compliments Economics = maximization of wealth right? Exercise, practice, and exposure to new stimuli increase neuroplasticity How to Create a Motivation 3.0 Environment BA from Northwestern University, JD from Yale Law School Career - Chief Speechwriter for Vice President Al Gore from 1995 to 1997 - Articles published in NYT, Harvard Business Review, Fast Company and Wired - Contributing Editor for Wired - Regular business column for UK’s The Sunday Telegraph Author >> Drive: The Surprising Truth About What Motivates Us >> A Whole New Mind: Why Right-Brainers Will Rule the Future >> The Adventures of Johnny Bunko: The Last Career Guide You Will Ever Need >> Free Agent Nation: The Future of Working for Yourself Currently lives in Washington, DC Took 3 1/2 minutes longer to solve when given incentive!** - Give employees autonomy over what they are doing and how they do it - Give them an opportunity to master it - Give their work a higher purpose - Tangible rewards can stifle creativity! Charles Jacobs “The traditional command-and-control style of management doesn't lead to permanent changes in behavior. Ordering people to change and them telling them how to do it fires the prefrontal cortex’s hair trigger connection to the amygdala . The more you try to convince people that you’re right and they're wrong, the more they push back. The brain will try to defend itself from threats. Our brains are so complex that it is rare for us to be able to see any situation in exactly the same way as someone else. The way to get past the prefrontal cortex’s defenses is to help people come to their own resolution regarding the concepts causing through their prefrontal cortex to bristle.” Focus on solutions and not problems. Create new behaviors rather than trying to fix old ones Disclaimer

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