Transcript: * American Provider. * Online Streaming Service. * Watch TV and Film through computer and other social media platforms. * Offers a innovative service to its consumers. * Is globally dominating internet TV/Movie streaming. * Challenging primary aesthetics of linear television. * Constantly adapting to newest technology and devices in the 21st Century consumerism. "Netflix has a big lead in streaming video" - CNN Money (Tepper, 2014) What is Netflix? * Free Trial Option - 1 month. * Subscription 49.99 nis per month. "Internet TV is replacing linear TV. Apps (mobile and pc) are replacing channels, remote controls are dissappearing, and screens are proliferating. As Internet TV grows from millions to billions, Netflix is leading the way around the world" - Netflix, 2014 * Netflix Plans to dominate linear TV. * Evolution of Internet TV Apps will allow instant access to Netflix content. * From 2016 they plan to spend $500m in marketing to attract more consumers from around the world. How does Netflix work? What the future holds for Netflix Our Observation Competition Technology summary * Able to watch instant cinema releases. * Enable a pay-as-you-go on certain movies rather than committing to a monthly subscription. * Able to download content and watch anywhere without internet (i.e car, train, bus, boat, airplane etc.) * Content packages (sports,kids, etc...) * Need to pay attenation to not over spend on original content. Cost Viva la revolution References Netflix Plans
Transcript: ABOUT NETFLIX ABOUT NETFLIX GENERAL PRESENTATION GENERAL PRESENTATION HISTORY HISTORY 1997 1998 1999 2002 2015 2005 2016 2018 2025 2005 Debuts of the subscription service Initial public offering Netflix members rises to 4.2 millions Launching of the site Creation of Netflix VALUES VALUES OUR SERVICES OUR SERVICES SERVICE #1 SERVICE #1 SERVICE #2 SERVICE #2 SERVICE #3 SERVICE #3 OUR CUSTOMERS OUR CUSTOMERS CUSTOMERS CUSTOMERS TESTIMONIALS MARKET TRENDS MARKET TRENDS DATA # of shares DATA Per month (2016) WE ARE ON THE RISE COUNTRY NAME COUNTRY NAME ALL OVER THE WORLD
Transcript: WHO ARE? FOUNDERS OF NETFLIX REED HASTINGS MARC RANDOLPH HISTORY HISTORY 1997: DVD Rental 2008: Streaming Online Service 2010: Offer Expansion (Europe and South-America) 2013: Series Producer (House of Cards) 2016: Leader On Demand Service WHAT IS? WHAT IS NETFLIX? Netflix is a company operating in the internet distribution of films, television series and other entertainment content. ADVANTAGES Low Cost Watch Film Everywhere Wide Range of Series and Films High Quality Video WHY HAS NETFLIX BECOME THE LEADER IN ON DEMAND SERVICE? FAMOUS SERIES NETFLIX SERIES PRODUCTION Dardevil Narcos Stranger Things Black Mirror Mindhunter CUSTOMERS GRAPHIC CUSTOMERS NETFLIX HERE WE ARE GRAPHIC NETFLIX'S COMPETITORS THANKS THANKS EVERYONE FOR THE ATTENTION
Transcript: FEATURES Netflix is an online telvesion and video streming sevice avaliable in many different countries. Netflix viewers can stream an unlimited load of shows and video from a huge collection. Their catalogue can differ depending on country. They even have their own 'orginal series'. FEATURES No commericals Binge-watching Huge collection of shows Watch anywhere No commitments FEATURES CREATORS Reed Hastings CREATORS Marc Randolph CREATORS 1997: The american-based company started on the 29th August in Scotts valley, Calfornia. Their services included streaming media and video-on-demand online, and mailing rental DVD's. 2007: Expanded into film and television production. Headqaurters moved to Los Gatos, Calfornia. HISTORY 2016: Netflix's services have expanded over 200 countries. IMPACTS SOCIAL IMPACTS Eliminatations of jobs Less DVD rentals Cuts people's productivity Easy distraction Makes people impatient Streaming on Netflix for 30 minutes takes more energy than shipping DVD's. After streaming for an 1 hour on a weekly basis, the energy amounts to powering a new refrigrator annually. As you can see, the energy levels needed to watch Netflix is ENVIRONMENTAL IMPACTS extremely high. Instead of addressing the problem, it is seen as problem to fix, as a way of advancing the internet. STATISTICS 11 billion hours of Netflix is watched every month. More than 60% of users are watching shows on Netflix every week. 25% of young kids also watch netflix. Netflix uses more than 100-149 TB pf space per server. Netflix has 109.25 million subscribers Netflix's estimated company value is roughly about 6 billion dollars. Netflix users avoid about 16 hours of ads per year. STATISTICS https://www.digitalunite.com/guides/tv-video/what-netflix http://www.sheknows.com/entertainment/articles/1017331/5-great-netflix-features https://www.themarysue.com/the-environmental-impact-of-netflix/ https://www.theguardian.com/sustainable-business/2014/feb/06/how-the-netflix-model-impacts-the-environment-economy-and-society https://sites.google.com/site/knowledgeofdigitalmedia/social-impact-2 https://www.reelnreel.com/20-netflix-streaming-statistics-that-will-blow-your-mind/ https://expandedramblings.com/index.php/netflix_statistics-facts/ BIBLIOGRAPHY THANK YOU FOR LISTENING!
Transcript: *Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers. *Reed Hastings and software executive Marc Randolph co-found Netflix to offer online movie rentals 2012 * Netflix launched its first slate of original programming including House of Cards * Netflix now has over 40 million members globally. * A three-stage expansion process into news markets * The ways it worked with those markets Currently it's producing original content in 17 different markets *Netflix becomes the most nominated service at 2018 Primetime and Creative Arts Emmy Awards with 112 nominations *Netflix wins Oscar for Best Documentary Feature for Icarus *An American media-services provider headquartered in Los Gatos, California. * Established in 1997 by Reed Hastings and Marc Randolf. * Online Streaming Service. * Watch TV and Film through computer and other social media platforms. Two strategic moves 2005 2017 * Netflix is available on the Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet connected devices. Netflix has worked with, and responded to the new markets it's entered. 2005 * The company wins first Primetime Emmy Engineering Award * Netflix now launches in the United Kingdom, Ireland and the Nordic Countries Here are two lessons from the rise of Netflix that apply to every company : * Big data is powerfull, but big data plus big ideas is transformational *Strategy is culture, culture is strategy 2010 2009 2012 2009 Netflix's global growth is a big factor in the company's success Growth of the internet 1997 The service now has over 130 million subscribers in more than 190 countries and a market cap of $160 billion. *Netflix is available worldwide. The company launches in 130 countries bringing their global entertainment service to 190 total countries around the world Extension in 190 countries 2007 2013 2000 Here's What Netflix looked in the year 1999 Factors that contributed to its success *First name of the company was ''Kibble'' *In 1999 the name of the company becomed ''Netflix'' * Initially a movie rental business by mail service. * The company began streaming online videos in 2007. * Netflix partners with consumer electronics companies to stream on the PS3, Internet connected TVs and other Internet connected devices. * 1 year earlier they had also partnered with Xbox 360, Blu-ray disc players, TV set-top boxes and the Apple Macintosh computer. 1997 2017 2018 *Netflix Introduces a personalized movie recommendation system, wich uses Netflix members ratings to accurately predict choices for all Netflix members 2016 2010 2000 2013 2018 Evolution CONCLUSION Description 2007 Netflix did not try to enter all markets at once Netflix Pivotal Moments 2016 Factors *The number of Netflix members rises to 4.2 million Netflix focused on adding more languages *Netflix wins its first Oscar, with The White Helmets for Best Documentary Short Subject.
Transcript: [Appendix 1] How to Reduce the Environmental Impact? - Increased land use near the coasts Societal (5%) Appendix 2 Summary of Recommendation Conclusion “Amazon Cloud Drive Specs" Internet: http://www.macworld.com/product/1223946/cloud-drive.html, [April 2, 2014] Minimize Energy Consumption (5.2.6) - Increasing jobs in Canada - The Canadian public prefers having data centers on local soil Netflix Should NOT Deliver Sr. Director of Datacenter Construction and Operations After Retrofit Cost of building data center - Cost of construction and buying servers: $15,924,241 - Total Electricity Costs for 5 years: $ 2,762,500 - Total = $18,686,741 Savings from amazon - 18million per year for 5 years = $90million Savings due to efficient cooling system - $100,000 per year for 5 years = $500,000 Total Savings over 5 years = $90,000,000 + $500,000 – $18,686,741 = $71,813,259 “Energy Logic: Reducing Data Center Energy Consumption by Creating Savings that Cascade Across Systems.” Internet: http://www.alphagrissin.bg/WhitePapers/Details.aspx?whitePaperID=9, 2014 [April 2, 2014] - This analysis incorporated the EIO-LCA and Conventional methods - Major Endpoints include: Climate Change, Human Toxicity and Hazardous Waste - The Streaming option has a much lower environmental impact Streaming alternative is less detrimental to society Focus on Efficient Cooling 1. Intelligent Control System Constantly adjusts cooling capacity to match cooling needs of the server 2. Use Economizers Air-side economizers allows for appropriate entry of outside air to satisfy facility cooling needs. Reduces the need for mechanical cooling 3. Optimize Air Flow by Retrofitting Layout Use airflow visualization model Move maximum amount of heat away from the equipment Rack arrangement, computer room air conditioner placement Strategy Recommendation - Used the Environmentally Responsible Product Assessment Matrix to assess which alternative is more environmentally friendly - This analysis weighted the delivery and use phase higher - The SLCA report showed that the mailing option was a better alternative Calculations in Appendix 3 The Cloud Calculator (2014, April 1st). "The Complete Data Center Build vs Buy Calculator" [Online]. Available: http://www.thecloudcalculator.com/calculators/build-vs-buy.html#table2-total1 “Federal Energy Management Program.” Internet: http://hightech.lbl.gov/documents/data_centers/airflow-doe-femp.pdf, September 2010 [April 2, 2014] Environmental Impact NETFLIX Hybrid LCA (50%) Should Netflix invest in starting a mailed DVD rental service in Canada? THE NETFLIX PROBLEM Total cost of building and running a Data Center in Canada: $18.6 million Cost savings from switching out of AWS: $90 million Cost savings due to efficient data centers: $500,000 Tina Ma 998977380 Rohit Rathi 998813315 Arel Roche 999266495 Wayne Rodrigo 998891677 Calculations to compare the amount of CO2 emitted by a car Do you have any questions? Economical Analysis (25%) Delivering DVDs produces approximately 480 times more CO2 equivalent than the streaming option that is the same as driving 12 million cars every year Calculating the financial impact of the proposed system [ii] Three Strategies for Increasing Data Center Cooling Efficiency: Appendix 3 "Looking at the unique characteristics of geography of the area, existing infrastructure, and climate of the area, design something specific to really make the most efficient cooling for data center" -Joe Kava Build Data Centers in Canada In Real World Terms EPA (2014, April 2). "Greenhouse Gas Emissions from a Typical Passenger Vehicle" [Online]. Available: http://www.epa.gov/otaq/climate/documents/420f11041.pdf Appendix 1 [i] Netflix. (2014, March 31). Netflix - Watch TV Shows Online, Watch Movies Online [Online]. Available: www.netflix.ca * *Value has been obtained from our Hybrid LCA Functional Unit: To deliver 10 two-hour movies per month to 1 million customers for 5 years Objective: - Time to deliver - Accessibility - Video Quality - Consistency - Ease-of-use Constraints: - The service should provide the movie in working condition - The service should only provide a video that the user has specified Streaming option is the better alternative Energy Consumption by Data Center Cooling: Major positive impacts include: Economic Impact Overall Savings: $71.58 million Reductions per year: Reduction in Energy Consumption Before Retrofit Our final recommendation for Netflix is to: Environmental Impacts for Each Option Cost savings for energy efficient cooling systems THE ANALYSES [ii] SLCA (5%) Calculations in Appendix 2 Reduction in kgCO2e Average gasoline vehicle on the road has a fuel economy of about 21 miles per gallon. When every gallon of gasoline is burned, it creates about 8887 grams of CO2. The average gasoline vehicle on the road drives around 12,000 miles per year. EPA states that the Annual CO2 emissions = CO2 per gallon / MPG = (8887 / 21) * 12000 = 5.1 metric tons. Subtracting the amount of impact
Transcript: Felix Körber Jonas Hobert Browse Contents Because you liked History Glossary History About Marketing Statistics and facts Browse Contents About Netflix 1997 TECH-21 0hr 4min Start slide Net = network / flicks = "movies" media company paid streaming (monthly subscription) + production of movies and series Netflix accounts 15% of global internet traffic Browse Continue Watching Company History 1997 TECH-21 2 Seasons Resume Season 1 Episode 2: 1998 Season 1 Episode 1: 1997 Season 1 ^ Season 2 Season Episode 3: 2007 First DVD rental and sales site Founders: Marc Randolph Reed Hastings Video-On-Demand-Business (streaming) Browse Continue Watching History 1997 TECH-21 2 Seasons Resume Season 2 ^ Season 1 Season 2 Episode 2: 2016 Season 2 Episode 1: 2010 available on mobile available worldwide Browse Watch Next Works Cited “About Netflix.” Netflix Media Center, media.netflix.com/en/about-netflix. “The Business of Money.” Money Inc, 24 Sept. 2019, moneyinc.com/. “Your Internet. Your Internet News.” The Daily Dot, The Daily Dot, dailydot.com/. Resources 2019 TECH-21 0hr 3min Resume Browse Watch Next 2019 1 Season TECH-21 Resume Marketing Browse Watch Next Marketing 2019 1 Season TECH-21 Browse Purpose Continue Watching 2019 TECH-21 2 Seasons Netflix is designed to entertain members by watching a variety of shows, movies, documentaries. Episode 1: "Entertainment" Episode 2: "Fun" Start Season 1 Episode 1 Browse Continue Watching Statistics and facts 2019 TECH-21 0hr 2min Start slide number of employees: ~ 9.400 Technology and development expenses: ~ 564 Mio. US-$ A “Netflix Original” is defined by the status Netflix gives to the show Glossary Revenue agreement. Personal information. Watching multiple episodes in rapid succession. Movie/television that provides a factual report List of movies/tv shows you have seen. Browse Continue Watching Video 2019 TECH-21 1min 3 secs Airport Netflix Commercial Ad Resume
Transcript: Ads Competitor Analysis & Positioning Strategies PR: Cause marketing Opinion leaders Sales Promotion: Extended free trial Co-op advertising Social Media & Digital Marketing: Social Media remodel Instagram QR codes IMDB New Netflix Strategy Budget “It turns out that when people hear about Netflix in an ad, they really don’t respond. They have to hear about it from a friend.” Internet & TV Advertising Watch responsibly Sales Promotion Social media presence Viral marketing Future Remind consumers why Netflix is #1 Convenient, simple, easy to use Personalized Simple entertainment vehicle to cater to consumer's needs Portray Netflix as a classic, simple treat to be enjoyed in the midst of life's busyness "Finally" Netflix IMC Plan Key Competitors: Amazon Instant Video Hulu HBO Other Competitors: cable companies (ex. Dish, DIRECTV, Verizon Fios) Current Marketing and Advertising Efforts Focus Group: Six Grove City College students Netflix first in mind (simple and reliable) Like original content and uploading of entire seasons Lacks streaming content Like no ads Use parents accounts. Cannot afford to buy Netflix. Helped us to define target market. Interviews: ( a variety of people ranging from age 20 to 59) "She recently visited the Netflix website and was impressed with the changes that have been made since she last subscribed, causing her to sign up for a free trial." "Although he uses Netflix primarily for movie watching, he finds it convenient for catching up on past episodes of television series in order to stay up to date with current episodes." "First," "Available," Dependable" "Netflix is going to have to change in order to survive" Surveys: (Grove City College Students ages 18-23) 60% choose Netflix, 21% Hulu, Amazon 6%, HBO 3% 60% were "satisfied" with Netflix experience, "Very satisfied" and "Neutral" were both 20% Areas of improvement: 77% said "content selection" Consumer Research and Motivations Current Netflix Banner Ad Competitor Ads Marketing Communications
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