Transcript: Marketing Presentation - 4Ps and TikTok A presentation by the Tik Talkers Introduction Vote on Mentimeter! Introduction Timeline Evolution of TikTok November 2019 November 2017 TikTok reaches 1.5 billion downloads Release of TikTok on the global market September 2016 August 2018 Acquisition of Musical.ly and merger 2016 Creation of TikTok under the name Douyin March 2020 COVID-19 pandemic and rise in TikTok users January 2021 India bans TikTok as well as other 59 Chinese apps 2019 2017 2021 2018 2020 Sources: https://www.big3.sg/blog/a-brief-history-of-tiktok-and-its-rise-to-popularity https://www.reuters.com/article/uk-india-china-apps-idUSKBN29U2G6 https://sensortower.com/blog/tiktok-downloads-1-5-billion Product Tailored Entertaining Content Product Business Model Innovation Business Model Innovation Powerful Algorithm Tailored entertaining content Product differentiation compared to competitors Sources: https://www.youtube.com/watch?v=pJtJJa7vgm4 Users / Consumers Users / Consumers 41% of users aged 16 to 24 Users from 150 countries Simple design of TikTok Convenient scrolling Engage the consumer as long as possible Sources: https://www.omnicoreagency.com/tiktok-statistics/ https://www.youtube.com/watch?v=pJtJJa7vgm4 Creators Creators Low barriers to entry Low barriers for creativity Reproduce trends Integrated video creator Content gets viewed immediately Sources: https://www.youtube.com/watch?v=pJtJJa7vgm4 Advertisers Main revenue source of TikTok Native looking ads Reaching young audience Advertisers Sources: https://www.youtube.com/watch?v=pJtJJa7vgm4 Price Monetary Non-monetary Price Monetary Monetary Free Advertisements Emojis Stickers Coins ByteDance valuation: 78 billion Sources: https://hbr.org/2019/09/the-strategy-behind-tiktoks-global-rise https://influencermarketinghub.com/how-much-do-tiktok-ads-cost/ https://www.youtube.com/watch?v=pJtJJa7vgm4 Non-monetary "If the product is free, then you are the product." Sacrifices made by customers (e.g.: time and effort, but also data) Users make up the content Non-monetary Sources: https://www.youtube.com/watch?v=pJtJJa7vgm4 Promotion Rising in popularity especially during the COVID-19 pandemic Promotion Source: https://www.digitalcrew.com.au/blogs-and-insights/heres-why-tik-tok-app-is-taking-over-other-app-downloads/ Viral Trend Sharing Videos by social media Word of Mouth Viral Trends Celebrity Usage Celebrities promote in a certain way TikTok Examples are Jennifer Lopez, Gordon Ramsay and Marshmello Celebrity Usage Source: https://influencermarketinghub.com/tiktok-growth/ Keeping User's Exictement Keeping up new challenges acquired new users Its reputation made TikTok famous Keeping the User's Excitement Source: https://www.one37pm.com/culture/news/viral-tiktok-challenges-best-videos 'Place' in the digital sphere Place Refers to how / where product is distributed Like most platform apps, TikTok operates globally*, with a loyal userbase spread out across the globe. Videos are mostly built around music : little to no language barriers => Significant part of TikTok's success, especially during the pandemic https://www.businessofapps.com/data/tik-tok-statistics/ https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention https://www.theverge.com/interface/2020/6/10/21285309/tiktok-2020-user-numbers-revenue-smash-hit-mea-culpa Development Distribution Originally began on the Chinese market (AI Company ByteDance) ByteDance's acquisition of Shanghai-based company Musical.ly (overseas office in Santa Monica, CA) Unparallelled popularity with American teens: goofy, a 'new Vine', exciting features & celebrities parents not on it (!) time to spare TikTok then conquered the global market and became the entertainment giant we know today https://www.marketingcharts.com/digital/social-media-115242 https://www.theverge.com/2018/11/5/18009260/tiktok-musically-youtube-challenge-vine https://www.vox.com/culture/2018/12/10/18129126/tiktok-app-musically-meme-cringe https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/ Ways to enjoy TikTok https://news.samsung.com/uk/samsung-and-tiktok-launch-tiktok-app-on-samsung-smart-tvs-in-europe TikTok is redefining the way users engage with the content... https://newsroom.tiktok.com/en-gb/tiktok-on-google-tv-and-android-tv-is-here https://www.businessinsider.com/tiktok-launching-tv-netflix-amazon-disney-watch-out-samsung-deal-2020-12?r=US&IR=T And making mainstream entertainment industries rethink and adapt their distribution strategy https://newsroom.tiktok.com/fr-fr/paris-fashion-week-defile-sur-tiktok https://www.channel4.com/press/news/channel-4-and-e4-launch-tiktok-and-become-partners-learnontiktok https://newsroom.tiktok.com/fr-fr/amazon-prime-serie-cites An app causing a lot of stir : TikTok bans Banned in : China (!) : April 2020 India, its fastest growing market : June 2020 (made permanent in January 2021) ; coincided with border confrontation with China USA : Trump's threat over 'national
Transcript: Presents Current Benefits A-Chievement Solution(s) What We’ll Cover Today Opportunities Current Benefits (Continued) Questions & Answer Proposed New Product and Service Executive Summary Current Contract
Transcript: The Impact of Self-Grading on Middle School English Students’ Writing Skills Angelica Smith - University of Maryland Abstract Superficial teacher feedback on writing assignments combined with little to no student effort to reflect on any feedback keeps students from the opportunity to refine essential metacognitive skills. Previous research indicates that self-grading is an effective strategy for students to practice metacognitive awareness. After 9 weeks of instruction incorporating either self-grading or providing traditional teacher feedback for reflection on writing assignments, gains of 85 seventh graders’ writing scores for organization will be analyzed to determine the extent to which the metacognitive experience of self-grading improves performance. Empirical evidence should help teachers ascertain whether the time-consuming practice of self-grading is valuable to student learning. Statement of Problem Peer- and Self-assessment are not as widely practiced as they could be because teachers' goals are to save as much time as possible and to ensure grade accuracy for all students. Logistical, pedagogical, and metacognitive benefits of peer- and self-assessment were contested and needed to be put to the test. Students don't reflect on teacher feedback on writing assignments and miss out on opportunities to refine metacognitive skills necessary for learning. Significance The proposed study contributes more knowledge about the benefits of self-assessment on student learning The proposed study helps teachers ascertain the value of incorporating self-assessment into their regular practice in improving performance, despite how much time is required for planning and preparation. Research Foundation The Impact of Self- and Peer-Grading on Student Learning Philip M. Sadler and Eddie Good After a Supreme Court decision in favor of peer-grading in classrooms, Sadler and Good decide to put benefits of self- and peer-grading to the test that are of teacher interest (p. 13) Participants included four middle school science classrooms Issues of interest: Student grades as substitute for teacher grades Student grading as a tool for student learning Results: High correlation between teacher and student grades Bias within student grading in self- and peer-assessment Self-assessment students made most gains in test scores Rationale for Proposed Study Test familiarity could have effected results Realistic assessment to determine student learning Research Questions / Hypotheses To what extent does the experience of self-assessment (training and process) impact students' writing organizational skills? Students who participate in self-assessment will improve their writing organizational skills significantly more than comparison students. Methods Participants 113 students in 4 sections of seventh grade English and their teacher No previous instruction on concept being taught during data collection Same age-range as students in original study / Studying different content Measure Scoring Guide for Writing - five or six traits writing rubric; traits include: Ideas & Content, Organization, Word Choice, (Voice,) Sentence Fluency, and Conventions; scores range from 1-lowest to 5-highest. The proposed study will target scores in Organziation. Different from measure in original study in that it is county-/teacher-designed, not student-designed, and assessess aspects of writing instead of science. Procedure All students receive instruction on the Well-Developed Paragraph (WDP) formula: a tool students are required to use to structure WDP's when writing literary analysis. 2 sections in control group (receive traditional teacher feedback on writing assessments); 2 sections in experimental group (trained and participate in self-assessment process) Of the four WDP's written to assess mastery of reading and writing skills, organization scores for first and fourth WDP will be collected. Data Analysis To what extent does the experience of self-assessment impact student's writing organizational skills? Descriptive statistics (means and standard deviations) are calculated in both groups for the first and fourth WDP. Gains from first to fourth WDP are calculated, and mean gains are found. t-test is conducted to determine the significance of the gains in both groups. EDHD 662 Fall 2012 Awareness of progress and performance Ability to modify strategies mid-task Evaluating Reference Sadler, P. M., & Good, E. (2006). The Impact of Self- and Peer-Grading on Student Learning. Educational Assessment, 11(1), 1-31. Assess final product Evaluate strategies used Planning Monitoring Theoretical Foundation: Metacognitive Regulation Selecting strategies Choosing/acquiring resources
Transcript: S.W.O.T. When presenting your producing you need to know about yourself. How do you communicate with others? How do you get your point across? Insert business logo Target Market Adding a logo gives a more professional image Marketing Template What's your personality type? Strengths: what are you strong at? Weakness: What are some things you are weak at? Opportunity: What are you trying to achieve? Threat: What are the threats of your new business? (e.g. new competitor) Who are you selling to? Why would they buy your products/ services over others?
Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets
Transcript: Integrity Tax Consulting Inc. Integrity. It's not just our name, it's the way we do business. Integrity is a national firm with the finest most qualified employees that offers a full line of real and personal property services. The objective is to reduce your company's property taxes and increase your bottom line. What makes Integrity different? We get your appeals resolved faster with our non-adversarial approach. We also offer our clients national coverage with local expertise benefits through our partnerships across the country. Our Firm Executive Summary Real Property Tax Service Site Inspection Market Comparison Assessment Analysis Negotiations Real Property Review Steps Client Evaluation Site Inspection Client Recommendation Adjustments Personal Property Review Steps Personal Property Tax Services Accurate Filing Tax Savings Reallocate Internal Resources Addition Cost Reductions Personal Property Tax Compliance Steps Personal Property Tax Compliance The Problem Subtopic 1 Our Solution Subtopic 1 Experiences Subtopic 1 Schedule & Benchmarks Pricing/Cost
Transcript: Nelson Chan 127571 Tony Leung 127599 Kelvin Tse 128431 Dennis Wong 128434 Lester Mou 127608 Sky Nam 128426 The owner lives nearby the location of the shop Geographic Segmentation They provide quality service for clients such as home repair, home improvement and in-flat maintenance Place Targeting Local residents and old-aged people from the public housing estate Household electrical appliances These types of products are on a high demand at the estate. Seasonal sale for products Fans in summer and dehumidifiers in spring Offers in-flat maintenance to residents $1.25 Wednesday, March 12, 2014 Segmentation Positioning Value proposition Content It is located at Kwong Yuen Housing Estate It mainly provides electronics, household electric appliance, hardware and in-flat maintenance services It mainly engage in business with the residents who live nearby By age and family life cycle Professionals Hong Kong Buildings Department: http://www.bd.gov.hk/index.html Product Household electric appliance Hardware Toilet equipments Service In-flat maintenance Promotion Wednesday, March 12, 2014 Instructor: Dr Amy Wong Vol XCIII, No. 311 Product Kwong Yuen Estate Shopping Centre Half of the store is for warehousing Able to approach the goods instantly Reference: Understand consumer perception Introduction Demographic Segmentation Introduction Segmentation Targeting Positioning Marketing Mix Marketing Mix Thank You! Luen Pong Electric Co Price Segmentation Set up his shop locally to an environment which he is familiar with $1.25 Luen Pong Electrical Co. They supply the equipment and provide installation service that suits each client. Group members and ID Segmentation Luen Pong Electrical Co. is the Register of Minor Works Contractors They are professionals caring for clients by improving their homes with quality materials and workmanship Marketing Proposal presentation No advertisement nor personal selling Leaflet (But only for a few times) Convenient The company aims at the typical ‘family man’. Who wants to solve the problems that they have as quickly as possible. Relatively cheap around the estate Discount is seldom made Bargaining is allowed Note: Only supermarket sells the same sort of product Comparison is made between supermarket and the company
Transcript: The Challenge Why Taming Tigers? 1 Day Experiential Equine workshop - Step away from the day-to-day and work as a team on a challenge which is stretching for everyone Build understanding of your own Tiger and the Tigers within the team, plus strategies to tame him Experience the "Hero's Journey" in one day in order to anticipate the journey of change you are about to experience Put yourself to the test physically and mentally with support from your colleagues One to one consultation and coaching over 6 weeks SMT members will: Build an intensive relationship of trust and openness with their facilitators Become very honest with themselves about their personal blocks, attitudes and Tigers (and develop strategies to minimise them) Understand their contribution to the team and to the success or failure of the Evolution project Commit, hearts and minds, to the project by identifying the business critical and personally critical outcomes of the project Team Contract workshop: Aligning the team behind a shared goal, team rules and a powerful sense of purpose and momentum (with roadmap) to deliver on the vision The result is a contract, signed, owned and policed by the the team itself which defines exactly what is required to achieve success and how to get there Tigers are tamed, rulebooks re-written, the team is out on the pitch Quarterly review: Setting the compass together makes the Tiger roar. Delivering on the contract agreed makes him roar again. During 2013 we will help the SMT maintain momentum, address obstacles, upgrade the team culture and apply the 10 Rules to tame the Tiger who WILL roar if the goal is bold enough...which it is. Group of peers, reporting from their silos Differing levels of commitment to the goal Resistance to change, fear of change "This is how we do it here" "Who can I blame?" Senior executives Distrust of each other "This isn't going to affect me" "We can do this without assistance" Team driving forward the ambition Completely aligned Out on the track "How can we do it better?" "I am responsible" Team of inspirational leaders Trusting each other to deliver "I am part of creating the future" "To achieve this we must change...and that means accepting help" (cc) photo by Metro Centric on Flickr doodles We aren't neutral - we are as responsible for delivering your ambition as you are This is what we do. We help leadership teams to set and achieve their bold goals We are business focused. This isn't a "jolly", a conventional "team offsite" or a "team building" programme. It is about business We are experts in our field (4 books published, 150 years combined experience in the change industry, additional 150 years experience in business and public sector leadership roles) But don't just take our word for it... From notes Steve Hardy, Chief Executive, AXA Personal Lines Experiential workshop - 2 days Quarterly review - 4 x half day sessions To The current reality... Notes "It's stunning how it's worked. Our organisational goal and the words Taming Tigers are everyday phrases now. We are seeing real change." Evolution (cc) photo by jimmyharris on Flickr (cc) photo by Franco Folini on Flickr Double click to crop it if necessary Bold ambition The very shape of the business needs to change The SMT is under scrutiny - Is it a strong team? Does it believe in the vision? Is it trusted to lead this change? The SMT needs to become even more sophisticated to succeed The full SMT will be in place by September - the clock is ticking outlook from the top (Note to SMT) You will need to be: Fully committed to the "Amazon" vision Speak honestly (the process will support that) Learn how to tame the Tiger Be willing to try something different Commit the time to driving forward the vision Treat us as part of the business, an extension of your team Team Contract workshop - 3 days offsite plus action steps Option 1 investment: Experiential phase: £6750 Consultation phase: £13,500 Team Contract workshop: £19,850 Quarterly review: £12,000 TOTAL: £52,100 plus VAT and expenses Includes: 16 months of support from Taming Tigers for the SMT to re-write industry rulebooks and drive forward the new business vision as a team A tried and tested process made bespoke for you A combination of individual development, team bonding, experiential learning and open, honest dialogue facilitated by world class experts A committed team at Taming Tigers who will not only help you set the team's compass but achieve the goal, whatever it takes photo frame The objectives - Consultation and Coaching - 3 x 2 hours over 6 weeks Place your own picture behind this frame! (cc) photo by Metro Centric on Flickr details map Option 2 investment: Experiential phase: £6750 Team Contract workshop: £24,750 TOTAL: £31,500 plus VAT and expenses Includes: 2-3 months of support from Taming Tigers for the SMT to re-write industry rulebooks and identify the roadmap to drive forward the new business vision as a team A tried and tested process made bespoke
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