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Market Research Presentation

Transcript: O'Hehirs Canteen Marc Keegan Sham McGaa Objectives To find out the perception of the canteen in I.T. Sligo. To learn how the students feel about the factors that surround the canteen, and also to get feedback on things they would change at the canteen to improve it. Primary Objective Secondary Objective To gather the student’s opinions on the staff in O’Hehirs. To investigate how students felt about the quality of food in O’Hehirs. To review the amount of variety available to customers in O’Hehirs. To evaluate the value aspect of O’Hehirs for students. To investigate the student’s opinion on the atmosphere in O’Hehirs. To Review how student’s feel about the facilities (seating etc) in O’Hehirs. To investigate what attracts students to the canteen. To find out how students rate the cleanliness of O’Hehirs. To investigate the convenience of opening/closing times for students in O’Hehirs. To take note of any changes students would like made in O’Hehirs. Secondary Objective Survey To gain information on student’s preferences and opinions on O’Hehirs canteen we put together a survey online via ‘Survey Monkey’. We had questions for all the different topics we wanted to cover and felt we gained a good understanding of how students felt about these topics through the survey. We sent it to our fellow students and received 30 responses. Survey List of Questions 1. What overall star rating would you give the canteen out of 5 (1 being very poor 5 being excellent). 2. How times a week would you eat in the canteen? 3. How would you rate these different aspects of the canteens food (Portion size, nutritional value, taste, selection, value for money)? 4.Please rate O'Hehirs cafe under the following headings (Staff, prices charged, opening/closing time, layout/atmosphere, cleanliness). 5. Please rank the following restaurants from 1-5 where 1 one is the restaurant which you feel provides the best overall customer experience and 5 the worst (O’Hehirs, Blind tiger, Wheats, Brewery, Lyons Café). 6. What is your favourite Dinner from the canteen? 7. Would you agree the opening and closing times are reasonable to students? 8. Suggest foods you would like to see in the canteen. 9. Please outline any suggestions for improvements you may have for O'Hehirs Cafe at I.T Sligo. 10. How likely is it that you would recommend O'Hehirs to a friend or colleague? Survey Questions Focus Groups To gain a general perspective of how the students feel about O’Hehirs Canteen, we decided to organise and set up two focus groups, Focus Group A and Focus Group B. Are first task being to create a list of questions that we would ask the students in the focus groups. We looked at different areas and topics that we would cover and made few questions for each topic. Focus Group List of Questions Food: How often do you eat in the canteen? What is your favourite food to eat in the canteen? What would put you off eating in the canteen? What would attract you to eating in the canteen? Is there enough variety of food available in the canteen? Suggest foods you would like to see on the menu in the canteen. Customer Service: Do you think the customer service in the canteen is of a high standard? Do the staff provide a good work ethic? Value: What do you think of the prices in the canteen? Do you think there is enough special deals in the canteen throughout the week? Facilities: Do you think there’s enough seating in the canteen? Is the canteen kept to a high standard of cleanliness? Opening/Closing times: Do you think the opening and closing times in the canteen are reasonable for students? If not, suggest an alternative time slot for both closing and opening hours. Focus Group Questions Conclusions The results from the survey were very useful towards are market research and it also gave us a better outlook on what students in the I.T. really thought of the canteen. With 30 participants in the survey we gathered a huge amount of information. Survey Conclusion Conclusion The focus groups gave us a more detailed view on the students perception of the the canteen. It allowed us to be able to interact with the students and get particular information from them. We also think that you more truthful answers back from them, compared to an online survey. Focus Group Conclusion Recommend-ations Between the focus groups and the survey, we did with students we got a good insight to how they feel about the canteen and the changes they would like to see made. We feel after doing the research that O’Hehirs canteen could have success with a wider selection of options for dinner, lunch and breakfast as we learned from the focus group the convenience of the canteen would persuade most people to eat there if there was a valid option for them every day. Recommendations Finished

Market Research Presentation

Transcript: Customer segmentation. The typical settings in which online and face-to-face word-of-mouth behaviour occurs Unlike exploratory research, descriptive research is based on what we understand about the nature of the research problem and to determine the extent of differences in needs, attitude and opinion among subgroups. We understand clearly about industry’s problem. In addition, we are choosing online survey to be our survey method because it’s less expensive, fast, geographic reach, high interactivity, personalization and respondent convenience. Need/problem recognition Word Of Mouth Behaviour Evaluation of criteria http://ausfoodnews.com.au/2015/03/11/mcdonalds-sees-global-sales-drop-trend-continue.html http://ausfoodnews.com.au/2014/05/26/poor-diet-of-australian-youth-revealed-abs-report.html http://www.cancercouncil.com.au/68145/news-media/latest-news-news-media/cc-news/fast-food-exposing-the-truth/ Research Method Consumer preferences have changed when it comes to fast food Australian youths are eating more fast food than fruit and vegetables More than half of Australian adults and nearly a quarter of Australian children are obese There is a link between chronic diseases and consumption of fast food Theoretical Framework What did you identify through secondary research that directly relates to your identified issue? Where did you find this information? The client is a popular fast food chain that has been operating in Australia for many years They have recently recorded lower sales over the past 6 months There is evidence that fast food has been widely criticized and and consumers are turning away to eat healthier Customer needs to purchase a quick meal to eat Consumer experiences post purchase dissonance because they now feel guilty of eating a fattening meal that may affect their health General objectives: References How does negative word of mouth on the nutritional value of our products influence our customers consumption habits, where do these negative interactions take place and between whom do they occur. Decide where and what to purchase Buyer decides to purchase from McDonalds because it is convenient and tastes better than healthier alternatives Thanks For Your Attention Why have we chosen this research method? Store choice and purchase Literature Review Our client is McDonalds, the largest chain of fast food restaurants Identified Issue Decide on their budget Buyer wants something that is quick to order and consume Would they risk their health to consume an unhealthy meal? Would they be better off with a healthier meal? Customer decides on place to make a purchase Asking others for recommendations Reading reviews and browsing menus on the internet We will be focusing on the negative word-of-mouth about the company The theoretical framework that links best with the identified issue is the consumer buying decision process, in order to find out why sales have declined due to customer preferences Postpurchase evaluation Problem Statement Concise problem statement: Theoretical Framework (continued) The research method we have chosen is descriptive research (conclusive) Descriptive research is a best way to collect data and answers our questions. Moreover, it can be clearly seen that descriptive research is designed to describe customer characteristic, market size, and it helps to segment and target market. Newspaper articles Results from related surveys Social media posts Websites that specialize in health Information search

Market Research Presentation

Transcript: Research firm that provides descriptive research and collects qualitative information to measure the 5 W’s by creating surveys via social media apps and electronic methods. Once results are analyzed, NJCC will be able to provide an accurate market analysis and offer potential ways for the partner company to grow. Questionnaire and response bias Unrestricted population - data may be skewed because of athletes Lack of “callback” procedures Sampling error Low response rate Limitations Tend to feel average in weight, tone level, muscle, fitness, and conditioned body Agree exercise is important Goals Maintain health Tone Lose weight Very interested in following a home routine workout Amount willing to spend on workout program $1-$50 $50-$100 Student Desired Fitness Jessica Chan Questionnaire designed - March 12, 2014 Questionnaire made live, promoted via social media - March 21, 2014 - March 28, 2014 Results compiled and calculated - April 1, 2014 Analysis completed - April 4, 2014 Oral presentation dictating results - April 7, 2014 Completed written report - April 21, 2014 There are no expected expenses as a free web based questionnaire hosting platform will be used and NJCC is donating their time and skills to Beachbody. When: 3/14-3/24/2014 (10 days) How: Online survey questionnaire hosted by Qualtrics Topics- Students’ current exercise routine and their desired exercise routine. Type of questions - Multiple choice, open/close ended questions Broad areas of information addressed- How interested and profitable this new demographic would be for Beachbody’s products, which type of platform is most effective to reach this population, and what type of workouts is this demographic looking for. Pretesting- NJCC plans to use a small subset of the sample and ask them to answer the questionnaire online before being made available on social media Supervisor Relationship between Gender and Exercise Method Research and Sampling Method Consumer Insights Manager Camila Costa Research Analyst Manager Research Objectives Other Findings Data Collection Introduction Problem Definition Research Objectives Questionnaire Sampling Methods / Data Collection Limitations Findings Recommendations Colleen Murphy Industry & Market Analyst Select a new target audience and determine their wants and needs Current viewing platform: DVDS Possibly expand into mobile fitness to compete with Nike Training and iTrain Questions Agenda Business Relationship Manager The Best Years and Shape of Your Life: A Workout Program for the College Student Paula Ryan Nicole Halis American multi-national corporation that sells fitness, weight-loss, and muscle building home exercise DVDs Major Competitors: Gaiam, Lionsgate In need of NJCC to provide statistics about the in-home fitness product market to stay innovative Needs to stay competitive within industry and continue to capture a high market share Who We Are / Services 18-25 year olds Exercise 3-6 times a week, 30-60 minutes a day Prefer to workout alone Enjoy working out at night (5pm-12am) Work out at the gym/studio (1), home (2) Top 4 types of activity: Weight lifting (1) Cardio (2) Machines (3) Walking (4) Running (5) Top platforms used for exercise: Mobile (1) None (2) Computer (3) TV (4) Exercise Frequency Convenience sample method Goal: 150 people Actual: 115 people Sample vs. Universe Comparison: Total college students attending US universities: 21.8 million 0.0005% of the total universe Recommendations Student Current Fitness Problem Definition Develop multi-platform program (mobile, computer), that communicates with each other, to create personalized workouts to achieve individual goals and track progress Will provide workouts of different time frames Provide workout for increasing levels Create an app that will help dictate a workout Can input location coordinates and app will know which machinery/gym available Describes how to use machines Picks which machines to use on a particular day Tell how far to walk/run Allows workout to be done in location of choice (gym, home, other) Have different levels available for purchase $1-$50 : App available only, helps create personalized plan $51-$100 : Multi-platform available, will include exercise items for home workout Different workout lengths 10-20 day : Jump start workout, get in shape quick 3-6 months: Create and adjust fitness routine, looking to tone and build muscle, lose weight What type of exercise do students enjoy? How frequent is exercise, and how long does this age group exercise for? What type of platform is used most often? (TV, Computer, Mobile) Where is exercise done? (Gym, Outside, Home) Who do students prefer to work out with? (Alone, Partner, Group) When is exercising done? (Morning, Afternoon, Night) Why do students exercise? 18-25 year olds Would like to work out 30-60 minutes 60-90 minutes Intend to use a workout program Days (10-20) Months (3-6) Questionnaire Findings Objectives help to provide an analysis for a potential target

Market Research Presentation

Transcript: Introduction Introduction Marketing Decision Problem Which cash collection types does Bottomline need to consider and cater for in the development and delivery of its payment software to companies? Research Question What are the most preferred payment methods (Direct Debit, Debit or Credit Card, PayPal, Bank Transfer, Cheque, etc.) for consumers when paying a business and how is this decision made? Aims & Purpose Aims & Purpose Aims 1. To find out different types of preferred payment methods that consumers use within the supermarket industry. 2. To understand the consumer decision making process, what are their needs and what factors influence their choices (i.e Trustworthy, Security, Convenience). 3. To understand what kinds of payment methods will impact society the most in the future. Purpose The purpose of our research is to understand the consumer payment habits and how their decision making process is made, within the supermarket industry to benefit Bottomline Technologies. Research Methods Research Methods Objectives - Secondary Data - Questionnaire Design - Accumulation of Data, Data Collection, Respondence Rates & Research Order Secondary Data Secondary Data Source from: Bottomline Technologies' Annual Report 2017 Our Customers Our customers are in industries such as banking, financial services, insurance, healthcare, technology, retail, communications, education, media, manufacturing and government. Our customers include leading organizations such as Bank of America Merrill Lynch, Berkley Risk Administrators, British Telecommunications plc., Capital One, CIBC, Cigna Corporation, Citizens Bank, Deutsche Bank, Franklin Templeton Investments, Fidelity Investments, HSBC, Johnson Controls, Inc., JPMorgan Chase, Lloyds Bank, Metro Bank, Regions Financial Corporation, Santander Bank, Starling Bank, State Farm Insurance, Tesco Stores Ltd., The Hartford,Vodafone and Zurich American Insurance Company 15.4 billion cash payment were made during 2016. Cash Debit Card Payment for debit card increases 14% over the year to 11.6 billion payments in 2016. Credit Card 9% percent increase for the credit card payment which is a total of 2.8 billion payment were made Contactless A 2.7 times growth for the contactless which total to 2.9 billion contactless payment were made in 2016. Online Pay Accounting for 499 million payments in the UK in 2016. People in the younger age groups are currently more likely to use these payment method. Cheque A declining of continue. In year 2016, a declining of the cheque payment were in the 14% from 2015. Secondary Data (continued) In 2016, 38.7 billion payment were made in the UK (Consumer, Businesses, Government and non-profit organisation). Questionnaire Design Questionnaire Design Methods of Data Collection & Research Orders Methods of Data Collection & Research Orders 1) Observation (2 Hours) - Carried out thirty-minute observation in four different supermarkets, to gather an idea of payment methods for our online survey. To see how commonly people use each payment method to purchase the groceries in the supermarket 2) Pre Test Online Survey (23 Participants) - Spent one-week pre-testing questionnaire. 3) Online and Offline Surveys (103 Participants) Response rate: 90% - Shopping markets, town centres, NHS. To see if the data support the theme and see what are people payment preference when purchasing groceries 4) 1 to 1 Interview (1 Participant) - Interviewed the area Manager Matt at Tesco Ltd store (in Reading) who has been working in the industry for over 20 years. To gain an insight into the supermarket industry payment trends. 5) Interview (15 Participants) - Interview a variety of different non-probability sampling participants in order to acquire a fair representation of society. To gain understanding of people groceries shopping payment preference and understand reasons behind each payment 6) Focus Group (6 Participants) - Conducted a focus group of six individuals regarding the supermarket industry. To have a deep understanding of people's reasons behind each payment decisions Utilising past knowledge from lectures, further readings and the last five steps to gain further incite. Data Analysis & Findings Data Analysis & Findings Objectives: - Consumer Behaviour Findings - Results for consumers Payment Preferences (Q1) - The consumers Motivations finidngs (Q2) - Consumer Payment Awarness Findings (Q3) Focus Group & Interviews Focus Group & Interviews “I prefer using a credit card (Contactless) as my first choice of payment. This is due to how easy this payment is especially when shopping. Contactless allows me to conduct small payments relatively quickly". "I trust the Online Payment method because I can recevie notifications for every single purchase payment that I conduct online". "As I am an older gentleman, my mobility affects how often I manage to go outside. Therefore I shop online using either Direct Debit or Paypal and my age does have an impact on how often I am able

Market Research Presentation

Transcript: Market Research Presentation By Andrew, Lucy, Rosie and Shahrez Would a Promotional Campaign Be Worthwhile? We felt it was important to use both qualitative and quantitative research The Questionnaire Explained We chose to use a questionnaire as it had the best response rates compared to other surveying methods. We tried to use a variety of questions such as: dichotomous, multiple choice and rating scale. The aim of questions 9 & 10 were to find out what age and gender the respondents felt whiskey was related to. We also developed multiple choice questions to find out why whiskey is not popular amongst women- taste/strength/price/image Our last questions were used to find out what would encourage the respondents to drink whiskey such as fruit infusions etc. Accurate and thorough information is the base of any successful business venture. Primary information is information you collect yourself for a specific purpose. Market research allows companies to better understand consumers and their behaviours Conclusion of Questionnaire Changing the taste- fruit flavours Change the packaging- more feminine Price- many women in our survey preferred wine over whiskey because of it's cheaper price. Fruit flavours and pre blended cocktails or recipes for cocktails could combat the taste factor. Campaigns which include women enjoying whiskey socially could change the way women perceive whiskey and give it a feminine touch A change in packaging to something more modern and feminine could also make whiskey more appealing. Through research we found that there was a niche in the market for a feminine whiskey brand as none of the standard brands produced any feminine whiskey products. In conclusion, we feel our results show the main reasons for the target market not drinking whiskey are taste and image and that a promotional campaign could be the answer to a change in female attitudes to whiskey Would a Promotional Campaign be Worthwhile? The Results We believe a promotional campaign would be advantageous. 95% of women had tried whiskey yet only 15% actually drank it. The main reasons were because of taste, price image and strength. For 70% image was the biggest factor. Taste was just behind image as the second biggest factor. Statistical Results • 55% of females aged between 18-40 drank alcohol occasionally, 41% frequently, 3% rarely and 1% never drank alcohol. • In terms of the alcohol consumed, 65% drank spirits, 32% drank wine and only 3% drank beers. • The most common answers as to why people drank their preferred alcoholic choice either spirits, wine or beer was due to the taste as well as the price. • 95% of female’s ages 18-40 have tried whisky compared to the remaining 5% who have not. • Only 15% of females actually enjoy drinking whiskey, the remaining 85% do not enjoy it. • The most common answers as to why people did not enjoy drinking whiskey was due to the taste, strength, price and image. • 70% of females linked whisky as a man’s drink. In Scotland in 2009 the sales of alcohol were £3.64 billion Woman drink mostly wine In nightclubs its cheaper to order a vodka rather than a whiskey. Qualitative data is needed to show thoughts/feelings on a topic. It gives a better insight into attitudes towards a certain topic Quantitative data produces a more structured form of data and is numerical This type of data can be more easily assessed and put into graphs and charts. We felt it was important to use both to get a better and clearer insight into our respondents thoughts and feelings on the subject of whiskey. Qualitative & Quantitative Research The Questionnaire We chose the questionnaire layout so we could gather the best responses in the simplest way. The mixed question types were used to make the questionnaire interesting and to give us a better insight into the thoughts and feelings of our respondents.- Open-end questions, closed-end questions. We felt our choice of questionnaire helped us to achieve our objective which was to find out the opinions of women aged 18-40 on whiskey and why it is unpopular. Recommendations Introduction Thanks For Listening This report aims to develop Brigadoon Distilleries understanding of woman between the ages of 18-40's attitude toward whiskey.

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