Transcript: Harley Davidson 1940's 1920: Harley Davidson becomes the largest motorcycle company 1200 Custom 1935: Rikuo motorcycle is born (Japanese Motorcycle company) 1980's Product Rain Gear Legend of American roads. Eye Wear 1960: H-D goes European with Aermacchi Harley-Davidson 1911: "F-Head" engine becomes the main design 1930's 1964: Three-wheeled servi-car gets H-D's first electric starter 1912: Motorcycles are exported to Japan. 1903: First Harley-Davidson Bike is made. Waltor Davidson joins Facts Tops 1950's Booming History Blackline Gloves 1993: H-D celebrates it's 90th Anniversary. DYNA: Caleb Carter 1960's Motorcycles: Elkhart 1990's Iron 883 So screw it, let's Ride. Street Bob It's time to ride. 1981: "The Eagle Soars Alone" becomes the rally cry for a H-D buyback. V-Rod: Jackets motorcycle haven't been on a 1918: Over half of the motorcycles produced are given to the U.S. Military 1953: H-D celebrates its 50th Anniversary If it ain't loud It ain't workin Softail: Live to Ride. Ride to Live. 1952: Side-valve K Model is introduced 1970's 1998: H-D celebrates its 95th Anniversary 1920's 1926: Single-cylinder motorcycles are sold again since 1918's 1910: "Bar & Sheild" Harley Davidson Logo is made 1917: One-Third of motorcycles produced are given to the U.S. Military Wabash 1941: Civilian production is mostly suspended in favor of military. William Harley n' Arthur Davidson 1962: H-D realizes the importance of fiberglass for motorcycles. 1945: Produces over 60,000 for military use Super Glide Custom V-Rod Muscle Fat Boy Appearl: 1907: William Davidson joins. Harley-Davidson company goes Incorporated and splits in four ways Vests 1922: V-Twin Engine is introduced on the JD and FD motorcycles 1971: H-D makes its first snowmobile 1905: Motorcycle company wins 15 mile race in Chicago 1900's 1901: First engine on a bike is made Current Slogan Boots 1980: Kelvar belt finally replaces chain on all H-D motorcycles Bottoms 1910's Past Slogans Sportster: 1928: Front brakes become available on all H-D Motorcycles Until you've been on a Harley-Davidson, you 1925: The famous teardrop gas tank is produced on all H-D models Helmets Accessories 1943: H-D reveices its first Army-Navy "E" for excellence in wartime production Promotion 1914: Sidecars are made available. 1908: First motorcycle sold to police station at Detroit, MI, Police Department Fort Wayne The Legend Rolls On Introduced in 2008 as a new Ad campaign Price Dealers near You South Bend 1931: Hendee becomes Harley's only US competitor Night Rod
Transcript: Presenting to HDI's General Manager Corporate Strategy and Business Development Jason Mark Aderman. "Whichdraft.com." 12July 2011 (www.whichdraft.com/consulting_agreements/consulting_contract_template.html). Systems Thinking Open Systems Thinking Scheins Process Books Organizational Effectiveness David P. Hanna. Designing Organizations for High Performance. Reading, Mass: Addison-Wesley, 1988. Duties, Scope of Agreement, and Relationship of the Parties Feedback Data Gathering Enhance Harley Davidson Inc. Quality and Control Through Strategic Planning Process Main ways for data gathering Entering Recertify employees Work with Technical colleges Incentives Quality Standards Schedule training Change supplier Presentation by Miner Picks 6.2 Retain Consultant as an adviser Consultant agrees to make available to Company its services, which include strategic planning HDI will make any and all resources avaliable as needed Client and Consultant agree to confidentiality Miner Picks 6.2 will give written report to HDI when job is completed The Contractor will receive cash consideration of $1.5 million/year The Company shall reinburse Consultant for all pre-approved expenses Quality and Control Compensation Diagnosis Uncover reasons for poor quality of Harley Davidson's products Websites External and Internal Effects Edgar H. Schein. Five Traps for Consultant Psychologists or, How I Learned to Take Culture Serious. Reading, Mass. 2003 Surveys Interviews Questionaires Beitler, Michael. (2006). Strategic Organizational Change. North Carolina. Practitioner Press International Articles Participants Agenda Facilitation Diagnosis References "Meeting Agenda Minutes Template."2011.Microsoft.12July2011 (http://office.microsoft.com/enus/templates/CT010117231.aspx?tl=2#ai:TC102076120|). various motorcycle mechanic schools. universal Technical Institute, motorcycle mechanics institute, Contracting
Transcript: THE BRIEF... OUTREACH STRATEGY Targeting Young Adults (18-31) & Women Riders EXPOSITION STAND DEVELOPMENT How would you develop the stand in line with H-D Strategy Propose events inline with Outreach Strategy Product Placement-To capture the interest and desire Social Media- All Imagery and brand heritage, No specific company pages just sub brands. Lifestyle Publications- Not in industry, Lifestyle- Vouge, GQ, Home “Share your passion for life, the environment and all the adventures in between. In return, we'll get you outdoors comfortably. And confidently.” Publications -GQ -Vogue -Men's Health -Esquire Social Media & Blogging TumbleR & Pinterest Link with hot brands who deliver the same experience as we thrive to Different approach to bring new customers to the brand expanding our database Utilize leads Fashion Shows/ Weeks PR Stunts/ Educate new media Art Galleries Automotive events- Goodwood Localised Events/festivals 65% of Bloggers Audience are female Women are highly influenced by imagery & Lifestyle relations. TumbleR Pinterest Social Media Product Placement Not industry specific Thank You... Any Questions? How to Keep the Stand current with Global Strategy... Update imagery and colours Ensure a rich customer experience through genuine interaction with target audience More women focused video footage Staff Uniform Adapt music and video content to the right event TIMBERLAND 25th May 2012 Sophie Broad MEDIA Product Placement GQ Vogue Esquire Stuff Blogging Harley-Davidson TIMBERLAND WHY? Captivate and inspire Maintain Brand Ambition OUTREACH... APPLE Who else is contacting our audience? EXPOSITION STAND Develop and understand new ways to target through linking with aspiring brands and utilize their targeting methods Utilize other brands evaluation tools, continuously understand new ways of development WHERE TO TARGET... Women Riders CHANNELS Bloggers Publications Social Media Pinterest
Transcript: Structure & Control Change= (E X M X P) > Resistance Employee's performance is measured by sales. Harley Davidson's formal structure is a circle organization. Thank you for listening. Are there any questions? Planning What is HD’s Mission Statement? Describe HD’s Organizational Culture Identify HD’s Customers/& or Constituents Identify HD’s Competitors References: Fournier, S., & Lee, L. (2009). Getting Brand Communities Right. Harvard Business Review, 87(4), 105-111 "Harley Davidson 2013 Annual Review." Harley Davidson Annual Review 2013. N.p., n.d. Web. 13 May 2014. "Harley-Davidson." : Harley Davidson Strategic Planning for Competitive Advantage. N.p., n.d. Web. 13 May 2014. Interview with Local Harley Davidson Dealership Merriman-Clarke, Kristin. "Eat My Dust: Organizational Change - Executive Update Magazine - Resources - ASAE." Eat My Dust: Organizational Change - Executive Update Magazine - Resources - ASAE. N.p., 1 Feb. 2003. Web. 3 May 2014. <http://www.asaecenter.org/Resources/EUArticle.cfm?ItemNumber=11855>. Oosterwal, Dantar P. The Lean Machine: How Harley-Davidson Drove Top-line Growth and Profitability with Revolutionary Lean Product Development. New York: American Management Association, 2010. Print. Teerlink, Rich, and Lee Ozley. More than a motorcycle: the leadership journey at Harley- Davidson. Boston, Mass.: Harvard Business School Press, 2000. Print. Teerlink, Rich, and Lee Ozley. More than a Motorcycle: The Leadership Journey at Harley-Davidson. Boston, MA: Harvard Business School, 2000. Print. "Honoring Those Who Serve." Military and Veteran Riders. N.p., n.d. Web. 09 May 2014. YouTube. (2010, December 3). [Video file]. Retrieved from: <http:// youtu.be/2za-DJcoHRs> YouTube. (2014, March 12) [Video File].Retrieved from: <http:// youtu.be/_t4WDS6yu0w> http://www.richardmurphy.us/Sustainable%20Competitive%20Advantage,%20Harley-Davidson.pdf Executive Summary 1903 Classic Lines, Custom Paint Jobs, Dependability, Fine Craftsmanship Board of Directors Executive Leadership Team Leadership Competitive Advantage Customer Responsiveness: Popularity from Loyal Clientele Reputation of Quality Core Supporters "Baby Boomers" Non-Traditional Riders Involve Customers in Fun Events Kaela Mejia Mary Rose Hanson Elena Schulz Ruger Wahl Jesse Wallace Structure & Control Executive Summary Leadership Competitive Advantage Continued Innovation: Crowd Sourcing an Unconventional Marketing Plan Ideas Form Brand Followers Quality: Not Easily Replicated Brand is Widely Known Designed to Reflect Personalities of the Customers
Transcript: Harley Davidson Will feature upcoming events for Desperado Harley Davidson McAllen and Mad Boar Harley Davidson San Benito! as well as a social network, pictures of new bikes, share your pictures with others, and even purchase and sell bikes on the app! purchase your pass at desperado Mcallen, and enjoy live music, cold beer, bikini contest for the ladies, and then ride to Mad Boar San Benito and it all happens again. Wanna spend a day on the edge? Come celebrate Wheels for Meals at Desperado Harley Davidson in McAllen. At $20 a person on June 12th come and enjoy our food, live entertainment and bikini contest. Purchase your tickets at all Harley Davidson locations. Proceeds will be donated to the Food Bank of McAllen. Desperado Harley Davidson McAllen and Mad Boar Harley Davidson San Benito. Screw cars. Let's ride. A wheel chained to a sign or post outside a building with a sign or at a popular place. attached to it saying. "Here's one, get a pair. Lets ride." With a packet of take one flier above it with location and information. From A.J. & Lucas. Wheels for meals! Wheels for Meals!!!! Thank you for your attention! Harley Davidson App! 2:00 p.m. to 9:00 p.m. Guerrilla Marketing Thank you for your attention Desperado Harley Davidson McAllen, Texas Radio spot! community service All proceeds donated to McAllen Food Bank Saturday, May 12th 2012 drink hard, ride harder!
Transcript: 2) Power of Suppliers Low Need large amount to run the business Customer loyalty Brand recognition Produce model WLA :- blackout lights, high clearance fenders & metal leg shields. Donate to US Military to combat in World War 2. HD bought 49% of Buell Motorcycle Company. HD increased their shares till 1998 & complete the ownership in 2003. 4) Product Substitutes Q & A First Harley-Davidson factory was built. 10-by15-foot wooden shed. Built & sold 3 single-cylinder motorcycle. Socio-Cultural Harley-Davidson,Inc. 5) Intensity of Rivalry among Competitors Political / Legal Mission External Factor Evaluation (EFE) Competitive Profile Matrix (CPM) Internal Factor Evaluation (IFE) A symbol of the American dream. When one purchases a Harley, one becomes part of a family of owners. An extension of this concept of ‘family’ is also a key to Harley’s success. “Where Dreams Come True” . “Join the Family You’ve Always Wanted” . 3) Power of Buyers Apply the 3R (Reduce, Reuse, and Recycle) method target and focus more on wider range of customers strong financial background be more creative and competitive Thank you Harley’s have created the concept of a worldwide ‘family’ through the Harley’s Owner Group that enable them to do charity work, ride and party together, in any location throughout the world. Harley-Davidson Foundation have contributed in millions to charity in the areas of education, health, environment and art & culture. We ride with our customers and apply this deep connection in every market we serve to create superior value for all our stakeholders Formed in the USA in a very regulated environment. Many laws to protect them from Patent rights violation and any other form of unhealthy competitions. Invest outside USA, only in countries which are politically and economically stable and practices good governance. The 1250cc Revolution Engine become standard for the entire VRSC line Low One of a kind product Strong image of a lifestyle SWOT Analysis AMF sold the company to a group of 13 investors led by Vaughn Beals & Willie G.Davidson for $80million. High Customer loyalty an American motorcycle manufacturer founded in Milwaukee, Wisconsin, during the first decade of the 20th century William S. Harley Davidson brothers Walter Arthur William BC 307(D) Internal Factor Evaluation (IFE) The Founder Economic Vision High Japanese manufacturers Fails to control the international markets (Europe & Asia) Conclusion External Factor Evaluation (EFE) Harley-Davidson is a financially strong company and are managed by professional management teams. Thus far they have managed to survived two major economic downturns. Economically the company foresee a strong future growth. It has even attracts billionaire Warren Buffet to invest in the company. Matrix Competitive Profile Matrix (CPM) Recommendation Provide 15000 motorcycles to US military forces to combat in World War 1. Contribute a lot to military through out the years. 1) Threat of New Entrants Industry Analysis Classic bobber style, refreshed for 2013, now featuring optional H-D1™ Factory Customization Having more than 100 years experience in producing motorcycles, Harley-Davidson are far ahead in terms of its technological advancement through its R&D compared to its competitors. Harley’s also produces customized motorcycles to meet its customer needs in terms of performance and usage. American Machine & Foundry (AMF) bought the company, streamlined production & slashed the workforce. Technological History of Harley-Davidson Strategic Management Case Analysis Situational Analysis We bring dreams to life in Canada through extraordinary Harley-Davidson customer experiences. We fuel their passion to express their own individuality Introduction Low Cheaper price; small companies Thivya Tharshini Raja Kumaran 1111113377 Nurul Farahin Binti Husin 1101109453 Wan Nur Lina Binti Che Wan Aziz 1121118288 Siti Nur Anisa Binti Mohd Amran 1102701784 Shazana Amira Baharum 1111112832
Transcript: William S. Harley Arthur Davidson Mission Statement “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.” Social Media Sites 2,817,851 "likes" 20,759 "talking" about 40,500 friends Micro Blogging 1,282 Tweets 41,459 Followers YouTube 12,953 Subscribers 1,114,885 Channel Views Mobile Apps GaugeFace Harley-Davidson Maps Custom Bike Builder Thank you! Harley-Davidson
Transcript: Introduction History Current Issues Strategic Analysis SWOT Corporate & Business Level Strategies Structure & Control Systems Financial Analysis Porter’s Five Forces Recommendations Conclusion Financial Analysis Bargaining Power of Suppliers Accounting HR Competitive Rivalry Manufacturing Focused Differentiation Early Adopters Mature Industry Threats WWII Customer Service Arthur Legal Affairs Expansion Products and Services Demographics International Size of International Market Corporate-Level Strategy Harley-Davidson's Stock vs. Competitors Strengths Harley-Davidson's Stock 5-Year Period External Changes Government Baby Boomers Labor Issues Rising Commodity Prices HIGH MODERATE Mission: Conclusion We fulfill dreams inspired by the many roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own identity. 1903 Walter Harley Providing Support Business-Level Strategy Creating Demand Compiled by: Danny, Kelsie, and Crystal Overview R&D Porter's Five Forces Innovation Brand Equity Financial Position Customer Loyalty Marketing Strategies 1969 HIGH (cc) image by anemoneprojectors on Flickr Threat of Substitutes Organizational Change Vision: Questions? 1993 AMF Merger Threat of New Entrants Davidson 1971 1920 Activity 1917 LOW SWOT (cc) image by anemoneprojectors on Flickr WWI Demographics Environmentally Friendly Expand Internationally Issues (cc) image by anemoneprojectors on Flickr In your presentation groups, draw what you think the average Harley-Davidson owner looks like, and list the personality traits you think they have. Customization Inventory Turnover Cash Flow Marketing/Distribution Market Position Brand Image Producing Prodcuts Marketing 1907 1975 Diversification Pricing Demographics Marketing HOG Image Retirement Plan 2012 We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders. 2009 Bargaining Power of Buyers HIGH 1981 Demographics Consumer Needs Employment Total Quality Control Strikes Retirement Plans Global Demand Structure and Control Systems Sales Efficiency Quality Innovation Customer Responsiveness 1941 Horizontal Integration: AMF Backward Vertical Integration: Tomahawk Boat Manufacturing Company Forward Vertical Integration: Dealerships Related Diversification Licensing Financing Opportunities 5+7= Weaknesses Quality Control William Recommendations
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