FedEx eCommerce Presentation
Transcript: 1. Develop a target for year one, year three and year five. 2. GP%, top line revenue, market share - key growth indicators. 3. Stay committed to our customers 4. Stay on trend, understand where eCommerce is going. 5. Once foundation and legacy is built begin to disrupt our competitors - Development of a unique customer platform that allows all users (Big Business, Small Business, Collector/ Resale) to easily operate their shipping needs. - FedEx Micro site focused purely on the eCommerce customers shipping needs. With how to videos and the inherent benefits of using the FedEx service -Develop a more user friendly mobile app catered to the shipping needs of an online retailer. - Develop a reward system with plateau rewards ie. Aeroplan, Amazon, Stubhub, Petro Canada, Shoppers, HBC, Marriott etc. Road Map I. Customer Insights and Data II. Identify the Opportunity III. Development of the Customer Experience IV. Determining the First Customer V. Growth Plan & Long Term Strategy Build a Foundation Built on Fact Collector/ Re-Sale Determining the First Customer - Build the pitch - Create a marketing strategy - Be selective on the first few companies or groups - Try and focus on the easiest to execute - Keep in mind the end goal - Keep the Mission Statement at the forefront "Connect People and Possibilities" - Take a look at everything we offer in the eCommerce sector of FedEx and determine what needs to change. - Heat map Canada's high traffic eCommerce areas and focus on the key shipping businesses in those areas - Develop a competitive analysis - Begin to understand which customers could use our services (Industry Canada) - Where are we today? - What are the highest eCommerce traffic areas in Canada? - What are our competitors doing? - Where are our biggest opportunities? - How can we align ourselves better with our customers? Growth Plan & Long Term Strategy - Etsy - Independent retailers - Specialty stores - Collector retail - Endy mattresses - Book stores - Build. ca - Amazon.ca - Best Buy Canada - Shoppers Drug Mart - WalMart - Costco - Liquor Sales/ Private and Public - Toys R Us - Nixon - Adidas, Nike, Reebok, Under Armour eCommerce Strategy Big Business Small Business Customer Insights & Data - Ebay - Kijiji - Ticket sites ie. Vivid Seats, Stubhub Identifying the Opportunity The Customer Experience