Transcript: Everything-email.com Mailermailer.com Ana.net Marketingsherpa.com Btobonline.com Mediapost.com Dmnews.com Adage.com Marketingpower.com Everything-email.com Sources What do you like about email marketing? What types of changes would you like to see? How do they work & how are they used? Emailers Activity! What are our opinions as receivers of email? What are the pros & cons of using emailers? Mobile usage is 14 minutes per hour Tyler Bierman & Mel Mercille What are emailers? Business/Revenue Model Email Usage Email Marketing
Transcript: Sent by computer engineer Ray Tomlinson in 1971, the email was simply a test message to himself. The email was sent from one computer to another computer sitting right beside it in Cambridge, Massachusetts, but it traveled via ARPANET, a network of computers that was the precursor to the Internet. Email Marketing 1971 The Top 5 Benefits of Email Marketing 1. Increase Your Sales Conversion 2. Generate Repeat Sales 3. Up-sell and Cross-sell Products & Services 4. Gain Valuable Feedback from Your Visitors 5. Drive Web Users to Make Offline Purchases Ian Sayers T: 07 515 945 391 E: firstname.lastname@example.org Skype: iwsayers Twitter: @iwsayers Email has been around for so long now that we all take it for granted AICDA Craig McQueenie T: 07 900 183 198 E: email@example.com Skype: craigmcq Twitter: @craigmcq Easy to get right - Easier to get wrong Thanks for listening ! and as a means for growing your business it has probably been forgotten about as the newer, mediums such as social media have developed The benefits are simply too good to ignore: Email marketing is more affordable than direct mail, radio or TV The average returns generated by a successful email marketing campaign trump any other form of direct response marketing. Emails arrive in your prospects inbox almost immediately. There’s no delay and you start seeing real results within hours, sometimes even minutes. Email is a two-way communication. People who receive your email can simply hit the “reply” button and send you feedback and ask questions right away. creates TRIBAL MARKETING #3 Adding Everyone to the list #1 Sending Buy Now emails #2 Not emailing enough Email Marketing Easy to get right - Easier to get wrong Craig McQueenie T: 07 900 183 198 E: firstname.lastname@example.org Skype: craigmcq Twitter: @craigmcq 3 mistakes that business make with email marketing Attention Interest Credibility Desire Action In a survey conducted by the Direct Marketing Association, email marketing returned an average of £51 for every £1 spent, beating other online marketing activities - which returned £21, and print - which returned only £7.20. Ian Sayers T: 07 515 945 391 E: email@example.com Skype: iwsayers Twitter: @iwsayers
Transcript: What companies do you know that do email WELL? ? BE RELEVANT BE VALUABLE what's valuable??? Educational Announcements Promotional? Newsletters Digest Emails unsubscribe link physical address reason for receiving Signature/Footer Measure & Tweak Determine Goals Optimize for Deliverability What's the goal of your email? How are you going to measure that? spam filters Match the From Name/Address Add Social Links/Opt-out Link Set Expectations If you are NOT Relevant & Valuable.... YOU ARE >>SPAM<< 250 words or less Use a Template Provide Links Plain Text Version Personalize Images Can Spam Segment* I don't believe in Email Marketing Call to Action Words to avoid inn Subject Line: Help, Percent Off, Reminder http://www.brighttalk.com/summit/1775 Name & Address http://mailchimp.com/resources/ Subject Line Double Check Email Body Test Be Consistent Be Human Send
Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets
Transcript: campaigns TECHNIQUES eMarketing for TIPS AND brought to you by: dazzling record-setting
Transcript: Submitted by:- Dikshant Bhawsar Email template Submitted to:- Mr. Harsh Nahta what is email template email template Email Template allow us to send email using predefind templates. This email template can be used in automation with email action or while sending email manually types types of email template There are four types:- 1. Text 2. HTML(using letterhead) 3. HTML(without using letterhead) 4. Visualforce who can create who can create Text - All users can create or change text email templates. HTML with Letterhead - Administrators and users with the “Edit HTML Templates” permission can create HTML email templates based on a letterhead. HTML without letterhead - Administrators and users with the “Edit HTML Templates” permission can create custom HTML email templates without using Classic Letterhead. Visualforce - Administrators and developers can create templates using Visualforce. Access folder Access to email template are controlled by folders. There are 2 folders,by default in every org: 1.Unfield Public Email Template. 2.My Personal Email Template Steps to create Click New. Compose the email to use as your template. Add any images you want in the template. Use the Insert Images button or copy and paste the image. Click the Merge icon and use the merge picker to insert merge fields. Click the Source icon to add HTML code. Add any attachments you want in the template. Once a template is saved, any content document links (Salesforce file links) are converted to content asset links. If you want, select an item from the Related Entity Type dropdown list. Based on the selection, the email template can be chosen only when the email you are composing has a corresponding Related To record. If you want, select a letterhead from the Enhanced Letterhead dropdown list. Click the Merge icon and use the merge picker to insert merge fields. Click the Source icon to add HTML code. If you want to navigate to the record or other Salesforce pages as you work, pop out the composer window. Click Save screenshots thank you Thank you
Transcript: CONTENT INTELLIGENCE of consumers reporting that an email was the cause of an offline purchase. Top 5 Subject Lines 60-87% Open Rate Segmentation what is email marketing? inside information event listings Intelligence Attended similar events source: EConsultancy Survey, February 2011 source: http://xkcd.com/802/ globally, one in five permission-based marketing emails doesn't reach the inbox. Rule 1 - Be Succinct! "When it comes to email marketing, the best subject lines tell what's inside, and the worst subject lines sell what's inside." Target Bottom 5 Subject Lines 1-14% Open Rate 294 billion emails per day Target Segment Only 13% of respondents follow 10 or more brands on Facebook. Most respondents follow between two and five brands. 32 billion emails per day... Not spam. source: mailchimp.com Content integrated with leading email services provider. rich html content with click tracking. subject line optimiser suite of reports within web interface source: http://www.returnpath.net/downloads/resources/EMEA_Study.pdf newsletter the challenge of email marketing Try experimenting with subject line, date of send, time of send. Use clickthrough, open, bounce information to inform further segmentation. Send different emails to different targets. Using Intelligence 32 billion (non-spam) emails per day vs. 25 billion tweets over whole of 2010. (spam included) the rewards of email marketing What We've Done Only 10% elected to receive offers through Facebook, while 90% opted for a newsletter. Regular attender all clicks, opens, reads are linked back to customer record. return on investment concept has been extended to emails, so easy to see what sales impact is. offers & promotions 36% email versus social media Email Marketing the challenge of email marketing TARGET Measuring Success what's the solution? source: http://www.useit.com/alertbox/newsletter.html Generally, use 10-20% of the content that you would write on a web-page. Check out: http://www.useit.com/alertbox/9703b.html of consumers prompted into making an online purchase as a result of receiving an email. source: http://www.pingdom.com Rule 2 - Get the Subject Line Right. existing segmentation tool. now able to use email statistics as criteria. carry out analysis. write mailing record. what it is, why it's important and what we've done to help. members' news standing out from the crowd. source: firstname.lastname@example.org Stated genre preference source: pingdom.com - Open rate of 20-30% is about average (first email might get 50-70%) - Traffic to your website. - Sales Return on Investment. - Unsubscribe Rate - Customer Feedback source: econsultancy email marketing census 2010 27%
Transcript: 05 NO SPAM 03 TIMING 02 VALUE Quality Content Unique Ideas Freebies 04 CONTENT This is a Presentation Template You don't want to write a book, keep it short & simple! Customize the Design Elements and Make Your Own Presentation About Email Marketing Get this Prezi Presentation Template from : 01 IDEA 1 The Purpose How Many Add Icons Change Colors Zoom Anywhere NO SPAM PLEASE Offer Something Valuable to Your Subscribers http://prezibase.com of your Subscribers will most likely be awake at 4AM on Tuesday? Why are You Building a List? Is it to keep customers updated about a product, for sending ideas and inspiration or just for saying "Hi" to your friends?
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