Transcript: THANK YOU! 26 kids 47 adults Saturday, August 13 Turkey Trot LIVE GENEROUSLY Thursday, November 24 Swim November 24, 2016 Andrew County Backpack Buddies Program Bike TRI to End Hunger $3000 raised The program served 226 children in the 2015-16 school year and all of their funding comes from local donations. Cost/child=$150 but of no charge to the family in need So far, through the triathlon we have raised $3,000 to donate. Run
Transcript: backpack Task 2 One thing I have learned over the three years from all of my teachers is how to stay focused no matter what it is that I am doing they have put many challenges to me and have helped me trough them for example the my on demand pieces. literacy Task 4 What I have learned in math over the past couple of years is how to solve different problems different ways and how there is almost always a easier to solve different equations this is called problem solving skills I used this on my coding activity in the 7th grade. numeracy Task 3 My map sco map math / reading Task 5 6bp Skills Task 6 I feel I am ready to move on to high school because I have gotten myself prepared along with help from many others I have better understood what I prepared & resilient learner Task 7 Task 7 Click to edit text Task 8 Task 8 Click to edit text Task 9 Task 9 Click to edit text intro task 1 Hello my name is Antwon Abell thank you for having me hear, today I will be talking about what I have learned over the past few years.
Transcript: Abbie Jones Ramsey Middle School JCPS Backpack Defense All about me * I'm in the 8th grade. * I am a part of the Ambassadors team. * I am a member of the Junior Beta Club. * I hope to attend the VA program at Manual High School. * I enjoy making art in my free time. * I get all A's and occasionally a B. * I am in the Yearbook Committee. MAP Growth READING Winter 2019 Overall RIT: 247 Spring 2019 MAP goal: 248 Lowest- Literary text: Key Ideas and details (238) I need to work on analyzing themes and predictions. MAP Growth MATH Winter 2019 RIT score: 238 Spring 2019 goal: 241 To raise my score, I'll improve my lowest strand. My lowest was Operations and Algebraic Thinking, at 235. Literacy This artifact, Colonist Justified or Not essay , is about the 13 colonies, and the breaking up of Britain and America. Through this, I gained a deeper understanding of why they split, The Stamp Act, and the Boston Tea Act. In order to successfully write this, I researched using the passages we were given, and decide whether or not i thought the colonist were justified. I wrote a rough draft, and then typed a final one on the computer. Standard: Conflict leading to revolutionary war. Colonist Justified or Not Essay System of Equations Numeracy The artifact I decided to use was the System of Equations writing prompt. I learned about the Three Systems of Equations, and wrote using the CEA format to a friend informing her how to use the system. This fits the Numeracy skill because in this I demonstrated my knowledge of the math standard, and how to correctly use it. Standard- Analyze and solve pairs of simultaneous linear equations. Globally and Culturally Competent Citizen This artifact is a brochure I made to spread awareness of issues in our watershed, and how to prevent such things. Along with presenting this to the class, I put brochures around town ( on poles, in stores, at a gym, etc.) This shows that this artifact is fitting for the Globally and Culturally Competent Citizen skill because I researched a Community issue, that is also a problem around the world, and I spread the news around so it will make a impact. Beargrass Creek Brochure Standard- Biodiversity and Human Impacts Effective Communicator I learned about the 13 colonies, and the breaking up of Britain and America. I did this to show my knowledge of America's split, and of how to properly express my ideas. This helped me become an effective communicator because I clearly explained and conveyed the idea of the colonist being justified. It also shows that I used correct vocabulary to communicate my opinion on the topic. "Were The Colonist Justified?" Standard- Explain how colonial resistance to british control led to revolutionary war. Emerging Innovator The artifact I chose for Emerging Innovator is a poster I made with a group, about Georgia when it was a part of the 13 colonies. I chose this artifact because with my group, we researched the 13 colonies, set up how we wanted the poster, made it, then decorated it. This shows that I followed through with a "design process," making it suitable for the Emerging Innovator skill. Standard-Reason people came to the colonies. Productive Collaborator Standard: Biodiversity and Human Impacts The artifact I chose is the Bear-grass Creek Watershed project. I chose this for Productive collaborator because I worked with 2 other people, and we organized the project so the research and work was split evenly between us. We also presented it to the class, so we split our speaking parts even among us. This shows I can work well, and fair with others, making this artifact suitable for Productive Collaborator. For Service Minded Leader I chose a drive I did in Jr. Beta Club. For this, my partner and I created a box where we collected toiletries and everyday essentials that people could benefit from. We collected these items for kids in need, and the box was donated to them through Beta Club. Service Minded Leader Title Service Minded Leader This artifact shows that I demonstrate the Service Minded leader skill because putting something together for a good cause is something you can't go wrong with. I took a small amount of time out of my day to make someones day, and that demonstrates being a Service Minded Leader. Transition Readiness - Applied to go to Manual (VA) - More confident with my work - come long way quality wise - More comfortable with public speaking. - Teachers did well in pushing me to go above and beyond on assessments - I have reflected on myself and if I really am ready for High School. Why am I ready? How did This Defense Prepare Me?
Transcript: Final Balance Need to clearly understand what the customer’s needs and wants are to develop positioning strategy. It is a method of differentiation, but constant differentiation because competitors can add the same values to their product over time. The main value proposition elements of positioning are target market, brand name offering, and differentiation. Value is the most popular strategy because relationship of price and quality is one of the most important considerations when making purchase decisions. Increase CM/ decrease costs over time Low => Medium volume Positioning Identifying a market opportunity Communication with customers: Bulletin board helped our target customers understand the features of the product Clear understanding of customer needs : We positioned our product as a waterproof high-quality outdoor backpack Give a certain image to our product: adding water bottle, changing chest straps Final Balance = -$11,586.55 By Team 6A Focus on low distribution cost Target only outdoor market to other markets as well PLACE Key Learnings PRODUCT No preference => lower end promo PRICE Main reasons: Units Sold Net Profit Add important features Opportunity cost analysis Preference list optimization Turn-by-turn Strategy P O S I T I O N I N G Group of people that will best benefit from the use of the product Biggest market share Largest population of people looking for backpacks Highest growth Total Net Profit= -$21,586.55 Any questions? Initial Strategy Customer Satisfaction Process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. Positioning is step number 3 of the Marketing Plan. This step objective is to identify and evaluate opportunities for increasing sales and profits. The positioning strategy can help communicate the product's value proposition, which communicates the customer benefits to be received from a product. Backpack Simulation Presentation Target Segment: Outdoor Enthusiasts PROMOTION Total Units Sold: 2,009 Marketing Topic
Transcript: Kat's Kritter Sitter, LLC Presentation Overview: Competition: Adjustable front straps provide a snug comfortable fit and keeps the backpack in place. Conclusion: Dog Backpack Size Chart and Pricing Size_____Length_&_Width__Weight_Range __Price___ Small 8” x 16” 15 – 30 # $24.99 Medium 12” x 21” 30 – 60 # $29.99 Large 16” x 26” 60 – 100 # $34.99 X-Large 20” x 31” 100+ # $39.99 _____________________________________________ Standard Solid Colors: Blue, Red, Yellow & Green. * Other colors and patterns can be used by special order. Problem: Presents: Quality Dog Backpacks Superior Product Patent Pending 8 to 75% Less Sell Price v. Comeptition Made In America 47% Profit Less Components Less Manufacturing Costs EXIT STRATEGY: Sell The Design To a Competitor And Retain an Annual Royalty. Our Team: Word-of-Mouth YouTube Web Site Display in Stores Social Media Dog Associations Hiromi Katie Joe Dog Backpacks available today, slide down the dogs, requiring constant adjusting. What a pain! Backpacks tend to roll and our non roll backpacks make going on outing fun and ease for both dog and owner Solution: Get the only dog backpack that doesn’t want to roll off your dog. Vet. & trainers recommend packs Your pup feel helpful Get extra exercise Existing packs have a problem We solve the problem Executive Summary: Marketing:
Transcript: My Backpack defense By: Londan Bell All About Me My name is Londan Bell my favorite subject is English, and I play the violin in orchestra. I love painting and love dancing . and I wish to go to the Bahamas. one day and when I'm older hopefully I will see myself in the medical field. Numeracy Prepare and Resilient Learner Literacy Subtopic 2 artifact: 1 Globally and Culturally Competent Citizen Subtopic 3 Subtopic 3 artifact: Effective Communicator Transition Ready Writing Reflection School Signature Item Productive Collaborator Emerging Innovator
Transcript: The Life of a Backpack Materials Materials What? Where? Common Materials Common materials Cotton Polyester Rip-Stop Nylon Cordura Places of extraction Places of Extraction Cotton fabric: Majority grown in Southern U.S.A. Polyester: Majority made in Asia ( Some made in U.S.A ) Rip-Stop Nylon: Majority made in China ( Some made in U.S.A) Cordura: Majority made in China (Some made in U.S.A) Manufacturing Manufacturing Fabrics pressed Sewed together Inspected for errors Next? Next Transportation Transporting Materials Polyester is flown in from Asia Cotton is driven by truck from Southern U.S. Rip-Stop Nylon flown in from China Cordura is also flown into the country from China Consumer Next Backpacks are put on shelves and sold to consumers Ages can range from 3 to 22 years old for school purposes. Hikers may need backpacks with more durability and size Durability Durability Cotton: Not very durable, not water-resistant in the least. Rip-Stop Nylon: As the name suggests this material is hard to be ripped or torn, it is water resistant for the most part. Cordura: Marathon Seat Covers claims it as 100% waterproof. Very durable. Polyester: Water resistant, water MAY pass through if enough force applied, or material is worn. After? After? Recycling Recycling Option 1: Reused for kids Option 2: Refurbished Option 3: Materials broken down Pros + Cons Pros Minimalizes pollution Conserves natural resources Cuts down needed amount of landfill sites Animals can eat the materials Wasting the materials that are still usable Materials go into the ground Cons After? The end
Transcript: What type of product positioning do different companies use when competing with similar products? SEO Price: $72 Place: Online website, bookstores within schools Promotion: Celebrity Gossip Blog, Social Media, Gaming Site,Top 40, Subways, Billboards, Gym and Sporting Locations SOCIAL Thank you! Strategies Challenges and Learnings Douglas College CMS PRICE, PLACE AND PROMOTION Ana Sofia Magallanes & Alejandra Ojeda Final Project: Backpack The less messages we give, the more clear the product would be positioned Drastical and constant changes affect consumers purchase decision Being aware of initial balance MARKETING MIX Company description: PLATFORMS Social Snapchat Video (not included) . MARK 1120 Keeping low cost but high quality at the same time Choosing few but precise advertisement Increasing profit and get out of debts PROMOTIONAL ELEMENTS Question: PRODUCT . Answer: Head-to-head positioning Positioning & point of difference SWOT (S: intellectual value, W: expensive, O: more students, T: high market share) Focus on social media advertising: millenial Print ad (included in the game) Description: Educational backpack (bottle pocket and laptop sleeve, high capacity of storage and durability) -Brand name: A&A, Gandhi Company (essence) -Personality: Organized & smart -Animal: Eagle (light, eco-friendly, waterproof) Team 3
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