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A Presentation Template For An Automotive Sector Risk

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Automotive Presentation

Transcript: Automotive Industry Team 8, Michael Krulin, Kathrin Kaiser, Rebecca Miller and Henry Rabinowitz BECKY MILLER REPORTS BECKY MILLER REPORTS Industry Forces Industry Forces Consumers Urbanization and demographic shifts: consumers view car ownership differently Growth in leasing and carsharing In auto industry, consumers have high bargaining power, and exercise choice between a wide variety of products Consumers Major automakers have wide networks of suppliers and factories around the world Labor and dealer networks represent larger forces than supply chain management Growth in battery industry expected Suppliers Suppliers Competition in most market segments is intense Nearly commoditized products with very low differentiation Branding is key Rivalries Rivalries Emergence of EV technology Autonomous Vehicles Tesla as successful new entrant Car design more software centered Barriers to entry include: Dealer Networks Brand Equity of Established Firms High capital requirement New Entrants/New Technologies New Entrants/New Technologies Car Share Ride share, i.e. UBER Biking and Bike Sharing Mass Transit Substitute Products Substitute Products Major Challenges Regulations and infrastructure New Entrants? Finding Opportunity in underserved markets? Demographic changes Major Challenges GEN Y LESS LIKELY TO BUY GEN Y LESS LIKELY TO BUY Our Suggestions Automotive firms must prepare for implementation of stronger regulations in the future If EV's are to succeed, must offer models with more utility, or stronger price-utility tradeoff, i.e. EV work truck Shift competencies toward self-driving and on-demand transportation Introduce new forms of flexible or collaborative group ownership/leasing to appeal to urbanizing population and BoP Our Suggestions Finding a Blue Ocean Where are automotive firms not going? BoP -- how to improve on Tata Nano? EV vehicles with different functionality--minivans, smaller work vehicles? What new spaces will Autonomous Vehicles create/fill? How will they change how people use vehicles -- less emphasis on speed? Finding a Blue Ocean Individual Firms Ford's strategy is shifting away from passenger cars, and toward exploiting its "light truck" cash cow to fund investment in new tech Ford should shift cost-cutting strategy toward modular design Should be agressive leaving ICE light truck market Form new partnerships along the lines of TransitConnect Van Ford Motor Company Responding to consumer demand for more flexible model of car ownership by introducing DriveNow “freefloating” car sharing In-house venture client model allows them to buy technology from promising start ups rather than equity Suggestions: Leverage alliances (i.e. with government) to ensure infrastructure moves along with their ambitious goals for EVs Shift more resources towards alternative shared mobility services and flexible car financing that also includes underserved groups outside of metropolitan regions BMW Volkswagen 'Strategy 2025' EV - 30 new models Core Compentencies Strategic partnership/Investments Mobility/MOIA Differentiation strategy and highly efficient manufacturing model Often taking advantage of emerging segments Examples: the consumer desire for a lower cost SUV and delivering the 4Runner, the desire for an ‘eco-friendly’ vehicle and delivering the Prius Goal of achieving a 90% reduction in new vehicle CO2 emissions by 2050, as compared to 2010 Build on their hybrid vehicle sector, adapting plug-in hybrid vehicles and to fuel cell and electric vehicles Commit to more concrete and measurable goals for fuel cell and electric vehicles, seek to take market segment leadership like it has in the past, rather than merely capitalize on existing hybrid success or technology TOYOTA

Wallonia - Automotive Sector

Transcript: Wallonia Automotive Sector Material sciences Excellence center in fuel cell and electrochemical energy storage systems with research spanning from membrane materials to characterization of cells and optimal engineering of fuel cell powered systems (University of Liège, Solvay, etc.). Experience in hydrogen handling: University of Liege and TechSpace Aero have developped a remarkable know-how in Hydrogen applications and research (cryotechnic test bench). Fuel cell powered vehicles: - Simulation & Optimization - Testing of components - Developments of prototypes - Proof of concept: Shell Eco Marathon competition: top 10; (2136 km/ equiv liter of gazoline) Universities of Liège and Louvain-La-Neuve Objective: master plan on future mobility Task force in place Promote walloon industries in tomorrow's automotive indutry: - Stimulate networking - access to international groups - funding high potential projects Highly developed R&D and innovation skills (universities of Liège and Louvain, research centers, spin-off's, design and development offices) ICE improvments by combustion analysis and optimization: - Combustion optimization and control (flame spectroscopy) - R&D - - Fuel savings studies - R&D - - Alternative fuels: bio fuels, CNG, Ammonia, from waste to fuel (phoenix) - R&D - - Gas treatment: analysing and lowering pollutants and particulates - Activity Sport technologies: training, developpment and optimization BMI Project Mainly R&D: research, simulation, development to prototype, testing, validation. Excellence in simulation and optimization of hybrid electric vehicles (Universities and Spin-Off's) Experimental validation capabilities for components characterization and system validation: chassis dynamometer, test beds for ICE, batteries and electric motors... "Green Propulsion" is specialized in designing, prototyping and testing electric and hybrid vehicles Excellence reputation in modeling and characterization of new components: Li ion batteries, electric motors… "Imperia": high performance hybrid electric roadster with low energy consumption Automotive cluster of Wallonia Coming enterprises incubator Next to Spa-Francorchamps Campus Minister Marcourt and the walloon government actively support the coming incubator Potential synergy with the "automotive campus", the circuit, the cluster, surrounded research centers and universities, global companies and local SME's. International radiation Many studies already explained Presence of several R&D center focused on material science (MateriaNova-NATIS, SIRRIS, CRM (steel expertise), Arceo, etc.) greatly connected to global companies and local SME's. Thixo-forming: ambitious program to promote Walloon industries as leading partners in thixo technologies for different materials (magnesium, aluminum, steel) High performance film deposition technologies based on phisical vapour deposition (PVD): ongoing projects with ARCELOR-MITTAL. (metallic materials protection, electrochemical devices, etc.) Nanotechnologies: - Project supported by Wallonia: Nanocompo - Nanocyl: Carbon Nanotubes specialists (production) Hybrid Electric Vehicles Li-Ion batteries Clean Engine Objective Internal Combustion Engines Experience in electrochemical field: R&D centers. Prayon manufactures materials for lithium iron phosphate cathodes (LiFePO4/B) with excellent safety and energy performance records. Solvay (Belgian R&D) for electrolytes. Umicore and waste cluster (batteries recycling knowledges) Excellence in robotics: - High speed - High reproductibility - Clean environment (no dust - white room - spatial experience) - Experience of robotics in many sectors - dedicated training (Technifutur) Wallonia is the headquarter of major European leaders in simulation softwares. University of Liege has a long tradition of excellence in numerical simulation in mechanics and aerospace. Many companies are active in this field: - SAMTECH, leader in CAE solution (Close collaboration with Toyota) - FREE FIELD TECHNOLOGY: leader in vibroacoustic problems with ACTRAN - ExStream: modeling and prediction of material properties - Open Engineering: simulation of multiphysics problems - NUMECA, expert in fluid dynamics LTAS and SAMTECH: new flexible Multi Body Systems using a finite element approach: - Vehicle Dynamics - Engine Dynamics - Driveline dynamics Simulation also applied to safety: GDTECH expertise is based on simulation of road accidents University research groups and software vendor companies have tight collaborations with major international and Belgian companies as Toyota, VW, PSA, JTEKT, ALSTOM, BTD What is going on? Automotive Campus Spa-Francorchamps Racetrack SKILLS AND ASSETS Simulation 145 Companies and research centers Belgium Motor Institute Gathering of SME's and research centers several projects focused on: - Direct injection systems for CNG engines - New hybrid architectures - Kinetic Energy Recovery Systems - Energy storage systems Networking International vision Fuell Cell

Automotive sector

Transcript: Conclusion 18/10/2012 III) Solutions Drop of the request Decrease in purchasing power due to the economical and financial crisis National level Conclusion WORLD AUTOMOTIVE SECTOR Important place in the economy Many groups of producers Actuallity subject linked with the world history Global market (2010) : 787.5 milliards USD Reject any CO2 Development of markets (US) Ecological limit (water) Development of bio ethanol: increase prices corn wheat or soy High alcohol presence in bioethanol (necessary tax exemption) Models proposed by manufacturers don't answer potential expectations of the buyers (increase of storage : overhead for companies) => Market is a niche; still "experimental" Environnemental impact ( less energy used to produce bioethanol gasoline ) New economic activity (development of agricultural sector, more exportations) The social benefits (job creation) III) Solutions A) Electric vehicles B) Hybrid vehicles C) Bioethanol Global automotive industry in Paris : Massive revival of classical models Importance of automobiledesire to turn to renewable energy : concept car Peugeot Onyx; collaboration between Mercedes and Renault-Nissan=>design clean vehicles European level II) Causes and consequences of automotive crisis A) Causes Top 5 importers B) Consequences Introduction Introduction I) Automotive industry today A) World trade B) Keys figures Grall Brice Scantamburlo-Vigilia Fulvio Fuchs Clément Table of contents I) Automotive industry today A) World trade Top 5 exporters Drawbacks more than 62 millions of private and utilities cars Cautions about techonology (fire batteries deplored Small share of automobile market : only 3% Benefits : 17 millions of vehicles produced 2 millions vehicles produced 3rd european producer Manufacturers renew their ranges faster and faster : expensive policy => R&D Consumers reduce their purchase : credit, increase of fuel price Alternative means of propulsion facing conventional internal combustion engine (gasoline-diesel) => internal combustion engine combined with electric motor that works with different types of batteries Reduce emition carbon footprint Technology better mastered than electric one New materials (carbon) = reduces vehicle weight (up 70%) =>reduction of oil consumption and reduction of CO2 emition France : booming => presence of PSA boosted sales VH : increase in 4222 cars during first half of 2012 (+30% compared to 2011) Electric vehicles more expensive to purchase and maintain than a normal (5 to 6 000 $) Autonomy still minimal (80 to 120 km)=>city or professional use Lack of infrastructure and time to spend (5 to 8 hours) to recharge B) Keys figures C) Bioethanol Global level Bilbiography B) Hybrid Vehicules For fuel cars Mix between gas and organic products Brazil = leader Europe = delay on production Global level •Le nouvel observateur : « Les constructeurs automobiles veulent investir le segment des ‘’véhicules propres’’ », le 22/09/12. • •Les Echos, Marianne, Le Monde (newspapers & websites) •Wheels and you : « Analyse voiture hybride : sur la route du succès ». • • : « Vente de voitures hybrides : le marché décolle au premier trimestre 2012 ». •• • • (graphiques et schémas) • • • • Decrease of sales car (France : removal of scrapage premium) Delete employments = increase of unemployment and relocation (PSA) New strategie => ecological vehicles A) Electric Vehicles II) Causes and consequences of automotive crisis A) Causes B) Consequences

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