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Wallonia - Automotive Sector

Transcript: Wallonia Automotive Sector Material sciences Excellence center in fuel cell and electrochemical energy storage systems with research spanning from membrane materials to characterization of cells and optimal engineering of fuel cell powered systems (University of Liège, Solvay, etc.). Experience in hydrogen handling: University of Liege and TechSpace Aero have developped a remarkable know-how in Hydrogen applications and research (cryotechnic test bench). Fuel cell powered vehicles: - Simulation & Optimization - Testing of components - Developments of prototypes - Proof of concept: Shell Eco Marathon competition: top 10; (2136 km/ equiv liter of gazoline) Universities of Liège and Louvain-La-Neuve Objective: master plan on future mobility Task force in place Promote walloon industries in tomorrow's automotive indutry: - Stimulate networking - access to international groups - funding high potential projects Highly developed R&D and innovation skills (universities of Liège and Louvain, research centers, spin-off's, design and development offices) ICE improvments by combustion analysis and optimization: - Combustion optimization and control (flame spectroscopy) - R&D - - Fuel savings studies - R&D - - Alternative fuels: bio fuels, CNG, Ammonia, from waste to fuel (phoenix) - R&D - - Gas treatment: analysing and lowering pollutants and particulates - Activity Sport technologies: training, developpment and optimization BMI Project Mainly R&D: research, simulation, development to prototype, testing, validation. Excellence in simulation and optimization of hybrid electric vehicles (Universities and Spin-Off's) Experimental validation capabilities for components characterization and system validation: chassis dynamometer, test beds for ICE, batteries and electric motors... "Green Propulsion" is specialized in designing, prototyping and testing electric and hybrid vehicles Excellence reputation in modeling and characterization of new components: Li ion batteries, electric motors… "Imperia": high performance hybrid electric roadster with low energy consumption Automotive cluster of Wallonia Coming enterprises incubator Next to Spa-Francorchamps Campus Minister Marcourt and the walloon government actively support the coming incubator Potential synergy with the "automotive campus", the circuit, the cluster, surrounded research centers and universities, global companies and local SME's. International radiation Many studies already explained Presence of several R&D center focused on material science (MateriaNova-NATIS, SIRRIS, CRM (steel expertise), Arceo, etc.) greatly connected to global companies and local SME's. Thixo-forming: ambitious program to promote Walloon industries as leading partners in thixo technologies for different materials (magnesium, aluminum, steel) High performance film deposition technologies based on phisical vapour deposition (PVD): ongoing projects with ARCELOR-MITTAL. (metallic materials protection, electrochemical devices, etc.) Nanotechnologies: - Project supported by Wallonia: Nanocompo - Nanocyl: Carbon Nanotubes specialists (production) Hybrid Electric Vehicles Li-Ion batteries Clean Engine Objective Internal Combustion Engines Experience in electrochemical field: R&D centers. Prayon manufactures materials for lithium iron phosphate cathodes (LiFePO4/B) with excellent safety and energy performance records. Solvay (Belgian R&D) for electrolytes. Umicore and waste cluster (batteries recycling knowledges) Excellence in robotics: - High speed - High reproductibility - Clean environment (no dust - white room - spatial experience) - Experience of robotics in many sectors - dedicated training (Technifutur) Wallonia is the headquarter of major European leaders in simulation softwares. University of Liege has a long tradition of excellence in numerical simulation in mechanics and aerospace. Many companies are active in this field: - SAMTECH, leader in CAE solution (Close collaboration with Toyota) - FREE FIELD TECHNOLOGY: leader in vibroacoustic problems with ACTRAN - ExStream: modeling and prediction of material properties - Open Engineering: simulation of multiphysics problems - NUMECA, expert in fluid dynamics LTAS and SAMTECH: new flexible Multi Body Systems using a finite element approach: - Vehicle Dynamics - Engine Dynamics - Driveline dynamics Simulation also applied to safety: GDTECH expertise is based on simulation of road accidents University research groups and software vendor companies have tight collaborations with major international and Belgian companies as Toyota, VW, PSA, JTEKT, ALSTOM, BTD What is going on? Automotive Campus Spa-Francorchamps Racetrack SKILLS AND ASSETS Simulation 145 Companies and research centers Belgium Motor Institute Gathering of SME's and research centers several projects focused on: - Direct injection systems for CNG engines - New hybrid architectures - Kinetic Energy Recovery Systems - Energy storage systems Networking International vision Fuell Cell

Automotive sector

Transcript: Conclusion 18/10/2012 III) Solutions Drop of the request Decrease in purchasing power due to the economical and financial crisis National level Conclusion WORLD AUTOMOTIVE SECTOR Important place in the economy Many groups of producers Actuallity subject linked with the world history Global market (2010) : 787.5 milliards USD Reject any CO2 Development of markets (US) Ecological limit (water) Development of bio ethanol: increase prices corn wheat or soy High alcohol presence in bioethanol (necessary tax exemption) Models proposed by manufacturers don't answer potential expectations of the buyers (increase of storage : overhead for companies) => Market is a niche; still "experimental" Environnemental impact ( less energy used to produce bioethanol gasoline ) New economic activity (development of agricultural sector, more exportations) The social benefits (job creation) III) Solutions A) Electric vehicles B) Hybrid vehicles C) Bioethanol Global automotive industry in Paris : Massive revival of classical models Importance of automobiledesire to turn to renewable energy : concept car Peugeot Onyx; collaboration between Mercedes and Renault-Nissan=>design clean vehicles European level II) Causes and consequences of automotive crisis A) Causes Top 5 importers B) Consequences Introduction Introduction I) Automotive industry today A) World trade B) Keys figures Grall Brice Scantamburlo-Vigilia Fulvio Fuchs Clément Table of contents I) Automotive industry today A) World trade Top 5 exporters Drawbacks more than 62 millions of private and utilities cars Cautions about techonology (fire batteries deplored Small share of automobile market : only 3% Benefits : 17 millions of vehicles produced 2 millions vehicles produced 3rd european producer Manufacturers renew their ranges faster and faster : expensive policy => R&D Consumers reduce their purchase : credit, increase of fuel price Alternative means of propulsion facing conventional internal combustion engine (gasoline-diesel) => internal combustion engine combined with electric motor that works with different types of batteries Reduce emition carbon footprint Technology better mastered than electric one New materials (carbon) = reduces vehicle weight (up 70%) =>reduction of oil consumption and reduction of CO2 emition France : booming => presence of PSA boosted sales VH : increase in 4222 cars during first half of 2012 (+30% compared to 2011) Electric vehicles more expensive to purchase and maintain than a normal (5 to 6 000 $) Autonomy still minimal (80 to 120 km)=>city or professional use Lack of infrastructure and time to spend (5 to 8 hours) to recharge B) Keys figures C) Bioethanol Global level Bilbiography B) Hybrid Vehicules For fuel cars Mix between gas and organic products Brazil = leader Europe = delay on production Global level •Le nouvel observateur : « Les constructeurs automobiles veulent investir le segment des ‘’véhicules propres’’ », le 22/09/12. • •Les Echos, Marianne, Le Monde (newspapers & websites) •Wheels and you : « Analyse voiture hybride : sur la route du succès ». • • : « Vente de voitures hybrides : le marché décolle au premier trimestre 2012 ». •• • • (graphiques et schémas) • • • • Decrease of sales car (France : removal of scrapage premium) Delete employments = increase of unemployment and relocation (PSA) New strategie => ecological vehicles A) Electric Vehicles II) Causes and consequences of automotive crisis A) Causes B) Consequences

Automotive Presentation

Transcript: A presentation by Guy de Macedo, Michal Melichárek and Marcel Cermák Competitive Rivalry between Existing Players Level: HIGH Threat of Substitution I. Introduction to Industry II. Competitive Rivalry between Existing Players III. Bargaining Power of Suppliers IV. Bargaining Power of Customers V. Threat of Substitution VI. Threat of New Entrants Bargaining Power of Customers Level: HIGH Bargaining Power of Suppliers Usually the customer’s loyalty decision is based upon a couple of factors: quality and price as the most important ones and then the appearance and environmental effect as less important ones. Clearly, the car has to be safe and has to be capable of flawless operation. Then (sometimes the order is switched – depends on conditions) is the price of the car. Customers who could afford it will always buy the brand new car. The car’s look is also important but incomparable to the quality or price (including all the possible additionals: build-in DVD player and etc). Therefore, if a car manufacturer is not capable to fulfill customer’s demands the customer would easily turn to the other manufacturer. In order to accommodate customer demands, some manufacturers decided to push the concept of car personalization. Company benefits from this in a two ways. First, new customers are attracted to the new offer and purchase a car they have personalized. The other advantage is that the company can easier plan the demand when you receive stated number of cars that has to be manufactured (cutting costs for shipping of the material, storing of the parts etc.). Level: MEDIUM/LOW There are many suppliers for car manufacturer supplying only couple of items (tires, seats etc.). Technically, the bargaining power of suppliers increases with the amount or volume of the particular things that are being supplied and consequently installed in the car. If you are a company and you supply Toyota (one of approximately ten suppliers) with tires and they start not liking your product anymore, you don’t have a lot of chances against this corporation. Resupply those parts of the car is not exactly difficult. The situation changes when we start to talk about the engine. Usually, engines are manufactured by the car manufacturers themselves (OEM) and are not outsourced (as a core value). In a situation where the value of supplies provided by one supplier equals or exceeds the half of the value of the car it means that if the supplier is not satisfied, he has the power to push on the producer (stop of the supplies would hold on the production process and the company would start to record losses). The Field is changing thanks to the technological development, such as discovery of new fuels, special construction, better safety regulations, etc. Nonetheless, it remains the same. The car is a universal name for this sort of vehicles helping us to get from the place A to the place B. Considering the costs and benefits, car is the most convenient for private usage. MGT 510 Porter’s 5 Forces Analysis Automotive Industry Level: LOW By new entrants, we mean brands being newly established after the given market have been entered. Even though it would have been tough to start from scratch, building car manufacture it is not impossible. The difficult thing would be obtaining adequate market share in order to create consumption for your cars. Next step would be crucial because the company would have to invest a lot of money into promotion. The market in the automotive industry is not changing a lot and number and size of competitors in given market is set by development; therefore, the cost of customers loyal to “their” brands to the something new has also be considered. To illustrate we could mention the case of TATA Group purchasing Jaguar and Land Rover (2008). TATA’s entrance to the market was very successful mainly due to the fact that TATA Group can provide more or less everything for the construction of the car. Parts which have been manufactured in Europe, were expensive and overall increased the retail price of the car. Engineers at TATA Group effectively decreased those costs and therefore, the sale of Jaguars and Land Rovers soon went from red to black numbers. Acquisition like this one could mean reshaping of the threat of newcomers and increase competitiveness between car manufacturers for given market. Usually, highly competitive industries generate low return. The regional markets are so different that the whole is literally incomparable. Nonetheless, usually car-producing nations experience high competition. The pricing works, to certain extent, on the basis of oligopoly – a couple of the biggest companies tried to establish pricing levels but the industry is too much competitive. For clear and definite statement considering the rivalry among players, there would have to be clearly defined market and this given market would have to be analyzed. However, the overall competition among players is HIGH; however, the industry

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