New Breed, a revenue performance partner for high-growth subscription companies, is unlike typical marketing agencies which often focus on a handful of specific areas. New Breed offers a comprehensive platform of services and applications that allow clients to address every aspect of their growth strategy — from customer acquisition, to customer success and revenue operations. New Breed is headquartered in Burlington, Vermont.
From a marketing perspective, the company puts a lot of emphasis on delivering value to their customers, and proactively shares insights. This can mean sharing anything from overall growth strategy to the new features and benefits of HubSpot.
But delivering that level of thought leadership can be challenging from a marketing perspective.
New Breed’s audiences run the range of experience and company size. Some may be just getting up and running with HubSpot, and others may have a highly sophisticated CRM and growth strategy. Additionally, their clients are busier than ever, so traditional long-form content and typical presentation decks aren't always the right medium.
With this challenge in mind, New Breed is always looking to optimize how they share their insights and what form factor to use. And more broadly, how they can educate and inspire in a unique and impactful way.
Al Moore, Marketing Director at New Breed says:
"That's why we were excited to discover the Prezi suite of tools. Particularly Prezi Video and Prezi Design. We’ve been able to seamlessly apply these tools into our website and content strategy to create a more engaging experience, and to communicate more ""story"" - features, benefits, and insights - into one cohesive experience.
or example, in a recent co-branded whitepaper, we were able to integrate additional footnotes and detail into the core narrative of the piece, to deliver added personality and insight into the piece. And in product-focused campaigns, we’ve been able to use Prezi Design to add additional details into traditional product pages that allow a more immersive educational experience without adding bulk or filler."
“With Prezi Design we’ve been able to push the boundaries of our client deliverables services.” says Brooke Bauer, Senior Designer at New Breed. “We now have the ability to create interactive infographics that allow users to engage with the content they’re consuming. Copy heavy pieces can now be broken down into visual pieces with the copy broken up and appearing at separate times, allowing us to lean on design rather than focusing on how to fit in copy.
Prezi has also been very useful for secondary navigation on sites; With limited dev-time, it’s given us the ability to create heavily designed graphics on clients' sites that interact and lead them to other web pages.”
Al Moore, Marketing Director at New Breed continues “The Prezi platform not only aligns with our overall strategy of delivering educational value to our customers; it’s also having an impact on our results. Our Prezi-enabled pages have kept our visitors on the site almost two times longer than our average visitor session.
We’ve also increasingly applied these tools on behalf of our clients - creating interactive infographics that achieve a better balance of copy and graphics, and improved website creative that enhances the user experience without requiring heavy development.”
“Overall, we very much look forward to continuing to leverage Prezi and would definitely recommend it for B2B and subscription companies in particular. In that crowded space, innovative storytelling really matters, and Prezi makes that possible in a way that is intuitive and easy to integrate into an existing marketing strategy. I really look forward to seeing what it can do next,” says Moore.