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Transcript: Pros and Cons of Social Media Will, Harjot, Samantha, Savarna, Darius Who We Are Social Media Users Just Like You! By Samantha, Savarna, Will, Darius, and Harjot Pros of Social Media: Marketing You can promote your business on social media by creating a business platform page This engages customers, "Engaged customers are likely to be your best customers" (Rowe) Other entrepreneurs can find what your selling and possibly collaborate with you (it's not what you know it's who you know) Being committed to social media to create brand awareness and sales "Create your own deals on your terms" (Rowe) "Manage your reputation" (Rowe) Bad reviews online are bad for business Good reviews online encourage more people to go with your brand Business Opportunities: Communication / News Updates Instant Real Time Allows Connection With Entire World Mobile Mass Interaction No one wants to watch the news Everyone has a cellular device Notified when Tragedies / Emergencies strike Social media has tons of entertainment Everyone has a different sense of humor and there is tones of accounts with various different content such as cooking fitness weird memes Entertainment Once you know someone who is successful and have professional relationship with and have them on social media, you will always that window of opportunity in your back pocket. Linkedin is basically a facebook for networking and finding other people with the same interest and mind set as you Networking Cons of Social Media: Mental Illness The Scientific American Mind states that "Teenagers who used social media on a daily basis were 13 percent more likely to say they felt depressed than were peers who did not use it every day." The depression spike increased when over 50% of the American population owned a smartphone. Con: Cyber Bullying It's not the social media that is doing the bullying, it is the people behind the screens. People can get away with bullying very easy while online. “Cyberbullying is potentially a factor in the increase of youth suicides” - New Zealand Managment magazine. Con: People can be deceiving Not everyone is who they seem to be You can never truly be sure that someone is who they say they are. Social Media can play a huge roll in task delay Seconds are minutes and minutes are hours When you get done procrastinating on your phone, do you ever think what else you could have accomplished? Time looking at social media constantly will cause you to go from peak performance to average performance Unsurprisingly popular apps are designed in a way to be addictive to the user so the company can have a competitive edge Con: Distraction/Procrastination Nothing can ever be truly deleted How personal information of yourself is on your social media? Is your password easy to figure out? Geotagging Faceprint database- tags people by face recognition without you have to tag them yourself Comments are searchable Posts that you liked are tracked Ever searched something on youtube/amazon/pintrist and all of a sudden its popped up on your feed? Con: Privacy issues Recognize the problem Admit your social media diet Model good behavior Create a better online experience How to make social media a better experience: Power of suggestion Awareness Purge Negativity Purge the models and famous people Monitor yourself Are you checking for likes/comments? Tool for good Positive groups Social revolution Survey Results Citations: CHEN, A. (2018). Social Notworking: Is Generation Smartphone Really More Prone to Unhappiness? (cover story). Scientific American Mind, 29(2), 18. https://doi.org/10.1038/scientificamericanmind0318-18 Rowe, M. (2012, July). 8 Ways to Leverage Social Media. Restaurant Hospitality. Retrieved from http://0-eds.a.ebscohost.com.archway.searchmobius.org/eds/detail/detail?vid=0&sid=d316ae4b-1321-41b9-83c1-279b17c9e224%40sdc-v-sessmgr02&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=78317513&db=f5h , 32-36. Powell, F. (2015). Be kind online. NZ Business + Management, 29(11), M27. Retrieved from http://0-search.ebscohost.com.archway.searchmobius.org/login.aspx?direct=true&db=f5h&AN=111414236&site=ehost-live&scope=site Fay, Laura. “New Teen Survey Reveals Cyberbullying Moving Beyond Social Media to Email, Messaging Apps, YouTube.” The 74 New Teen Survey Reveals Cyberbullying Moving Beyond Social Media to Email Messaging Apps YouTube Comments, www.the74million.org/new-teen-survey-reveals-cyberbullying-moving-beyond-social-media-to-email-messaging-apps-youtube/.
Transcript: Presentation Slideshow MP0719 NAME :ALMAS ATIKAH ZULFAH BT AHMAD ZUBAIRI ID : PTM170705731 CLASS : DIM0602 BASIC INFORMATION Self Introduction For the final year project for Multimedia Project, we as student are assigned to choose either Animation, Mobile Apps and Video for our project. Finally, I'm choosing Mobile Apps as my project for this subject. INFORMATION Project Background The purpose of my product is to promote through mobile application. This could give people more easier to buy the product than before THE ALLEY Clients Info • To promote the product • Make people more easier when using this mobile application • Develop mobile application OBJECTIVES Project Objectives Demographic a) The target user of this project are for age around 15 until 45 years old. b) All gender Psychography • Used to use mobile applications and to the beginner • People who likes to drinks Boba TARGET AUDIENCE Target Audience POSTER AND TEASER Accessories Design
Transcript: Creating Ads: Only create ads on your strongest networks first. How to Organize Your Calendar By year / month / date Color code important and original content Collaborate Communicate SEO > Search ENGAGEMENT Optimization Social media is the new word of mouth Keyword searching Original content / blog posts / video Referral traffic / Pinterest Less enlisting existing employees, and see even more companies hiring social media strategists or full-time social media managers. We’ll Witness the Rise of Micro-Video Fourquare will decline sharply. New ways to reach people via video with Vine and Instagram Investment in Social Media Will Become a Necessity, Not a Luxury Video launches Sales promotions Important announcements Funny content Questions (20-30 great tips to rotate through monthly) Tips (20-30 great tips to rotate through monthly) How much time does it take to have a successful social media presence? The "don'ts" before the "dos" Purchasing conversions How do you do this? It takes time if you want to do it right. Otherwise you are just added internet noise. #Ain'tNobodyGotTimeForThat How many hours? Time allocation Posting into the weekend Optimal times for engagement (varies for each network) and image 70% of brands have a presence on Google+. That’s the same percentage of Americans hate their jobs. Although we all hate it, Google is the king of search, so Google + can’t and shouldn’t be ignored. SEO, SEO, SEO! We love questions. Tweet using the hashtag #NashSocial How to Create the Perfect Post Facebook Ads Sidebar ads Promoted posts Targeting Promoting Your Events Facebook Be positive. Provide a link. Brand Sentiment Mining for it Harnessing it Manage and elevate perception and reputation Responding to negative comments Adjust the content accordingly, more on that later.. “How we cultivate our relationships if often the greatest determinant of the type of life we get to live. Business is no different.” - Gary Vanderchuck Thank you for joining us! Facebook Events 92% of consumers trust recommendations from family and friends. 70% of consumers trust opinions of online strangers who they may never meet. - Nielsen People like to do business with people they know, like, and trust. Integrate with Google Analytics Welcome! Have a strategy! How do I measure the effectiveness of my social media efforts? Best Post Types Video Photo Link Each social network operates a little differently, and each brand's fans have their own tastes and preferences. Keeping a pulse on the competition Using social media as a customer service tool Thought leadership: The most effective 2 - word strategy: Be Useful. Facebooks new reporting system - Page likes breakdown / where “likes” came from Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years. - Forbes Jane Doe This is an informal, intensive session, ask questions, interrupt us, challenge us, feed us cupcakes. Test everything and hold on to the good. The DONT'S DON'T just "hope" people show up and talk to you DON'T obsess over numbers Case Study #2 Social media is not a magic wand RESEARCH STRATEGY EXECUTE TEST REPEAT Establish yourself as an expert Original Content Post Performance Check to see how your posts are performing. See when your fans are online. The DOs Make a list of all your goals Map out all content on your editorial calendar for the next 1-3 months Create homes for your content (Google Drive folders) by type Commit to creating great original content and genuine engagement Reporting Eventbrite Mobile Make sure your marketing is mobile friendly You MUST have a mobile optimized website, if you don’t you’re losing money, simple as that. Older user adoption Track your links. E-Commerce Pinterest Avoid human faces. Look for red. Campaigns Ads, Promotions, Contests, Events, Sweepstakes Other Helpful Tools Hootsuite Bitly TweetReach Tweepi SocialMention Google Alerts Feedly Flipboard SproutSocial Promote on Social Media Core Content for Your Calendar Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the first time 751 million mobile users access Facebook every month Mobile only active users total 189 million Mobile now generates 30% of its ad revenue up from 23% at the end of 2012 3 million companies have Facebook pages Let's break it down... Cross pollinate your shopping platform between all social channels Create a store tab on your Facebook page Integrate social sharing icons on each product Run contests Showcase your company's charitable contributions What do you want the numbers to tell you? Analyze the data, track the progress. Individual Post Promo Facebook Growth An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. via: http://en.wikipedia.org/wiki/Editorial_calendar Google+ Tag people. Include large images. Know your goals. Make a list every
Transcript: Definition of The Code <section> The code <section> defines sections in your website, like chapters, headers, footers, and any other sections of your document By: Zack Dugas Period E 11/21/14 <section> <h1> Pokemon X & Y</h1> <p> Pokemon is a show that shows the different types of pokemon that control the elements of fire, water, & grass. </p> </section> One example of the code <section> SlideShow Presentation A code that we never learned was the code <section> This code helps define the code section and could help describe for instance the tv show pokemon Describe the code: One Code We Never Learned Example: <!DOCTYPE html> <html> <body> <section> <h1>Pokemon X & Y</h1> <p>Ash Ketchum is continuing his dream of becoming a pokemon master by separting from his recent companions Iris & Cilan where they went to the Johto League where Cilan wants many more exciting things on his journey and Iris to continuing her dream to be Dragon Master. Ash then bumps into Clemont and Bonnie and then later on in the series, Serena joins the group. So far, Ash has 5 pokemon in Kalos region, Clemont has 3 pokemon and Serena has 2 pokemon. which Ash's pokemon are Pikachu, Froakie, Fletchinder, Goomy, & Hawlucha. Clemont's pokemon are Dedenne, Bunnelby, & and Chespin. and finally Serena's pokemon which are Fennekin & Pancham. </p> </section> <section> <h1>Ash Ketchum</h1> <p>Ash started out at the Kanto region continuing through Johto, Orange Islands, Hoenn, Sinnoh, Unova, and now Kalos. In all, Ash has a total of 78 pokemon. but if you count Pikachu, Froakie, Fletchinder, Hawlucha, & Goomy which equals to 83 pokemon. In the Pokemon Leagues, the highest ranking Ash got was the Top 4. In the Unova region, he caught all the starter pokemon and 4 more pokemon which then he had to switch between his 3 pokemon, Unfezant, Leavanny, & Boldore. </p> </section> </body> </html>
Transcript: discount when you add and like us on fb/twitter/and insta Mobile apps, on improved smartphones such as the iPhone, allow users to shop brand sales, receive style tips, and customize fashion trend news feeds. While shopping in the store, customers can view live tweets from other costumers, help each other out, and speak to customer service- all from the comfort of their phone. They can interact with other U.S Polo customers before, during, and after they shop.Geo-location technology provides a meaningful way for brands to connect with shoppers at the point of purchase, giving them the ability to check-in and find tips, recommendations, offers and prizes, resulting in stronger brand loyalty and spread through word of mouth. Our interaction need to be INSTANT and CONSTANT for increased exposure. When customers Instant Customer Service-tweet issues and success stories( get discounts or freebies if you tweet about us and your purchase) A Social Media Template Facebook is used to promote events and give full news stories about whats going on in the company. In order to generate leads and sales we need to expand our presence in social media. Through a fully integrated social media campaign we can create a genuine interaction between our brand and our consumers, along with an emotional bond between the consumers and the brand concept. Interactions: Total number of comments, Wall posts, and likes. Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post. Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users. Posts: Number of posts your Page has made either on the Wall or in video. Page Views: Number of times your Page has been viewed by Facebook users. Media Consumption: This graph tracks how many photo views, audio plays, and video plays your content have received. Discussion Posts: Total number of discussion posts written by fans. Reviews: Number of times your Page has been rated in the Reviews application.
Transcript: Drug stoppers co. THE MOMENT WE STOP FIGHTING FOR EACH OTHER, THATS THE MOMENT WE LOSE OUR HUMANITY! we belief teenagers are in influenced by adults, tv, and computers that drug make them look cool and fit in. but that's not true! anyone can fight drug abuse you just have to start with us!
Transcript: Obstacle 3 Without the media, Would Arnold Schwarzenegger be famous for the Quotes like "I'll be back", "Come with me,If you want to live" and "Hasta la vista baby". Remember people get physical, emotional, mental damage. So leave to the Pros. Yellow Journalism is also part of the history of the media. Positive affects The media started with books. Then the newspaper and magazines came. Politic cartoon were also used as sarcastic visual of what was going on. radio was President Roosevelt's tool to speak to America. Now TV and the internet can that job a little bit faster. So be thankful for the media Negative affects Goal By Mickey Bryant Obstacle 1 People who owns the media can shape our values. Obstacle 2 People will always anything by the way it looked. Kids will do anything to provide that they are a fan. All this can lead to health problems. Kids die for trying to be like their heroes. There a lot of good jobs with the media. We have famous people to look up to in life. There TV shows and Movies to watch. The media and its works The media a Massive source of information on everything we need to know. people use the media every day and we have been influences by the media. How it change over the years Start
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