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Social Media Template

Transcript: Pros and Cons of Social Media Will, Harjot, Samantha, Savarna, Darius Who We Are Social Media Users Just Like You! By Samantha, Savarna, Will, Darius, and Harjot Pros of Social Media: Marketing You can promote your business on social media by creating a business platform page This engages customers, "Engaged customers are likely to be your best customers" (Rowe) Other entrepreneurs can find what your selling and possibly collaborate with you (it's not what you know it's who you know) Being committed to social media to create brand awareness and sales "Create your own deals on your terms" (Rowe) "Manage your reputation" (Rowe) Bad reviews online are bad for business Good reviews online encourage more people to go with your brand Business Opportunities: Communication / News Updates Instant Real Time Allows Connection With Entire World Mobile Mass Interaction No one wants to watch the news Everyone has a cellular device Notified when Tragedies / Emergencies strike Social media has tons of entertainment Everyone has a different sense of humor and there is tones of accounts with various different content such as cooking fitness weird memes Entertainment Once you know someone who is successful and have professional relationship with and have them on social media, you will always that window of opportunity in your back pocket. Linkedin is basically a facebook for networking and finding other people with the same interest and mind set as you Networking Cons of Social Media: Mental Illness The Scientific American Mind states that "Teenagers who used social media on a daily basis were 13 percent more likely to say they felt depressed than were peers who did not use it every day." The depression spike increased when over 50% of the American population owned a smartphone. Con: Cyber Bullying It's not the social media that is doing the bullying, it is the people behind the screens. People can get away with bullying very easy while online. “Cyberbullying is potentially a factor in the increase of youth suicides” - New Zealand Managment magazine. Con: People can be deceiving Not everyone is who they seem to be You can never truly be sure that someone is who they say they are. Social Media can play a huge roll in task delay Seconds are minutes and minutes are hours When you get done procrastinating on your phone, do you ever think what else you could have accomplished? Time looking at social media constantly will cause you to go from peak performance to average performance Unsurprisingly popular apps are designed in a way to be addictive to the user so the company can have a competitive edge Con: Distraction/Procrastination Nothing can ever be truly deleted How personal information of yourself is on your social media? Is your password easy to figure out? Geotagging Faceprint database- tags people by face recognition without you have to tag them yourself Comments are searchable Posts that you liked are tracked Ever searched something on youtube/amazon/pintrist and all of a sudden its popped up on your feed? Con: Privacy issues Recognize the problem Admit your social media diet Model good behavior Create a better online experience How to make social media a better experience: Power of suggestion Awareness Purge Negativity Purge the models and famous people Monitor yourself Are you checking for likes/comments? Tool for good Positive groups Social revolution Survey Results Citations: CHEN, A. (2018). Social Notworking: Is Generation Smartphone Really More Prone to Unhappiness? (cover story). Scientific American Mind, 29(2), 18. https://doi.org/10.1038/scientificamericanmind0318-18 Rowe, M. (2012, July). 8 Ways to Leverage Social Media. Restaurant Hospitality. Retrieved from http://0-eds.a.ebscohost.com.archway.searchmobius.org/eds/detail/detail?vid=0&sid=d316ae4b-1321-41b9-83c1-279b17c9e224%40sdc-v-sessmgr02&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=78317513&db=f5h , 32-36. Powell, F. (2015). Be kind online. NZ Business + Management, 29(11), M27. Retrieved from http://0-search.ebscohost.com.archway.searchmobius.org/login.aspx?direct=true&db=f5h&AN=111414236&site=ehost-live&scope=site Fay, Laura. “New Teen Survey Reveals Cyberbullying Moving Beyond Social Media to Email, Messaging Apps, YouTube.” The 74 New Teen Survey Reveals Cyberbullying Moving Beyond Social Media to Email Messaging Apps YouTube Comments, www.the74million.org/new-teen-survey-reveals-cyberbullying-moving-beyond-social-media-to-email-messaging-apps-youtube/.

social-media-template

Transcript: Creating Ads: Only create ads on your strongest networks first. How to Organize Your Calendar By year / month / date Color code important and original content Collaborate Communicate SEO > Search ENGAGEMENT Optimization Social media is the new word of mouth Keyword searching Original content / blog posts / video Referral traffic / Pinterest Less enlisting existing employees, and see even more companies hiring social media strategists or full-time social media managers. We’ll Witness the Rise of Micro-Video Fourquare will decline sharply. New ways to reach people via video with Vine and Instagram Investment in Social Media Will Become a Necessity, Not a Luxury Video launches Sales promotions Important announcements Funny content Questions (20-30 great tips to rotate through monthly) Tips (20-30 great tips to rotate through monthly) How much time does it take to have a successful social media presence? The "don'ts" before the "dos" Purchasing conversions How do you do this? It takes time if you want to do it right. Otherwise you are just added internet noise. #Ain'tNobodyGotTimeForThat How many hours? Time allocation Posting into the weekend Optimal times for engagement (varies for each network) and image 70% of brands have a presence on Google+. That’s the same percentage of Americans hate their jobs. Although we all hate it, Google is the king of search, so Google + can’t and shouldn’t be ignored. SEO, SEO, SEO! We love questions. Tweet using the hashtag #NashSocial How to Create the Perfect Post Facebook Ads Sidebar ads Promoted posts Targeting Promoting Your Events Facebook Be positive. Provide a link. Brand Sentiment Mining for it Harnessing it Manage and elevate perception and reputation Responding to negative comments Adjust the content accordingly, more on that later.. “How we cultivate our relationships if often the greatest determinant of the type of life we get to live. Business is no different.” - Gary Vanderchuck Thank you for joining us! Facebook Events 92% of consumers trust recommendations from family and friends. 70% of consumers trust opinions of online strangers who they may never meet. - Nielsen People like to do business with people they know, like, and trust. Integrate with Google Analytics Welcome! Have a strategy! How do I measure the effectiveness of my social media efforts? Best Post Types Video Photo Link Each social network operates a little differently, and each brand's fans have their own tastes and preferences. Keeping a pulse on the competition Using social media as a customer service tool Thought leadership: The most effective 2 - word strategy: Be Useful. Facebooks new reporting system - Page likes breakdown / where “likes” came from Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years. - Forbes Jane Doe This is an informal, intensive session, ask questions, interrupt us, challenge us, feed us cupcakes. Test everything and hold on to the good. The DONT'S DON'T just "hope" people show up and talk to you DON'T obsess over numbers Case Study #2 Social media is not a magic wand RESEARCH STRATEGY EXECUTE TEST REPEAT Establish yourself as an expert Original Content Post Performance Check to see how your posts are performing. See when your fans are online. The DOs Make a list of all your goals Map out all content on your editorial calendar for the next 1-3 months Create homes for your content (Google Drive folders) by type Commit to creating great original content and genuine engagement Reporting Eventbrite Mobile Make sure your marketing is mobile friendly You MUST have a mobile optimized website, if you don’t you’re losing money, simple as that. Older user adoption Track your links. E-Commerce Pinterest Avoid human faces. Look for red. Campaigns Ads, Promotions, Contests, Events, Sweepstakes Other Helpful Tools Hootsuite Bitly TweetReach Tweepi SocialMention Google Alerts Feedly Flipboard SproutSocial Promote on Social Media Core Content for Your Calendar Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the first time 751 million mobile users access Facebook every month Mobile only active users total 189 million Mobile now generates 30% of its ad revenue up from 23% at the end of 2012 3 million companies have Facebook pages Let's break it down... Cross pollinate your shopping platform between all social channels Create a store tab on your Facebook page Integrate social sharing icons on each product Run contests Showcase your company's charitable contributions What do you want the numbers to tell you? Analyze the data, track the progress. Individual Post Promo Facebook Growth An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. via: http://en.wikipedia.org/wiki/Editorial_calendar Google+ Tag people. Include large images. Know your goals. Make a list every

powerpoint template

Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.

capital download: social media

Transcript: social media initiative: capital download New banners for Twitter and Facebook Social media is the way of the future. We, Capital Download, are continuing to build our online community through Facebook and Twitter. In order to further our growth we must engage in a radical, fast paced digital media spree that involves a 360 campaign utilizing all of our social media outlets to their utmost potential. Social Media Proposal: utilize the icons for both Facebook and Twitter for a cleaner, fresher look exclusive behind-the-scenes videos exclusively for Facebook during tapings Promo video welcoming people to the Facebook page and discussing the content (will always be displayed at top of page for viewers to watch) Posting of any other articles written about/by the anchors A short video engaging with online community about a topical question of the week (related to next show). Video asks for responses to be sent via Facebook or Twitter. The answers can then be streamlined into a “best of” depending on the buzz generated. Video does not have to be shot with anchors – could be a member of the production staff and posts it to Twitter and Facebook asking users to “comment and share your thoughts” online and tv promos that air in conjunction w/ Capital Download teasers, reminding viewers to follow anchors on Twitter Live tweet of the show by our anchors (pre-written) to engage the viewers Creation of a #Hashtag vocbulary - a set of established hashtags to use for each segment of the show. Ex: #CapitalQuestions, #Roundtable, #CapitalBuzz (for the OnPolitics segment) Twitter Ideas: The New Look The Question of the week: main focus of banner should be the twitter handle for Capital Download, the anchors and our Facebook page one main image (like the Capital building icon) and our logo (take away excessive text) Facebook Ideas

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