Shell Presentation
Transcript: 6300 flyers 1025 brolleys Recommended Activities: Improving and maintaining ranking positions Recommended Activities: Costs Training Networking Identifying societies and networks CIMA can work with for free Identifying departments and faculties we can help with Recommended Activities: Debrief Session Each BA distibuted 100 brochures and 100 mixed freebies (lip balms etc) On-Campus Promotions Brand Ambassador Campaign Brand Ambassador Campaign Infrastructure; Training, Management and Reporting on CIMA's Brand Ambassadors Training 1. Contracting/on-boarding 2. Training of ambassadors (with CIMA’s involvement) Planning and Management 3. Campaign planning 4. Handling payroll for ambassadors 5. Campaign activities 6. Campaign tracking 7. Regular catch ups with CIMA on an agreed basis Debrief Day 8. Debrief day 9. Providing CIMA with reporting, feedback and statistics Screen applications based on Understanding of the company Understanding of the role Networks on campus Society engagement Relevance and quality of answers COSTS Brand Ambassador hourly costs: 15 – 19: £85 20 – 24: £80 25 +: £75 Skype video interviews Assess students’ face to face communication OPTIONAL – CIMA can join On-Campus Promotions in the interview process. 22 uni specific pages started with 3,640 students signed up Objective 1,323 signups • Organising and promoting pre-selected student events • Talent spotting students and sending exclusive invites encouraging them to attend events • Relationship building with key and influential contacts on campus e.g. Lecturers, librarians, society committee members, course reps Targeting women Phases TV screens on campus Task: To promote Centrica’s Money Can't Buy competition: stage 1 - 24 team entries, 76 students, 11 unis stage 2 - 10 teams selected, got 6,000 votes (aim was 4,500) stage 3 - 3 teams with most votes through to final in April to win an internships for winning team. Results: Jumped 23 places to 75th in the Times Top 100. Their Facebook likes also increased by 5,500 in 3 weeks from 3,000 to 8,500 and an increase of 1,268 Twitter followers. Targeting Postgraduates Debrief Day Brand Ambassador invited to a Debrief Day at CIMA HQ the end of the campaign to give feedback on the campaign. Objectives of Debrief Day Inform strategy for next year Improve campaign for next year Share knowledge from previous year Feedback students’ perception of client on campus Additional Debrief Day activities could be Brand Ambassador awards Plan campaign for next year Competitions - Money Can't Buy Increasing the level of quality applications Social Media Promotion of social media channels generating an agreed amount of likes or followers Objective Task: The Brand Ambassadors had to organise an event to showcase a live show Citi were broadcasting at their target universities. They were tasked with encouraging attendance from females and students away from finance and banking degrees Results: 496 attendees from 15 different subjects away from Finance & Banking. 191 Females attended Objective Thank you • Recruit Masters Brand Ambassadors, for example through Brand Manager Alumni • Headhunt through LinkedIn • Utilise close working relationship with unis, for example Charlie and Mary at CASS Shell Brand Ambassador Timeline This presentation gives an overview of how On-Campus Promotions can plan, deliver and track CIMA’s Brand Ambassador campaign. Recruitment 12 lectures 2,800 students reached Task: The Brand Ambassadors were tasked with attracting only Computer Science or Electronic Engineering students to an event Thales were holding Results: 220 applications, 102 on target, 53 Electronic Engineers: 49 Computer Science students. • Booking installations in the best locations on campus • Event specific marketing material and social media updates • Data Capture Objective Questions? ? Providing CIMA with reporting, feedback and statistics Reporting is a key part of any campaign. It typically consists of: Regular feedback from students Weekly stats tracking End of campaign report 2,765 signed up for presentations Recruitment of ambassadors (with CIMA’s involvement) On-Campus Promotions create CIMA's online recruitment page Decide on application questions Host on On-Campus Promotions website How our Brand Ambassadors can meet the following objectives: Promoting Shell’s competitions, presentations and events Targeting women Targeting Technology and Engineering students Increasing the level of quality applications Increasing and maintaining ranking positions Targeting Postgraduates Campaign phases Phase 1: Recruitment Phase 2: Training Phase 3: Campaign Management Phase 4: Debrief Session Phase 5: Statistics, Reporting and Feedback Costs Questions On-Campus Promotions to share shortlisted candidates with CIMA. Task: On-Campus promotions were tasked with recommending and booking on campus installations at the best locations across high fliers with a view that Bloomberg would finish in the Times Top 100, as they had not the
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