Transcript: Every product on the market is required to pass the standards set by laws and regulations. Our product will be tested in areas that involve fair trade practices,competition,product safety,environmental protection, truth in advertising,consumer privacy and packaging/labelling/pricing to ensure it is legally and ethically acceptable for the market. Emo The hipster can be categorised as part of the millenials. The millenials are the children of baby boomers, born between 1977 and 2000. While all the other generations are happy and comfortable with technology, the millenials have grown up with it as a way of life. Our product is targeted especially towards these millenials and more specifically, the 'hipster'. Physical Evidence - The appearance of the product is an important factor as well as its function because with Hipsters the product must be a fashion statement as they are a tribe which are fashion conscious. Pricing strategy - Keeping prices low and affordable against competitors to appeal to the Hipsters as they are mostly teenagers without a sufficient income. Marketing on social media sites as their worlds revolve around it. On sites and applications such as facebook, twitter, instagram, Hipster blogs and youtube. Tribe Analysis Product Price Product Hipsters are referred to as a subculture of young adults and teenagers highly associated and persuaded by recent and upcoming trends. A hipster’s behavior is greatly influenced by technology, fashion, society and social media. Hipsters are mainstream and tend to follow suit with various types of crazes. Unlike the ‘Hipsters’ from previous eras, defined as rebels of their age, Hipsters of this generation are becoming a prevailing youth demographic globally. Stereotyped as a youth culture involved with drugs and disregard for politics, this label identifying Hipsters has drastically changed, and is instead replaced with a depiction of individuals with fashion styles consisting of thick-rimmed glasses, ripped skinny jeans and vintage clothes. Camera Glasses In this day and age technology is without a doubt a main impact on the lives of Hipsters which is where and how the product has come from. Marketing Strategy Today, people work more, at an increasingly younger age. This is for more money and more independence, which means younger people are acquiring more disposable income. Our product is the type of technology that hipsters take interest in and want to buy. Promotion Government bodies such as the ACCC enforce the Competition and Consumer Act 2011, as well as ASIC. We are prepared to comply with the regulations set by these bodies, as well as adopting a code of ethics to cater for the increasing push for business ethics desired by consumers. Economic Environment References Hannah Tamayo Melanie Tran Process Metal Armstrong, G, Adam, S, Denize, S & Kotler, P 2012, Principles of Marketing 5th edn, Pearson Australia, Frenchs Forest, NSW. Haddow, D 2008, ‘Hipster: The Dead End Of Western Civilization’ online posting, 29 July, adbusters.org, viewed 29 April 2013, <http://www.adbusters.org/magazine/79/hipster.html>. Kreitman, N 2008, ‘ A Chicago response to “hipster, the dead end of western civilization.”’, Word Press, blog posting, 12 August, viewed 29 April 2013, <http://nextleftchicago.wordpress.com/2008/08/12/a-chicago-response-to-“hipster-the-dead-end-of-western-civilization”/>. Tracy, B 2004, The 7 P’s of Marketing, viewed 1 May 2013,<http://www.entrepreneur.com/article/70824>. Wallpaper Hipster 2013,image, Deviant Art, 3 April, viewed 5 May 2013, <http://infinitedreeams.deviantart.com/art/Wallpaper-HIPSTER-363401471>. Political and Social Environment Legislation Regulating Business Christian Fernandez The technological environment has formed the hipster. The main characteristics of hipsters are their lifestyle of technology. Hip hop These methods especially social media would work better to market the product as social media works in a personal manner that targets the user directly. By using these forms of media it comes to an advantage as it is free to upload, share and promote the product. Punk Presentation made by: Response to Tribe's needs Tutorial Group: EB.3.35 Thursday 9:00 am An example of significant international principles set is the code developed by the International Labour Organisation. Hipsterdom is the end result of previous subcultures that has mutated into a self-obsessed group, producing fashion conscious and technologically dependent individuals. Described as ‘the dead end of western civilization’, due to its loss of originality, Hipsters are a subculture lost in the superficiality of its past, formed from the merging of other countercultures to create a group that is the epitome of mainstream society. The culture has emerged from a fusion of punk, hip hop, metal, emo, techno geek and more, blending each groups style and behavior to form the idea of ‘hipster’. With their interests consisting of art and photography, they have adapted to
Transcript: Video :) Thank you for your attention! :) Musthave: the horn-rimmed glasses The life of a hipster today orgin - 1930 marked term of Harry "the Hipster" Gibson - Imitating the looks of the Jazz Scene Buy just as happy in designer stores such as flea markets and want one thing: to be different. colored pants patterned / colored jeans Lumberjack shirts HIPSTER classic horn-rimmed glasses defenition Shopper The Hipster(woman) knit sweater The Hipster(man) self-test ;D Hipster typical shoes Musthave: horn-rimmed glasses & V-neck T-shirts - they belong to "Generation Internet" - they are against commercialization - most photographers, artists or graphic designers - they sit in cafes with there laptops Slipper
Transcript: out of the norm. NEVER forget the essentials! Perceive themselves as being highly creative, intelligent, thoughtful, and witty. Rejecting the common fads of consumerism. Noun A person who follows the latest trends and fashions, especially those regarded as being outside the cultural mainstream. Different type of taste, interests and style. Subculture Hipsters don't like to ingratiate themselves to thoughtless consuming. Prefer to show their independence by making choices that deliberately reflect their desire to openly make cultural statements. For example it could be through the coffee they drink, the clothes they wear, the music they listen to, the way they decorate their living space, or even down to the vocabulary they use. Can't leave home without it! Photos like comment share Views on themselves? like comment share Views on Non-Hipsters Unique, A very specific taste in music. (Indie) Love documentaries Photography/graphic design/art/writing/blogging. Ugly sweaters People are too main stream for their taste. They did or liked that before it was cool. Typical normal boring person. Hipster like comment share How the "Hipster" is defined: Values, beliefs and practices: How is a Hipster Portrayed What interests the Hipster
Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
Transcript: Oprindelse Hvad er Hipster? Kendte hipsters Hipster outfit Hvad er Hipster? Outfit Kendte hipsters Oprindelse Historie Subkultur? Historie Disposition HIPSTER
Transcript: What should we do? Body development Summary Reactions of people involved Recommendations Employees Employers Introducing the idea of principlism Improve quality of life Improving Preventative Healthcare Improve physical well-being Improving Healthy living in the Workplace What if we take a more direct approach? employing activities volunteers and/or occupational therapists Improving the education system Reactions of the people involved Benefits of healthy diet Overall recommendation Recommendations Effects of taking a direct approach Green prescription initiative Thank you! Balanced diet and physical activity Improve social situation provide cultural competency training cultural festivities Physical well-being Quality of life vs prolonging life Ethnic equality ----> social equality Social support Immune system Government School Parents Education system 1) Balanced diet and physical activity 2) Effect of education system 3) Key role of parents Ethical Implications Healthy living in Schools Active lifestyles at the workplace Support for the elderly skeletal condition Recommendations Improve ethnic equality Improving social well-being in elderly health care Recommendation Improving healthy eating and active living in schools Summary Recommendations Preventative Healthcare in New Zealand Physical well-being already gets significant attention Education parents Green initiative Cultural diversity, Quality of life Educating staff on social well-being Hiring palliative care physicians Hiring psychologist and social workers A programme based on the green prescription initiative Government actions Direct approach - Principlism Reactions of people involved Medical staff Elderly patients and relatives Government Recommendations more directive approach in: educating school children on healthy eating/active living improving active lifestyle in the workplace improving social well-being in the elderly healthcare by using principlism and taking into account people's autonomy Influence of school
Transcript: Fashion today is all about tunics, bell bottoms and PRINTS PRINTS PRINTS! Other trends such as draped clothing and loud solid colors are very much so DYNAMITE! Influences from women like Diana Ross and Beverly Johnson are helping us stay down with it. Valerie Thomas born in 1943. Valerie is a data analyst for NASA. In 1976 our very own Valerie discovered how concave mirrors can be set up to create the illusion of a 3-D object. Valerie believed that this could be a revolutionary if technology could be harnessed to transmit this illusion. In 1977, Valerie began experimenting on an illusion transmitter, which eventually led to a patent for her inventions. NASA continues to use her technology as of today. Women are really showing a lot of skin this year too. Bearing all? Maybe Maybe Not! Table of Contents http://www.nydailynews.com/new-york/bronx/bronx-gang-members-mark-40th-anniversary-truce-led-decline-street-violence-1970s-article-1.988287 "Toni Morrison's classic Nobel Prize-winning work about a young African-American girl's struggle for beauty and acceptance is narrated by the excellent Ruby Dee. " These Athletes are More Hip Than We Thought!!!! Henry Louis "Hank" Aaron better know as "Hammer" or "Hammerin Hank" was born on February 5th 1934. One of the first African-Americans to enter major league baseball. Hammer has lived up to his nickname numerous time. In 1974, Hank Aaron hit his 715th home run, which broke Babe Ruth's record after thirty-nine years!!!!!!!! Our famous Hammer has been an all-star from 1955 through 1975. A beautiful collection that explores blacks and whites today, Elbow Room is alive with warmth and humor. Bold and very real, these 12 stories explore a world many find difficult to define. "Artful and highly serious." Pam Grier, born Pamela Suzette is a huge trend setter. After staring in movies like Foxy Brown and Coffy, she has become a huge fashion staple. She is best known to wear mini-dresses, sexy go-go boots and bear all midriff whenever possible . Right ON! "Fearless, explosive action. Grier is astonishing" Technology Inventions by Hipster Inventors! Angela Davis has been a proud activist throughout the Black community for years. Her beliefs and morals have brought her great attention. Hired to teach at the University of California, Los Angeles, Davis ran into trouble with the school's administration because of her association with communism. They fired her, but she fought them in court and got her job back. Davis still ended up leaving when her contract expired in 1970. Hipster James Hal Cone Muhammad Ali, born January 17th, 1942. Ali is considered to be one of the greatest heavyweights in sport's history. Ali is better known for being the only three time Lineal world Heavyweight champion. He won these tiles during the years of 1964, 1974, and 1978! The most famous fight was against George Foreman where he regained the title. Congratulations on behalf of Hipster Magazine ! "Foxy Brown exists to give us some shocks and a good time" "It plays to urban black audiences' fears and fantasies" These Athletes are More Hip Than We Thought!!!! Popular new book "A Black Theology of Liberation" has sold over a thousand copies within the first week! "A blaxploitation pic that's never quite as cool as its theme song" Dr. James E. West born February 10th, 1931. Dr. West is know for the invention of the foil electret microphone in 1962. West also contributed to the African-American community in other ways such as: Joining the Association of Black Laboratories Employees (ABLE) in the 1970s. This association helped fund the Summer Research Program that helped more than 500 non-white students gradate with degrees in Science, engineering and mathematics. Sources Aretha Franklin, "Don't play that Song" “Stunning. I know of no black novel about the South that exudes quite the same refreshing mix of wit and wrath, imagination and indignation, misery and poetry.” Michael Jackson, "Rock With You" Blaxploitation http://www.educationworld.com/a_lesson/edit/edit0204.shtml http://www.netplaces.com/american-history/events-of-the-1970s/outstanding-athletes-of-the-1970s.htm http://www.black-inventor.com/James-E-West.asp The 1970 blaze at the Pioneer Hotel was one of the deadliest fires in Arizona history as hundreds of people gathered at the exclusive spot in Tucson to celebrate Christmas. When the fire erupted, exits were blocked and fire truck ladders were too short to reach the upper floors. Many guests were trapped in their rooms. Some jumped to their deaths while others burned alive. The fire at the Pioneer Hotel in was declared an arson even before it was put out. And police, who first thought the 16-year-old Louis Taylor a hero for banging on doors that night, quickly settled on him as their prime suspect. He was convicted of killing 28 people who died in a Tucson, Ariz., hotel fire in 1970. Yum what? YUMBO !! "Cohen's technique is almost laughably crude, but a core of frightening conviction remains"
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