Food Truck
Transcript: El Flying Sombrero Carolina Avila, Kayla Covert, Hayleigh Gavaldon, Peter Mortimer, and Jordan Rodriquez Industry & Market Analysis/ Research Operational Analysis That's only 5 people per hour! Target Market Room for growth Marketing Mix Common design for a food truck Pricing: $0-$10 Family-Style Varying menu based on location Less Cost of Goods Sold of $34,656 Mission Statement Taco Less Operating Expenses of $43,121 Including: Wages Truck Payment Utilities Rent Supplies, etc. Allows customer input and order customization Design: Chalkboard/Vinyl hybrid Food Truck Storage This will cover any debt taken by our estimated $40,000 startup cost! Break Even Analysis Human Resources (Duties) Taking and preparing orders Resolving customer issues Driving the truck Preparing food for service Truck maintenance Growth and Revenue $40,656.53 Microbreweries Projected Market Sources Food trucks have been around for several decades, as early as the 1970s in the form of ice cream trucks and taco stands and continue to grow in popularity. Competitive Analysis 1708 Units per Month 1 Unit: See where we are going to be, What deals we have and our menu! Competitive Pricing Strategy Basic Burrito Projected revenues for next 5 years FLYINGSOMBRERO Supreme Burrito Predicting sales of $124,206.63 for three months (including retail) Income Statement Gen X - Staple menu item For every entree purchased we will donate $1.00! Baby Boomers Food Truck Wrap https://www.facebook.com/TheWaffleLab Hakala, David. "16 Ways to Measure Employee Performance - HR World." 16 Ways to Measure Employee Performance - HR World. N.p., 19 Feb. 2008. Web. 30 Nov. 2013. http://www.ibisworld.com/industry/default.aspx?indid=1681 Myrick, Richard. "Determine Your Food Truck's Staffing Needs." Determine Your Food Truck's Staffing Needs. Running a Food Truck For Dummies, Feb. 2013. Web. 30 Nov. 2013. http://roaminghunger.com/ftc http://thewafflelab.com umamieats.com/About_Us.html "Who You Hire.” View Job. Texas Chili Pie Co., 14 Mar. 2012. Web. 30 Nov. 2013. Prospective location STUDENTS Some days working conditions can be over 100 degrees or below freezing. Late hours Holidays Fast-paced At El Flying Sombrero we start each day with fresh, zesty, local ingredients to provide our authentic Mexican recipes straight to our amigos in Fort Collins Colorado. We like to keep it green and support out local farmers with organic garden-fresh ingredients. We make our food with a little bit of fiesta at affordable prices. Our scrumptious food will certainly make your taste buds dance and say “viva!” and make you come back for more. That's a total revenue of The Holy Trinity and The God Father, also known as social media platforms and Klout score Human Resources (Environment) Presence and Popularity El Flying Sombrero for three months FLYINGSOMBRERO Break Even Point 1,708 Units Break Even Point: 1,708 units 1 Entree 1 Beverage Cost to Make: $5.25 Break Even Point: 1,708 Units 1 Unit: Profit: $3.25