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Food Truck

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Jordan Rodriquez

on 4 December 2013

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Transcript of Food Truck

Hakala, David. "16 Ways to Measure Employee Performance - HR World." 16 Ways to Measure Employee Performance - HR World. N.p., 19 Feb. 2008. Web. 30 Nov. 2013.
Myrick, Richard. "Determine Your Food Truck's Staffing Needs." Determine Your Food Truck's Staffing Needs. Running a Food Truck For Dummies, Feb. 2013. Web. 30 Nov. 2013.
"Who You Hire.” View Job. Texas Chili Pie Co., 14 Mar. 2012. Web. 30 Nov. 2013.

Break Even Point
1,708 Units
Mission Statement
At El Flying Sombrero we start each day with fresh, zesty, local ingredients to provide our authentic Mexican recipes straight to our amigos in Fort Collins Colorado. We like to keep it green and support out local farmers with organic garden-fresh ingredients. We make our food with a little bit of fiesta at affordable prices. Our scrumptious food will certainly make your taste buds dance and say “viva!” and make you come back for more.
Break Even Analysis
Human Resources
Taking and preparing orders
Resolving customer issues
Driving the truck
Preparing food for service
Truck maintenance

El Flying Sombrero
Carolina Avila, Kayla Covert, Hayleigh Gavaldon, Peter Mortimer, and Jordan Rodriquez

Some days working conditions can be over 100 degrees or below freezing.
Late hours
Human Resources
El Flying
1708 Units per Month

1 Unit:
1 Entree
Industry & Market Analysis/ Research
1 Beverage
Presence and Popularity
Cost to Make:

Break Even Point: 1,708 Units
1 Unit:

Food trucks have been around for several decades, as early as the 1970s in the form of ice cream trucks and taco stands and continue to grow in popularity.
Growth and Revenue
Room for growth
Projected revenues for next 5 years
Projected Market
Operational Analysis
Common design for a food truck
Prospective location
The Holy Trinity and The God Father, also known as social media platforms and Klout score
Target Market
Competitive Analysis
Pricing: $0-$10
Varying menu based on location
Gen X
Baby Boomers
- Staple menu item
Allows customer input and order customization
Design: Chalkboard/Vinyl hybrid
Marketing Mix
Basic Burrito
Supreme Burrito
Competitive Pricing Strategy
Food Truck Storage
See where we are going to be,
What deals we have and our menu!
Food Truck Wrap
For every entree purchased we will donate $1.00!
Predicting sales of
for three months
(including retail)
Less Cost of Goods Sold of
Less Operating Expenses of
Including: Wages
Truck Payment
Supplies, etc.
Income Statement
Break Even Point:
1,708 units
That's only 5 people per hour!
That's a total revenue of

for three months
This will cover any debt taken by our estimated $40,000 startup cost!
Full transcript