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Westjet Case Study Template

Transcript: More than 80 destinations Maintaining WestJet Culture Create new Mission Statement Expansion Revenue exceeds $2.5 Billion Income of $178 Million 6 Core Values (15) Endnotes: (1)Ken Mark. Westjet: Building A High-Engagement Culture. Ivey Management Services, 2009. Page 2. (2)Ken Mark. Westjet: Building A High-Engagement Culture. Page 3-4. (3)Ken Mark. Westjet: Building A High-Engagement Culture. Page 3-4. (4)"About WestJet." WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals . N.p., n.d. (Accessed Web. 19 Nov. 2012). <http://www.westjet.com/guest/en/about/index.shtml> (5)"About WestJet." WestJet. http://www.westjet.com/guest/en/about/index.shtml> (6)"2011 Responsible Growth Review."WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals. N.p., n.d. Web. (Accessed 12 Oct. 2012). <www.westjet.com/pdf/responsible-growth-en.pdf>. (7)Langton, Nancy, Stephen P. Robbins, and Timothy A. Judge. Organizational Behaviour: Concepts, Controversies, Applications. 6th Canadian ed. Toronto: Pearson Canada, 2013. Page 396. (8)Ken Mark. Westjet: Building A High-Engagement Culture. Page 7 (9)Ken Mark. Westjet: Building A High-Engagement Culture. Page 5-6 (10)Ken Mark. Westjet: Building A High-Engagement Culture. Page 10 (11)Langton. Organizational Behaviour: Concepts, Controversies, Applications. Page 84 (12)Langton. Organizational Behaviour: Concepts, Controversies, Applications. Page 132 (13)Langton. Organizational Behaviour: Concepts, Controversies, Applications. Page 364 (14)Ken Mark. Westjet: Building A High-Engagement Culture. Page 5 (15)"About WestJet." WestJet. http://www.westjet.com/guest/en/about/index.shtml> (16)Pugliese, Ferio . Interview by Angela Scappatura. Canadian HR Reporter TV. CSTD/IFTDO World Conference, November 11, 2009. (17)"Canada's Top 100 Employers: National Competition." Canada's Top 100 Employers. http://canadastop100.com/national/ (accessed November 19, 2012). (18)"10 Most Admired Corporate Cultures 2005-2011 | Waterstone Human Capital." Waterstone Human Capital. http://www.waterstonehc.com/cmac/about-canadas-10/10-most-admired-corporate-cultures-2005-2011 (accessed November 19, 2012). (19)"aircanada.com - About Air Canada." Air Canada - Official Site | Site Officiel - Flights, Airline Tickets | Vols, Billets d'avion. http://www.aircanada.com/en/about/index.html (accessed November 19, 2012). (20)"About Us." CanJet. http://www.canjet.com/en/home/aboutus/default.aspx (accessed November 19, 2012). "A system of shared meaning held by members that distinguishes the organization from other organizations." (13) Recognition and Rewards By 2016, WestJet will be one of the five most successful international airlines in the world, providing guests with a friendly caring experience that will change air travel forever. (4) Recommendations 55 Destinations 1400 Employees (approx.) (3) Factors Contributing to WestJet's Success Goal Setting CARE Group and WHY Survey "What most airlines are missing is the people component." -Ken McKenzie, Executive Vice-President Of Operations at WestJet. (14) Today's Statistics Vision Statement Summary Canada's Top 100 Employers: 2002, 2005, 2012, 2013 (17) Canada's Most Admired Corporate Culture: 2005, 2006, 2007, 2008, 2011 (18) Works Cited Pugliese, Ferio . Interview by Angela Scappatura. Personal interview. CSTD/IFTDO World Conference, November 11, 2009. "10 Most Admired Corporate Cultures 2005-2011 | Waterstone Human Capital." Waterstone Human Capital. http://www.waterstonehc.com/cmac/about-canadas-10/10-most-admired-corporate-cultures-2005-2011 (accessed November 19, 2012). "2011 Responsible Growth Review." WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals. www.westjet.com/pdf/responsible-growth-en.pdf (accessed October 12, 2012). "About Us." CanJet. http://www.canjet.com/en/home/aboutus/default.aspx (accessed November 19, 2012). "About WestJet." WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals . http://www.westjet.com/guest/en/about/index.shtml (accessed November 19, 2012). "Canada's Top 100 Employers: National Competition." Canada's Top 100 Employers. http://canadastop100.com/national/ (accessed November 19, 2012). "aircanada.com - About Air Canada." Air Canada - Official Site | Site Officiel - Flights, Airline Tickets | Vols, Billets d'avion. http://www.aircanada.com/en/about/index.html (accessed November 19, 2012). Ken Mark. Westjet: Building A High-Engagement Culture. Ivey Management Services, 2009. Langton, Nancy, Stephen P. Robbins, and Timothy A. Judge. Organizational Behaviour: Concepts, Controversies, Applications. 6th Canadian ed. Toronto: Pearson Canada, 2013. Leadership Early History Values Thank You! Create unity within a group by establishing a "vision of the future" for the group, then impressing this vision on others and inspiring new followers. (7) Job Satisfaction Organizational Commitment Cultural Intelligence Further Expansion (2) 2000-2007 2011 Responsible Growth Review ...and

Reddit Presentation

Transcript: Anonymity--when someone's speech, writing, or actions do not contain personally-identifiable information and thus cannot be linked to personal identity (Marx, 1999; Scott, 1998) Self-disclosure--one gradually discloses information about themselves to others (Chaikin & Derega, 1974) unites pervs and weirdos Reposting something just to get the upvotes. The Dark Side of Uniting People of Niche Interests Democratized content promotion -Mental health Global village! Anonymity can actually be a really good thing! -Reddit is the embodiment of the idealistic dreams of the internet, uniting people around shared causes for good, but also showcases the nightmare that a disinhibited, anonymous internet can digress into. My Work Good #chillin Massanari, A. L. (2013). Playful participatory culture: learning from Reddit "Karma Whores" the only thing that matters = It's easier and less-risky to upvote something than to re-post it. + ("the disinhibition effect") Massanari labels Reddit’s culture of co-creation as “participatory culture”—“it is 'fun,' and it connects [users] to a community of like-minded individuals”, much like a game. One upvote on a post or comment equals one karma. -Time -The extended self is evident; the line between a person's "real world" self and their anonymous online persona is increasingly blurred. (see also: the "post-human" theory. Anonymity+Democratic Content Promotion hate begets hate unity around common causes/interests -The "Pizzagate" fiasco of the 2016 election was born on Reddit. Participatory Culture! Thesis: Reddit's elements of democratized content promotion, combined with the anonymity of its user base does acutely impact its user culture. These structural components hold the potential to and have historically given rise to positive, supportive communities, as well as extremely negative, hateful, and harmful communities. is a platform that has the potential for exponential growth "baked in" to its DNA. "This moment never gets old" Sensationalism ME Reddit is a platform where people can congregate over niche subjects. -Throughout its lifetime, Reddit has served as a hive for white supremacists "the closest I've ever been to going viral" risk-free discussion "the best of the internet" More upvotes and comments push posts to the top of the feed. Choudhury, M.D., & De, S. (2014, June). Mental health discourse on reddit: Self-disclosure, social support, and anonymity Marantz, A. (2018, March). Reddit and the struggle to detoxify the internet. Conducive to: bad The best, and the worst of humans on the internet. Anonymity in a participatory culture Anonymity leads to self-disclosure. -What would I be missing? -True democracy might not always be a good thing. Better Content You only see something if other people have liked it first. “The dissociative anonymity cover that Reddit allows makes study of such a stigmatic illness interesting because of the disinhibition effect induced by anonymity” Purpose: to examine how Reddit's unique structural makeup impacts the user culture across its many subreddits/forums. "Karma" makes user participation into a game. -Uniting people around niche topics is not always a good thing. See: bestiality, pedophilia. Humphreys >10,000 views

Reddit Presentation

Transcript: Reddit Founders Reddit and its founders The Reddit Founders were Alexis Ohanian and Steve Huffman The purpose of Reddit is for people to post things they think is funny or it can be something controversial such as polotics or even something such as a common interest that someone has with another person History of Reddit Reddit was founded on June 23,2005 in Medford Massachuets History of Reddit The two founders of Reddit(Alexis Ohanian and Steve Huffman) both went to the University of Virginia and one of the founders Alexis Ohanian works with another company called BreadPig which sells "geeky" merchandise How are the sales? Business Reports Q1 Q2 Q3 Q4 What We Do Reddit is a website which people can express there opinons and share what they like to other people and if people like that then it can get on one of the 8 tabs which means the post for that day is the most liked and popular. This app is for people with all different types of humor since most of the pages are either funny or shocking things What is Reddit? Advantages and disadvantages Advantages of Reddit are you can have a good laugh at some of the funny posts and you can also catch up on whats happening throughout the world and other peoples lives and you can see other peoples opinons are different subjects if your interested Advantages and Disadvantages of Reddit The Disadvantages of Reddit is it is not very kid friendly since a lot of people do not agree with some posts so they write very harsh comments about the post and also its not like other social media sites where you follow certain people and see only their post but on Reddit you see the posts that are the most popular for that day and another disadvantage is that there are many ads on the website more than usual and it gets in the way sometimes Uses In Business World Reddit can be a good source for the business world since on the site it shows what major things are happening in the country on the controversial tab which has many things that may also be on the news but may also not be so this website is a good source if you wanna bring up something big that has happened and how it might affect your business and that also makes it good socially Uses In the Business and Social World Rules and Consequences in business Rules and Consequences when using Reddit in business No innopropiate or posts violent content and you cannot impersonate someone or spam someone or the website with posts and cannot post anyhting illegal If you break these you can get terminated from your account for a little while or get your account banned Sources Reddit - https://www.reddit.com/ Social Media Examiner - http://www.socialmediaexaminer.com/reddit/ NoStupidQuestions - https://www.reddit.com/r/NoStupidQuestions/comments/57q059/what_is_reddit/ Wikipedia - https://en.wikipedia.org/wiki/Reddit Sources

Reddit Presentation

Transcript: A presentation by Robert and Kevin Robert Harrington: T00196688 Kevin Fitzell: T00202111 t Introduction Reddit is a social news forum where content is created and shared by the community. The title Reddit is a condensed version of the phrase “read it”. Reddit is a social news forum where content is created and shared by t... Reddit works on a system of sharing, voting and discussing. Anyone can create a community on any topic. Community members can contribute to the forum with stories, web links and images. The global Reddit community determines which stories are important, interesting or funny by casting votes. Reddit users can comment on any posts which allows for multiple opinions and in-depth discussions on topics. Reddit works on a system of sharing, voting and discussing. Anyo... Community i The website is known for its open nature and mixed user base whi... The website is known for its open nature and mixed user base which creates its content. Since it is free to join there is a wide range of topics. The most popular Reddit posts are voted on by the community and can be view on the front page of the website, but there are also countless smaller forums known as sub-reddits which provide specific needs for individuals. The mascot “Snoo” is recognisable across the internet. According to Reddit “Snoo isn’t an asshole. Snoo likes to enjoy a good time. Snoo is humble. Snoo is kind. Snoo has high integrity. Snoo delivers”. Snoo’s innocent appearance discourages negative behaviour on the website in order to ensure that everyone can enjoy what the website has to offer. The mascot “Snoo” is recognisable across the internet. According to Redd... d How to use Reddit Upon arriving at the front page of the site, users are greeted by a number of default sub-reddits. This gives people free trial of what to expect on the site once they have registered. Once you have signed up you can subscribe to any number of forums which you find interesting. You can leave comments on sub-reddits which contribute to the social discussions which take place on the site. The voting system allows individuals to share sub-reddits with the larger community. The sub-reddits are moderated by the users who should report abusive or offensive behaviour. Reddit provides an open platform for people to communicate with eachother on a global scale. Like most social media platforms the website is not without its problems, for example: Controversies d Following the 2013 Boston Marathon bombings, Reddit faced criticism after users wrongly identified a number of people as suspects. One misidentified bombing suspects was Sunil Tripathi, a student who was reported missing before the bombings took place. A body reported to be Sunil's was found in a River on Rhode Island on April 25, 2013, according to Rhode Island Health Department. It was later confirmed Tripathi's death was a result of suicide. Following the 2013 Boston Marathon bombings, Redd... In 2014, pictures related to the celebrity phone hack scandal were published across reddit. A sub-reddit was created in order to collect and share these explicit photos. This sub-reddit was deleted by system moderaters, but not before Reddit recieved massive criticism for the sub-reddit. In 2014, pictures related to the celebrity phone hack scandal we... Any Questions e References R http://searchcio.techtarget.com/definition/Reddit https://en.wikipedia.org/wiki/Reddit https://about.reddit.com/

Reddit Presentation

Transcript: About Reddit NewCo Break even ! Strengths Now Lets Talk Money How will you get the message out? Thanks for listening to the presentation. What is Reddit? Solution The Two Main Impacts Are: Advertisements on Reddits front-page. The major impact of the sub-reddit. Reddit: The perfect mix of Social Media and Informative information. By: Sean Ghazazani Add some details One of the biggest social media websites in the world. Marketing Reddit Logo for sport related subreddit. Timeline Reddit original intentions. Computer science related forum about C, C++. The demographic around 2006. 35-44 years old, middle-class man that works or revolves around computing. The invention of the subreddit, and the changes that occured. Talk Weaknesses List the top opportunities List top competitors 2011 About Introduction To Reddit Threats Team ready S.W.O.T. You can become friends with other users on Reddit. You can send private messages to other accounts. You can up-vote or down-vote comments. You can reply to other users comments. Social Media Aspect of Reddit By: Sean Ghazazani and David Nguyen Executive Summary What Caused This Massive Growth And Boost In Income. Launch Competition Over night sensation. Captured the audience of Digg.com the same method as Facebook captured Myspace. estimated net value of about 10-11 million dollars. the perfect hybrid between social media and a news website. It was all created due to, Aaron Swartz. Growth through the failing of Digg.com 2009- Digg.com estimated value of 170 million dollars. 2010- Digg.com estimated at 103 million dollars. Reddit dominated digg; Previous exampels of this. Myspace --> Facebook. Add some details How many sport related sub-reddits are there? Conclusion 2008-2009: subreddit introduced and visitors reached 68 million people. From January 2009 to January 2010, Reddit received a 400% boost in page views. Going from 250 million to 1 billion. Define the problem briefly Thanks for listening to our presentation. Team Welcome To Reddits Home Page. Why Is Reddit So famous? 1. Reddit was created in 2005. An open source project. 2. The original developer was Aaron Swartz. 3. Reddit experienced major growth in terms of revenue and user visits between 2009- 2010. Business Pitch for Projections List the main stregths List the main threats Reddits Application To The Sport and Entertainment Industry Reddits Rapid Growth Beta out NFL- Each Team has a subreddit. NBA- Each Team has a subreddit. Soccer has one large subreddit. News stations, CBC, ESPN etc. Conclusion: Presentation Wrap Up Talk About List the main weaknesses Describe the solution briefly Problem Business Model Lets Do you have any questions? Opportunities Add some details Reddits Beginings. The Original Intention 2013 In 2005-2006 Reddit was inching closer to being closed down permanently to do financial obligations. In 2011 to 2012 Reddit recorded a net income of 150,000$ bi-weekly or 3.9 million dollars yearly. What caused this boost in income? Unique website layout. User interaction. The feeling of community. Reddit Logo Aaron Swartz, Reddit Creator.

Reddit Presentation

Transcript: ABOUT REDDIT ABOUT REDDIT The Popular Interactive Multimedia Forum Reddit, coined from the Phrase “I Read it” was designed for the mere purpose of creating social interaction among members of diverse groups comprehensively. SHORT BIO REDDIT BIO Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian in 2005. It was acquired by Condé Nast Publications in Oct 2006. Steve Huffman Alexis Ohanian TODAY TODAY Today Reddit currently has over 330 million registered users and over 26.4 million monthly active users in the United States, according to a statistical Report carried out by Reddit (2019). PURPOSE PURPOSE Create business opportunities for both new and existing businesses that will increase productivity and popularity as well as maximizing profitability. Encourages global connection by creating a friendly community for people to associate through subreddits. Reddit also a website that gives news updates as provided by registered users. Learn How to Sign Up and interact on reddit SIGN UP AND GET STARTED To get the best usage of the platform, it is best to create an account and then you'll be able to dive into the rabbit hole that is Reddit. GET STARTED GET STARTED Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Success!! FIND A TOPIC SUBSCRIBE TO A TOPIC/SUBREDDIT Step 1 Step 2 Step 3 Step 4 POST HOW TO MAKE A POST Step 1 Step 2 Step 3 Step 4 REDDIT 101 How To REDDIT Reddit is not a jump in platform, it takes time to understand the rules and language used there. Activity ACTIVITY There are a wide range of posts on reddit, ranging from cute puppies all the way to more bizzare topics such as conspiracy theories. Challenges Very RESTRICTIVE Hard to get acquainted with. There is a grace period you have to wait for before making a post. Due to it

Reddit Presentation

Transcript: Presented by Karina Picon & Zack Sicoli What is reddit? What is reddit? a social media website used for social news aggregation, web content rating, and discussion based activity. Registered members, (Redditors), submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Redditor - a registered user of Reddit Cakeday - the day a user joined reddit; a birthday. It displays a small icon next to the username Subreddit - a forum dedicated to a specific topic (ie. https://www.reddit.com/r/donuts/) Karma - point system for Redditors on Reddit (scoreboard system); can vote Up or Down, thus gaining or losing points Power User - important user on reddit who is recognizable within the community; dramatic number of Karma TL;DR - "too long, didn't read" refers to a post that is a wall-of-text and nothing more Useful Reddit Definitions Useful Reddit Definitions Demographics/ Psychographics Demographics/ Psychographics 57% of Redditors are 18-25, with the next highest bracket being 23% ages 26-35 66% Male and 34% female 55% College Educated Redditor average income of $20,000-$50,000 81% of all Redditors are Caucasian 59% of Redditors are single 58% of Redditors are Students (high school and college mixed) 80% of Reddit is in English The United States is the top country to use Reddit Founder, Steve Huffman - net worth $4 million Reddit currently worth $1.8 billion 250 million Reddit users 853k subreddits to date 50k active Reddit communities 217 countries w/ Reddit users 8 billion monthly page views on Reddit 25 million daily votes on Reddit 13+ minutes is the average visit time for a user 5 million comments left on Reddit daily 250 Reddit employees Important Reddit Numbers Important Reddit Numbers importance on business/branding importance on business/branding Reddit benefits from branding for their business by adding additional features. It also creates a wide audience because it is a free platform, and essentially anonymous. Best Practices Best Practices Reddit is mainly used as a platform to upload and create "quality" content The only thing that matters is that you're posting good, creative content to contribute to the community A place where people, (mostly young male-adults), can get together to discuss various topics Gaming and video industries take advantage of Reddit by participating in AMA's and/or getting brand awareness out within the community; creating a domino effect with Redditors The mascot of Reddit is an alien named "Snoo", a gender-less, time-less, digit-less character created out of bordom by co-founder Alexis Ohanian Reddit was almost named "360scope.com" Reddit became an empire with only $500 in advertising... with an investment in stickers of Snoo, thus creating millions of brand ambassadors. Commenting was not an initial feature of Reddit until 6 months into creating the community. The first comment was a complaint by "charlieb", who is still active. Since 2009, Reddit introduced real life Santa Gift Exhange/Secret Santa all year around Reddit made "showerbeer" famous President Obama fielded questions in an AMA (Ask Me Anything) forum, crashing the front page of Reddit Electronic Arts has the most downvoted post in Reddit history, in under 24 hours, tacking up -670k downvotes/bad karma point before the topic was locked. (ie. https://www.reddit.com/r/StarWarsBattlefront/comments/7cff0b/seriously_i_paid_80_to_have_vader_locked/dppum98/ Fun Facts Fun Facts

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