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Westjet Case Study Template

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by

Robin Barrett

on 19 November 2012

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Transcript of Westjet Case Study Template

Case Study Factors
Contributing to
WestJet's Success WestJet Today Looking to the Future Early History 1996
Clive Beddoe
200 employees
5 Destinations

1999
First Cross Canada Flight (1) The 21st Century 2000-2007 ...and by 2008 Revenue exceeds $2.5 Billion

Income of $178 Million 55 Destinations

1400 Employees (approx.) (3) Values, Attitude, and Diversity Organizational Culture Leadership Motivation Goal Setting Friendly, Caring, Youthful Re-labeling tasks and responsibilities CARE Group and WHY Survey "What most airlines are missing is the
people component." -Ken McKenzie, Executive Vice-President Of Operations at WestJet. (14) 6 Core Values (15) Cultural Differences
Job Satisfaction


Organizational Commitment Diversity Cultural Intelligence Attitude Values Canada's Top 100 Employers: 2002, 2005, 2012, 2013 (17)

Canada's Most Admired Corporate Culture: 2005, 2006, 2007, 2008, 2011 (18) Competition Recommendations Summary Awards Today's Statistics More than 80 destinations Mission Statement Vision Statement By 2016, WestJet will be one of the five most successful international airlines in the world, providing guests with a friendly caring experience that will change air travel forever.
(4) To enrich the lives of everyone in WestJet's world by providing safe, friendly, and affordable air travel.

(5) 2011 Responsible Growth Review Hiring Leaders (9) Decision Making PACT (10) Further
Expansion (2) Economic
Advancement The belief system individuals regard when making evaluations based on behaviors and events, the positive/negative feelings correlated with them and the ability to adapt to unfamiliar cultural differences
(11) Explores the ongoing efforts by WestJet to support environmental and community initiatives, its guests, and its people.
(6) Canadian Airline

Established in 1936

Over 170 International Destinations

(19) Eastern Canada

Established in 1999

2001- took over Canada 3000

Once partnered with WestJet, now
partnered with Transat Holidays

(20) "A system of shared meaning held by members that distinguishes the organization from other organizations."
(13) "The intensity, direction, and persistence of effort a person shows in reaching a goal." (12) Thank You! Maintaining WestJet Culture

Create new Mission Statement

Expansion Create unity within a group by establishing a "vision of the future" for the group, then impressing this vision on others and inspiring new followers. (7) (8) (16) Works Cited

Pugliese, Ferio . Interview by Angela Scappatura. Personal interview. CSTD/IFTDO World Conference,
November 11, 2009.

"10 Most Admired Corporate Cultures 2005-2011 | Waterstone Human Capital." Waterstone Human
Capital. http://www.waterstonehc.com/cmac/about-canadas-10/10-most-admired-corporate-cultures-2005-2011 (accessed November 19, 2012).

"2011 Responsible Growth Review." WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals.
www.westjet.com/pdf/responsible-growth-en.pdf (accessed October 12, 2012).

"About Us." CanJet. http://www.canjet.com/en/home/aboutus/default.aspx (accessed November 19,
2012).

"About WestJet." WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals .
http://www.westjet.com/guest/en/about/index.shtml (accessed November 19, 2012).

"Canada's Top 100 Employers: National Competition." Canada's Top 100 Employers.
http://canadastop100.com/national/ (accessed November 19, 2012).

"aircanada.com - About Air Canada." Air Canada - Official Site | Site Officiel - Flights, Airline Tickets |
Vols, Billets d'avion. http://www.aircanada.com/en/about/index.html (accessed November 19, 2012).

Ken Mark. Westjet: Building A High-Engagement Culture. Ivey Management Services, 2009.

Langton, Nancy, Stephen P. Robbins, and Timothy A. Judge. Organizational Behaviour: Concepts,
Controversies, Applications. 6th Canadian ed. Toronto: Pearson Canada, 2013. Employee Involvement
Recognition and Rewards
Endnotes:

(1)Ken Mark. Westjet: Building A High-Engagement Culture. Ivey Management Services, 2009. Page 2.

(2)Ken Mark. Westjet: Building A High-Engagement Culture. Page 3-4.

(3)Ken Mark. Westjet: Building A High-Engagement Culture. Page 3-4.

(4)"About WestJet." WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals . N.p., n.d. (Accessed Web. 19 Nov. 2012).
<http://www.westjet.com/guest/en/about/index.shtml>

(5)"About WestJet." WestJet. http://www.westjet.com/guest/en/about/index.shtml>

(6)"2011 Responsible Growth Review."WestJet, WestJet Vacations | Airline Tickets, Seat Sales, Flight Deals. N.p., n.d. Web. (Accessed 12 Oct. 2012).
<www.westjet.com/pdf/responsible-growth-en.pdf>.

(7)Langton, Nancy, Stephen P. Robbins, and Timothy A. Judge. Organizational Behaviour: Concepts, Controversies, Applications. 6th Canadian
ed. Toronto: Pearson Canada, 2013. Page 396.

(8)Ken Mark. Westjet: Building A High-Engagement Culture. Page 7

(9)Ken Mark. Westjet: Building A High-Engagement Culture. Page 5-6

(10)Ken Mark. Westjet: Building A High-Engagement Culture. Page 10

(11)Langton. Organizational Behaviour: Concepts, Controversies, Applications. Page 84

(12)Langton. Organizational Behaviour: Concepts, Controversies, Applications. Page 132

(13)Langton. Organizational Behaviour: Concepts, Controversies, Applications. Page 364

(14)Ken Mark. Westjet: Building A High-Engagement Culture. Page 5

(15)"About WestJet." WestJet. http://www.westjet.com/guest/en/about/index.shtml>

(16)Pugliese, Ferio . Interview by Angela Scappatura. Canadian HR Reporter TV. CSTD/IFTDO World Conference, November 11, 2009.

(17)"Canada's Top 100 Employers: National Competition." Canada's Top 100 Employers. http://canadastop100.com/national/ (accessed
November 19, 2012).

(18)"10 Most Admired Corporate Cultures 2005-2011 | Waterstone Human Capital." Waterstone Human Capital.
http://www.waterstonehc.com/cmac/about-canadas-10/10-most-admired-corporate-cultures-2005-2011 (accessed November 19, 2012).

(19)"aircanada.com - About Air Canada." Air Canada - Official Site | Site Officiel - Flights, Airline Tickets | Vols, Billets d'avion.
http://www.aircanada.com/en/about/index.html (accessed November 19, 2012).

(20)"About Us." CanJet. http://www.canjet.com/en/home/aboutus/default.aspx (accessed November 19, 2012).
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