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XIAOMI

Transcript: XIAOMI MOHAMMED RAZIQ SAIRAAB 03/28/2019 INTO THE FUTURE "GUESS WHAT?" Every once in a while, a new technology, an old problem, and a big idea turn into an innovation. AND YES! Problem Solution Projected Result With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. THE EVOLUTION UNSTOPPABLE PURELY FOR INDIANS! When you search for a 4k television of 50inch on the internet to buy, you will be blown away with the results you see. You will never witness a 4k Ultra HD Television in well known brands under 60k-70k. Keep aside the features for what you pay. All you get is a 'hifi' packed box with all standard features out of our normal imaginations. What more, we take care of it like a pet but still has attitude problem. Provides limited usage outputs. Pricing makes Indian mouths talk about multiple worlds at once. But never now! For every penny we throw, we expect a bug atleast out of it. THE BRIEF Let's call 'her' your second wife. IN DEPTH High caliber and lovely structure, mind boggling esteem, natural programming and control, good with Bluetooth consoles and earphones, plays all formats (counting 4k video) through USB, free content by means of Patchwall, incorporates with any STB/DTH. We are Sorry but it might make you forget your living beautiful wife because this one is the one true companion to brighten your world you want to get lost in. With her incredible ultra thin design and figure, with her truly immersing sound experience, with her looks, with the content she provides without being asked for again and again,(Patchwall) you will surely not get disappointed. Be it get home after getting kicked from your boss, you want her? She's ready right where you left her. You don't have to now get confused with all the controls placed at one place with the new revolutionized simple yet standard remote control. First Action Second Action All your favourite shows arranged in like a sequence as how you want it with the help of Patchwall which keeps your interests at check, looks out for what you look out often, gives you only filtered content on a silver platter. Third Action LOST! The elections are run by the same industries that sell toothpaste on television. REGARDS

Xiaomi

Transcript: The fastest binuclear intelligent mobile phone. Using fast 1.5 GHZ dual core CPU. Large screen High battery Good signal Adreno 220 graphics chips W T The high-end intelligent machine the world basically has been HTC and Samsung partition Finished,the xiaomi is really seeking development in the crack The major components of xiaomi cant be totally produced without technical support People who do not like xiaomi attempt to falsify some negative news to destroy xiaomi’s brand image.This problem can't be ignored Conclusion/Suggestions Development Explore the potential uses 1.The excellent technical and management team Company Competition is Fierce Logo T Software applications Optimization performance Single core competitiveness Multidimensional Competitiveness 1.The rapid development of domestic economy The background Market positioning 3.The price advantage 4.Fast and effective sales 2.The development of electronic commerce Founder 2.Strong configuration and MIUI/Android double system Born to fever “M” and “dack” challenge The drawbacks of phone W Build guarantee system Improve the quality 3.The development of the mobile terminal in the future Docking services manufacturers Lack of credit Autonomy is not high S Update hardware price advantage Recruiting talents Lack of guarantee customer service O Increase development Increasing spending on advertising Good enterprise image 5.Good public praise High quality,comfortable handle,and high cost performance O S

XIAOMI

Transcript: 5 2 6 1 4 7 0 3 4 parts Background info. PEST Analysis SWOT Analysis Recommendations + Conclusion Preview Introduction Background Info. - founded in 2010 - products, include smartphones, tablets, laptops, smart watches, portable chargers, audio headsets, and other electronic appliances - being sold in Hong Kong, Philippines, India, Indonesia and Brazil - 2 retail stores - 61 million handsets sold Background Info. PEST ANALYSIS PEST ANALYSIS - Singapore’s GDP is 479.1 billion and it has a growth of 2% - unemployment rate is only 3.3% - HK and Singapore economy is similar Economic Economic - combination of Asian and European cultures - mutual languages used are Malay, English mandarin and Tamil - good educational background - More than 65% of Singaporean holds the secondary diploma - around 47% of them have attained the post-secondary diploma Social Social - technological advancement - makes it easier to do business - eased communication and increased connectivity - IT infrastructure in Singapore is praise-worthy - Xiaomi is a technology based company Technological Technological - value of free speech - meet the country’s origin rules Political and legal system Political and legal system SWOT ANALYSIS SWOTS - its products and prices - successful electronic manufacturer - Ecosystem – MiCloud + MiTalk Strengths Strengths - The production process - The profit - Less aware of this brand – “word of mouth” Weaknesses Weaknesses - expanding their business - engage with more people - partnership with Flipkart Opportunities Opportunities - legal actions Threats Threats Flipkart Collaboration - Retail Company - sells electronic products - helpful to Xiaomi Recommenations for Xiaomi Recommen-dations Q1 Q2 Q3 Q4 - comfortable and warm welcome - customer service could be improved Opening up retail stores Opening up retail stores - for heavy selling their products - focus on their resources - easy to measure their progress - opportunity to re-evaluate or re-write their plan if anything goes wrong A new marketing plan A new marketing plan Conclusion Why singapore? - #1 in the world for ease of doing business - third wealthiest nation - third most globalized economy - #1 as the most politically stable country in Asia - #1 as the best labor force in the world - #1 in Asia for quality of life - no estate/death/inheritance tax in Singapore - Personal tax rates start at 0% and max out at 20% above $320K Inflation rate Singapore's inflation rate rose to 0.2% in year 2016 in December from 0% in November, due to a stronger pickup in the cost of private road transport.

Xiaomi

Transcript: Market Patent laws 5.3% Chineses product stereotypes Youtubers Positioning Chinese product 4.8% Weaknesses Media sensing door switch status. opinion leaders Low Quality 45.2% Real Time = 57,000 Aggressive promotions Use a more aggressive strategy Promotional Events Language barrier Issues LONG term goal Media FUN .... and even Forums Blogs Marketing Strategy has Advertisement in media Competitor Review: Lack of brand awareness Opinion Leaders Raise brand awareness by considering and holding promotional activities Q&A Lack of brand recognition million Cheap step 2 Focus on Word-of-mouth strategy promotional events 21.7% Target Sponsorship Movement Sensor 14.1% 16 Activities in real locations Control the electronic devices increased Xiaomi Market Description Lack of technological support Customizable colors and integrated speakers Air purifier Objectives & Issues Good Quality Rate Physically broaden includes also an USB port Weekly software updates Others wireless remote control device step 3 Short term goal Large established competitors Relatively more affordable Online Advertisement Younger generation. 20-30 Technologically advanced. Technology as a hobby Speed 8.9% Focus on "more for less" Cheap everywhere Threats Opportunities step 1 KRW Customizable Quality switch Segway Bundle price Upper-middle income adults. 30-40 years. Families and small business owners. Technology conventions Action Programs Only word-of-mouth INTERNET 720p smart wireless security camera IOT (Internet on Things) market growth Population Increase of technologically advanced people Global market expansion Remote Television Strengths Basis : Word-of-mouth strategy L J ei un T arget 20 's ~ 50 's night vision with Global Smartphone Market Based on unit shipment source: Statista.com - IDC multifunction gateway detect to people and pets Wireless Switch Ultra compact door sensor AMERICA 56 % of Home Security Market Software Hardware makes IP camera Xiaomi Founded in 2010 Smart sensor temperature mart ome it S H K

Xiaomi

Transcript: - Brand Architecture. - We should rebrand and truncate their name to simply 'Mi'. - The fifth largest country in the world, thus it provides a great customer base. - Ranks among the top 20 exporting countries in the world. - Good political setup. - Stable currency. - Incentives and encouragement from the government to investors and the possibility of owning land and property. - 5-inch touchscreen, with a screen resolution of 1080x1920 at a pixel density. - 149 grams , a stainless steel frame - supports the latest hardware in the market and also stacks Sony CMOS cameras. - No. 2 in terms of political risk. Most of the political risk in Brazil originates from political interference in the economy, such as , taxation on investment, foreign exchange rate. Promotion Strategy Political & Legal Environment in Brazil ‏- Brazil’s GDP in 2015 was $2245.67 Billion, making it the 7Th largest economy in the world and the largest in South America .Brazil became a designated member of the BRIC countries in 2001. - 5th largest country - 5th most populous country - 7th largest economy. (2015) - Making Mi4 prices reasonable. - The reason that the Xiaomi hardly have any expenses in marketing traditional and it will go the customer directly through a satellite Internet to reduce the distribution costs intermediate different this in turn will allow Xiaomi to be able to pass the beneficial a customer. Entry strategy to Brazil Apples - Taxes that account for the bulk of import costs: Import Duty, Industrialized Product tax and Merchandise and Service Circulation Tax. Marketing Channel Mi4 By : Motorola Xiaomi & The Product Overview - The industrial product tax is assessed at the point of sale. competitive environment in Brazil - Foxconn plants in Brazil owned by Xiaomei and selling directly to customers through the Internet. Pricing Strategy " Xiaomi " Product: should also rename the budget line from Hongmi to "Verde Mi as the colors redaning good luck in Chinese culture) has no association in Brazilian culture and the colour green is a Brazilian national colour. - The hardware and user interface are designed to provide a lot of value for the price, which keeps profits high. - E- commerce offers Xiaomi the opportunity to sell directly to the consume. - Consumer Protection Code makes it a necessity that product labeling administer the buyer with precise and easily readable information, such as, the product’s quality, quantity, composition, price, and risks to the consumer’s health and safety. - Brazilian are looking for high quality products with competitive prices. - In Brazil the price of smartphones is high due to import tariffs . the Brazilian smartphone black market is booming which represent the need for a product with the value proposition of the Mi4 . - Mobile shopping is expected to skyrocket in the near future. Product Strategy Political & Legal Environment con't - Samsung uses both a value based and skimming price strategy in Brazil. They offer premium product for a premium price. - 85 % of Brazilians whom are aged 10 or over own mobile phones,(143 million). - Smartphones represent 76 % of all phones - The country’s burgeoning middle class is becoming an increasingly avid consumer of smartphones. Brazil presents a valuable opportunity for xiaomi withits large population and rising middle class it offers Xiaomi the perfect platform to build on its already impressive accomplishments. Our recommended strategies would enable Xiaomi to obtain a strong foothold in the prosperous smaltphone market in Brazil and potentially act as a springboard to the wider South American market. Marketing Mix Daad Mohammad Aljuaid Nouf Omer Hamed Sara Saud Alharbi Rawan Abdulhamed Abdulwhab Zain Abdalgani Shabkni Samsung - Motorola will be key competitor for Xiaomi as they recently launched its first low-cost device in Brazil. - Motorola found that the most essential thing in terms of buying a smartphone in Brazil is that it has an affordable price as most mobile users in Brazil can't afford a $500 smartphone. Brazil Market con't Economic Environment in Brazil - Xiaomi expansion and reach from China to Brazil. - Xiaomi sales and revenues will be little to compensate for the construction of a sales subsidiary in brazil. - Xiaomi should focus on intermediate and hierarchical entry mode because of rapid growth. - Xiaomi should be the outsourcing of a manufacturing for Foxconn due to the strength of Foxconn in Brazil. - The entry to Brazil should build a wholly owned subsidiary to make the online distribution much easier. - The subsidiary should be built in Rio de Janeiro because of its position in technology world. - Xiaomi should continue until the the cost of organizing an extra transaction with in the firm will equal to the cost of carrying out the same transaction. - Samsung initially sets a high value with high price in the start before competitors catch up , than they discontinue their models after 8-12 months in the market. - Apple price

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