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Transcript: Xiaomi Corporation Company's Profile Company's Profile Chinese electronics company April 2010 Lei Jun Initially started as a software company Developing a custom ROM for Android smartphones called MIUI. Producing high-quality, affordable smartphones. About Xiaomi Hong Kong Stock Exchange on July 9, 2018. Sub-Brands Xiaomi Redmi POCO Mi Home Mi TV Black Shark Amazfit IoT (smart home system) platform at its core. About Xiaomi The "MI" in logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that had seemed impossible to defy in their early days. Logo Product Offered Product Offered Products in Pakistan: Including smartphones tablets laptops smart home devices audio accessories wearables High-quality products at affordable prices Gain a significant market share in the country's smartphone industry. Pakistani Market Pakistani Market Entered the Pakistani market in 2016 Online marketplaces like & Telemart. In 2017, First authorized Mi Store in Lahore Expanded its distribution channels by partnering Local retailers In 2018, Second Mi Home store in Karachi In 2019, Xiaomi established a manufacturing plant in Pakistan in partnership with Descon. Local Partnerships Partnerships with several local companies to promotion and distribution Smartlink Technologies is the official distributor of Xiaomi smartphones in the Pakistan is an online marketplace that sells Xiaomi products. Xiaomi has also partnered with local telecom operators Zong, to offer its products to their customers. Local partnerships Smartlink Tech Established in 2016, Smartlink Technologies (PVT.) Ltd is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. We were the first official distributor of Xiaomi smartphones and Eco-products in Pakistan. Still, we are the major importer of Xiaomi in Pakistan. We also pride ourselves in acquiring Apple Authorized retail contract by Mercantile Pakistan and the official retail distribution of Infinix Transition group. Smartlink Tech is an online marketplace in Pakistan that sells a range of products from Xiaomi, a Chinese electronics company. is the official online store for Xiaomi products in Pakistan and is operated by Smartlink Technologies, which is the authorized distributor of Xiaomi products in the country Zong Zong Zong is a mobile network operator in Pakistan, providing mobile voice and data services to millions of customers across the country. The company was launched in 2008 as the first 4G LTE network in Pakistan, and it is currently the third-largest mobile network operator in the country in terms of subscribers. Marketing & Ads Marketing and advertising channels to promote its products in Pakistan social media digital advertising outdoor advertising The company also sponsors local events and engages with influencers to reach out to its target audience Marketing and advertising Social Media Xiaomi utilizes social media advertising on platforms such as Facebook and Instagram to reach its target audience in Pakistan. The company creates ads that highlight the features and specifications of its smartphones and other products, and targets users who are interested in mobile phones and technology. Social Media Digital Marketing Digital Advertising Digital marketing strategies in Pakistan to promote its products and increase brand awareness. Here are some ways Xiaomi does digital marketing in Pakistan: Search Engine Marketing (SEM) Social Media Marketing (SMM) Content Marketing Email Marketing Affiliate Marketing Outdoor Advertising Outdoor Advertising Here are some ways Xiaomi does outdoor advertising in Pakistan: Billboards Transit Advertising Digital Signage Event Sponsorship In-Store Signage Sponsor Events Sponsor Events Here are some ways Xiaomi does event sponsorship in Pakistan: Music Concerts Sports Tournaments Tech Conferences Cultural Festivals Social Initiatives Sources Xiaomi Market me china The Express Tribune Business Recoder Pakistan Today The Marcom Avenue IIDE Sources


Transcript: Pricing Business Initiatives & Strategy Xiaomi has been a successful company from the start and it is only getting better throughout time In the short 9 years, its founder and CEO Lei Jun has become worth an estimated $12.5 Billion USD and became China's 11th richest person The company values at approximately $46 Billion USD They offer easy to use equipment for all ages to use. Xiaomi is becoming rapidly popular throughout the globe, even so that many people are even comparing their products to Apple. The company kept expanding its network, little by little, but the latest push is a big one. Another strategy for Xiaomi would be to follow in the footsteps of other Chinese tech conglomerates and invest in international companies. This would allow Xiaomi to further establish their leading role in China and abroad. 20 November 2018 Xiaomi India announced the opening of 500 stores simultaneously, Global Strategies Fulfillment of India’s regulations Fair pricing of products. Development of multi-brand strategy Introduction of web-based services in India Introduction of Internet of things (IoT) Supporting SDGs, human rights, and environmental sustainability Challenge Corruption in India PESTEL Framework China’s advancements in tech have quickly ranked them as a global technological leader and they are soon to be #1. XIAOMI CORPORATION Millet ( )CC9 Pro - $397.82 Millet ( )Pro 5G - $524.18 Millet ( ) 9 - $383.61 Millet Notebook ( ) Pro 15.6” - $682.08 RedmiBook 14 - $568.38 Gamebook 2019 ( ) - $1037.41 Social: It is estimated that nearly 1 in 5 people own smartphones, creating an expansive market for tech companies. Although Xiaomi is committed to delivering quality products, the notion that Chinese products are substandard is likely to affect the profitability of the company in the international market. High-quality technology brand Selling products at a lower price than competitors "Apple of China" 4th largest retailer of smartphones Competitors Risk Who is Xiaomi? Political: China has a socialist framework and is governed by the Communist Party. There have been many capitalist reforms in China, specifically in the form of tech . The protectionist policies adopted by the Chinese government have greatly benefited Xiaomi, increasing its market share and achieving a competitive edge. Similarities The Look Differences Consumer demand Apple: Pays less attention to consumer demand, instead, imagines what consumers want Xiaomi: Customizability, MiFans incorporates user feedback (abandon pre-installed MIUI system) Friday at 5PM, MIUI software updates, forums open to describe bugs/give feedback Marketing Strategy Apple: Global, buy-it-everywhere blowouts Xiaomi: "hunger-marketing" strategy, very limited sales windows August 2013, Xiaomi Red Rice, 100,000 units, sold within 90 seconds What makes Xiaomi stand out from Apple? CEO, Lei Jun Engineer by training Co-founded Kingsoft, a Chinese software company Founded, largest online retailer (books, music, movies) in China Xiaomi was founded in 2010 from mobile chip developer Qualcomm and Temasek Holdings The company released its first product in 2011 - Android software with its first smart phone called the Xiaomi Mi 1 It is primarily based in Asia, but has migrated globally. The main countries they supply its products to are China, India, Malaysia, and Singapore with expansions to The Philippines, Indonesia, and South Africa Primarily based in the Asia region, Xiaomi currently employs 15,000 workers with plans to hire more for their fast growing company China is also set up for success when it comes to its proximity to emerging markets around India and Southeast Asia. This is a large reason behind the success of Xiaomi's international expansion. Flash sales in countries like Pakistan, India and Taiwan have sold out in record time. Recently, Xiaomi has opened 7 retail stores in South America, the latest location being Uruguay. PESTEL Framework Products Technological: Over the years, Xiaomi has cut a niche for itself as a provider of a wide range of products, like smart TVs, smartphones, and smartwatches. The organization must continue investing in research and development to be able to manufacture products with cutting-edge technology. Environmental: China has suffered greatly when it comes to their environment due to the modernization and industrialization of their society. These factors, and their economic growth, have led to severe air pollution. Xiaomi must work towards creating systems/processes that will have a minimal impact on the environment. Legal: As of August 2019, the US has been barred from doing business with Chinese tech companies, who have been allegedly leaving opportunities for espionage by their government. Other relevant legal issues are to the company data privacy and IP laws. These issues may influence how Xiaomi conducts business. Laptops Air dots Trimmers Bags Shoes Software Fitness bands Xiaomi, the "Apple of China"? History Economic: China


Transcript: Barriers to Entry More Strategies: Low to medium price range 1000-10,000 php ($20-$220 USD) Suburban to rural regions Farmers, blue collar workers Target Age: 16-38 years old Students to working families “This, then, is the key to understanding Xiaomi: they’re not so much selling smartphones as they are selling a lifestyle, and the key to that lifestyle is MIUI, Xiaomi’s software layer that ties all of these things together” - Ben Thompson, Xiaomi’s Ambition. Distributing to: China, India, Brazil, Mexico, Malaysia, Philippines, Taiwan, Thailand, Vietnam, Russia, Turkey, Hong Kong, Singapore, Indonesia, Hungary, Myanmar. HQ in Beijing, China Accounts for 5.1% of global market share in smartphone sales. 3rd largest smartphone distributor in the world. Currently valued at US$46billion China accounts for 90% of smartphone sales (Forbes) Cultural Differences Established phones or biases Second mover for Chinese phone brand Government rules and regulations Production Strategy Global Markets & Organizational Structure What is Xiaomi About? How did Xiaomi Get Started? Global Markets Who Runs This? Pack your bags! We're going to .........!!!! Cheapest Smartphone Offered in India - $90 central marketing central manufacturing local distribution specialized portfolio Market Share Breakdown CherryMobile ($15-$269) Cheapest Smartphone $38 XIAOMI PRODUCTS Competitors and Prices Competitors and Prices 15% smartphone penetration rate, experts anticipate this tripling in a few years Malaysia 80%, Thailand 49%, Indonesia 23% 44% of the Filipino market pays less than $12 a month for smartphone plan, only 3% pays more than $41 a month 88% of the total mobile internet population is below the age of 34 MIUI Marketing Strategy Responsive marketing campaign Ads dedicated to needs of the population World class celebrity endorsement Manny Pacquiao, Kathryn Bernardo Smartphone integration (Google mobile report Philippines, 1QT 2013) 39% penetration 33% smartphone usage intensity 39% consumers choose phone vs. TV 83% watched videos "To provide additional functionality that Android had yet to offer and an easy to use user interface." Sony ($90-$314) Cheapest Smartphone - $101 Technology Adaption to Market • Samsung – 43% • Sony – 7% • CherryMobile – 7% • Alcatel – 3% • Huawei – New to market Export Products Trusted Retailer Make brand known capitalize on company's reputation for innovation and low price Eventually look to open a storefront Strategic Orientation Plan to Enter the Market Samsung ($15-$673) Cheapest Smartphone - $67 Founded by Lei Jun in April 2010 China's 23rd richest person Former CEO of Kingsoft Chinese brand opening storefronts in the Philippines Planning to open 10 more stores over the next 3 years Smartphone prices range from $70-$538 Similar plan for Xiaomi “We are an internet and a software company much more than we are a hardware company” - Hugo Barra, VP Global Division, Products & Operations Emphasize camera capabilities Selfies & social media integration Reducing distance gaps Skype & internet calls to families Medium to high level technical specs HD level display, 2mp front camera 1. Where does Xiaomi stand? 2. What is their strategic orientation? 3. Where are they in the world? 4. How are they structured? Overview of Cell Phone Market Short Term: JV Market Integration, Local retailer back, export strategy License to electronics retailers locally Long term: Retail Store Front Post purchase customer care Experience based presentation Dedicated accessory selection No direct phone sales History Xiaomi Name Alcatel ($15-$336) Cheapest Smartphone - $45 Current Standings The Crew Competitors and Prices PRIVATE: Global Expansion Plan Purpose of Xiaomi: Huawei Competitors and Prices Profile: "Millet and Rice" "Xiao" - Buddhist Concept "Mi" - Mobile Internet "Apple of the East" Strategic Model: Affordable Prices No Retail Stores Employees mainly in China, Malaysia, and Singapore Revenue: $12 billion Target Market Expansion Strategy Vertical strategy: all products are designed around MIUI, supports the lifestyle that Xiaomi promotes. Michael, Paul, Zack, Jennifer Company Profile ROM similar to Apple's iOS 2014 - Can be downloaded and installed onto 200+ devices in English and Chinese MIUI Express 2013 - 30+ million MIUI users worldwide Sub-contracting to major manufacturers Foxconn, Inventec New plants in India No plans to build mi plants Competitors and Prices

Xiaomi presentation

Transcript: Xiaomi Corporation Company's Profile Company's Profile Better known as “Mi” is a privately owned Chinese electronics company headquartered in Beijing, China CEO: Lei Jun Began its operation in August 2010 Initially started as a software company Developing a custom ROM for Android smartphones called MIUI. Producing high-quality, affordable smartphones. Xiaomi has more than 15,000 employees and it is currently operating in China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Philippines, India and South Africa. About Xiaomi About Xiaomi Hong Kong Stock Exchange on July 9, 2018. Sub-Brands Xiaomi Redmi POCO Mi Home Mi TV Black Shark Amazfit IoT (smart home system) platform at its core. Product Offered Product Offered Products Diversitification: Including Smartphones Tablets Laptops Smart home devices Audio accessories Smart Watch High-quality products at affordable prices Smartphones Smartphones Redmi Note 7 pro Black Shark 2 MI 9 Transparent POCO f1 Others Other than mobile phone MI Smart TV MI BT Speaker Smart IP Camera Xiaomi Smart Watches The "MI" in logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that had seemed impossible to defy in their early days. Logo SWOT Analaysis of Xiaomi SWOT Analaysis SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors, and make strategic improvements. Xiaomi is one of the leading brands in the consumer electronics sector. Strengths Xiaomi is one of the largest smartphone makers in the world. Huge China and Asia market available. Rising Brand Awareness. The product are regularly rated high on all E-commerce portals. Manufacturing advantage as the labour cost is low. SWOT Analaysis Weakness Weakness The advertising and maketing spends of the brand is very low. Offline Distribution is not upto mark. Xiaomi launches its own phones at low prices in the flash sales. => As a result, it cannot take advantage of skimming price. Opportunity Opportunity Covering the developing countries and emerging markets. Besides onlines distribution, Xiaomi also needs to concentrate on offline distribution. Product innovations & differentiation. Internet of Thing (IOT) and Artificial Intelligence (AI) Threats Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China. The lack of service centres equivalent to the number of sales. Anti Chinese products sentiments. Data privacy issues. Threats Martketing Objectives and Goals of Xiaomi Marketing Objectives 1. Earning Profits from its Software: Xiaomi's revenue stream comes from its software-the highly customizable MIUI firmware that is based on Android which already has more than 30 million users. Thus unlike Apple, for example, which makes money from margins on selling its phone, Xiaomi is more like Amazon where it wants to earn via its ecosystem by selling various goodies and reap profits like an e-commerce company. 2. Retailing Directly: Another objective is going directly to retail to cut out the margins and, in turn, pass on the benefits to the consumers. Xiaomi will sharpen its focus on its own Mi online stores to sell its wares, a strategy which has paid off rich dividends in its home market. The 4Ps of Xiaomi 4Ps Product Presenting itself as the good quality phone with the low prices is the good strategy that drives Xiaomi to the top spot in the smartphone industry in China. It has more special features than the standard Android phones and has options fors customization. The biggest key is that drives Xiaomi on becoming successful is the software rather than the hardware. Price Price Xiaomi sells its phones at a price that just covers the cost of the device rather than its cost of production. Xiaomi is focusing more on selling its phones at a low price today but gaining more in the future from selling contents such as applications, services, and accessories. Place Place There are many countries outside China where the smartphone market is dominated by Apple and Sumsung. This is the main obstacle for Xiaomi in expanding its brand internationally. Xiaomi already has a strong base in mainland China, Malaysia,Singapore, India and Philippines. Xiaomi mostly sells its products online instead of opening physical stores. Promotion Promotion Word of mouth Xiaomi uses flash sales,a mean of selling their product in limited quantities within a limited period as part of their sales strategies. This strategy enables Xiaomi to save money from doing advertisement. Social media Xiaomi uses social media not only to broadcast messages to actively get in tocuh with its customers but the engineers from Xaiomi also use this platform to routinely communicate directly with users to get feedback. Competitor Competitor Anual Report 2021 Recently, Xiaomi has announced its financial results for 2021 with extremely impressive numbers. The Beijing-based


Transcript: Until 2012, Xiaomi concentrated only on the chinese Market August 2013, Xiaomi hired Hugo Barra as vice president Xiaomi plan to foothold in 10 new countries in 2014 Young company (4 years) Unique OS Exeptionnal growth Iphone 6 vs MI4 In 2011 Lei Ju come close to Meizu, hanking Hi Tech company. First smartphone release in October 2011 in China Taïwan and Hong Kong. Selling strategy Number of smartphones sells: 2012: 7,2 millions 2013: 18,6 millions 2014: 41 millions. Objective 60 millions 2015: Goal: 100 millions September 2014: Xiaomi is leader on the chinese market and 5th worlwide constructor. Communication based on social networking: utilisation of the word of mouth The consumer comunity is consulted New update every week Progression of the company Unlike other maker, Xiaomi sells smartphone at a bill-of-material prices (Less than 10% profit margin) You can only buy it on the internet Wikipédia Phonandroid Communication strategy OS based on Android Open Source Custom Rom such as CyanogenMod Improve performance Conclusion MI4: screen size 5" Processor Snapdragon 801 RAM 3Go Camera 13mPx Memry 64Go Price 499 $ Start up Created on April 6th 2010 Director: Lei Jun Market Valuation estimated at 10 billon $ First known for his OS: MIUI Flash sale: 15 000 MI2 in 2 seconds 40 000 Redmi 1s in 4,2 seconds 200 000 MI2S in 45 seconds Low stocks Main products The Chinese Apple? Business model Summary Steve Jobs is an inspiration for Xioami's CEO. Similarities in terms of design. Loyal users Xiaomi is based on 3 fundaments: eCommerce MIUI ROM its fans Just an OS inspired from IOS at the beginning Xiaomi on Chinese Market International deployment Bibliography Xiaomi's ranking in worlwide market From software to hardware Iphone 6: screen size 4.7" Processor Apple A8 RAM 1Go Camera 8mPx Memry 128 Go Price 919 $ Smartphones: MI3,MI4,Redmi 1s Touchpad: MiPad Miband, power bank... An exponential growth Adapted on numerous Android Samsung Galaxy Htc One Sony, LG... mix the best features of IOS and Android Hight level of personalisation XIAOMI I- History and progression II- Business model III- The new Apple

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