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Transcript: PART 3 PART 1 INTRODUCTION PART 2 PART 4 BEHIND THE SCENES OUR TEAM Our dedicated team consists of professionals experienced in outdoor equipment design, marketing, and distribution. We value collaboration, innovation, and customer centered strategies. CEO Muhammad Husnan Filsa Shintya Inaiya Tunjung Sunggingsari Manager Marketing Online Manager Marketing Offline INTRODUCTION History Established under PT. Eigerindo Multi Produk Industri, EIGER was inspired by the alpine spirit of Mount Eiger. Since then, the brand has become synonymous with Indonesian exploration and mountaineering VISION & MISSION Vision : To be the leading Southeast Asian outdoor lifestyle brand. Mission : To provide durable, functional, and innovative outdoor gear To inspire adventure while preserving nature To support local communities and sustainability. About Us EIGER is a leading Indonesian brand in outdoor lifestyle and adventure gear. Founded in 1989, we produce backpacks, apparel, footwear, and equipment tailored for tropical adventure. 01. S.W.O.T ANALYSIS STRENGHT | WEAKNESS OPORTUNITY | THREATS Strengths Strong local brand Good quality products Loyal customer base Weaknesses Limited global reach Offline sales reliance Opportunities Digital growth Outdoor lifestyle trend Export potential Threats Global competition Counterfeit risks Economic fluctuation Target Customers Age : 18 - 40 years old Active lifestyle seekers, travelers, mountaineers, students Environmentally conscious, value local products Social media savvy Our Product Backpacks & travel bags Outdoor clothing (jackets, pants, shirts) Footwear Climbing & camping gear Accessories (hats, gloves, tools) Distribution Area Indonesia Online Channels Targeted Expansion to Southeast Asia major cities & adventure hubs nationwide Malaysia, Singapore, Philippines Industry Analysis Outdoor gear industry in Southeast Asia is growing due to rising interest in travel, wellness, and eco-tourism. EIGER’s local production gives it a pricing and cultural edge. Data Performance : 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5% 6% 7% 10% 15% 30% 35% 38% 40% 42% 45% Steady growth, Mainly offline Expansion in Java & Sumatra Launch of Ventura Series Online store launched Social media strategy began Covid 19 impact, Shift to online Recovery via digital channels Focus on local sustainability Export trial to Malaysia Strong e-commerce presence Expected global online expnsion Product Category Goals : Apparel : 35% sales Backpack & Gear : 40% sales Footwear & Accessories : 25% Sales Story and Flow Problem 02. MINDMAP Solution Resolution Content Map Design Map Document Narrative Collect Research 03. DESIGN GRAPHICS IN PRESENTATION 2020 TRENDS PRESENTATION DESIGN 10 TIPS to enhance your presentation Use your space layout and white space wisely Enhance colour and contrast Use graphics in a logical order No slide limitations. Make the flow of graphics in conjunction with your speech Break complicated concepts into multiple graphics Use video and audio material Avoid using bullet points, employ other alternatives like graphics or creative layouts Clearly visualize the structure, connections and order Use recurring elements consequently and symbolize concepts Avoid “cheap” stock illustrations. The new trend is using company owned photographs or custom made illustrations Graphics in presentations Quantitative imagery 1. Graphs, charts and infographics are a good way to simplify numeric or quantitative data 2. Conceptual imagery Graphics can convey ideas as well as data Pictorial representation 3. Visual portrayal that can trigger emotions 4. Conceptual charts Conceptual charts, such as flow charts and organizational structure charts. Use a mixture of text, images and geometric shapes, such as arrows, to convey their meaning Graphic Design Trends 2020 Breaking the rules 3D depth and realism Going monochrome Line art Collages of drawing and photos Liquids Continuous animation sequences Simplified illustrations Geometric designs Shiny metals Patterns and textures Isometric illustrations Image and text masking Typography craze Earthy colors: to get vintage feel Presentation Design Trends Motion graphics and animations Infographics, not charts Custom illustrations Zoom into areas of the screen to show details 3D images and graphics Touch screen Minimalism – less is more Interactive presentation and elements (be creative)! Dynamic layouts Artistic slide header AR & VR Public Speaking During the presentation Use audiovisual aids wisely Interact with the audience Use humor and smile Tell stories and use effective language Let your personality come through Be your natural self Don't read unless you have to Work from an outline Grab the audience's attention at the beginning Close with a dynamic end Acknowledge feedback Omit nervous gestures Adapt to feedback you get Use your voice and hands effectively TEAM Dr. Istvan Csatari Attila Gyori Agnes Papp Ahmed Hamza Story and concepts Content research
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