Sarah's Key Objectives within Spence Johnson
Transcript: Team Roles Key Purposes: Vital to save team members time when producing documents Essential to stay 'on brand' for marketing purposes Quality of presentation Style Guide Set up a meetings with team members to discuss roles 1 hour Write question list for team members 3 hours Have the meetings 4 hours Presentation Website Management How? 20 days. 160 hours. Purpose: Imperative that I become more professional in the way that I present in order to grow within the company Create 2 templates in PowerPoint 29 hours Create presentation on the difference between themes and templates 8 hours Write up key findings from PowerPoint course 4 hours Install templates on Excel in (2010/2013) 6 hours Sarah's 5 Key Objectives within Spence Johnson Website and Website Management Style guide Key Result: Be completely in charge of managing website updates, sending email marketing campaigns and monitoring analytics RPM Result: Learn and understand the role of all team members within the company Massive Action Plan: Create two templates with the aid of style guide and old templates (1 vertical and 1 horizontal) Default Excel template on every computer in the office Write a PowerPoint presentation on the difference between a theme and a template- create a unique template for this presentation Make extensive notes at the PowerPoint course to ensure that is a worthwhile cost Purpose: Essential to understand what everyone does within the company I essentially need to know who creates the output that I will be marketing PowerPoint Key Result: Produce structured tables and careful lists Ensure clarity, consistency and confidence of statements Result Plan Map (or Massive Action Plan) Helps to define the purpose of having objectives Important to know the result and the purpose of the objective before creating a massive action plan Helps you to fulfill an objective or goal Team Member Roles Key Purposes: Must be able to save time in report production by creating templates on PowerPoint Must be able to save time in report production by creating templates on Excel Team members will be relying on me to know the difference between a theme and template Ensure that the PowerPoint course is a worthwhile cost in terms of cost to the company and the cost in my time Design a campaign and send to myself 5 hours Create a means of communication between Jon and myself for website updates 5 hours Work our how to set up social media goals and gain a better understanding of Google analytics 20 hours Create the marketing metrics for April report 4 hours PowerPoint/Excel templates Style Guide interpretation Website management Team roles Quality of presentation Set up a folder for all documents produced and put documents in it 2 hours Massive Action Plan: Produce an excel document for Jon relating to common themes and place in drop box Ask Jon to look in drop box once we have at least 10 questions to ask Ensure Jon explains the logic behind his answer Present a mini design audit- 5 documents from each key business area over the last 6 months Key Purposes: Must be able to create email marketing campaigns as part of my job role-it is an essential and effective form of marketing Must ensure that constant communication is maintained between Jon Toby and myself. It is imperative that the website is updated to be in line with our brand Vital to make the most of Google Analytics and monitor social goals Imperative that I am able to produce a marketing report for directors board meeting Must become more familiar with competitors websites The 5 Areas in which I will be focusing on: Key objectives Key Result:Learn how to create templates and the difference between a theme and template. Massive Action Plan: Keep a record of all documents that I produce in a folder in the next month Present a way in which state of the art research is presented post PowerPoint. Find the most interesting and innovative communication for internal and external b2b business communication Produce 10 slides - Contrast the old way and the new way Key Result: Be the style adviser to Spence Johnson -text and graphics PowerPoint and Excel templates Massive Action Plan: Write a list of 10 key questions to ask team members Key questions- strengths, weaknesses and issues and the marketing implication for me from learning about this Book 30 minutes in all team members diaries- do this in advance and give plenty of notice Create a way in which Jon Scott an I can communicate effectively 4 hours Massive Action Plan: Design a campaign template and send to myself Design a means of communication between Jon, Toby and myself Create marketing metrics for April marketing report Produce a detailed plan of what I'll be doing in any given month to change, amend and discuss website- cross reference with other marketing plans Look at Competitor websites Cerulli, Greenwhich associates, strategic insight, Camradata, Investit, Mackay Williams associates and write 5 slides on the lessons learnt from website analysis 97