Transcript: "I suppose I should tell you what this bitch is thinking You'll find me in the studio and not in the kitchen I won't be bragging 'bout my cars, or talkin' 'bout my chains, I've got no need to shake my ass for you 'cause I've got a brain," So what does this all mean...? 1. Shock horror! The music industry got even more extreme, overtly sexual and in your face! 2. But there’s a funny counter point argument coming through, which our girl is exposed to. People are speaking out in bold, funny, brave ways. 3. Demonstrates how powerful it is to speak in the voice of our target audience. 4. Our brand definition to: ‘Inspire our 20 something girl to look, feel and be her best.’ Couldn’t be more true now – she wants to be brave and is willing to speak out against the norm. 5. Lordes!! http://www.buzzfeed.com/mackenziekruvant/best-things-that-happened-on-1d-day
Transcript: Voice of the User Non-Users of the product but familiar with the straightforward product Often acting as intermediary Generally familiar with all tools though they may not have referenced them yet in that situation because they already understand the product Field Team Members Field Members Non-users of the program Need to ensure product operation but not familiar with the program itself Often acting as intermediary for teacher questions Sometimes not very technically savvy which adds to frustration Generally utilize imaginelearning.com/support Technical Reps Technical Reps Users and Non-users of the Product Admins Admins Advocates of the program Familiar with reports and dependent on them for supportive data Tend to be technically savvy, dig into data, and are often asking for something deeper. Generally, familiar with University but have not looked there for answers Users of the Product Users of the Program Non-Users of the Program Non-Users of the Program Advocates of the program fulfilling a need within their school or district but not familiar with the ins-and-outs, tend to be more frustrated when hearing complaints from teachers because they feel it should be plug & play Just acting as intermediary, often looking for simple fixes and not prepared for troubleshooting. Generally, not familiar with Help options Users of the product, Want to understand and utilize the product to their best advantage, needing Basic Help or In Depth Help Teachers Teachers Not Technically Fluent Need more step-by-step hand holding Depending on the program to meet a need Need ease of use, just-in-time helps Need plug-n-play Generally not familiar with help tools and often not comfortable with using them on their own Basic Help Basic Help Technically Savvy, Familiar with program offerings Dig into the data and find holes Creative with what the program offers outside of what we recommend Often looking for something not available Generally have already played around in product and University In Depth Help In Depth Help Multiple Products, Multiple Journeys, Multiples Needs The Journey Involved and Engaged Users vs Occasional Users Familiar Users vs New, Completely Unfamiliar Users Users Depending on the Data vs Plug-n-Play Users ALL of these Users need Just-in-time, Intuitive, In-Product Help options that will allow them to dig deep or just find that one answer. Who needs help? In July, the district set up training days. IL representative did hours of training but not hands on because our students aren't rostered and we haven't been set up with accounts. I can't remember how to log in let alone what report was the one for addressing students that are struggling. Why do things look different now? Why do some report have tutorials and others don't? (AAT) What was that thing about Journaling? (Another Product) Why can't I edit my students? (Clever) How do I match up the Galileo reports with the Activity Explorer/Playlist? How do I know if my EL student is getting those Meet New Sounds Activities? What happened to the other languages? (Missing Home Letters) Do you have a direct number that I can call you at when I have more questions? I know I won't remember all of this. Start Here... Like students, Teachers (Users) have different Learning Styles that we need to address. University Videos and Webinars Step-by-Step Articles and Documents (PDFs) Walkthrough experiences that require interaction (?) At key locations to answer anticipated questions Demo site allowing customer to experience as a student and a user Links to Customer Care/Teacher Care for one-on-one needs Pendo Reminders - Answer Yes or No, No X-ing Out Addressing Needs TIMELY! Webinars should be marked like University Videos so that they can jump to the most pertinent information. Articles should be easy to scan through and see if they answer the key questions. And the search capability should be more dynamic. Any contacts should be treated with urgency. An extension of that is to have easily edited and created forms of Help so that when changes happen, customers have that info at their fingertips. (Home Letters) INTUITIVE! There needs to be clickable information on each page. Link articles that apply to a particular report. It would be great if nuances such as Galileo vs NWEA vs Legacy were programmed in such a way that a teacher wouldn't even see the other options - just the one available to her school. Challenges! Challenges
Transcript: 1. Gather the Voice of the Customer 2. Translate VOC into Critical Customer Requirements (CCR) 3. Convert CCRs into Key Process Output Variables (KPOVs) 4. Create SIPOC 5. Validate Charter using VOC and SIPOC WORKING UPSTREAM, IDENTIFY KEY PROCESS INPUT VARIABLES WHICH IMPACT THE KPOVs Voice of the Customer "The expression of Customer needs and desires" CUSTOMER SEGMENTATION Tangible Meaningful Measureable in order to ensure they meet the requirements and are executable. (The Big Ys) VALIDATE CHARTER USING FINAL SIPOC 1. Does the project address the CCRs and CBRs? 2. Does the scope cover the necessary KPOVs and KPIVs? 3. Are the measurable goals aligned around the SIPOC measures? Lagging Indicators measure your metric after the fact. They are useful for future changes but come late. Leading Indicators provide information about your process before it is complete, potentially allowing for earlier correction. KPOV: Publish financial statement within 10 business days KPIV: Battery Accounting report received 100% completed VOC will allow you to validate your Project Charter and Problem Statement as well as ensure delivery of desired results. These KPOVs must always be: Make sure you are seeking input from the RIGHT customers Who is my customer? "Any person or organization that receives a product or service (output) from the work activities (process)." Don't forget they could be internal, external, or even regulatory bodies. STEPS TO VALIDATING PROJECT CHARTER Move from: "I wish you were better at your job!" to: "I wish, when I called, you called me back quickly" VOICE OF CUSTOMER (VOC) Next, convert these real issues into very precise, measurable characteristics or metrics Distill the communications received or solicited from customers down to their real concerns, values, or expectations. Get to the root of the issue. Basically, define exactly what outputs your process MUST generate in order to fulfill all critical requirements. GATHER VOC Solution: Move all input deadlines to EOB Day -2 Change cut-offs and pub stmnt EOB Day 1 Close AP 10:00AM Day 1 by changing cutoffs Actual Impact to ACES: ACES inputs failed to include several activities Higher error rates on statements Forced to accrue items not processed by AP. CREATE SIPOC Sol TRANSLATE VOC INTO CRITICAL CUSTOMER REQUIREMENTS (CCRs) USING VOC/VOB, CONVERT ALL CCRs/CBRs TO KEY PROCESS OUTPUT VARIABLE (KPOVs) Move from: "I wish, when I called, that you called me back quickly!" to: "The customer expects to receive a response to every communication within 24 hours." IF YOU ASK THE RIGHT QUESTIONS FIRST, YOU CAN SKIP STRAIGHT TO THE ROOT ISSUES
Transcript: Proportions Percentages Statistical Charts Geometry Area Geometrical Shapes Measurement Calculations Cost and Design Cost Calculation Residuals Cooking Driving Basic Math Work Environment Interpretation Interconnectedness Future Endeavors SH "Time Tested" Rationalizing LW Basics Fluency KR College Preparation Earning Money Relatable Student Centered Projects Applicable to Common Daily Experiences Limited Use of Technology ("Idiot Boxes") By Tracy L. Reels Task 1 - SH TASK 1 - KR Voice of the Customer TASK 1 - LW
Transcript: What do my customers need? Styles that best helped you learn? Lecture that is tailored to the student's interests. Multiple examples of problems to reinforce data Group activities involving real-world examples Why be literate in math? You can't escape numbers; we are all a number with our SSN Everything revolves around math (Danny is learning to play the guitar and learning the chords and beats are basic math) GEOMETRY IS EVERYWHERE They have been customers in a math class before just like the customers I will have. Customers need a teacher who is willing to go the extra mile getting to know their strengths and weaknesses. They need someone willing to teach a plethora of methods to reach each and every student so they can get the most out of their "purchase." If you aren't selling a product worth buying, you won't be in business very long. How does he use this in every day life? On the job site from measurements to amount of material needed to cost. How can people use this math? To budget Daily purchases Miranda D BS in Ag business in 1970 w/ minor in Economics Recieved Masters in 1971 What does he know? Basic math ( +, -, x, /) Reading and Calculating Measurements Danny C Voice of the Customer Math Edition By: Jeffery Ashby 3 people Ronnie B How does he use it? Uses algebra/ unknowns in a break-even analysis Use pythagorean theorem to calculate distances for land that has no survey Chief of Credit at Independence Bank What does she know? Trigonometry Alegebra Geometry Student @ Ohio County High School ? What did these three people have in common? Lead Man w/ Black Construction What does he know? Pythagorean Theorem Ratio/ Proportion Projections Fixed Cost/ Variable Costs Geometry
Transcript: 7+1 types of waste: TIM WOOD Metrics based process mapping: Value Stream, SIPOC, Detailed process map Process Root Cause analysis: 5 WHY's Standardization Statistical analysis: Pareto charts, correlation between causes Implement KPI's ?!?!?!?! Common Tools used Goal: A better company in the eyes of the customer Customer pays for it Changes the information or material It is Correct for the first time The sucessful implementation of Lean Six Sigma in services: V.O.C. Eliminate waste from your processes Eg. Improve Customer experience Standardize IT development - Testing -Maintanance processes BO processes: Improve Lead time for disbursing a mortgage loan Improve Finance - ACRE/ACPA processes Faster personal loan process VA activities = 3C's present in the same time: Lean in serivces Transportantion Inventory Motion Waiting >> Common waste in services! Over processing >> Common waste in services! Over production Defects >> Common waste in services! +1: Under utilized human resources Focus on Value Added activities Learn: Yellow, Green, Black Belt trainings Apply: The way of thinking, the tools learned Change: Make things better! +1: Always select the right processes Improvement areas in services
Transcript: October 2018 Initiative Solving Problems & Complaints to prevent reoccurences Voice of Customer AGENDA AGENDA Review Performance Score Understand the opportunity As is review & next steps CURRENT PROCESS CURRENT PROCESS Salesforce allows CS representatives to categorise cases as 'complaint', so capability currently exists. Key Data Key Stats 146 complaints recorded FY16-18 * 0.2% of cases are classified as complaints over last two years * 67,016 cases raised * 14 users recorded (2 PTR) 13 Complaints YTD FY19 v 8433 cases * Complaints make up 0.15% of cases * 5 users all customer service CONSIDERATIONS NEW GOALS Are we happy with current adoption? What limits further adoption across customer facing teams? i.e system access/training/ culture/ focus Critical Success factors Things that can be improved today Adoption Initiative 1 Initiative 1 Initiative 2 Initiative 2 Initiative 3 Initiative 3 Access Impact Usability Impact Picture the possibilities Metrics Project 1 Project 1 Project 2 Project 2 Project 3 Project 3 NEXT STEPS NEXT STEPS Let's define... Step 1 Step 1 Step 2 Step 2 Step 3 Step 3
Transcript: Presented By Sameer Akram Chetan Goswami Navkaran Singh The Road Ahead To Voice of Customer Definition & Types: Definition & Types: It refers to the customer’s requirements, expectations, preferences and needs. It is basically for a particular product or service. Customers may be internal or external that depends upon product/services they buys or uses. Internal Customers includes Organizational Management, Employees etc. External customers includes Clients, shareholders, end customers etc. For Instance- Suppose, a customer requires an A.C., What would be the real requirement/need of the customer ? For Instance- Suppose, a customer requires an A... A) Cool Temperature Customer Requirements Customer Requirements B) Less Noise C) Cost Effective D) Free Maintenance Result Result What Does Customers Value? What Does Customers Value? A) Value for Money/Price/Cost C) Reliability/Promises D) Quality Product B) Customer Service E) Ease of doing Business A) Surveys What are some ways to find out? What are some ways to find out? B) Interview D) Suggestions C) Focus Groups E) Observations Customer Value Customer Value A) Collect Data How to Improve Customer Experience? How to Improve Customer Experience? B) Analyze C) Act Critical to quality Critical to quality It is a process to identify quality features/characteristics in regard to customer. Its analyses both inputs and outputs of process and find out quality of the process (Specifically Measurable). Critical to Quality Critical to Quality - Determine the basic requirement of the customer. Steps to Implement CTQ Steps to Implement CTQ - Identify the customer’s second level of requirements. - Identify the customer’s first level of requirements. - Stop when quantifiable requirements are reached. - Confirm your final requirements with your customers. CTQ Tree CTQ Tree Helps transform unspecific customer requirements into precise requirements. It gives assurance that all the characteristics of the requirements are to be fulfilled Advantages of CTQ Advantages of CTQ 1)https://www.sixsigmainstitute.org/Six_Sigma_DMAIC_Process_Define_Phase_Capturing_Voice_Of_Customer_VOC.php 2) https://ijgolding.com/2013/11/06/what-do-customers-really-want-the-top-five-most-important-things-revealed/ 3) https://hbr.org/1998/11/business-marketing-understand-what-customers-value 4) https://sixsigmabasics.com/critical-to-quality.html 5) http://sixsigma-training.blogspot.ca/2013/02/critical-to-quality.html References:- References:- The End The End
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