UX Presentation
Transcript: 50% 50% Other Tools 1:10:100 Real scenarios/tasks Purchase a round-trip flight to Paris Find a gift for your niece and have it arrive on her birthdate Find college savings plans on a website :) "I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual." - Don Norman Low-fidelity prototype High-fidelity prototype Paper, wireframe/visualization tool Photoshop, HTML/CSS Paper Prototypes Advantages % of Usability problems found 1993 Testing Labs # of Users Visitors to your website Post-Test How Many Users? 90% Recruiting users Participant Moderator “Computer” Note-taker Observers A|B Multivariate Testing (MVT) DON NORMAN Prototyping UX in practice Measurable Metrics Task Examples "User experience," often referred to as UX, encompasses all aspects of the end-user's interaction with the company, its services, and its products. - Nielson Norman Group User Experience UX definition Task failure/success Task completion time Number of errors Number of clicks Who is Involved Screeners Demographics (location, age, gender, level of industry and/or technical expertise) Diminishing returns with additional users. Almost 50% Inexpensive Fast Easy to iterate Avoid look-and-feel feedback Avoid design attachment Post-Development Analysis Report Recommendations What is it? User Testing Surveys Interviews Diary Studies Product Reaction Cards 80%