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Transcript: Digital Footprint Used to describe the trail, traces or “footprint” that people leave online. This is information transmitted online, such as forum registration, e-mail and attachments, uploading videos or digital images and any other form of transmission of information all of which leaves traces of personal information about yourself available to others online. Our Digital Footprints Ryan- Facebook: 3 hours, 12ozProphet: 1 hour, TV: 1 Hour Gibson- Airsoft GI: 10 minutes, BudK: 20 minutes, Facebook: 6 hours, PlayStation3: 6 hours, TV: 2 hours Karan- TV: 1 hour, Social Networking: Less than an hour, Cellphone: 3 hours Patricia- 1 hour social networking History of Tumblr: David Karp founded Tumblr in 2007. Within two weeks of its launch, Tumbr had 75,000 users. Tumblr currently has 72+ employees. Positive - According to Rosen’s study, teenagers who spent more time online will show better “virtual empathy” to their online friends - these social sites will help the introverted adolescents to socialize with their friends and help them to overcome their shyness - also provide tools for teaching in compelling ways that engage young students - never lose touch with friends - a leg up for the socially handicapped: help shy people express themselves without fear of rejection and for people with low self-esteem or poor body images to meet others and form relationships without surface impressions getting in the way - Romantic Relationships: not only do people meet and begin dating online, it allows people in relationships to stay in touch when separated by long distances -strenghening communities: made evident of communities of people who exist offline -New Avenues for News: created new sources of information for people who are not controlled by the mass media of the world’s leaders. Negative - Changes the way people interact - According to e-Marketer global social networking revenues will exceed $10 billion 2013. - How do social networking websites earn such staggering sums of money? The answer is you, is the product these online giants sell to generate revenue. According to bbc news social networking sites are uniquely positioned to make money by matching people to products. - According to a 2010 northeastern University and Max Planck Institute for Software Systems study researchers created an algorithm to discover an individual’s attributes by examining the one thing that most people leave public even when all other privacy settings are place: their friends list. - Many sites regularly make changes that require you to update your settings in order to maintain your privacy and frequently it is difficult to discover how enable settings for your appropriate level of privacy. Because of this, many users do not realize how much private information they are allowing to become public by not re-evaluating settings every time the network makes a change. Tagging can also serve as an invasion of privacy. When social networking sites have a "tagging" option, unless you disable it, friends or acquaintances may be able to tag you in posts or photographs that reveal sensitive data - Encouraging poor grammar, usage, and spelling - Allowing the spread of misinformation that may be perceived as fact even in light of evidence to the contrary - Exposing children to online predators - Creating a culture in which a single mistake such as a racy picture or poorly thought-out comment can cause irreparable harm to your reputation - Decreasing productivity as workers habitually check social networking sites while they should be working - Providing information that increases the risk of identity theft - Creating a platform for cyber bullying Privacy of Tumblr I wouldn't show my tumblr to anyone I know. In researching Tumblr, I have noticed many people try to find anonymous followers, so they can post whatever they want and not be judged for it. Tumblr privacy settings allows you to set a password required to view a page. Many users make a second blog to rant on. I wouldn't want to be judged based on my online. Will Tumblr dominate Facebook in future? Will Tumblr still be around or used in the next 2 years? How does Tumblr affect society? Why has Tumblr become so popular?


Transcript: SEO: (US) 56% of the monthly visitors are under 34, and users skew slightly more male, 52% Tumblr President Maloney: "One of the big drivers behind the network's rise is teenagers." servers crash Mark Coatney: "News week has 100x the number of followers on Twitter as it does on Tumblr, but was getting 10x more engagement from those Tumblr followers." google analytics: ease of use, sharing and finding content is ideal occupy wall street: import blog posts via Twitter, Facebook, AIM, etc., and vice versa tattoo business that posts photos of its clients and their tattoos - photos as advertisements for the business fashion: minimalistic design image based industry (architecture or interior design) but not for non-image based industry (law firm, insurance) promoting content encouraging interaction between businesses and their audiences. three kings tattoo: strengths. simplicity: what is tumblr? newsweek: simplicity: flexibility: demographics: tumblr. news: personal: celebrities: share photos and videos, center commentary around that media no traffic potential weaknesses. great for: strong fashion community Founded by David Karp in 2007 Free website and microblogging platform that allows users to post text, audio, video, links, and quotes for their blog Garnered over 30 million blogs, surpassing Wordpress. One of the top 25 websites in the world. Based on likes, reblogs, and replies. Allows people to connect and communicate with one another usage. another strong presence on tumblr unreliability: use Google Analytics to measure traffic on your tumblr reblog: reposting content (an image, audio, link, text, etc) to your own blog conclusion. Newsweek: Today: New Yorker: Life: We are the 99% Tumblr went viral and became the unifying slogan for the Occupy Wall Street movement. microblog: a blog that allows user to exchange small elements of content such as short sentences, individual images, or video links. examples: status updates and tweets Vogue Magazine: Marc Jacobs: GQ Fashion: Urban Outfitters: should i use tumblr? growth vs. revenue Sarah Lee Issues & Image Management Fall 2011 Lady Gaga: Kid Cudi: Barack Obama: Joseph Gordon Levitt: risks. connectivity:

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