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Transcript: Part 1 Weinberg Family Cerebral Palsy Center Three Pillars LIFESPAN PATIENT CARE LIFESPAN PATIENT CARE Interaction Interaction Interaction and conversational storytelling create a dialogue of ideas. Content Visual and dynamic content increases engagement and conversion. Content CMO Study Interactive content and visual storytelling: the #1 marketing trend expected in the next 2 years CMO Study CORE SUPPORT CORE SUPPORT Autodesk Success story 1 Harris Success story 2 iLEVEL Success story 3 NascentHub Success story 4 EDUCATION EDUCATION The b2b buying process involves a complex cast of characters Buying cycle B2B Buying Cycle Education Phase Solution Phase One: Loosening of the Status Quo Two: Committing to Change Vendor Selection Phase Three: Exploring Possible Solutions Four: Committing to a Solution Five: Justifying the Decision Six: Making the Selection Tactics Tactics PERSONA Education Phase 1 Solution Phase Loosening the Status Quo Vendor Selection Phase 2 Committing to Change 3 Exploring Possible Solution 4 Committing to a Solution 5 Justifying the Decision 6 Making the Selection Decision Validation Solution Differentiation Financial Justification CONTENT TYPE Thought Leadership Value Story Solution Category TACTIC TYPE Virtual Events Syndication Social Media Trade Shows Content Blogs Web Site / SEO Webcasts Webcasts Trials Live events Presentations Self-Guided Demos Proofs of concept Blog posts Videos ROI Tools Presentation Sales Executive briefings Competitive tools and assessments TCO Tools Business Case Analyst reports Financial Live events Customer references Buyer role Buyer role Will the solution meet our needs? Does it help with one of our key initiatives? Champions Influencers CXOs Users Ratifiers Business Value Performance ROI Customer Experience TCO Is it stable, reliant and efficient? How will the performance be? What is the business value? Why should we spend money on this? Will it help me do my job better? Will it enable me to achieve my goals? What are the alternatives? Can we get it cheaper? LIFESPAN PATIENT CARE EDUCATION Interaction Interaction Interaction and conversational storytelling create a dialogue of ideas. Content Visual and dynamic content increases engagement and conversion. Content CMO Study Interactive content and visual storytelling: the #1 marketing trend expected in the next 2 years CMO Study CORE SUPPORT CORE SUPPORT Autodesk Success story 1 Harris Success story 2 iLEVEL Success story 3 NascentHub Success story 4 EDUCATION EDUCATION The b2b buying process involves a complex cast of characters Buying cycle B2B Buying Cycle Education Phase Solution Phase One: Loosening of the Status Quo Two: Committing to Change Vendor Selection Phase Three: Exploring Possible Solutions Four: Committing to a Solution Five: Justifying the Decision Six: Making the Selection Tactics Tactics PERSONA Education Phase 1 Solution Phase Loosening the Status Quo Vendor Selection Phase 2 Committing to Change 3 Exploring Possible Solution 4 Committing to a Solution 5 Justifying the Decision 6 Making the Selection Decision Validation Solution Differentiation Financial Justification CONTENT TYPE Thought Leadership Value Story Solution Category TACTIC TYPE Virtual Events Syndication Social Media Trade Shows Content Blogs Web Site / SEO Webcasts Webcasts Trials Live events Presentations Self-Guided Demos Proofs of concept Blog posts Videos ROI Tools Presentation Sales Executive briefings Competitive tools and assessments TCO Tools Business Case Analyst reports Financial Live events Customer references Buyer role Buyer role Will the solution meet our needs? Does it help with one of our key initiatives? Champions Influencers CXOs Users Ratifiers Business Value Performance ROI Customer Experience TCO Is it stable, reliant and efficient? How will the performance be? What is the business value? Why should we spend money on this? Will it help me do my job better? Will it enable me to achieve my goals? What are the alternatives? Can we get it cheaper? RESEARCH RESEARCH Interaction B2B buyers have dramatically heightened expectations about their digital interactions with companies seeking their business. Organizations are starting to view personalization as more than a buzzword, with investments and importance increasing over the next 12 months. Interaction Buyer's journey Buyer's journey Right Return Right Delivery Right Design Right Strategy The right goals and audiences for a personalization approach. The right types and amount of content and data needed to reach your audience. The right ways and the right time to deliver a personalized experience. The right metrics to understand the performance of personalization within a program. Content Content 57% Approaches to Content Personalization 55% 52% Adding partner, channel or other third-party info 49% Create custom content based on first-party data 44% Industry Customized content for subsets of named accounts based on need Basic personalization like name and role

TRIANGLE PRESENTATION

Transcript: Triangle presentation by:JOhnathan webb side-side-side posutlate definition and example SSS postulate Example 1 we can determine that the three sides of one triangle are congruent to three sides of another triangle, then the two triangles are congruent. We refer to this as the Side Side Side Postulate or SSS. example 2 The SSS postulate applies to triangles that have the same measurements for corresponding sides. Asa postulate angle-side-angle Postulate definition and example The Angle-Side-Angle Postulate (ASA) states that if two angles and the included side of one triangle are congruent to two angles and the included side of another triangle, then the two triangles are congruent. sas postulate Side-angle-side postulate definition and example first such theorem is the side-angle-side (SAS) theorem: If two sides and the included angle of one triangle are equal to two sides and the included angle of another triangle, the triangles are congruent. angle-angle-side postulate definition and example The angle-angle-side Theorem, or AAS, tells us that if two angles and any side of one triangle are congruent to two angles and any side of another triangle, then the triangles are congruent. aas postulate Aaa WHy does angle-angle-angle not work? Knowing only angle-angle-angle (AAA) does not work because it can produce similar but not congruent triangles. ssa why does side-side-angle not work? Knowing only side-side-angle (SSA) does not work because the unknown side could be located in two different places. Knowing only angle-angle-angle (AAA) does not work because it can produce similar but not congruent triangles.

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