Toys "R" Us
Transcript: To fulfill our mission achieve organizational success, drive growth over the long-term, and help our constituents reach their goals, Toys“R”Us, Inc. focuses on creating the right environment to deliver results for our employees, customers, shareholders and community. History of Toys R Us *wharton.upenn.edu (June 2013) Toys "R" Us Wharton University of Pennsylvania Message on Diversity from Chairman, Gerald L. Storch March 29, 2013 The retailer will also post a notice regarding the resolution of the lawsuit. Must be qualified Can be fired if they are a threat to others. Complaints may be filed Founded in 1990 "gives civil rights protections to individuals with disabilities that are like those provided to individuals on the basis of race, sex, national origin, and religion. It guarantees equal opportunity for individuals with disabilities in employment, public accommodations, transportation, State and local government services, and telecommunications." History *www.dol.gov The Case Howie Mandel-Living with OCD Americans with Disabilities Act (ADA) "Recognized the need for a national policy to ensure that people with disabilities are fully integrated into the 21st Century workforce" -The first toy he added to the inventory was a cradle gym. When it proved a strong seller, he added tricycles, books and other toys. Lazarus learned early on in the toy business that unlike furniture, toys broke or fell out of fashion with children, prompting parents to return to the store again and again. -Focus of the store changed in 1957 & the name Toys "R" Us was formed in Rockville, Maryland -Authorized by Congress in 2001 Negative perceptions: the fear felt by employers that disabled employees will create more work for their supervisors Wharton Univs January 26, 1992. Alternate routes must be made May file complaints, and may file private lawsuits. According to the United Nations Humans Rights Organization (ohchr.org) people with disabilities are the worlds largest and most disadvantaged minority. 20% of the worlds poorest people have disabilities. “Not merely countering employers’ negative impressions of the disabled, but of actively promoting among them more positive feelings.” March 19, 2013 Shakirra Thomas In violation of the ADA employment act Refused to hire an interpreter for Thomas's group interview Disabled People in the Work Place -Was founded in 1948 -Headquartered only a few miles away in Wayne, New Jersey -Operates more than 875 and Babies “R” Us stores in the United States & 625 international stores They won! *wharton.upenn.edu (2013) Phenotypes: People with disabilities are often judged preemptively based on physical characteristics Social Identity: Lack "brand identity" other disadvantaged groups have (Like the LGBT community) Normalcy: Society has not yet progressed to accept disabled people in "normal" and successful roles History "R" Values -Charles Lazarus started Children’s Supermart (eventually Toys “R” Us) in Washington D.C. during the post-war baby boom. -Company began as a baby-furniture retailer -Lazarus began receiving requests for baby toys and eventually even toys for older children At Toys“R”Us, Inc., we believe that by being rapid, real, reliable and responsible, we will best serve our customers, employees, shareholders, communities and kids! August 26, 1990 Three Key Obstacles to hiring people with disabilities "R" Commitments "Our commitment to diversity includes embracing both similarities and differences in our customers, employees and suppliers. As a company that operates in many different markets worldwide, our employee base includes people of diverse backgrounds, cultures, religions, ages and lifestyles – and we value those differences." Public Accommodations The Office of Disability Employment Policy (ODEP) Employment Lack of internal hiring support: problems arising from the fact that funds don’t exist for creating internal expertise in “hiring, accommodating and training people with disabilities.” Obstacles Job applicants who are disabled “are often reluctant to self-identify as such, for fear that doing so will make bosses … less, rather than more, willing to hire them,” Lack of external hiring support : employers will find very few resources on the outside that are available to help recruit the disabled Transportation Norwegian Epic Cruise Line Commercial Video
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