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Tesla Presentation

Transcript: References Principles of Marketing (15th ed., pp. 22-25). Upper Saddle River: Pearson. About Tesla. (n.d.). Retrieved April 20, 2015, from http://www.teslamotors.com/about Baer, D. (2014, November 11). The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster. Retrieved April 20, 2015, from http://www.businessinsider.com/tesla-the-origin-story-2014-10 LeBeau, P. (2013, August 19). The young and rich snapping up Tesla's Model S. Retrieved April 20, 2015, from http://www.cnbc.com/id/100970641 The Cars Drivers Love and Hate | Owner Satisfaction - Consumer Reports News. (2013, November 11). Retrieved April 20, 2015, from http://www.consumerreports.org/cro/news/2013/11/2013-car-owner-satisfaction/index.htm Lemkin, J. (2013, June 6). Why Doesn't Tesla Use Dealerships To Sell Their Vehicles? Retrieved April 20, 2015, from http://www.forbes.com/sites/quora/2013/06/04/why-doesnt-tesla-use-dealerships-to-sell-their-vehicles/ Niedermeyer, E. (2014, July 12). Tesla Will Put Millennials Behind the Wheel. Retrieved February 26, 2015, from http://www.bloombergview.com/articles/2014-06-12/tesla-will-put-millennials-behind-the-wheel McCarthy, M. (2013, June 10). Tesla Generates Small Sales, Big Buzz Without Paid Ads. Retrieved February 26, 2015, from http://adage.com/article/news/tesla-generates-small-sales-big-buzz-paid-ads/241994/ Dechert, S. (2014, August 21). Tesla Scores Again With. Retrieved April 20, 2015, from http://cleantechnica.com/2014/08/21/tesla-scores-interactive-marketing/ Standing Out from Tesla’s Competitors Form of advertising which allows businesses to communicate straight to the customer Recommendations Avoids aggressive selling No commissioned sales people Values streamlined purchasing process Relies on satisfied customers and "word of mouth" marketing Constructs a strong social media presence Elon Musk and Twitter Creates interactive online advertisements TESLA: Headquartered in Palo Alto, California Inspired by Nikola Tesla’s 1888 AC Induction Motor Released Tesla Roadster in 2008 IPO June 29, 2010, First American automaker to go public since Ford in 1956 Net Operating Income FY2014 = $294M Cash Flows FY2014 = $1.06B Ability to generate cash is key R&D Expenses FY2014 = $464.7M Marketing 3010-02 Group 4 Presentation Questions? Move towards market leadership Appeal to a larger demographic worldwide Improve efficiency and sustainability Introducing Tesla Motor, Inc. Direct Marketing IPO - June 29, 2010 Raised $226.1M, Stock surged 41% in one day Market Cap of Ford - $62.64B Market Cap of Toyota - $242.37 Tesla Finances On May 21, 2010, Tesla announced strategic partnership with Toyota Toyota agreed to purchase $50 million in Tesla common stock issued in a private placement Toyota sells $42M Factory RAV4 SUV Production August 6, 2014, Toyota stake = $732M (ROI = 1500%) Managing the Technological Revolution Eliminating Delarships Redefining Service Centers Top Nasdaq 100 Index Performer in 2013 Joshua Allen, Madeleine Bell, Oliver Meder, Eric Pangracs, and Jeffrey Spence Financial Health of Tesla Superior and Environmentally-friendly Luxury Vehicles Baby Boomers and Generation X Men, Income over $100,000. Consumers Reports Rating, 99 out of 100. Capitalizing on Demographic Shift Considering Tesla’s Macroenvironment

Tesla Presentation

Transcript: Tesla's Unique Business Model What Is Tesla? Continued... - EV manufacturer -Focuses on the automotive and energy industries -Also engaged in the solar power industry Models https://www.tesla.com/model3 https://www.caranddriver.com/tesla/model-s S 3 https://thedriven.io/2020/07/14/tesla-shelves-plans-for-low-cost-model-y/ https://insideevs.com/news/333812/blacked-out-tesla-model-x-p100d-by-t-sportline-video/ X Y Tesla Solar Roof https://techcrunch.com/2019/10/25/teslas-new-solar-roof-costs-less-than-a-new-roof-plus-solar-panels-aims-for-install-rate-of-1k-per-week/ Tesla's mission statement and long term focus/ goal. https://getfullyfunded.com/wp-content/uploads/2019/07/Mission-Statement.jpg https://miro.medium.com/max/2968/1*ehyLH01uODEoZ4IbvqlZzg.jpeg https://i.insider.com/5f724a1874fe5b0018a8dd86?width=1100&format=jpeg&auto=webp Founders Of Tesla Motors https://m.economictimes.com/thumb/msid-68211821,width-1200,height-900,resizemode-4,imgsize-620709/martin-tesla.jpg Martin Eberhard Elon Musk Marc Tarpenning https://base.imgix.net/files/base/ebm/machinedesign/image/2016/05/machinedesign_com_sites_machinedesign.com_files_uploads_2016_05_18_Marc_Tarpenning_0.png?auto=format&fit=max&w=1440 https://i.insider.com/5194c0f5ecad042305000013?width=1100&format=jpeg&auto=webp “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” https://www.batteriesinaflash.com/blog/wp-content/uploads/2014/05/electric-vs-gas.jpg Hard Work Transition https://image.cnbcfm.com/api/v1/image/104478454-GettyImages-534236188.jpg?v=1541164976&w=1400&h=950 Innovation https://www.incimages.com/uploaded_files/image/1920x1080/getty_691886452_405128.jpg The Beginning Unique Approach Cost = Low as possible Minimize Cost, Maximize Profit Traditional Method https://i.pinimg.com/originals/b0/86/d0/b086d0c45d3bbc64ea70dfd39b206c6f.png Instead https://cvescrow.com/wp-content/uploads/Notice-of-right-to-cancel.png https://s3.amazonaws.com/pix.iemoji.com/images/emoji/apple/ios-12/256/man-shrugging.png Cost = Attract attention and force heads to turn = Tesla Roadster https://sites.google.com/site/teslamotorsenthusiast/tesla-roadster https://www.pngkey.com/png/full/587-5875914_tesla-roadster-specs-wattev2buy-honda-clarity-phev-battery.png IPO -2010 Tesla goes public -IPO raises $226 Million -Gives Tesla the much needed capital to grow https://dollarsplussense.com/what-to-do-when-stocks-go-down/ Tesla's Unique Business Model https://bstrategyhub.com/tesla-business-model-tesla-business-model-canvas/ 1. Direct Sales -Direct-to-consumer through online website How do consumers Experience Tesla without dealerships? Cost Customer Experience https://www.tesla.com/en_ae/ https://content.fortune.com/wp-content/uploads/2015/06/1280-tesla.jpg 2. Demographic Flexibility Semi-Truck Specs https://lh3.googleusercontent.com/proxy/VmF0YlZAsXMZP8GncPRyqXZf08EtgkiuS-d-CfsQx9WFFobakirRxyidZC1Jj_Ko283cJ_huIrBhKRheaecxW5uIf036c3mtPoKd66_QIzhMh2RL7-SYc8M-qWtKgVf49qrUTmGYn_dcnOuHKY5Z4yMksJ8lsmwobuOl0g https://www.tesla.com/en_CA/semi "Up to $200,000+ in fuel savings and a two-year payback period" 3. Super-Charging Network -1,971 Supercharger Stations with 17,467 individual Superchargers globally -30 min Charge time https://www.tesla.com/en_AE/charging?redirect=no https://www.teslarati.com/wp-content/uploads/2019/04/tesla-video-streaming-netflix.jpg -Open to other manufactures Conclusion -Everything is designed and engineered Perfectly -Tesla’s have received a 5 star safety rating. -That's they are doing what no other company could ever do. -Monopoly in the electric vehicle Market Tesla Dominates https://electrek.co/wp-content/uploads/sites/3/2019/07/Screen-Shot-2019-07-30-at-8.27.41-AM.jpg?quality=82&strip=all Tesla's Valuation $400B https://www.visualcapitalist.com/wp-content/uploads/2020/01/telsa-vs-gm-ford-1.png Open Patent Decision -Truly Serious about company mission -“accelerate the world's transition to sustainable energy” Work Cited

Tesla Presentation

Transcript: The company has produced four models: Roadster Model S Model X Model 3 The cars are still expensive Not mainstream to middle America Entrepreneurs lack excessive knowledge of the auto industry Batteries Missed delivery targets Lacks instant gratification Production quality issues Supplier shortages References Stock Prices IPOs Agreements with other companies Federal Money Loan Paid Off Financial Success Strengths Cult- like following Partnerships (Lotus) Geared to the online culture Interactive with customers Reduce auto emissions Working towards solving sustainable energy issues Where are they headed? 2003: Martin Eberhard and Marc Tarpenning Elon Musk Chairman of the Board Feb. 2004 ($7.5 Million) CEO October 2008 ($70 million of his own money invested) Weaknesses History Management -Ciaccia, C. (January, 2015). Seven Reasons Why Tesla has been so successful. Retrieved October 11, 2016 from, https://steinbuch.wordpress.com/2015/01/22/7-reasons-why-tesla-has-been-so-successful/ -Sparks, D. (January, 2016). The latest on Tesla Motors, Inc.’s Gigafactory. Retrieved October 11, 2016 from, http://www.fool.com/investing/general/2016/01/28/the- latest-on-tesla-motors-incs-gigafactory.aspx -Schwartz, E. (March, 2016). 3 things to watch from Tesla this Spring. Retrieved October 11, 2016 from, http://dcinno.streetwise.co/2016/03/07/tesla-motors-tsla- elon-musk-model-3-gigafactory-2016/ -Reuters. (August, 2016). Cash-Strapped Tesla needs to raise more money this year. Retrieved October 11, 2016 from, http://fortune.com/2016/08/31/tesla-raise- money/ -Reynolds, S. (September, 2013). Why you should Copy Tesla’s Way of Marketing. Retrieved October 11, 2016 from, http://www.forbes.com/sites/siimonreynolds/2013/09/01/why-you-should-copy-teslas-way-of-marketing/#78e3933e3c51 -Winton, N. (March, 2016). Here’s the Competition for Tesla’s Model 3. Retrieved October 11, 2016 from http://www.forbes.com/sites/neilwinton/2016/03/31/teslas-model-3-will-join-small-group-of-pioneering-battery-powered-cars/#3418666a9e88 -Stringham, E. & Miller, J. & Clark, J.R. (2015). Overcoming Barriers to Entry in an Established Industry: Tesla Motors. Berkeley, California. California Management Review. "Our goal when we created Tesla a decade ago is the same as it is today: to drive the world transition to electric mobility by bringing a full range of increasingly affordable electric cars to market" Bring 2 new models to market Gigafactory Expand in China Equip homes with charging stations Become a lifestyle brand Partner with Apple Partner with gas stations Hierarchy Cross Pollination Micro-Management Working for Elon Musk? Strict Rules / Hands On High Expectations

Tesla Presentation

Transcript: By Vikas Yarlagadda Tesla is an electric car company co-founded by Elon Musk. All Tesla cars run on an AC induction motor invented by scientist Nikola Tesla. In 2008 Tesla sold its first car called the Roadster. Later they built another car called the Model S which was their first fully electric car. Tesla also generates lithium ion batteries and storage roofs. What is the Tesla? Tesla The safety, preformance, and efficiency of the model S car made it the car of the 21st century. The safety, preformance, and efficiency of the model S c... Tesla's Model S could recieve software updates ov... Tesla's Model S could recieve software updates over the air and could accelerate from 0-60mph in just 2.28 seconds. Elon Musk Who is Elon Musk? Elon Reeve Musk was born on June 28, 1971 and has a job as a businessman,investor,engineer,and an inentor who founded PayPal and SpaceX. Elon Musk created Tesla because he believed electric cars would be better, faster, and more fun to drive than gasoline cars. Elon Musk used his money to co-found the company X.c... Elon Musk used his money to co-found the company X.com which was later called PayPal and in 2002 it was bought by Ebay for 1.5 billion dollars. In order to find out if Mars could be able to suppo... In order to find out if Mars could be able to support human life Elon Musk created SpaceX which deployed falcon rockets to transfer cargo to the International Space Station. With human service in mind,Musk with his little brother Kimbal started Musk Foundation. With human service in mind,Musk with his little broth... Nikola Tesla Who is Nikola Tesla Nikola Tesla was a scientist and inventor who was born on July 10,1856 in Croatia,Serbia. Tesla arrived in the U.S in 1884 and worked with Thomas Edison until they went their own seperate ways. . His father Milutin Tesla was a Serbian orthodox priest and a writer who always tried to push his son into priesthood. His father Milutin Tesla was a Serbian orthodox prie... Tesla's interest in electrical inventon came from h... Tesla's interest in electrical inventon came from his mom,Djuka Mandic who created small household appliances. Nikola Tesla died on January 7,1943 in New York City,with a pigeon,in a hotel room. Nikola Tesla died on January 7,1943 in New York City,with...

Background of Tesla

Transcript: Human Resources Primary Use Manufacturing, administration, engineering, services, part warehousing, and vehicle Corporate headquarters, administration, engineering services, and powertrain development service Administration, engineering service, powertrain development services, parts warehousing, final vehicle assembly and vehicle service Manufacturing Sales, marketing service center Administration Vehicle engineering and design service Administration sales, and marketing services Owned building January, 2020 November, 2023 Owned building (1) March, 2028 August, 2025 February, 2024 December 2022 November, 2017 Background Founded in San Carlos, California on July 1, 2003 Environmentally friendly Model S Sedan: 4 door automatic, autopilot, 60 gigawatt battery, starting price: $49,900 Model X: $80,000 located in North America, Europe, and Asia, manufacture and sell their own vehicles The guy who owned a Model S car sued the company. The owner’s vehicle did not work for 66 days while is was in his position, it did not turn on and was shipped to Chicago for repairs but it was not successful. With the help of the attorney Vince Megna, the owner reviewed more than $126,000 covering the car’s cost, its accessories and the attorney fees. Lease Expiration Date 5,400,000 350,000 499,710 430,770 302,400 506,490 71,142 132, 250 8,190 Tesla Electronical motors Property Telsa located in Fremont,California Never declared or paid cash dividends on their captial stock and don't plan to in the future Financing Fremont, California Palo Alto, California Tilburg, Netherlands Lathrop, California Fremont, California Fremont, California Amsterdam, Netherlands Hawthorne, California Beijing, China Law CMO Technology Property that Tesla Owns and Leases Company has improved to battery from 60-85 kilowatts..The engine has a high efficiency electric drive unit that helps them to create this improvement. Uses carbon fiber to create the actual car. constantly improving their product with each new creation. Use words,going to to the mall,and commercials in order to advertise the cars. stocks went up by 2% which is very good. environmentally friendly meaning that no gas is needed. over took the Porsche hybrid . over 80 stores.lots of rivals like Toyota motors and Honda motors Tesla has property all around the world. Their locations are held in North America, Europe and Asia. Tesla has expanded their facilities, galleries, stores locations and supercharger sites. They plan on expanding their their business further. As of 2015 Tesla had 13,058 workers, they wants to increase the amount of works they have at their recent facilities. They believe this additional space would be beneficial to their company. Approximate size in square ft 350 union workers walked out of a Nevada Tesla factory bc of labor dispute illegal immigrants in the factories Gregor Lesnik, a Slovenian electrician fell from the roof. He said he broke his legs and ribs, tore ligaments in his knees and suffered a concussion. IZM Vuzem was accused of violating many visa and labor laws to get foreign workers into the U.S. to earn $5 an hour. gender gap

Tesla presentation

Transcript: Tesla How the company was founded. Dinah Whitley 10/6 HAIS & HCC 2 Tesla Motors was founded as an electric carmaker by engineers Martin Eberhard and Marc Tarpenning in 2003. Elon Musk, co-founder of Paypal, led the initial rounds of investing for Tesla before taking over as CEO. In 2008, Tesla released its first electric car, the Roadster. Since then the company has been building their cars to be better, faster, and more envirmentally friendly. Aditional infomation Orignal CEO: Martin Eberhard Salary: $550 million. Current CEO: Elon Musk, no real salary. All about Tesla 4 Tesla has 127,855 employes and 438 office sites. The end 5 Fun facts for Tela citations https://www.investopedia.com/articles/personal-finance/061915/story-behind-teslas-success.asp https://www.tesla.com/ 1. Teslas S model is the highest rated car ever. 2. Elon must has been reported to sleep at Tesla. 3.The Tesla Model X is the safest car tested by the National Highway Traffic Safety Administration (NHTSA) Finacial data 3 Tesla Tesla of course is doing amaziing with their sales, making hundres of dollars a day. 1 Corporate logo: As you know Tesla is known for their technology, specifically cars. Their cars have an AI system that actively gathers data from the real world, from 8 cameras in the car. Along with a model that helps the cars make decisions and a 3D output that detects traffic lights and a few other things. Corprate adress 13101 Harold Green Road, Austin, Texas 78725.

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