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Tesla Presentation

Transcript: Company History 1 - 2003, Tesla Motors Inc. founded - 2004, Elon Musk become Chairman Founding of Tesla Motors - 2007, Eberhard resigns - 2008, Tesla Roadster released - 2008, Tarpenning resigns - 2008, Elon Musk is now CEO First Product - 2010, Tesla Motors goes public - 2012, Model S becomes priority - 2012, Tesla Stations Changes in the Company - 2014, auto-pilot implementation - 2015, Model X -2015, Product diversification Building Excitement - 2016, controversial acquisition - 2017, name change - 2017, Model 3 - 2018, SEC lawsuit - 2018, Profitable year Peaks and Valleys at Tesla - 2016, SolarCity - 2017, Perbix and Grohmann Engineering Mergers and Acquisitions Elon Musk - CEO $ February 2004 - Becomes Chairman of the Board October 2008 - Becomes CEO of Tesla November 2013 - Named Fortune's Businessperson of the Year June 2017 - Featured on Fortune 500 list of the nation's largest companies March 2018 - Net worth is estimated at $19.9 billion by Forbes $56,160 CFO Deepak Ahuja - CFO Materials engineering degree Bachelor's: Banaras Hindu University Master's: Northwestern University MBA: Carnegie Mellon University Previous titles CFO for Auto Alliance International CFO for Ford of Southern Africa Has experience in many aspects of business: Manufacturing, Marketing and Sales, Treasury, Acquisition and Divestitures 2008-2015: Served as Tesla’s CFO February 2017: Returned to Tesla as CFO $500,000 CTO Jeffrey B. Straubel - CTO Degrees Bachelor's in energy systems engineering Master's degree in engineering Received both from Stanford University Co-founder of Tesla Managed the engineering and technical design of the automobiles Holds 326,301 shares of Tesla Second-largest individual shareholder $249,600 Stock Analysis Q1 Q2 Q3 PROFIT 2010-2013 2010-2013 2010 IPO 2012 Model S 2015-2017 2015-2017 2015 Model X 2016 Election 2016 Model 3 2018 2018 Tweets SEC investigation Settlement Hold Tesla-High risk General Motors-Medium risk As of October 6th General Motors vs Tesla General Motors vs Tesla The 2018 Tesla Model 3 Range: 220 miles Charging: Tesla’s Vast Supercharging Network Safety: IIHS Superior Rating/ 5-star NHTSA safety rating. Performance: 0-60 mph in 5.6 seconds / Max Speed: 125 mph Display: 15 inch touch screen Collision Warning: Front-end collision warning Regenerative braking: Yes Passengers: 5 adults Auto-pilot: Update coming soon Price: Currently $45k, price varies - The Tesla Model 3 combines efficiency with luxury at an affordable price. - 5-star NHTSA safety rating. - The Model 3 represents the upcoming future of the automotive industry. Strengths S https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiDioCd6dbeAhXp5IMKHc97DVYQjRx6BAgBEAU&url=https%3A%2F%2Fwww.yourcentralvalley.com%2Fnews%2Ftesla-opens-newest-supercharger-station-in-kettleman-city%2F858378468&psig=AOvVaw1Wz3gODgtYlpHFh8eVdEcs&ust=1542385765352383 - Tesla CEO, Elon Musk, originally promised that the Model 3 would sell for $35k per car. As of mid October, the Model 3 runs at about $45k per car. - Due to conflict between Musk, the company board, and the SEC, Tesla has been on the hot seat recently. Weaknesses W - The Model 3 presents Tesla with the opportunity to dominate in popularity in comparison to other electric vehicles. - The release of the 2018 Model 3 helped Tesla recently secure a profit. - Investing in a Model 3 is an wise long term decision. Renewable energy decreases costs. Opportunities O - Within the past year, Tesla investors have been unhappy with the actions brought on by Musk and other company board members. - Some investors are skeptical of what Tesla can actually produce. Threats T Customer Employee Investor Hibbard, J. (2006). Hey, Detroit, Wanna Drag? BusinessWeek, (3983), 70–72. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=20638951&site=ehost-live&scope=site Moresco, J. (2009). Tesla Roadster Gets Faster, More Pricey. Red Herring, 3. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=36602885&site=ehost-live&scope=site DEAGON, B. (2018, October 5). Can Tesla, Musk Turn Model 3 Into A Company Profit Driver? Investors Business Daily, p. N.PAG. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=132178158&site=ehost-live&scope=site Nelson, G.S., (2018, October 6). Stock Report. 1-9. Retrieved from https://www.capitaliq.com/CIQDotNet/my/dashboard.aspx Heinzman Jr., J., Torres, R., & Quenneville, T. (2018). Tesla’s Supply Chain and Operations: A Case Study. IABS Journal, 1(3), 10–37. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=131274390&site=ehost-live&scope=site Snider, M. (2018, October 11). A victory for Elon Musk: Tesla outsells Mercedes-Benz in US for first time ever. USA Today. Retrieved

Tesla Presentation

Transcript: Elon Musk Tesla Tesla Overview Overview 13 M Founded in 2003 by Martin Eberhard, Marc Tarpenning, Elon Musk, JB Straubel and Ian Wright Named after electrical engineer and physicist Nikola Tesla Specializes in electric cars, lithium-ion batteries and solar panels Aims to provide high quality electric cars to average consumers. Based in Palo Alto, California. 7Bln USD Revenue (2017) 33,000 Employees Tesla Models: Roadster, Model S, Model X, Model 3, Tesla Semi, Roadster (2020) 77,000 cars sold in 2016. Cars Cars TIMELINE #1 #2 #3 #4 Tesla Roadster (2008) Model S Model X Model 3 Future Plans Future Plans Provide cheap electric cars for everyone Change the auto industry Go green Big range of cars Provide cheap alternate energy source for homes. Stop Global Warming SpaceX SpaceX Overview Overview Founded in 2003 by Elon Musk to decrease space transportation costs and colonize Mars. Headquarters in Hawthorne, California 7,000 Employees First privately funded company to launch, orbit and recover a spacecraft. In December 2015, a first stage was flown back to a landing pad near the launch site, where it successfully accomplished a propulsive vertical landing. Aims to provide cheap human exploration of space. "I like to be involved in things that change the world. The internet did, and space will probably be more responsible for changing the world than anything else."- Elon Musk Hyperloop Hyperloop What is Hyperloop? What is Hyperloop? Hyperloop is a proposed mode of transportation that can reach speeds upto 1,200 km/h 2 concepts of Hyperloop, with or without vehicles. A hyperloop comprises a sealed tube or system of tubes through which a pod may travel free of air resistance or friction conveying people or objects at high speed while being very efficient. How would it be beneficial for us? How would it be beneficial for us? Drastically decrease travel times. Reach your destination in minutes instead of hours. Transportation of vehicles. Immunity to weather, collision free, twice the speed of a plane, low power consumption, and energy storage for 24-hour operations.

Tesla Presentation

Transcript: Electric Cars, Solar Panels, & Clean Energy Storage Tesla About Tesla Introduction Founded in 2003 The CEO is Elon Musk Founded by a small group of engineers Focuses on clean transportation and energy sources Why We Chose Tesla What Makes Tesla Interesting Elon Musk and his managment style Teslas authoritative role in the automotive industry Spotlight in the news How We Gathered Information Research Webpages Blog posts Videos News sources Tesla Global Environment Global Environment Task Environment Task Environment Competitors Distributors Suppliers Customers AGC Automotive: windshields Brembo: brakes Fisher Dynamics: power seats Inteva Products: instrument panel Modine Manufacturing Co.: battery chiller Sika: acoustic dampers Stabilus: liftgate gas spring ZF Lenksysteme: power steering mechanism Federal Signal, industrial conglomerate Ford Motor Company, multinational automobile manufacturer founded in 1903 General Motors (GM), multinational automobile manufacturer founded in 1908 Honda Motor Company (HMC), multinational automobile manufacturer founded in 1948 Nasdaq-listed Kandi Technologies; Navistar (NAV), commercial vehicle holding company No distributors People that don’t want to pay for getting gas every time they run out. “half of US adults consider gas prices to be ‘too high’ when it reaches $3.44 per gallon... 90% believe gas is too high when the price reaches $4.00 per gallon” People that are eco-friendly and want to reduce carbon emissions. Barriers to Entry Barriers to Entry The extremely high amount of capital that is required to purchase physical manufacturing plants Innovation Access of distribution channels Economies of scale Brand loyalty General Environment General Environment Economic- Economic activity has grown, however Tesla finds it difficult to find the right market due to its expensive products Social- people today are environmentally friendly, therefore promoting Tesla. People also enjoy driving luxury vehicles. Technology- Innovation and future-like technology Environmental- From its electrical vehicles to the other energy saving products, everywhere the focus is on sustainability and saving energy. Cultural Dimensions Individualism Long Term Orientation Ethics and Social Responsibility Ethics and Responsibility Social Responsibility Social Responsibility The way a company’s managers and employees view their duty or obligation to make decisions that protect, enhance, and promote the welfare and well-being of everyone related to the company and society as a whole “Tesla, Inc. addresses stakeholders’ interests through a corporate social responsibility strategy that focuses on sustainability and environmental friendliness of automotive, energy storage, and energy generation products.” -Robert Greenspan 1)Communities 2)Customers 3)Employees 4) Investor/Shareholders 5)Government Ethics Ethics The inner-guiding moral principles, values, and beliefs that people use to analyze or interpret a situation and then decide what is the right or appropriate way to behave "Worlds Safest Factory" Ambulances called People fainting Aches and pains https://play.kahoot.it/#/k/c8e45793-447f-46c7-bf62-902257248d3a Everyone Get Out Their Phones!! Class Interaction Organizational Structure Organizational Structure Functional Organization Structure Easy to identify who you work for Grouping Evaluating employees performance Hard time communicating Employees get caught up in their own department Tesla Organizational Structure References References https://www.youtube.com/watch?v=pYS3FM7UO-I http://logok.org/wp-content/uploads/2014/12/Tesla-Motors-logo.png https://play.kahoot.it/#/k/c8e45793-447f-46c7-bf62-902257248d3a *All other references used are in the paper

Tesla Presentation

Transcript: Group 2: Circular Economy Tesla AGENDA AGENDA Background Background “Advanced technologies are fundamentally ‘‘materials dependent.’’ In other words, they are enabled directly by, or designed around, a particular set of material(s) and are therefore subject to the supply chain issues that accompany those materials” (Olivetti et al., 2017) Tesla's battery is based on lithium nickel cobalt aluminum oxide Critical Raw Material Continued Tesla model S 85 Mk1 kWh battery pack Continued Future demand is expected to rise Problem Problem Statement How can Tesla meet future demand of critical raw materials. Solution Solution EoL RECYCLE REDUCE REMANUFACTURE End of Life Monetary incentives Law & policies Education Lease battery Most suitable for circular economy Remanufacturing Seven Processes Seven Processes Test Reassembly Rework Inspection Cleaning Disassembly Identification Focus Areas for Tesla Solution Standardisation Readable Features Automise Processes Educate Consumers Lower production costs Less energy Less dependency of critical raw material Benefits Benefits Unsuitable components Extract valuable raw material Part of circular economy Recycle -Minimise use of critical raw material, without affecting energy density -Tesla is using less cobalt than others manufactures Reduce Conclusion Conclusion Decrease dependency on critical raw material through Remanufacturing Recycling Reducing Positive correlations with Social factors Environmental factors Economic factors 201968199 Mette Roelman Poulsen 201954386 Aisha Lawal Sani Stores 201971936 ChinWen Lo 201983864 Ganlu Zhang Thank you for listening Continued

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