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Transcript: Perseverance: The Future of Space Discoveries Purpose Thanks to Perseverance, we might be able to, for the first time ever, discover life outside of our planet Knowing that Mars and Earth had a lot of things in common, we have hoped that this amazing rover can help us find the truth so that one day we can join our fello rovers Why we need to know this Similar to Earth, Mars once had an electromagnetic field protecting it from the sun Earth v.s Mars Mars millions of years ago Earth right now Also like Earth, using it as a guide, we have found traces of lakes and rivers which is a good sign there might have been and be life on Mars Lakes and Rivers Jezero Crater now This is Jezero Crater millions of years ago (as Scientists and Astronomers believe) Perseverance is a very special rover, different from the others, it has an electrcal arm that drills into the ground and collects rock samples. Perseverance will then "poop" out the sample and leave a trail of them to be picked up. We will have a new rover bulit to go and retreive the samples and fly back to Earth so we can test for biological discoveries by the end of this decade. How? In addition to Perseverances really cool rock-collecting arm, he has a drone, Ingenuity, that is stowed away under Perseverances belly and is going to be used to scout out terrain for future missions to Mars. This is also super cool for the Wright Brothers, because what started as a 21 sec. filght, turned into a robot flying on a different planet Ingenuity TOPIC 3 TIMELINE TIMELINE 2019 MAP MAP TOPIC 4

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Transcript: This is paid advertising on Facebook. This may benefit you, but is by no means essential As a VERY rough guide, you can expect: $0-$5 per day to get 0-2 new likes $5-$10 per day to get 2-3 new likes $10-20 per day to get 3-6 new likes & Insights Utilise photo tagging When you make any contribution to your business page, be aware of the time at which you do this. Work out the exact purpose of the post then target it to the time where your audience will be in the best position to engage with it. Facebook and Marketing just remember, every day, no exceptions Applications So that's Posting Think about catchy discount codes like CG10 for 10% off during the Commonwealth Games :) check out 'twig the fairy' for a great example! Now to monitor them Scheduling posts Links might stink! "Click like if" When you do start to gather fans, speak to them! -a facebook business page is different from your personal page so make sure you bear this in mind when developing any relationships Remember, people are mobile now! Competitions Post every single day! Facebook has an on-board monitoring system, called 'insights' That's where insights and measuring tools come in You might decide to offer your customers a discount. This could be related to the use of Facebook or not. You can also measure incremental sales by using a coupon code. -140 is the average number of FB friends, multiply this by your fans and you have a large potential reach -ENABLE photo tagging! -Tie these two together and you have a lethal combination! Photos tagged will appear in your fans' friends' newsfeeds. Easy to remember! Memes Hootsuite works like a charm. The really cool thing about Hootsuite is that it also acts as an incredible analytics tool We’ve been using the free version for a while now, and we found out that it provides you with the specific countries and regions your clicks came from, the source of where they clicked your link, and the number of times they’ve been clicked. Promoting posts Discounts & free giveaways Expose Yourself! Fill in the _____ Page/user affinity (24 hours) Build Relationships Your posts aren't good enough! Monitoring -Links can be powerful...if you use them correctly. -Try not to force someone off facebook with a link (unless it's to your site) -There are several techniques to monetise using links (i.e. linkdrop elsewhere) Sketches Create and launch any type of promotion that fits your business objective. Promotion formats include: Sweepstakes Coupons User-Generated Photo, Essay & Video Contests Pick your Favorites Quizzes Trivia No, not like that! This or That? You have been accumulating the wrong type of fans Have you considered a free giveaway? Getting started - the basics original content if you can be funny, be funny! Welcome to Facebook Magic CTA If it seems like your fans are bored and have low engagement, it's one of two things: Makes customers more likely to purchase!

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