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Target Presentation

Transcript: Summary Agenda Threats Problem Tough Competition: Wal-Mart, Amazon, Kohl's Competitors signing private label brands Target shoppers are aiming even lower to save more money Discussed the issue with the need to create more diversity Identified key strengths, weaknesses, opportunities, and threats Discussed possible ways to recruit more diverse team members Discussed current and possible future target markets Identified key products, locations, promotion, and pricing. Target Market Wide selection of products. Clothing items for men, women, and children, to hair and beauty products, pet supplies, outdoor equipment, to select food items. Discount $1-$3 items, school supplies, jewelry, and electronics. Collaboration with designers Weaknesses • A range of guest segments • Guests are typically young, well-educated, moderate-to-better income families who live active lifestyles • Median age of guests is 41 • Median income of $63,000, 56% have completed college, and 44% have children at home Strengths Tapping into International Markets Adding more exciting products and product lines Focusing more on fashion merchandising and private label brands Looking into diverse employees to attract different guests Promotion To ensure a wide enough assortment of merchandise that is relevant and accommodating to all of the diverse guests that shop at Target stores Colleges and Universities- Research statistics New opportunity programs Educational programs to earn manager position, learn English High Schools Attend career days Inform students of benefits Recruit by advertising in cultural magazines Current Place November 2013 Currently 1,921 Target locations, Most U.S. based Over 100 locations in Canada. Internet based as well Problem SWOT Analysis Team Member Recruitment Target Market Marketing Mix Summary SWOT Analysis Quality is the key focus Aims to offer top products at a reasonable price. Caters to middle class shoppers with its prices, but also offers a selection of discounted goods ranging from $1-$5. Products Jessica Nguyen Lindsey Story Ved Jain Hannah Williams Mier Mahbub Shannon Minor Price Marketing Mix Future Red and white bulls eye Recognizes the shift towards the electronic world, and promotes via Email as well. Participates on social media platforms • Target should keep the focus on its original guests • Few ways to achieve more diversity • In doing so, Target will attract a more diverse consumer base Strong Brand Awareness and Recognition Customer Retention Employee Retention Competitive Pricing Business and Operation Strategies Very Small Global Presence Not as many stores as its main competitor Wal-Mart Past Legal Cases affecting brand image (ex. Recent Security Breach) Team Member Recruitment Opportunities

Target Presentation

Transcript: Target Presentation Lack of incentive program Team Members Jennifer Hall Fred Kindelsperger Mike Stewart Naveen Kongara Nicholas Rangel Lack of consistent in store WIFI Rewards Program Earn points in-store and online Track purchases by scanning barcode in Target app $1.00 = 1 Point 100 Points = $5 25% bonus bucks if you redeem online Example Guest spends $300 in April = 300 points = $15 in-store or $18.75 online! Opportunities Cartwheel Cash Shipping speed for online/ app purchases “Why do I need the app(s)?” Target Opportunities Theft and shrinkage Cartwheel Cash All Inclusive Shopping Experience Competitive Features Free shipping on $25+ orders Subscription Service Site-to-store options Product Reviews Competitive Advantage Shopping Lists with Item Locations Sales Alerts & Mobile Coupons Social Media Presence Cartwheel App - Industry Leader Online Recommendation system based on past purchases Live assistance chat Target’s own Brand promotion Invest in e-commerce and back it up by good technology Provide faster shipping by improving Supply Chain Management In-store In-Store Kiosk for convenient search and orders Engage kids while parents shop Beacon technologies Cartwheel café Localization of product mix Threats Rapidly evolving technology Market share vs. competitors Weaknesses Target Opportunities Now (Website/Apps) Data breach stigma/ future potential occurrences

Presentation Target

Transcript: Decline in total assets from 2012 till 2013 68% of Assets are Fixed Technology Improvement Investments have decreased by 1.69% increase in interest rates added additional burden on IATCO which actually reduces its profit. The long term debt to equity ratio has increased slightly from 4 to 4.7 primarily due to the reduction in equity (due to the income loss). Long term debt to total capital has improved slightly from 81.4 to 80.9 percent The reason impacting this is the high increase in short-term liabilities. Negative in the sense that they are due within a year and will probably have an effect on liquidity. In the year 2013, short-term liabilities has increased considerably. If the account is larger than the company's cash and cash equivalents, this suggests that the company may be in poor financial health and does not have enough cash to pay off its short-term debts. The current ratio has increased from 6.7 in 2012 to 7 percent in 2013. a good indication, as the CR measures a company’s ability to meet its current obligation Decrease in liquidity ratio from 20.1 in 2012 to 18.9 in 2013. Means the margin of safety that IATCO hass to cover short-term deb the EPS, has fallen to 10.2 percent. Most likely as a result of the high increase of short-term liabilities hence a slower growth. Net Cash-Flow indicates that there might be slight problems in order to face the huge increase in Short-term liabilities, but generating revenues will make them able to pay off such liabilities. Financial Analyst Trainee -Correct entry and processing of finical information - Cost Center Pools - Excel shortcuts & report Preparation - Comparison of Buying & Leasing - Managing client data lists in term of: 1. Updating client information 2. Opening new cost centers and there procedures 3. Closing an account 4. Inquiry regarding pending expenditures 5. Changing from category 6. Adjusting any change in payables - Management of the client accounts in its 3 phases Phase 1: creation of new client accounts Phase 2: Updating and amending existing client information Phase 3: Closing Client account - Procurement Department - Limited by the permissions and the access that I was given on my computer and SAP system - Key accounts The end of one journey only marks the beginning of a new The Financial Statements Fast Facts 1- Quick Introduction of IATCO 2- Job Description & what i have learned 3- Finical Assessment of IATCO years 2012 2013 Quick yet Important Assessments Company startup: 1935 Founder: Sheikh Ismail Ali Abudawood Headquarters: Jeddah, Saudi Arabia Business focus: Localized market brand development and distribution services Current markets: Saudi Arabia, Egypt, Yemen, Iraq, Pakistan, Bahrain Sample clients: Procter & Gamble, Quaker Oats, Ferrero, Pepsi Revenue: US$1 billion + Coverage: 250,000 retail and wholesale outlets Employees: 4,000 Vehicles: 1,400 The financial activities of an organizations fall under three different categories. They are operations, finance, and investment activities The income statement, balance sheet, and statement of cash flows form part of the financial statement Presentation Target

Target Presentation

Transcript: Urban Consumer Analysis 1. Localization 2. Long-Term Growth Reaching the Urban Consumer - How??? Presented by CERA For our community, Our Neighborhood Target “I have so much trouble getting fresh food and other items for my home at a decent price,” Long-Term Growth Localization Age: 28 Residence: Apartment Occupation: Waitress Annual Income: $40,000 Single mom Product Information Jamie Oliver's Recipe Available Coupons Fresh Food Availability Effective Store Layout Platform for Target to show their contributions to the community Racial & Economic diversity Street Smarts Our Neighborhood Economic diversity Long-Term Growth Mainstream Youth Food Desert Employee Volunteering Works Target Mobile App Target Mobile App Urban Consumers...??? Thank You for listening! :) Tech-Savvy An example of search results of milk - The 2L Strategy 2L Strategy Localization Long-term Growth Opening stores into middle / lower-income area Laura "This can really save me some time!" QR Scanning Fast city Living Donation to local schools Larry Age: 35 Residence: Condo Occupation: Banker Annual Income: $100,000 Family: no children - CERA Pillars of the Community Fusion of Ethnic Cultures Opening stores into middle / lower-income area Target Mobile App Innovators QR Scanner Current list CityTarget Jamie Oliver's Recipe Adam Hadley Guen Hwa Cho Ian Hardison-Sanchez Myung Joon Lee Seungweon Chung Early Adopters Fusion of Ethnic Cultures Tech-Savvy Target Mobile App Updated list Sullivan Center, Chicago Areas that are dotted with vacant lots, dollar stores, and liquor marts but bereft of fresh-food grocers Bifurcated City Life Target Mobile App Early Adopters Trendsetters Food Desert Pillar Advertising

Target Presentation

Transcript: Do You Have What It Takes? Focus! Analytical Interpretation! Motivational support! Ethics! Target Presentation Image by Tom Mooring Businesses achieve maximum success through collaboration and distribution of work Keeping ethics in mind creates a more profitable industry encourage and support instead of negative feedback Several management departments to join $XXX,XXX 70% of store managers today are college graduates! Did you know? Target provides great opportunities to potential employees! Great benefits! Great Salary! WOW! "Not for me!" "You make no money in retail" "The work environment must be so negative working with all those people!" The Friendliest Work Environment Around! Let's work together! Target's Employment Opportunities for You What's your thought on working in retail? Do you?

Target Presentation

Transcript: Idea Outcomes Recommendations Expectations Supporting Research Proposed Strategies Use Gopher sports to develop greater student connection Incentivise student shopping at Dinkytown Target through active engagement via social media, in-game entertainment, & giveaways Increase student traffic at Dinkytown Target Engage crowd during timeout Physically and visually demonstrate Target and Gopher Sports connection Students want gift cards and will look forward to in-game promotion High winning probability for students Track gift cards for market research Mobile Ballin' on a Budget with Gopher Sports and Target 1. Ballin' on a Budget with Target and Gopher Sports 2. Goldy and Bullseye Get Buckets Objective: Bring Dinkytown Target to the foreground of student retail shopping Outcomes Use Snapchat platform to create excitement around Dinkytown Target Weekly video contest to showcase how you "ball on a budget at Target" Winning video played-based on student section cheering Winning students receive $200 (1st), $100 (2nd), and $50 (3rd) gift cards Brand Engagement Target Corp. Partnership Activation Strategy Goldy and Bullseye Get Buckets Idea Social Media Goldy and Bullseye work together to make 5 freethrows in 60 seconds Student rebounder from student section If 5 are made, 10 $50 gift cards given to random students in student section Engage students at Target and in-game Target learns more about what students are buying at Dinkytown Target Trace giveaway gift cards for market research Eliminates need for focus groups and provides detailed information Based on Jim Harvey's speech structures Using social media to quickly and effectively reach target market (students) Use in-game promotion(s) to align Target with University of Minnesota Use giveaways to incentivise student shopping Use giveaways for market research and future marketing goals

Target Presentation

Transcript: s h Therefore, the greatest volume of the box lamp is 0.198ft when each side of the square is 0.583 ft I hope this helps with your problem :) and I hope you consider us for the job. 2 wire squares vertices are connected by 4 straight wires of equal length frame made from wire of 7 feet length s= a side h= a height V=volume V=s^2+h 7=8s+4h 1.75-2s=h V=s^2(1.75-2s) DESMOS V=0.198ft^3 h Function s Presented By: Cynthia Obiefuna Interpretation Target Presentation Office Lamp add logo here

Target Presentation

Transcript: Problem Solution Questions? Develop a survey on receipt and online after a purchase for high value customers Site visits by High Value Customers Background Customer Loyalty Target Markets Customer Surveys Personalized Ads and Cross-Selling Bought Dress but then Emailed about Patio Set Conclusion REDCard Customized Coupons and emails Segmenting based on customer value Future CRM Young to middle aged women Average income is $63,000 76% of customers are women 45% of women have children Target market and statistics 3 CRM Recommendations Overall Goal: Increase customer satifaction to make customer value higher to increase revenue Recommendation #2 Metrics on Survey MKMR 311 Example: Basketball Questions? Average Order Value Focus on Store Layout and Discounted Items Problems with cross-selling Competitor Market Survey Research Recommendation #1 TARGET CRM Services Survey Completion Rate % Generic Ads do not catch consumers interest or attention First store opened in 1962 Second Largest Retailer in North America 1767 Stores in 49 states Wal-Mart is the major competitor 33 on Fortune 500 355,000 employees nationwide Baby Registries Online Registrations Pharmacy One-to-one marketing Social Media 80% - 90% of Target guests are female. Use this data to segment the market in order to send out relevent ads Danielle Kory Mark Ilhan Raj Viroja Overview Started using current CRM in 2001 "Zero Latency" Links customer service to website Universal across entire company Overview Target sends advertisement booklets that are not personal Put together Marketing Analytics Team Lack of customer feedback outside the store Develop a CRM technology that uses QR codes to track customer purchases After 3 months of surveys mine data for trends Recommendation #3 Service Blueprint Problem Surpass Wal-Mart Target is a traditional general merchandiser whose main problem is with the lack of customer intelligence Cutomer Feedback / Surveys Solution

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