Transcript: Alex Geehreng Antea Vrana Courtney Wowk Kaitlin Polack Queue checkout format/ speedy self checkout Downsize departments Lawn and garden Children's/baby/toys Automobile *Kiosks Available SWOT Analysis Threats: Guest loyalty to existing stores Not meeting needs for product selection Weaknesses: Guests might want the wide variety in store Not catering to certain guest needs Strengths: Target Experience Tailored to city lifestyle Convenience like no other Opportunities Room for expansion Reach diverse guests Help the community City Target Work Hard, Shop Easy Health conscious/ Active Lifestyles Shelves reach ceiling Threats: Changing demographics Economy Local mom and pop shops Less variety of products / interference with convenience Research / development costs for each specific area (cc) photo by Metro Centric on Flickr Home Toys/ Sports Electronics/ Entertainment Online advertisements NY Times E-Trade CNN No parking / sufficient bike racks Young, Affluent Urban Professionals Holding Stock for high volume products Cut down on brands Tech Savvy Presentation Shoes Clothing Accessories Weaknesses: Small space, half the size Shopping patterns / smaller purchases Security Overcrowding Distinguishing which products to offer Transportation Storage space (cc) photo by jimmyharris on Flickr Supply Chain / Distribution (cc) photo by Franco Folini on Flickr Opportunities: Help / support community / create programs Offer most convenient store in town Competitive pricing Provide products custom to urban life / needs Provide more jobs Improve security Keep all lines open / faster customer turnover rate Self checkout lines Grocery department Reward points card Brand name growth Dry cleaning service Promotions in high traffic areas Subway platforms Billboards Sides of buses 2-3 business day delivery guarantee Store Layout Lives in chic, high rise neighborhoods Marketing SWOT Yet to settle down and start families Point System on RedCard Frequent buyer program Promotes guest loyalty Increases visits Product Narrow Aisles Sponsoring local artists by featuring artwork throughout the stores (cc) photo by Metro Centric on Flickr Relies on taxis and subways for transportation Strengths: Convenience Established, well known brand Affordable prices Variety of products/ brand selection One stop shop Socially responsible Green initiatives Multi-Level Structure Grocery Pharmacy Health/ Beauty Philanthropists Escalators / Conveyor belts for shopping carts Real time information system that tracks inventory Who is our Guest?
Transcript: Strengths Primary Target Market -Bring more awareness to Target.com -Provide more shipping options -Make Target.com easier to navigate Opportunities Questions? Describe the safety and easy return systems that Target.com supplies Norman Chiang, Erin Hayes, Ashley Miller, Meagan Shann and Kim Yarde Target: - Correlate online sales within in-store sales -Provide easy to use navigators through Target.com that will enhance the use of the website -Enhance promotions through social media, television, and print Evaluation and Control SWOT: Strengths and Weaknesses Threats -41 year old women ranging in the $63K income -Only operates in North America - Lower over head items -Accused of illegally dumping waste -Lack of in-store shipping Use social media outlets to expand the knowledge of Target.com Introduce memberships that can take business from competitors. Target Strategy Implementation -Promote low prices available online and in-stores Weaknesses Display information that informs online users of the convenience of ordering through Target.com Target Market - Expansion of REDcard features -Incentives for promoting target.com -Increase awareness of social responsibility -Promotion of web through social media pages The War for Guests -Major competitors -Tightening regulations of credit cards -Prices do not meet competitors -There are only Targets in North America -Target guests are not familiar with Target.com -Strengthen the IT department -Establish a new corporate social responsibility office -Promote online shopping such as web page and social media page - QR code on mobile apps SWOT: Opportunities and Threats -Expand the market beyond the United States -Expand online retailer - Technological advancements -Open CityTarget Recommendations Goals and Objectives -25- 35 year old women -Nationwide retail store with more than 1,750 locations -Available to guests through Target.com, mobile and Android apps -Upscale discounter that provides friendly customer service and high quality items -Socially responsible Current Target Market -Committed to provide quality products, services and reasonable pricing -Charitable contributions made weekly -Strong brand recognition -Great customer service
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Transcript: By donating millions of dollars into education as well as the well-being of everyday low-income people. On July 12, 2012 400 Target team members did various yardwork-related tasks in Mississauga, Ontario with United Way. How this company impacts culture History To make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less brand promise. Values Mission Target was caught with a Father's Day card that made a sexist reference to Hilary Clinton. Sets an example to the United States to give charitably and not just make money. Because America is a leading economic country. Others take heed to our example and are driven to be like us. Ministry projects No deaths at Black Friday. Gives four million a week to various organizations and causes that support and cultivate community well being. Negative PR How it treats employees and customers Founded in 1902 by George Dayton. Formerly known as Dayton Dry Goods CO. but changed to Target in 1962. -Design for all -Diversity in inclusion -Great guest service -More money for you -Giving in service -Fun and awarding It does not seem like Target along with a majority of the population took an issue with the sexist card. No one had seen it before except for the organization HOPE, who accused Target of selling the card. Nothing more was thought of the situation soon after it happened. How Target responded Relate to community -With equal opportunity for applying employees. -Invests in growth and development. -Builds a team atmosphere. -Does the right things for communities and shareholders and above all, employees and guests. Target How it relates to the world Positive PR
Transcript: Blog/Linkedin Articles Sending Messages 1. E-mail 2. Tweet 3. Call Resume Target Managing Social Media How to Approach Through? school websites Twitter Linkedin e-mail searching programs (Sellhack) call the school Articles/Blog Posts Resumé Template 101 Same strategies as RT101 Tweet jpegs of infographics Make use of Viralheat for tweets Connecting with Career Centres Articles to Pitch Managing Social Media Resume Target/Resume Template 101 Strategy Continue with hastags ex. #JobSearch, #Career etc. Phrase tweets as questions which following link answers Retweet RT101 from Resume Target account and vice versa How Many A Day? 4 pitches a week, choose 2 best Research and write by Wednesday Posted on Website/Linkedin by following week 1-2 interviews per article Finding Contact Information One state/province a day colleges + universities college + university alumnis Convert data from infographics to video Powtoon.com example Pro: Visually appealing, informative Con: publish it and post it through YouTube Twitter and Facebook Twitter, Facebook, Pinterest Possible Video Content? E-mail 10-15 editors a day Possibly write Query letters Aiming for 1 a week Deadline depends on publication's deadline
Transcript: Introduction Median Age: 40 Median household income: $64k Young, well-educated and relatively affluent singles and families Target Love Direct Selling Personal Selling After Sales Service Public Relations Web-based Communications Promotional Activities Public Demonstrations Mobile Applications Sponsorships Personality Influence Stimuli Emotion Classical Conditioning Since 1962, Target has pledged 5% of income before tax to support education, the arts and the community Amounts to $3 million USD a week Oh Canada! Brand Loyalty Canadian Pride Thank You! Questions? Fun Inert 1,750 Brick and Motar located in 49 states Responsibility Young Social Evoked Feminine Community Development United States based retail company Take Care of Education Program Points Commercial Advertising Advertisements Strategic Partnerships Guerilla Marketing Campaign Celebrity Endorsements Stylish Arts Touch 2,100 free days at museums and theatres nationwide Bright Volunteer hours and money to disaster relief Coming Spring 2011 www.Target.com/OhCanada! Education efforts to put money in the hands of teachers to spend as their childrens' needs arise If Target were a person, it would be Creative Edgy
Transcript: Growing awareness The first and more important step would be looking for the sighns of depression. Then you can also know by how many friends they have. Another most important step would be sighns of scratches or bruises in there own body becau- se mot likely they are hurting them selfs. More facts... facts about cyber bullying facts afer facts cyber bullying is the most hurtful way that you can cause harm to someone, because it brings everythingdown on them. For example, the story of Amanda Todd, she was a young beautiful girl that exposed half of her body to the internet. More facts ... Is use of the internet and related technologies to harm other people. As it becomes more common, among young people. Real life example.. Every year more younger kids get bullied by their own friends. Several of those kids that take their life away because of cyber bullying do it by cutting themselfs or hanging themselfs. Steps to discover if your kid is getting cyber bullied For example, by just putting a simple picture on the internet can cause cyber bullying and the more you show the worser More facts.. Cyber bullying has also caused plenty of deaths over the past several years. Cyber bullying should stop because it causes a lot of deaths and depressions. Cyber bullying is so hurtful it can cause deaths like it already has. Definition of a Cyber Bully ... Cyberbullying has been defined as " when cell phones, internet, or other devices are use to take ambarrasing pictures of others and posting them out there for everyone to see." Cyber Bullying
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
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