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Transcript: What is the purpose of Spectrum? Growing membership New executive board New campus events- Game night, Ice cream social, and a Mixer Democratic voting system that allows memeber to have a voice. Accepting of all people. Building alliances It is an LGBT organization. It was created as a safe zone for all members. All FSU students are welcomed. Their goal is to inform and discuss challeging issues facing the LGBT community. No known image. No slogan. There is no strong representation of the club on campus. Recruting new members and keeping new members. Lack of support from other organizations When does Spectrum meet? Is Spectrum about accepting yourself or discussing current issues? What do current members of Spectrum do to attract new members? How do you join? Q&A StoryBoard by Jess Spectrum By: Dominique, Blue, Jess, Karianne What is SPECTRUM? How does Spectrum protect it's members from unwanted attention? The organization primarily appeals to students on campus who identify with the LGBT community, but the organization also appeals to people who consider themselves allies of the community. Spectrum attracts people who just want a place to hang out and be themselves and,because of that, the organization has a certain appeal to these specific groups on campus. The purpose of the group is to let students at Frostburg feel like they have a safe place to go. Strengths & Weaknesses Are Spectrum's events mainly for recruiting new members or for their current members? Analysis


Transcript: 70% ABC1 60% Male, 40% Female Predominantly aged 18-34 "As a magazine that covers a multitude of different music genres, we naturally attract a wide variety of readers, all evidently with different tastes. This is an unmissable opportunity to get yourself seen to not only your targetted clientel, but also to many other open minded individuals, possibly expanding your clientel massively. A respectable publication, accepting nothing but the highest standard of quality, due to this the audience we have is an incredibly desirable one, who crave nothing but the best information and entertainment. Your advertisement, should it appear in Spectrum, will be nothing but respected for its appearance." Massive use of social media, getting seen. Website Competitions Incentives to subscribe - freebies (CDS, Vouchers, Posters) Varied tastes accomodated for Easy and convenient 60% Advertising 40% Cover Price - Est. £18,000 should all 10,000 copies be sold Branding - Awards show and tour, Website Reader Profile 1 Reader Profile Solutions USP Multitude of genres, with NO BIAS. Eclectic music tastes Limited knowledge of music Cover Price - £1.85 Multiple genres = Multiple advertising areas The Numbers Eventually... The essential magazine for those with colourful music tastes. Reader Profile 2 Spectrum Deals Emma is a well read, media savvy 27 year old, not only a passionate music fan, but a musician herself, she prides herself on an impressive vinyl collection. With her disposable income, Emma loves nothing more than to skim record shops, searching for something new to add to her collection. Emma also holds a vastly stocked Ipod Classic, with music ranging from classic 80's pop to indie, folk and some like trap and dubstep ready for when she's getting ready to go out on the town, or out to the many gigs and festivals she attends throughout the year. Emma also shares an interest in art, literature and fashion, visiting galleries, book signings and fashion shows when able. A keen Glastonbury and Isle of Wight atendee, it's not just the music that attracts Emma. Looking to settle down with her partner, Emma is increasingly becoming interested in smaller scale events and gigs that will be a lot easier for her to attend once she's started a family. Challenges "At Spectrum, we highlight the life in each and every music genre. Leading the way forward for those with an eclectic taste, opening our readers up to the vast world of music. Spectrum is a monthly must have for both established music fans and brand new fans. With an editorial team who pride themselves on producing content of a high quality, that's knowledgable, confident and entertaining. Including seperated genre sections and genre mixed sections, to allow readership ease and to encourage openness, highlighting the lack of bias througout the magazine." First April Edition is a Festival Preview Special Income Why Spectrum? Why advertise with Spectrum? Theme Possibilities Around 60% of profits will cover distribution, printing prices Advertising Prices Double Page Spread - £3170 Full Page - £1668 Half Page - £917 Quarter Page - £458 Eighth Page - £229 Rigourous sub editing Min and Max number of pages dedicated to each genre. Advertisers? Attracting music fans away from their chosen music mag Ensuring content is not bias to any particular genre Good balance between genres. Publisher? Vast readership and advertising opportunities More Solutions... General music ads To start with, writers will be voluntary and therefore not require a salary. Spectrum Magazine Pitch Elliot is 21 and a sports fanatic. Classing himself as an open minded person, he's looking to develop his knowledge of the music world from just what's commercially popular. Also interested in video games and owner of an impressive DVD collection, Elliot mostly streams the music he listens to using YouTube or Spotify. In his spare time Elliot likes to visit restaurants, with an incredible knowledge and interest in food, working as a body coach for a variety of athletes. Elliot doesn't attend many gigs, only having been to V Festival once in his life. With a newly formed interest in Metal and Hip Hop, Elliot is looking to branch out a lot more. Readers? Circulation 10,000 to start Shops (variety) Venues Competitions Subscriptions Sponsorship at Music Festivals, getting the logo and message out there. High profile artists to promote magazine, as and when they appear in it. These are but a few general themes, many will be based on relevant events that have happaned that month. Mission Statement Brit Awards Any award shows that happen Movie Theme (Best soundtracks) Most underated bands of this year 'The Other Side...' - Focussing on unusual past times of artists etc


Transcript: Independent verification is light that covers the electromagnetic spectrum from infrared to near-ultraviolet, or all wavelengths that are useful to plant or animal life; in particular, sunlight is considered full spectrum, even though the solar spectral distribution reaching Earth changes with time of day, latitude, and atmospheric conditions. Use in art and in color matching Full spectrum lighting is used both for tropical and marine fish as well as many other water pets. The use of full spectrum lighting assists aquarium plants to grow and aids in the health of the fish and the tank as a whole. which are the types of spectrum by kirsten ackerman what is spectrum Ideally, during the day, the art studio should be lit with northern sunlight (in the northern hemisphere), because it is considered more neutral and diffused than the direct, "yellowish" quality of southern sunlight Measurement spectrum electromanectic The non-profit Lighting Research Center, a group of utility companies, experts and government agencies, established the National Lighting Product Information Program (NLPIP) in the USA to provide objective information about the effectiveness of different lighting systems. According to the NLPIP, full-spectrum light does not provide any improved benefits over similar light systems. Use in seasonal affective disorder Gardening under lights keeps plants blooming almost year- round, for a wintertime harvest. Grow lights are specifically intended to support plant growth, although with varying degrees of success and energy efficiency In recent years, full-spectrum lighting has been used in the treatment of seasonal affective disorder (SAD) through the use of "light boxes" that mimic natural sunlight, which may not be available in some areas during the winter months. Light is an environmental stimulus for regulating circadian cycles. Color temperature and Color Rendering Index (CRI) are the standards for measuring light. There is no technical definition of "full-spectrum" so it cannot be measured. To compare "full-spectrum" sources requires direct comparison of spectral distributions. Use in gardening Use in aquariums Logo

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.

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