Transcript: Drive quality traffic "No, Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford." www.visitlondon.com www.londonandpartners.com Boss!! Introducing Receptional Link building & social media strategy 25 core terms Core target page optimisations Regain & maintain rank #1 Let's open it up for discussion...
Transcript: Text Text Text Text Text Text Text Text - Text meadfamilydental.com/remarkable Be Found and Be Remarkable Alan Mead DDS
Transcript: Search Engine Optimization introduction! You're with good company Who we are Who we are Frank Amador Web Design SEO Strategy in Mind What IS SEO SEO, or search engine optimization, is the process of optimizing a website to get targeted traffic by ranking in search engines. People are searching for your products and services. What are they typing? Will they find you? Delivers Proven Results For example, people searching for “wedding invitations” on Google are likely shopping for invitations for their wedding. If your website sells wedding invitations, then ranking on the first page of Google when someone types in “wedding invitations” will send you lots of targeted leads that are ready to buy your products. This free traffic from the search engines could result in lots of revenue for your business. This free traffic from the search engines could result in lots of revenue for your business. Enables you to connect with customers Enables you to connect with customers How SEO Works General SEO process Keyword Research Keywords are the words and phrases that users type into Google. By doing keyword research, you can find popular keywords that are related to your products and services that can attract your target audience. Keyword tools: KW Finder SEM Rush KeywordTool.io Tittle tag / description Content Creation & On-Page Optimization distribute your content to relevant sites content syndication Off-Page Promotion and Link Building has intuitive navigation so that people can quickly find the content they are looking for. Websites should load quickly as slow loading sites frustrate users and cause them to leave Be sure that your site is easy to use User Experience our results We Dominate desktop searches, mobile searches, social media feeds, image search and video search to bump up your rankings on a monthly basis until you're #1. What we do Right SEO Is a long term Process How long does it take Progress Results
Transcript: Strategy 1: SWOT Analysis Strategy 1: Include relevant keywords on product pages Feature products on the home page Content Calendar Evaluation Create relevant and engaging content Step 1: Create Hootsuite Account and Add Social Networks Establish Google Adwords account to incorporate paid advertising. Research relevant websites, blogs, and online articles to put ads on. Implementation Strategy 2: Establish the brand Facebook Instagram Create one or two hashtags Hashtags should be short and easy to remember Not Currently Active Strategy 2: Objective: Internship Program Digital Strategy Follow current customers Open lines of communication with beauty bloggers Purely Essential by joannb. Strategy 3: Social Media Strategy 1: Strategy 3: Objective 2: Make Purely Essential products accessible on Instagram account to increase sales by 5% within six months of the campaign launch. Directly engage with followers Step 2: Click Compose Message, enter your message in the compose box, and then click "send now" to publish message Objective: Increase followers by 25%, within the next 6 months in order to create awareness of the brand. Use bitly to create shortened links for all social media platforms. Hyperlink products to correct product pages. Establish Purely Essential voice when posting to boards. Only follow and share content that is supported by Purely Essential. Post pictures that have a certain theme and company logo. Set up a Hootsuite account to monitor engagement Reply to any comments in a timely fashion Post engaging questions to spark conversation How to use Hootsuite Programming Strategy 3: Create a Twitter account Post meaningful content every other day Post products with captions that suggest urgency Post "Beauty Tips" and relate them back to products Strategy 3: Social Media Presence Implementation Social Media Objective 2: Begin discussions with at least five significant beauty bloggers and organic skincare lines in order to gain and share different resources of skin care knowledge by the end of July 2016. Strategy 1: Strategy Create a content calendar Link account to Hootsuite Make posts more informative with "how-to's" Utilize a hashtag Post frequently and engage Delete irrelevant boards Add 6-10 pins to the existing boards Create a community by following other boards, reposting and liking pins that are relevant to our target audience Add a Pinterest widget to the Purely Essential website Programming Follow current customers back "Naturally made skin care that makes you feel good and look good!" Create a content calendar. Search loyal customer's accounts and follow them Search local beauty bloggers and follow them Start monitoring on the Wix server Objective 1: Increase overall website traffic by 15% within six months of the campaign launch in order to raise awareness of the brand and evaluate the Purely Essential impact. Analyze and track customers Objective 1: Increase “Followers” by 25% in order to raise awareness of the brand within six months of the campaign launch. Make website searchable Follow beauty bloggers. Ex: Michelle Phan, Bethany Mota, BubzBeauty Direct message beauty bloggers to ask if they have tried her products. Like and retweet content from a variety of beauty bloggers at least twice a week. Comment on a variety of beauty bloggers post at least twice a week. Strategy 3: Following: 96 "likes" Post Frequency: Once a month Instagram Build a following Pinterest Strategy Follow loyal customers Tweet a short “thank you” for every customer that follows back Retweet and like customers tweets Follow main competitor’s Twitter profiles to gain an understanding of beauty/skin care social media Utilize a hashtag Following: 44 Post Frequency: Once a month Utilize and learn how to use Search Engine Optimization. Strategy 2: Evaluation Strategy 4: Presented by: Moses Sambo, Natasha Guaracha, Sarah Giovannini, Alisa Ohara, and Victoria Leigh Ward Strategy 1: Q & A Objective 1: Create a foundational awareness of the Purely Essential brand within the Twitter community, including the creation of an account and gaining 50 new followers within thirty days following the campaign launch. Step 3: Publish Messages Strategy 2: There's no significant presence on social media for competition or Purely Essential Post and engage more consistently Facebook Strategy 1: SWOT Analysis Create Infographics Share links and talk about related beauty topics Have a set color scheme for consistency Establish a tone of voice in posts Research Pinterest Objective 2: Decrease the bounce rate on all pages by an average of 10% by including relevant keywords within six months of the campaign launch. Establish Purely Essential voice when making tweets on Twitter. Only follow and share content that is supported by Purely Essential. Post pictures that have a certain theme and company logo. Implementation Establish the brand Increase website engagement Widen public by using Google AdWords Establish a brand Increase engagement among
Transcript: Search Engine Optimization [SEO] On-Page Optimization On-Page Optimization An ideal web page should do all of the following: An ideal web page should do all of the following: Be hyper-relevant to a specific topic (usually... Be hyper-relevant to a specific topic (usually a product or single object) Include subject in title tag and Include subje... Include subject in title tag and Include subject in URL Include subject in image alt text Include subject in image alt text Specify subject several times throughout text content Specify subject several times throughout text content Link back to its category page Link back to its subcatego... Link back to its category page Link back to its subcategory page (If applicable) Link back to its homepage (normally accomplish... Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page) Off-Page Optimization Off-Page Optimization Off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Social media presence will help grow your business and also help you get more back links. Social Media Engagement Social Media Engagement When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog. Social Bookmarking Sites Social Bookmarking Sites Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. Forum Submission Forum Submission Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. Question and Answer Question and Answer Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Image Submission Image Submission Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period. Blog Directory Submission Blog Directory Submission
Transcript: SEO Competitive Analysis and Comparison as of June 2019 Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. dhl-usa.com 24,790 dhl-usa.com https://www.alexa.com/siteinfo/dhl-usa.com Audience dhl-usa.com Metrics dhl-usa.com Site Flow dhl-usa.com mydhl.express.dhl express.dhl 8,158 https://www.alexa.com/siteinfo/express.dhl Audience mydhl.express.dhl Metrics mydhl.express.dhl Site Flow mydhl.express.dhl logistics.dhl logistics.dhl 5,260 https://www.alexa.com/siteinfo/logistics.dhl Audience logistics.dhl Metrics logistics.dhl Site Flow logistics.dhl dhl.com dhl.com 1,809 https://www.alexa.com/siteinfo/dhl.com Audience dhl.com Metrics dhl.com Site Flow dhl.com fedex.com fedex.com 427 https://www.alexa.com/siteinfo/fedex.com Audience fedex.com Metrics fedex.com Site Flow fedex.com ups.com ups.com 412 https://www.alexa.com/siteinfo/ups.com Audience ups.com Metrics ups.com Site Flow ups.com
Transcript: SEO BY FOUNTAIN DIGITAL Questions What is SEO? What is SEO? What is your current understanding of SEO? Increase online visibility Drive more traffic to your site Generate more leads SEO - Key points for success Key Points for Success What are the strategies that make up a good SEO campaign? Who is your audience? Who is your customer avatar? 2 1 3 What do they type into Google? - Keywords - Market research Who is searching for your services? (gender, age, etc) - Google Analytics - Social Insights - Market research Does your website attract your desired customer? - Style of website - Tone of content - B2B or B2C Is your website up to scratch? Is your website SEO ready? Fresh & relevant content Navigation Responsive on all devices Website speed Contact forms Domain authority Internal & external links Desired Results What do you want to achieve? Be clear on what services you want to target How are you going to measure results? Are there specific locations you want to target? Making SEO work for you Lets talk about your SEO Does your website bring you in leads? Keyword Research & Competitor Analysis The Importance of Keywords 2 3 1 Which keywords do you rank for and which ones do you need to work on? Look at your competitors headings & meta titles & descriptions What keywords have the highest search volume & lowest competition? On-Site SEO Optimising elements on your website Meta titles & descriptions Content - unique & keyword rich (but avoid keyword stuffing) Headings - H1, H2, H3, H4. H5 Optimise images (between 150 - 200kb), name alt texts Off-Site SEO SEO actions taken outside of your website Link Building Social Networking Google My Business High domain directories External sites Guest blogging Facebook, Instagram... Regular posting Link to website Powerful free tool Match details to those on website Get reviews Post regularly
Transcript: Nick Gillay SEO Presentation What is SEO? Search Engine Optimization Description Description /Background -the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. - created in 1997, -SEO exists – to help make sure that websites are appealing to the search engines. How it works How to build it Step 1: Find an “Opportunity Keyword” Step 2: Analyze Google’s First Page Step 3: Create Something Different… Or Better Step 4: Add a Hook Step 5: Optimize For On-Page SEO Step 6: Optimize For User Intent Step 7: Make Your Content Look Awesome Step 8: Build Links to Your Page Step 9: Improve and Update Your Content Bonus Step 1: Increase Your Domain Authority Bonus Step 2: Build a Community on Your Site https://backlinko.com/seo-strategy Potential uses in Recreation Can be used too... 1.)get website exposure 2.) make camp/ rec website more popular 3.) have your website appear first or in top/first search 4.)create key words and links that stand out and are less competitive Google- by far best example Bing.com yahoo.com Bodybuilding.com camp equipment Examples Examples an average SEO expert charges between $80 and $130 per hour. Further, the average monthly retainer lies somewhere between $750 and $1500 per month. Performance-based SEO is free to start, and has dynamic pricing. Cost Cost
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