Transcript: Instructional Technologist Sponsors for Educational Opportunity Kasey Bock Curriclum Developer / UX Designer PROFILE Develop agile and effective learning experiences grounded in sound human learning theory and multimedia design principles Business-oriented and outcome-driven, focused on achieving success through tying L&D initiatives to business objectives and metrics Design digital concepts that drive transformation initiatives, by providing meaningful learning experiences WHAT DRIVES ME WHAT DRIVES ME Driven by a desire to help educators meet the needs of students and believe that technology is a way to positively impact learning outcomes at scale. Curriculum Developer Nov 2020 - Present EXPERIENCE Designed and developed high-quality learning content to meet the needs of a rapidly-expanding network with over 2000+ users. Utilized a data-driven approach to dramatically improve metrics. Conducted usability testing on course content and instructional materials to ensure effective delivery of information to the user. Collaborated with a team of 10+ content developers to create curriculum that met all stakeholder requirements. Technology Developer Designed and executed all related curriculum for the following courses: Technology / Robotics / Coding / Etc Created captivating curriculum through diverse methods of instruction, computer programs, and online learning systems Implemented assessment plans to measure learning outcomes and revised curriculum as needed. Technology Developer Aug 2019 - Aug 2020 Related Skills Collaborate with the Director of STEM Strategy & Instructional Technology to conduct market research evaluations of e-learning tools. Research and explore academic technology and curricular tool design and conduct pilots of new tools and practices as needed. Collaborate with the Research & Evaluation team to manage rostering and assessment tools in our LMS courses and ensure that we are able to access relevant student progress data. Analyze instructional needs, provide expertise and assistance with innovative strategies to meet those needs and support courseware development. Researches and integrates emerging academic technology and instructional design innovations and trends into the course production process. SKILLS Job Task Qualifications QUALIFICATIONS Bachelor’s and Masters degree in a relevant field required (Education) Strong technical skill and expertise in managing complex online systems, processes, and operations Strong written communication skills and public speaking, navigating communication in a variety of settings Knowledge of User Experience (UX) and Universal Design principles relevant to online education Familiarity with Google Workspace and Zoom Highly resourceful, solutions-oriented, and flexible with changing priorities Committed to ensuring high-quality experiences for students and instructors when engaging with our online tools Passionate about closing the opportunity gap on the high school and college level for first- generation and low-income students Design Certifcations 1. Responsive Web Design in Adobe XD 2. Create High-Fidelity Designs and Prototypes in Figma 3. Conduct UX Research and Test Early Concepts 4. Build Wireframes and Low-Fidelity Prototypes 5. UX Design Process: Empathize, Define, and Ideate 6. Foundations of User Experience (UX) Design CREDENTIALS Design Software Programs TOOLKIT Adobe Creative Suite XD, Illustrator, Indesign, Acrobat Microsoft Office / G-Suite Articulate 360 Rise 360, Stoyline 360, Review 360 Figma ETC QUESTION AND ANSWER How would you describe your organization's culture? What do you like most about working for SEO? Is there anything else I can provide to help you make your decision? Q&A Thank you! Contact me for more information Thank You! Location New York, NY Email Address email@example.com Portfolio
Transcript: Drive quality traffic "No, Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford." www.visitlondon.com www.londonandpartners.com Boss!! Introducing Receptional Link building & social media strategy 25 core terms Core target page optimisations Regain & maintain rank #1 Let's open it up for discussion...
Transcript: Text Text Text Text Text Text Text Text - Text meadfamilydental.com/remarkable Be Found and Be Remarkable Alan Mead DDS
Transcript: SEO Presentation By Ahmed Elzemrany 16/08/2021 AGENDA AGENDA SEO Audit Competitor Analysis Action Plan How To Write a SEO Content By Nada Backlink Profile / Growth Hacking Why SEO Audit? SEO Audit "If you can’t measure it, you can’t improve it." Progress Your role to enure all this thing is working fine and finding issues and know how to solve it Progress Crawlability Crawlability You need to make sure that every important page of your website is accessible to search engine bots, and that all of the pages you do not want to be indexed are hidden from them. Make your robots.txt and XML sitemap work to your benefit and not against you by ensuring that they contain no errors. Site Architecture Site Architecture/Structure Efficient organization of the content on your site is a recipe for happy users and crawlers. You need to create SEO-friendly URLs, considering all the nuances, and attentively use a site checker to audit all of your website’s internal and external linking for various mistakes and incorrect redirects. On-page On-page Content is The King Content was crowned by the SEO community a long time ago and it continues to rule to this day. And being a blue-blooded element, it demands special care for itself and its courtiers – meta tags. You have to attend to bothersome duplicates, suboptimal titles, headers, and descriptions that suck the SEO energy out of your pages. Technical SEO Technical SEO “This page takes so long to load, but I will gladly wait,” said no one ever. Unoptimized visuals, poorly coded HTML, and moldy technology will drag you to the last SERP if you don’t start a preemptive war. Oh, and there is also mobile optimization, of course. HTTPS HTTPS NOT HTTP It is no wonder that HTTPS is a ranking factor that is becoming more and more significant since security is as important in cyberspace as it is in the offline world. Nowadays, it is not only necessary for the websites that request sensitive data but for pretty much everyone. Admittedly, moving your website to HTTPS smoothly and maintaining a secured protocol is a complicated business that requires vigilance International SEO International SEO For those cosmopolitan websites, we share a cautionary tale about a ferocious pack of SEO errors ready to tear your multilingual website to shreds. Setting the correct language to appear for the right audience and making the search engines to cooperate is a difficult endeavor where mistakes are very hard to dodge. Tools Tools required for the SEO audit process Google Analytics Google Search Console Google PageSpeed Insights Google’s Structured Data Testing Tool Ahrefs (7‑day trial) Screaming Frog Majestic Web Page Word Counter Competitor Analysis Competitor Analysis "Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats." Wikipedia Strengths Strengths - What does your competition do really well? -What are they known for? - What attracts customers to them? - Why do customers ultimately end up purchasing from your competitors? Or - Why user love their service or articles, etc... Weakness Weakness What do your competitors’ customers regularly complain about? What problems have you experienced when you “shopped” with them? What products or services should they offer but don’t? Opportunities Opportunities - Are your competitors doing anything that presents an opportunity for your small business? - Have they stopped carrying any products? - Have they changed any of their services? - Can you offer same products with lower prices? - Can you Write better Content? Action Plan Action Plan Make Your Action plan always depends on A/B Testing strategy Time Frame Time frames “Generally speaking, websites can see results in 4 to 6 months.” While it’s absolutely accurate to say there’s no set answer to how long it takes before you start seeing organic improvements from your SEO efforts Set Your Goals and KPIs Goals and KPIs Setting goals and KPIs is perhaps the most important part of creating an SEO strategy. You need to know where you want to end up so that you're able to both put in place a plan of action to get there but also to be able to measure your success and know when you've achieved your goals (as well as tracking your progress against these and knowing when it's time to pivot). But let's determine the difference between goals and KPIs because you really need to be setting both. Goals = The end outcome that you want to achieve KPIs = Metrics that demonstrate progress towards your goals Define Your Primary Keywords and Pillar Pages Keywords Structure Once you've set your goals and KPIs, it's time to head straight into keyword research and, primarily, define your site's primary keywords that you'll target with pillar pages. Backlink Profile What is a backlink? Backlinks A backlink can be either an internal
Transcript: Strategy 1: SWOT Analysis Strategy 1: Include relevant keywords on product pages Feature products on the home page Content Calendar Evaluation Create relevant and engaging content Step 1: Create Hootsuite Account and Add Social Networks Establish Google Adwords account to incorporate paid advertising. Research relevant websites, blogs, and online articles to put ads on. Implementation Strategy 2: Establish the brand Facebook Instagram Create one or two hashtags Hashtags should be short and easy to remember Not Currently Active Strategy 2: Objective: Internship Program Digital Strategy Follow current customers Open lines of communication with beauty bloggers Purely Essential by joannb. Strategy 3: Social Media Strategy 1: Strategy 3: Objective 2: Make Purely Essential products accessible on Instagram account to increase sales by 5% within six months of the campaign launch. Directly engage with followers Step 2: Click Compose Message, enter your message in the compose box, and then click "send now" to publish message Objective: Increase followers by 25%, within the next 6 months in order to create awareness of the brand. Use bitly to create shortened links for all social media platforms. Hyperlink products to correct product pages. Establish Purely Essential voice when posting to boards. Only follow and share content that is supported by Purely Essential. Post pictures that have a certain theme and company logo. Set up a Hootsuite account to monitor engagement Reply to any comments in a timely fashion Post engaging questions to spark conversation How to use Hootsuite Programming Strategy 3: Create a Twitter account Post meaningful content every other day Post products with captions that suggest urgency Post "Beauty Tips" and relate them back to products Strategy 3: Social Media Presence Implementation Social Media Objective 2: Begin discussions with at least five significant beauty bloggers and organic skincare lines in order to gain and share different resources of skin care knowledge by the end of July 2016. Strategy 1: Strategy Create a content calendar Link account to Hootsuite Make posts more informative with "how-to's" Utilize a hashtag Post frequently and engage Delete irrelevant boards Add 6-10 pins to the existing boards Create a community by following other boards, reposting and liking pins that are relevant to our target audience Add a Pinterest widget to the Purely Essential website Programming Follow current customers back "Naturally made skin care that makes you feel good and look good!" Create a content calendar. Search loyal customer's accounts and follow them Search local beauty bloggers and follow them Start monitoring on the Wix server Objective 1: Increase overall website traffic by 15% within six months of the campaign launch in order to raise awareness of the brand and evaluate the Purely Essential impact. Analyze and track customers Objective 1: Increase “Followers” by 25% in order to raise awareness of the brand within six months of the campaign launch. Make website searchable Follow beauty bloggers. Ex: Michelle Phan, Bethany Mota, BubzBeauty Direct message beauty bloggers to ask if they have tried her products. Like and retweet content from a variety of beauty bloggers at least twice a week. Comment on a variety of beauty bloggers post at least twice a week. Strategy 3: Following: 96 "likes" Post Frequency: Once a month Instagram Build a following Pinterest Strategy Follow loyal customers Tweet a short “thank you” for every customer that follows back Retweet and like customers tweets Follow main competitor’s Twitter profiles to gain an understanding of beauty/skin care social media Utilize a hashtag Following: 44 Post Frequency: Once a month Utilize and learn how to use Search Engine Optimization. Strategy 2: Evaluation Strategy 4: Presented by: Moses Sambo, Natasha Guaracha, Sarah Giovannini, Alisa Ohara, and Victoria Leigh Ward Strategy 1: Q & A Objective 1: Create a foundational awareness of the Purely Essential brand within the Twitter community, including the creation of an account and gaining 50 new followers within thirty days following the campaign launch. Step 3: Publish Messages Strategy 2: There's no significant presence on social media for competition or Purely Essential Post and engage more consistently Facebook Strategy 1: SWOT Analysis Create Infographics Share links and talk about related beauty topics Have a set color scheme for consistency Establish a tone of voice in posts Research Pinterest Objective 2: Decrease the bounce rate on all pages by an average of 10% by including relevant keywords within six months of the campaign launch. Establish Purely Essential voice when making tweets on Twitter. Only follow and share content that is supported by Purely Essential. Post pictures that have a certain theme and company logo. Implementation Establish the brand Increase website engagement Widen public by using Google AdWords Establish a brand Increase engagement among
Transcript: Search Engine Optimization [SEO] On-Page Optimization On-Page Optimization An ideal web page should do all of the following: An ideal web page should do all of the following: Be hyper-relevant to a specific topic (usually... Be hyper-relevant to a specific topic (usually a product or single object) Include subject in title tag and Include subje... Include subject in title tag and Include subject in URL Include subject in image alt text Include subject in image alt text Specify subject several times throughout text content Specify subject several times throughout text content Link back to its category page Link back to its subcatego... Link back to its category page Link back to its subcategory page (If applicable) Link back to its homepage (normally accomplish... Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page) Off-Page Optimization Off-Page Optimization Off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Social media presence will help grow your business and also help you get more back links. Social Media Engagement Social Media Engagement When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog. Social Bookmarking Sites Social Bookmarking Sites Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. Forum Submission Forum Submission Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. Question and Answer Question and Answer Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Image Submission Image Submission Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period. Blog Directory Submission Blog Directory Submission
Transcript: SEO Competitive Analysis and Comparison as of June 2019 Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. dhl-usa.com 24,790 dhl-usa.com https://www.alexa.com/siteinfo/dhl-usa.com Audience dhl-usa.com Metrics dhl-usa.com Site Flow dhl-usa.com mydhl.express.dhl express.dhl 8,158 https://www.alexa.com/siteinfo/express.dhl Audience mydhl.express.dhl Metrics mydhl.express.dhl Site Flow mydhl.express.dhl logistics.dhl logistics.dhl 5,260 https://www.alexa.com/siteinfo/logistics.dhl Audience logistics.dhl Metrics logistics.dhl Site Flow logistics.dhl dhl.com dhl.com 1,809 https://www.alexa.com/siteinfo/dhl.com Audience dhl.com Metrics dhl.com Site Flow dhl.com fedex.com fedex.com 427 https://www.alexa.com/siteinfo/fedex.com Audience fedex.com Metrics fedex.com Site Flow fedex.com ups.com ups.com 412 https://www.alexa.com/siteinfo/ups.com Audience ups.com Metrics ups.com Site Flow ups.com
Transcript: SEO BY FOUNTAIN DIGITAL Questions What is SEO? What is SEO? What is your current understanding of SEO? Increase online visibility Drive more traffic to your site Generate more leads SEO - Key points for success Key Points for Success What are the strategies that make up a good SEO campaign? Who is your audience? Who is your customer avatar? 2 1 3 What do they type into Google? - Keywords - Market research Who is searching for your services? (gender, age, etc) - Google Analytics - Social Insights - Market research Does your website attract your desired customer? - Style of website - Tone of content - B2B or B2C Is your website up to scratch? Is your website SEO ready? Fresh & relevant content Navigation Responsive on all devices Website speed Contact forms Domain authority Internal & external links Desired Results What do you want to achieve? Be clear on what services you want to target How are you going to measure results? Are there specific locations you want to target? Making SEO work for you Lets talk about your SEO Does your website bring you in leads? Keyword Research & Competitor Analysis The Importance of Keywords 2 3 1 Which keywords do you rank for and which ones do you need to work on? Look at your competitors headings & meta titles & descriptions What keywords have the highest search volume & lowest competition? On-Site SEO Optimising elements on your website Meta titles & descriptions Content - unique & keyword rich (but avoid keyword stuffing) Headings - H1, H2, H3, H4. H5 Optimise images (between 150 - 200kb), name alt texts Off-Site SEO SEO actions taken outside of your website Link Building Social Networking Google My Business High domain directories External sites Guest blogging Facebook, Instagram... Regular posting Link to website Powerful free tool Match details to those on website Get reviews Post regularly
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