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SEO presentation

Transcript: Search Engine Optimization introduction! You're with good company Who we are Who we are Frank Amador Web Design SEO Strategy in Mind What IS SEO SEO, or search engine optimization, is the process of optimizing a website to get targeted traffic by ranking in search engines. People are searching for your products and services. What are they typing? Will they find you? Delivers Proven Results For example, people searching for “wedding invitations” on Google are likely shopping for invitations for their wedding. If your website sells wedding invitations, then ranking on the first page of Google when someone types in “wedding invitations” will send you lots of targeted leads that are ready to buy your products. This free traffic from the search engines could result in lots of revenue for your business. This free traffic from the search engines could result in lots of revenue for your business. Enables you to connect with customers Enables you to connect with customers How SEO Works General SEO process Keyword Research Keywords are the words and phrases that users type into Google. By doing keyword research, you can find popular keywords that are related to your products and services that can attract your target audience. Keyword tools: KW Finder SEM Rush Tittle tag / description Content Creation & On-Page Optimization distribute your content to relevant sites content syndication Off-Page Promotion and Link Building has intuitive navigation so that people can quickly find the content they are looking for. Websites should load quickly as slow loading sites frustrate users and cause them to leave Be sure that your site is easy to use User Experience our results We Dominate desktop searches, mobile searches, social media feeds, image search and video search to bump up your rankings on a monthly basis until you're #1. What we do Right SEO Is a long term Process How long does it take Progress Results

SEO Presentation

Transcript: Search Engine Optimization [SEO] On-Page Optimization On-Page Optimization An ideal web page should do all of the following: An ideal web page should do all of the following: Be hyper-relevant to a specific topic (usually... Be hyper-relevant to a specific topic (usually a product or single object) Include subject in title tag and Include subje... Include subject in title tag and Include subject in URL Include subject in image alt text Include subject in image alt text Specify subject several times throughout text content Specify subject several times throughout text content Link back to its category page Link back to its subcatego... Link back to its category page Link back to its subcategory page (If applicable) Link back to its homepage (normally accomplish... Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page) Off-Page Optimization Off-Page Optimization Off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Social media presence will help grow your business and also help you get more back links. Social Media Engagement Social Media Engagement When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog. Social Bookmarking Sites Social Bookmarking Sites Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. Forum Submission Forum Submission Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. Question and Answer Question and Answer Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Image Submission Image Submission Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period. Blog Directory Submission Blog Directory Submission

SEO Presentation

Transcript: According to Matt Cutts, guest blogging has "just gotten too spammy.I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well...I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy." The Test 1. Stay away from guest posting farms 2. Connect with people who already have an established Google Authorship 3. Build relationships, not links 4. How it works: John, a Conductor employee and contributor on the Conductor blog, has a guest post on Search Engine Land, which is an established and authoritative site in the industry, there is some "authority" that flows from Search Engine Land through John to Conductor. This is because an established authority has hosted quality content from John. Google now thinks that John has some authority and so his "host blog" (or site) reaps the value. Guest Post from 07/2013 on Business 2 Community (Domain Authority:80 ; PR: 6) "Guest blogging may be on Google's radar, but I wouldn't close the coffin lid just yet. " SEO Presentation Case Study by Ta'Rikah Jones In conclusion, guest posting isn't dead. It's all about Google Authorship, building relationships, finding quality sites and amazing content. Any additional Conductor authors, such as Sally, who are on an authoritative site are likely to reinforce signals that Conductor hosts "authorities". If Conductor hosts a multitude of authorities, they become an authority themselves. Transitioning into the "who is an authority?" Era Range: 09/24/2013 - 04/24/2014 Page Views: 13 Problem Range: 07/17/2013 - 04/24/2014 Page Views: 16 “Stick A Fork In It, Guest Blogging Is Done” Creating a trail of "authority breadcrumbs" for Google to follow. Guest Post from 09/2013 on Bright Work's blog (Domain Authority: 42; PR: 4) What Works in Today's Link Building Environment Friday, April 25, 2014 Is Guest Posting Really Dead?

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