SEO Presentation
Transcript: Strategy 1: SWOT Analysis Strategy 1: Include relevant keywords on product pages Feature products on the home page Content Calendar Evaluation Create relevant and engaging content Step 1: Create Hootsuite Account and Add Social Networks Establish Google Adwords account to incorporate paid advertising. Research relevant websites, blogs, and online articles to put ads on. Implementation Strategy 2: Establish the brand Facebook Instagram Create one or two hashtags Hashtags should be short and easy to remember Not Currently Active Strategy 2: Objective: Internship Program Digital Strategy Follow current customers Open lines of communication with beauty bloggers Purely Essential by joannb. Strategy 3: Social Media Strategy 1: Strategy 3: Objective 2: Make Purely Essential products accessible on Instagram account to increase sales by 5% within six months of the campaign launch. Directly engage with followers Step 2: Click Compose Message, enter your message in the compose box, and then click "send now" to publish message Objective: Increase followers by 25%, within the next 6 months in order to create awareness of the brand. Use bitly to create shortened links for all social media platforms. Hyperlink products to correct product pages. Establish Purely Essential voice when posting to boards. Only follow and share content that is supported by Purely Essential. Post pictures that have a certain theme and company logo. Set up a Hootsuite account to monitor engagement Reply to any comments in a timely fashion Post engaging questions to spark conversation How to use Hootsuite Programming Strategy 3: Create a Twitter account Post meaningful content every other day Post products with captions that suggest urgency Post "Beauty Tips" and relate them back to products Strategy 3: Social Media Presence Implementation Social Media Objective 2: Begin discussions with at least five significant beauty bloggers and organic skincare lines in order to gain and share different resources of skin care knowledge by the end of July 2016. Strategy 1: Strategy Create a content calendar Link account to Hootsuite Make posts more informative with "how-to's" Utilize a hashtag Post frequently and engage Delete irrelevant boards Add 6-10 pins to the existing boards Create a community by following other boards, reposting and liking pins that are relevant to our target audience Add a Pinterest widget to the Purely Essential website Programming Follow current customers back "Naturally made skin care that makes you feel good and look good!" Create a content calendar. Search loyal customer's accounts and follow them Search local beauty bloggers and follow them Start monitoring on the Wix server Objective 1: Increase overall website traffic by 15% within six months of the campaign launch in order to raise awareness of the brand and evaluate the Purely Essential impact. Analyze and track customers Objective 1: Increase “Followers” by 25% in order to raise awareness of the brand within six months of the campaign launch. Make website searchable Follow beauty bloggers. Ex: Michelle Phan, Bethany Mota, BubzBeauty Direct message beauty bloggers to ask if they have tried her products. Like and retweet content from a variety of beauty bloggers at least twice a week. Comment on a variety of beauty bloggers post at least twice a week. Strategy 3: Following: 96 "likes" Post Frequency: Once a month Instagram Build a following Pinterest Strategy Follow loyal customers Tweet a short “thank you” for every customer that follows back Retweet and like customers tweets Follow main competitor’s Twitter profiles to gain an understanding of beauty/skin care social media Utilize a hashtag Following: 44 Post Frequency: Once a month Utilize and learn how to use Search Engine Optimization. Strategy 2: Evaluation Strategy 4: Presented by: Moses Sambo, Natasha Guaracha, Sarah Giovannini, Alisa Ohara, and Victoria Leigh Ward Strategy 1: Q & A Objective 1: Create a foundational awareness of the Purely Essential brand within the Twitter community, including the creation of an account and gaining 50 new followers within thirty days following the campaign launch. Step 3: Publish Messages Strategy 2: There's no significant presence on social media for competition or Purely Essential Post and engage more consistently Facebook Strategy 1: SWOT Analysis Create Infographics Share links and talk about related beauty topics Have a set color scheme for consistency Establish a tone of voice in posts Research Pinterest Objective 2: Decrease the bounce rate on all pages by an average of 10% by including relevant keywords within six months of the campaign launch. Establish Purely Essential voice when making tweets on Twitter. Only follow and share content that is supported by Purely Essential. Post pictures that have a certain theme and company logo. Implementation Establish the brand Increase website engagement Widen public by using Google AdWords Establish a brand Increase engagement among
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