Transcript: Add SEO info to grey background of website Amended site Current Website Conclusion Mountford Pigott html changes Add Meta descriptions for title of each page Add Meta Data custmoized for each website page Research keywords for each page Use content that is specific to our website, generate additional content for other sites Add a footer to our web page Add regional pages for our projects Add our company's name, address and phone numbers to the footer. Add follow-me links social meadia links to our website footer. Add Site Map link to first page more of our website pages will dominate search results It's our chance to remove BBA from page 1 of the results Thank you for your attention!
Transcript: Text Text Text Text Text Text Text Text - Text meadfamilydental.com/remarkable Be Found and Be Remarkable Alan Mead DDS
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Transcript: Need a unique selling proposition. What's in it for them? How will this make them better? Share marketing costs Gary Hutchinson DM of Chicago Home Depot's firstname.lastname@example.org 770.433.8211 Important Links 1.) Image Unique Selling Proposition 2.) Marketing Strategy F.B.A. Positioning Pricing Distribution Communication strategies 1.) Comparative advertising at a glance 2.) Elements of a marketing proposal 3.) The Home Depot 4.) Question/concerns 3.) Launch strategies PR strategy and execution Ad strategy and execution Other promotional efforst 4.) Dissemination of Information What Makes and Ad Deceptive? Comparative Advertising Agenda SEO Introductory Meeting According to the FTC and ad is deceptive: When it's likely to mislead consumers When false claim is "Material" How Does FTC Determine If An Ad Is Deceptive The Home Depot Encouraged by the FTC, but requires clarity, substation and disclosure. Must abide by Truth-In-Advertising rules (3) Avoiding deception is imperative http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business http://www.ftc.gov/bcp/policystmt/ad-compare.htm http://www.ftc.gov/bcp/guides/guides.shtm POV of the reasonable consumer Examine express and implicit claims Looks at what the ad doesn't say Is the claim "material"? Looks at your evidence 4 Elements of A Marketing Proposal Questions/Concerns Marketing Proposal Continued...
Transcript: Let's break it down This is important because it is what makes social enterprise different to charities ... They do not depend on people giving time and money because they make money using business principles Jobs + Wealth Creation + and all for a good cause = social enterprise “I wanted to do something for local kids that would allow them to put their energy to good use, I wanted to create a space where they could just let loose” With a 1000 pound grant from Southwark Council, she formed a dance club called Bruk Out and put on a show, fundraising over 100,000 pounds In 2010, she wanted to turn this activity into business — a social enterprise so that it could make its own money and not rely on grants . Leanne Pero: Loves dancing + wants to help the community jobs and money Social enterprises are.. Social mission driven organisations Global Warming Come up with your own social enterprise idea They are social mission driven organisations which apply market-based strategies to achieve a social purpose. Thank you for your attention! businesses produce and sell stuff What are social enterprises? Challenge Example people want and need to buy stuff Social enterprises use.. market-based strategies This means that they are businesses that are based on buying and selling Social Enterprise Unemployment Through social enterprise, you can turn passion into profit Crime ...this means that their main aim is to tackle a problem in society for example...
Transcript: SEO Spider 301 Redirection Duplicate Page Title Duplicate Meta descriptions Over 155 characters in Meta descriptions http://www.sixsig.info 301 redirect is a permanent redirect from one URL to the other. Over 70 characters in Page title Duplicate Page Title Applying Good Practice Duplicate Meta descriptions Google will only display the first 70 characters, in general. After that, they're truncated. Users aren't going to see them. So, if you are writing title tags longer than 70 characters, you're basically writing it for the search engines. 301 Redirections Simply change or edit the site's page title and create a unique one. Applying Good Practice Solution: If the site's URLs has wrong redirection there must be something wrong either in .htaccess or in redirection located on the site cpanel. Meta descriptions can be any length but search engines generally truncate snippets longer than 160 characters, For this reason it is best to keep meta descriptions between 150-160 characters. This makes it difficult to determine which page is which when they are all displayed in search engine results pages. As with title tags, it is important that meta descriptions on each page be unique. One way to combat duplicate meta descriptions is to create a dynamic and programmatic way to make unique meta descriptions for automated pages. Solution: Errors Errors Over 155 characters in Meta descriptions The End. Over 70 characters in Page title
Transcript: SEO BY FOUNTAIN DIGITAL Questions What is SEO? What is SEO? What is your current understanding of SEO? Increase online visibility Drive more traffic to your site Generate more leads SEO - Key points for success Key Points for Success What are the strategies that make up a good SEO campaign? Who is your audience? Who is your customer avatar? 2 1 3 What do they type into Google? - Keywords - Market research Who is searching for your services? (gender, age, etc) - Google Analytics - Social Insights - Market research Does your website attract your desired customer? - Style of website - Tone of content - B2B or B2C Is your website up to scratch? Is your website SEO ready? Fresh & relevant content Navigation Responsive on all devices Website speed Contact forms Domain authority Internal & external links Desired Results What do you want to achieve? Be clear on what services you want to target How are you going to measure results? Are there specific locations you want to target? Making SEO work for you Lets talk about your SEO Does your website bring you in leads? Keyword Research & Competitor Analysis The Importance of Keywords 2 3 1 Which keywords do you rank for and which ones do you need to work on? Look at your competitors headings & meta titles & descriptions What keywords have the highest search volume & lowest competition? On-Site SEO Optimising elements on your website Meta titles & descriptions Content - unique & keyword rich (but avoid keyword stuffing) Headings - H1, H2, H3, H4. H5 Optimise images (between 150 - 200kb), name alt texts Off-Site SEO SEO actions taken outside of your website Link Building Social Networking Google My Business High domain directories External sites Guest blogging Facebook, Instagram... Regular posting Link to website Powerful free tool Match details to those on website Get reviews Post regularly
Transcript: The more important the web page that links to those web pages, the more important those pages are. Typography Matters The biggest single determinant of the importance of web pages are the inbound external links to the page from other websites. Content is King. Being relevant requires strong, well written content Essential SEO for Small Business The more important the web page that links to your web page, the more the link contributes to the importance of your web page. When it comes to relevance, typography matters And so on Importance Relevance Page title H1 heading H2 headings H3 headings Minor headings Bold text Italicized text Anchor text An Overview There are two main elements of search results And Just How Important Are Those Websites? How relevant is your web page? Page URL Page title Page heading H1 Page headings H2s Page headings H3s Minor page headings Bold content Italicized content Keyword content Anchor text links (to) Anchor text links (from) Alt image tags Image titles Meta description And so on And so on Understanding Search Inbound Links Of equal importance...is importance. How important is your web page? What is your Page Rank? Is your page a top-level page? How many websites link to your page? How important are those websites? What is the anchor text of inbound links?
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