Seller Presentation
Transcript: Sales Mobridge, South Dakota Lived a townie-rancher type of life Dreamed of being a prima ballerina Dreams of becoming a dancer were done when father died in a hunting accident Instead of persuing dancing dreams, attended University of South Dakota and later earned her business degree at UCLA Painted fences on the family ranch to get money to pay for clothes Got a temporary cosmetics job working behind a Revlon counter at Bon Marche in Seattle Worked for Christian Dior label and boutiques; beauty brands include Dior, Givenchy, Guerlain, and Acqua di Parma Opened her own independent brands Career later changed from starting in Beauty to running one of France's most esteemed fashion houses At the age of 40, took the risk of moving to NYC to try her hand at marketing Met with Bernard Arnault although she was never serious about taking a job with him Became president of Christian Dior label and LVMH Group Develop yourself around sales and marketing Find good people to help you Stay under the radar Keep a good resume Stay motivate Make time for personal/family time Get past barriers The word "no" is accepted as a challenge Ability to get past "no" Fight for everything What it is: Color like fashion does not stand still, individual shades travel through complicated phases What is a Seller? Colors don't "just happen" Eight Rules for Sales Companies are starting to get that their performance is linked to color. Color may very well become a new business frontier. Color career-- right and left brain: combination/blend of thinking of both sides of brain. By: Katrina, Arianna, Lindsey, and Sarah How a Salesperson Makes His or Her Mark Pamela Baxter's Background, Ambitions, and Education First Jobs Fashion editorial Advertising Retail Accessories company Sotheby's or Christie's in events or PR Small public relations agency Intern part-time as assistant in PR department Relationship with retailers Start with one assistant buyer at a time Potential new bosses will contact your biggest and smallest retail accounts Top Fashion PR Firms What is it like being a seller? Thick skin Relaxed, Confident Ability to separate professional role from personal self worth "spin doctor" 1. Make the right impression 2. Don't resign from a company just before or during a sales campaign 3. Keep a good working relationship with everyone 4. Mix up how you wear the brand at work 5. Be discreet 6. Be correct 7. Work is work 8. Never be unprepared or late for a meeting What does it take to be a Seller? Do Salespeople Need College Degrees? Stellar Sellers Star Number 1: A second-generation garment center guy thrives as a salesperson because of his competitiveness. Using a sports analogy, his boss compares him to a great fullback: “When you give him the football and tell him to run it to the end zone, does he complain that the field is too crowded? No. He just does it. Winning is what it’s all about.” Star Number 2: A Midwestern Asian-American came up through the retail shops. Her boss explains, “She is aggressive. She is a killer. She doesn’t hear the word no. She has no idea what it means. Plus she is really good at feeding the retail information back to the designer.” Seller 4. Feel passion. See the big picture. President/CEO of Christian Dior Couture for the United States, President/CEO of Christian Dior Couture (LVMH Group), Independent Beauty Lines Education: No degree necessary; studies in psychology, business, economics, and having a MBA may help Traits: High energy, enthusiastic, focused, thick skinned, and being result oriented Essential abilities: Fearlessness and finding motivation in the word "no" Role: Have great posture, be sleek, be well-groomed, be fit, and be fashionable How to Get into PR Education Liberal arts Communications Internships Color Association Q: Workspace: Varies depending on who you work for Path to Power: Work your way up from the bottom to your dream job Most Coveted Business Jobs: CEO of a fashion label, divisional merchandise manager. fashion director of a specialty store, publisher of an online fashion magazine, CEO of an ad agency Doggie Job: a dead or dying category (print, bridge, better) where your boss has no sense of humor 5. Toughen up. How to find your place in fashion Bud's 5 tips PR, Advertising, Retail and Retail Management PROFILE: Pamela Baxter Why PR? PROFILE BPCM Bureau Betak KCD Inc. Karla Otto, Inc. Kevin Krier & Associates PR Consulting Staff USA Inc. The Business of Color Can you Handle It? Being blamed for everything Coffee is cold Client didn't show up Vogue didn't spend enough time on collection Style.com didn't review show Billy Daley- Worldwide Director of Public Relations, Events and Advertising, Bottega Veneta Education- International Relations and French degree from Lake Forest College J. Crew to Armani to Versace Interned at Issac Mizrahi KCD, MIchael Kors, Bottega Veneta PR does not mean BFF Rules- cultivate and maintain relationships, have passion Secret weapon- waking up early Do
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