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Sales Forecast

Transcript: Sales Meeting Sales Projections for USA & Canada Sales Forecast in Asia and Far East Pacific Markets Love My Artist Here's a market that we can expand to over the next year Some motivation to keep us going

Sales Forecast

Transcript: SAP Sales Academy, 2017 Sales Forecast Meetings Sales Forecast Meetings Sales Forecasting is not a joke!! Sales Forecasting is not a joke!! Why is it important? Why is that important? 1 For YOU 2 For your manager 3 SAP Stakeholders Who is who? Forecasting Principles Forecast Principles Principles 1 Principles 1 Principles 2 Principles 2 Perfomance KPIs Sales Performance KPIs You can't succeed alone... How do you plan to find new markets? Worldwide Success Market Share with Clients and Partners Connecting Contact Info Customize the layout and add your content Separated Design Elements:

Sales Forecast

Transcript: Product FABs Features.Advantages.Benefits Advertising + Promotion Distribution Product Positioning Packaging By:Jayme Torres, Chocolate Mint Choc. Chip Vanilla Freezer aisle Near other ice cream products Near register 6 Market Research Mini Cookie Dough Advertising + Promotion Solutions R & D Potential Problems Breyer’s ice cream currently works with Reese’s We can use their ice cream to fill the ice cream cups HERSHEY PARK Hershey, PA, U.S.A. 3,140,000 visitors annually Commercials Children8-14- Women/Men-22-45 Children know Reese's as an established brand of candy Busy moms/dads and young women/men would want this a as a snack on the go for kids or for themselves. Strategy #1: Demonstrate Value Strategy #2: Position & Difference Strategy #3: Develop the target market The Product 45 piece (tub): $4.69 – home 12 piece (bag): $1.89 – convenience 9 Pack (box): $11.98 – home Manufacturer Warehouse Retailer Consumer 4 Public Relations Definitely fill w/ Peanut Butter ice cream Sales Strategy/Materials Branding Ice cream tub (45 piece) Merchandising Soggy cone Too hard to bite Shelf longevity Big-cup Target Market Sales Forecast 15 Social Media: Multipack(9 bags) Mini bag(12 pieces) Create a perfect ratio of chocolate, ice cream, and waffle cone Unopened: 3-4 months Opened: 1-2 months Brand P+L 5 Warehouse: West Hershey, PA https://www.thehersheycompany.com/about-hershey/manufacturing-network.aspx Ship through freezer trucks/trains Flavor PRICING Prestigious Pricing Mini size Chocolate covered ice cream filling Covered in cone all around # of people Brand Extension Plans Regular- sized Positioning Statement: For those who enjoy frozen desserts, Reese’s ice cream cups is the perfect product for you because it gives you the cone, chocolate, and ice cream all in one bite! Reese’s is known everywhere No other product like this Clearly states what product is in name

Sales Forecast

Transcript: CRM Systems Specialized Forecasting Software Customer Relationship Management (CRM) systems, such as Salesforce, provide integrated sales forecasting capabilities. They analyze client interactions and sales data, allowing businesses to generate forecasts based on real-time customer insights and historical trends. Specialized forecasting tools like Tableau and SAS offer advanced analytics and machine learning capabilities. These platforms utilize sophisticated algorithms to provide more accurate predictions, enabling businesses to make informed strategic decisions. Excel for Sales Forecasting Sales Forecast Predicting Future Sales Trends and Strategies Excel is a widely used tool for sales forecasting due to its flexibility and ease of use. It allows users to model various scenarios, manipulate data, and create visual representations of trends, making it invaluable for small to medium-sized enterprises. Tools and Software for Forecasting Utilizing effective tools and software can significantly enhance the accuracy and efficiency of sales forecasting. From spreadsheets to advanced software solutions, the right tools offer valuable insights for decision-making. Summary of Key Points Importance of Sales Forecasting Sales forecasting is crucial for planning and budgeting, enabling businesses to anticipate future sales and make informed strategic decisions. Key methods include qualitative and quantitative approaches, each offering unique insights into potential market dynamics. Sales forecasting allows organizations to anticipate market demands and allocate resources efficiently. Reliable forecasts facilitate strategic planning, reduce uncertainty, and enhance financial stability, driving overall growth and profitability. Seasonal Trends Objectives of the Forecast Analyzing Sales Trends Introduction to Sales Forecasting Future Trends in Sales Forecasting Seasonal trends refer to predictable fluctuations in sales that occur at specific times of the year. Businesses often see increased sales during holidays or peak seasons, necessitating adjustments in inventory and marketing strategies to meet consumer demand. The primary objectives of sales forecasting include improving inventory management, enhancing the budgeting process, and guiding marketing strategies. Effective forecasting aligns business operations with market conditions, promoting agility and responsiveness. Understanding sales trends is crucial for effective forecasting. This section focuses on identifying seasonal trends, cyclical patterns, and the importance of long-term forecasting to make informed business decisions. Sales forecasting is crucial for businesses aiming to predict revenue and budget effectively. Accurate forecasts enable companies to make informed decisions regarding inventory, staffing, and strategic planning, ultimately enhancing their market position. Artificial intelligence and machine learning are set to transform sales forecasting by providing more accurate predictive models based on big data analytics. Additionally, real-time data integration will enable businesses to adapt forecasts quickly in response to market changes. Overview of Sales Forecasting Methods Long-term Forecasting Cyclical Patterns Implementation Recommendations Conclusion and Recommendations Long-term forecasting is vital for strategic planning and resource allocation. By analyzing past sales data and industry trends, businesses can anticipate future growth opportunities and challenges, ensuring they remain competitive in the market. Common methods for sales forecasting include qualitative techniques, such as expert judgment and market research, and quantitative methods like time series analysis and regression models. Each method offers distinct advantages based on data availability and forecasting goals. Cyclical patterns are longer-term trends influenced by economic cycles, such as recessions or booms. Understanding these cycles allows businesses to forecast sales effectively and prepare for fluctuations in consumer spending related to broader economic factors. To effectively implement sales forecasting, businesses should prioritize data quality and invest in advanced forecasting tools. Regularly revising forecasts based on actual performance data will enhance accuracy and adaptability to changing market conditions. The conclusion of the sales forecasting process synthesizes key insights and outlines actionable strategies for future success. Understanding the importance and methods of sales forecasting can lead to better decision-making and improved sales performance. Human Bias in Predictions Competitor Analysis Market Trends and Analysis Market trends encompass changes in consumer behavior, technological advancements, and economic factors that affect sales. Regular analysis of these trends helps businesses adapt their strategies to align with market dynamics and capitalize on emerging opportunities. Competitor analysis involves assessing the strengths,

Sales Forecast

Transcript: Components of sales forecasting Market Research / Consumer market surveys & interviews Jury of Executive Opinion / Panel Consensus Delphi Method Historical Analogy Compute forecast using n most recent periods Jan Feb Mar Apr May Jun Jul 3 month Moving Avg: June forecast: Jun = (Mar + Apr + May)/3 Sales Forecasting the process of estimating what your business’s sales are going to be in the future Mentzer & Moon (2005) Moving Average Setting sales target Advantages: Ignores data that is “too” old Easily understood Easily computed Provides stable forecasts Disadvantages: Lags behind a trend Ignores complex relationships in data The larger n is, more smoothing, but the more it will lag The smaller n is, the more over-reaction THANKS On basis of periods Sales forecasting for an established business is easier than sales forecasting for a new business Established business already has a sales forecast baseline of past sales Sales forecast for a new business involves: target market, area and competition and research Time Series Methods All-Time Average Moving Average Weighted Moving Average Exponential Smoothing Exponential smoothing with trend Causal Methods Linear Regression Quantitative Methods How to work out on MS Excel ? Qualitative Methods

Sales Forecast

Transcript: A sales forecast is a estimate of the quantity of goods and services you can realistically sell over the forecast period, the cost of the goods and services, and the estimated profit. (price * #units) (cost * #units). Sales forecasting done on a month by month basis will give you a much more realistic prediction of how your business will perform than one “lump” sales forecast for the year. By Andres Vargas Advice How to Make a Sales Forecast A sales forecast period can be monthly, quarterly, half-annually, or annually. Definition Sales forecasting is an integral part of business management. Without a solid idea of what your future sales are going to be, you can’t manage your inventory or your cash flow or plan for growth. Sales Forecasting is the process of estimating what your business’s sales are going to be in the future. Sales Forecast The purpose of sales forecasting is to provide information that you can use to make intelligent business decisions.

Sales Forecast

Transcript: Sales Forecast MGT-230 Curly, Moe and Larry August 21, 2017 Curly, Moe and Larry Sales Forecast Sales Forecast Definition Definition A sales forecast is a finanacial statement that estimates future sales. Why is it important? Why is it important? It is the first finanical statement that company begins with in order to create the other statements. They can not begin to predict expenses besides cost of goods sold without knowing what they have to spend. Pro forma Pro forma Pro forma: Assumed, forecasted, or informal information presented in advance of the actual or formal information. Pro forma financial statements give an idea of how the actual statement will look if the underlying assumptions hold true What does it tell Managers? What does it tell Managers? Accurate sales forecasts enable companies to make informed business decisions and predict short-term and long-term performance. ... Sales forecasting gives insight into how a company should manage its workforce, cash flow, and resources. Data Data The number of sales you expect to have for each product/service you sell in units, the price per unit and the total projected revenue. How is it organized? How is it organized? It is a month-by-month forecast. Most businesses draw up a sales forecast once a year.

SALES FORECAST

Transcript: Do they Increase Sales? The Metrics showed that: It’s as easy as tracking the source of the clicks and following the progress of the clicks. Digital tablets clearly help drive online sales for large and small brands, even if they have never had a printed catalog. The facts It seams that the digital catalog has resulted in better notoriety in the target range and: - an increase in e-commerce sales of around 5%, as a minimum - web traffic is usually raising with around 40%, with a growth of 10% to 20% monthly - 60% percent of traffic from the catalog is new traffic The major trend is the move to mobile, and app usage Friday, March 6, 2015 $1.25 These apps present tablet/smartphone users with easy access to all their favorite catalogs in one place: and on their tablets. They can browse, Pin, Like, compare items from multiple catalogs, and click through to place an order on the e-commerce site. The cloud offers a revolutionary way of directly selling to consumers through digital catalogs. Consumers tend to choose items to buy later and then go online to buy later. People are twice as likely to buy products online if they have received a printed catalog first and are also more likely to spend a lot more. Sales volume by company size Why Digital Catalog App use is growing while mobile web sites have stalled Pareto Chart - 40% are generating 80% sales Pareto Chart - 60% are generating 75% contracts How to approach the market How to approach the market Vol XCIII, No. 311 SALES FORECAST NEWS The vision

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