Sales Deck
Transcript: Market Level Cross-Shopping LTV = Lead form submitted to visitor ratio SPV = Searches per unique visitor AUV = Average unique visitors SePV = Sessions per unique visitor (Return Visitors) PPV = Page views per unique visitor VPV = VINs views POWERED BY • Heat mapping • Preferred contact method • Partial form fill notification Product Price Sheet FEATURES KEY VARIABLES References CUSTOMER RETENTION Full visibility into the In-Market Auto Shopper Path to Purchase • 13,000 diverse automotive websites • 35+ million in-market auto shoppers each month • 500 million shopping sessions • 1 billion page views monthly We aggregate billions of behavioral events and consumer activity across our grid of automotive sites. We have the largest, most dependable, non bias Automotive Network in the country. CUSTOMIZE • Every penny spent is reflected in weekly and monthly reporting • All leads are tracked back to the originating keyword click • Reporting can be formatted to fit client's needs • Complete transparency • Email • Direct Mail • Dynamic PURL • Inc 500|5000 Fastest Growing Companies 2009-2013 • Over 90% of digital staff is Google Adwords Certified • Executive staff with retail automotive experience • Team of over 65 experienced, passionate marketing professionals • 3:1 support to sales ratio • Dedicated compliance and co-op department NEW YORK ASI INDEX VS. US RETAIL SAAR • Equity position • Service reminders • Communication methods • Vehicle upgrade opportunities • Customer transactions REPORT Sales Opportunity Report About DATAIUM Auto Shopper Intensity National Total Market ASI: ASI INDEX VS. US RETAIL SAAR Full visibility into the In-Market Auto Shopper Path to Purchase • Using ASI to develop competitive marketing strategy using demand data • How does the introduction of a new model or marketing campaign impact the competitive landscape? • Understanding how to attract a more qualified customer Dataium's ASI analysis allows unparalleled visibility into the shopping patterns of the consumer that gives the most in depth understanding of the path consumers take before purchase. Model Segmentation Analysis LFS = Lead form submitted IS = Inventory searches DIM = Duration in market VS = Number of vehicle brands shopped MS = Number of models shopped Market Level ASI: COMMUNICATION Partnerships COMPETITIVE SET EXAMPLE Digital Marketing Retargeting Creative Strategy • Attribute each sale on a 1 to 1 basis • Discover which digital marketing sources lead to sales • True ROI reporting for every sale • Allocate digital marketing budget based on true sales performance • Templates are never used • All accounts are created custom, using client and "real time" market data • Campaign strategy designed specifically to meet dealership goals Customer Recovery Report ASI ANALYTICS : UNDERSTANDING THE COMPETITION Shoppers in market for Infiniti JX vs. other preferred models ROI Reporting THE FACT CYCLE Knowledge = Power • Vehicle Upgrades - Previous Customer Purchase - Manufacturer Incentives • Vehicle Mapping • Dealer Inventory • Customer to Inventory Upgrade • Inventory to Customer Upgrade • Custom Gross Profit • Custom Trade Values • Customer History • Service Appointment • Customer and Dealer Alerts • DMS Updated Daily AUTO TRADER • Sales & Service • Equity Alerts • Customer Life Cycle • Vehicle Life Cycle • Behavioral Targeting • Dynamic Campaigns Equity 5 Stores: 5% Off | 10 Stores: 10% Off | 20+ Stores: 15% Off NEW YORK CITY OFFICE 261 Madison Avenue Floor 10 New York, NY 10016 ORGANIC ATLANTA TECHNOLOGY Who We Are Dataium Coded VIP Customer PURL Dynamic Inventory Campaigns ? GROUP DISCOUNTS White Label: $9,995 One-Time Fee MI725 National Total Market ASI: FORCE MARKETING DIFFERENCES CLICK TO SALE PPC OPTIMIZE Life-Cycle Marketing • Daily optimization of account using top bid management technology • Proactively capture potential traffic and sales leads in the market • Appropriately target conquest vehicles within any given market • Bid adjustment based on Dataium ASI and cross-shopping data Product Price Sheet ATLANTA HEADQUARTERS 3525 Piedmont Road NE Building 8, Suite 720 Atlanta, GA 30305 TYPES
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