Transcript: GET CREATIVE REPLACEMENTS, LTD. " OUR BRAND " CLEAN HOUSE WHAT NOW? MONEY THE BEHAVIOR CONTINUOUSLY IMPROVE SHOW ME THE 01 SPEED OF TRUST!!!!! Scope statement- The first and most crucial step of this proposal. This statement/conversation will be used to describe the project plan in detail and is used to get common agreement among the group. This statement will clearly define the projected outcome of the project and significantly decreases the chances of miscommunication thus leading to a more sustained result. CLEAN HOUSE 02 This is more than just cleaning, but rather more READING into the current story that we are telling about our brand. This walk through activity should also be a team effort so that each person knows what to look for going forward in regards to seeing the experience through the eyes of the customer. 1- Do a detailed walk of the store as a team- Recording all opportunities that are mentioned. 2- Manager leads round table discussion to prioritze task and to discuss why some have higher priority than the others. ( Biggest impacts etc ) ALL recordings are valid so use this opportunity to train the team to think as the customer. What is needed to make this successful? 3- Implement an agreed upon timeline of when these tasks will be completed and by whom and manager follows up daily. 4- Assign "mini store supervisor" sections for each TM to own and discuss what this looks like! The expectations, the impacts etc. They own the maint. only, not the merchandising. " Our Story " 03 The store is the first, real tangible impression of our brand. It is where consumers can actually SEE and TOUCH our products. It is where the art of the brand is really showcased by hardworking visual merchandising! The physical store needs to excite now more that ever and do the things that can NOT be done online but still holding hands with our Ecommerce business. The retail store acts as our silent salesperson! THE BRAND COMES TO LIFE WE NEED TO GET DELIBERATE AND WORK WITH THE SPACE WE HAVE! PIG in the Window strategy! Flow and accessibility of merchandise is critical. PLANNING! 6 months out at a min. Become THE Destination ( Shopping) Engage old customers in NEW ways SHOWTIME- Light new arrivals like it's important. Let LIGHT dictate mood and attention. People have 5 senses, NOT 1...... SIGHT, SOUND, TOUCH, SMELL, TASTE! CHANGE IT UP!!!!!!! **TOUCHING results in an increase in perceived ownership of a product! ** Harvard study 2012 Framing prices- Rollback, Sale, etc ( Limited Supply ) * * * * * * * Eye level is Buy level! SOME THOUGHTS..... MAXIMIZE on the foot traffic we do have! The behavior 04 Exceptional shopping experiences begin with exceptional employee skills. The staff needs to know how to engage people from all walks of life in a genuine manner. That means getting out from behind the counter because they want to, not because you have to tell them. Those employees must be able to listen to why the customer walked through our doors today, identify their motivators to buy, and link all of your products in a way that encourages them to buy. It will also lay the groundwork for a true relationship where each looks forward to seeing the other again. That also makes it easier for the salesperson to suggest add-ons because they are seen as a human being, a trusted adviser rather than a clerk. A 2010 National poll conducted by The Center For Professional Excellence at York College of PA indicated that APPEARANCE ranked 2nd, only to effective communication for professionalism and closing the sale. Business Attire Required! * First impressions are half of the sale * It defines how we represent our BRAND and tell our Story * Sends a clear message of professionalism * Elevates our Brand VALUE * Demonstrates our desire to be successful in our roles The customers are always our first priority- Tunnel vision with maintenance task should be eliminated on front line areas and those tasks trasferred to non business hours/location or in rotation so team members are always readily able to assist and read our customers. When we appear " busy " behind the counter, customers are far less likely to approach us with questions and the experience we want to create suffers. So does the SALE! Susan- Lumberton, NC 11/6/17 "............Everyone looked so busy and I didn't know where to cash out my items. I felt bad for trying to ask. " THINK like the customer- To maximize on sales we must always stay focused on thinking like the customer. What do we expect our experience to be when we are shopping? Noticing if items are not priced when we walk by. being observant to over crowding and clutter. SIGNAGE SALES- Should we have a sign here? Is the music too soft? Is the sidewalk clean and welcoming?All of these are things we should constantly be considering while we are here. ALL team members that visit the retail store or are using it as a walk through also need to be highly aware of our customers and the requirements we have in place for the
Transcript: Presistence Have fun Hopeful Freedom Victoria Street View Positive Beautiful Location Dreaming Flora Bravery Toy Store Children Faith Free-Flow layout Exterior of store Adventure Optimistic Re-visit loved areas Ward Street Future Some fragments from mind.......... Victoria Street Ward Street View
Transcript: The English Book Depot (EBD) was established in 1923, and is India's premier book retailer, with a maiden bookstore at Dehradun. Our inherent strength in publishing has given us a niche in the distribution and wholesale of books. We are registered importer / exporter with the Government of India. In 2010, English Book Depot acquired the brand BookCafe title. These two stores were enticing for each other because if someones looking for a book shop then EBD can become a decent option for anyone because it is visible from the main road. Rest work is done by the banners outside. While visiting the shop i came to know one element of experience surprised me because it was enticing and engaging the people subconsciously and that was the scent of coffee and when you enter the connected book store it gets mix with the scent of old books and pages. Also the glass on front also allow a person passing to see what kind of environment is inside. Enter A Project on Interior & Retail Design Case study content :- LOCATION Barista + English book depot Extend Engage People who have visited this place promte it in zomato adn places like google reviews. They also have their online pages and sites, if someone wants to connect later. Last touch point can be your own table/furniture where you might do the billing and in case of book store it can be the counter where you may bill the book which you found after looking around. Your path is simple to checkout the place but one thong will make an impression while leaving and i.e it doent smell so good outside as compared to the inside. English book Depot First intraction you make not with any person but with the smell of coffee Second, with the counter and sitouts where you can get confortable to chit chat Thirdly, you wil notice the most intresting part i.e book store with sit out space. Barista is an Indian chain of espresso bars that operates in South Asia and the Middle East. Established in February 2000 under the name Barista, it was taken over by Lavazza(italian coffee company) in 2007. In dehradun store of this chain first appeared in 2004 at near Ashley hall, Rajpur raod which is now one of the most active market area of dehradun. 1. They make coffee in front of you you can see it from the other side of the counter and you can personalise your taste and that isquite engaging in itself to see your drink coming. 2.If youre a book reader and coffee lover and you found this store on weekend, you may spend more than an hour here because of the great ambience and vibes it offers. 3.You dont neccesarioly need to intract with staff if you just want look around. Getting to the five E's 1. Entice 2. Enter 3.Engage 4.Exit 5. Extend Barista Exit ENTICE
Transcript: Oral and written communication skills. Strong organizational skills. Good business sense The ability to work well under pressure The ability to get along with all kinds of people MANAGER What are the certification requirements? Business, Administration, Finance Financial Management and Marketing Mathematics What personal characteristics do I need? What are the working conditions? Employers generally require managers to have several years of previous experience in the retail industry. Many employers also require post-secondary education University of Alberta What are the average wages/salary? Store Managers work indoors and often long hours evenings and weekend. Supervise the day to day operations Supervise department managers and staff, set up schedules and assign duties. Hire or oversee the hiring of staff Monitor anti-theft procedures and policies Provide assistance when employees are unusually busy. Certification is not required, as there is currently no legislation regulating this occupation. Depending on their experience and qualifications Average hrs worked p/w 40 Overall average wage p/h $28.39 Overall average salary annual $59,779.00 -Bachelor of Commerce-Entrepreneurship and family Enterprise 4 yrs. What schools offer programs of study in this field of work What kind of education do I need? DUTIES RETAIL STORE What high school subjects should a high school student take to help them work in this occupation? -Grocery Retail Management 1 yr. Thank you! Southern Alberta Institute of Technology (SAIT)
Transcript: By:Jayden Perry Global Shopping Topic Nike Air Max 95 Price- $180-U.S China-1,232.51 Manufactured- In China Why- Most Nike products are Manufactured in China Topic Nike Mike Long Sleeve Shirt Price- $50 U.S 342.3 China Manufactured-Made in China Why-Most Nike products are Manufactured in China Price- $180 -U.S, China 1,232.51 Manufactured- Made in China Why-Most Nike products are Manufactured in China Nike Air Max 97 SE Tartan Topic Price- 4.42 Manufactured- USA Why- This product was just made in the USA. Degree Dry Protection Antiperspirant Deodorant Fresh 2.6 oz, Twin Pack Topic Price- U.S. $4.42 Europe $4.42 Manufactured- Europe Why- Walmart also manufactures stuff from Europe Globe Electric LED White Under Cabinet Slim Puck Light (6-Pack), 26044 Topic Topic Topic Topic Topic
Transcript: RETAIL STORE RETAIL STORE IN THE ONLINE WORLD ONLINE SHOP RETAIL STORE ONLINE SHOP SAVING TIME FAIRNESS
Transcript: logo on all of our brand clothing> age: 24 months - 45 YEARS OLD rAYES IS FAMILY OWNED AND RAN IN THE HEART OF yUKON ok. FREE SHIPPING ANY TIME PERSONALITY: REDNECK, HARD WORKING WOMAN MISS ME BRAND JEANS: COWGIRL BOOTS: CUTE COUNTRY TOPS: BABY WESTERN Wear: belts: Hats: cross jewelry: marketing plan: we will promote throught word of mouth and we are featured in country magazine across the U.S gIFT wRAPPING ANY TIME A CUSTOMER REQUESTS ONLINE SHOPPING atMOSPHERE: SMALL HOME TOWN FRIENDLY COUNTRY MUSIC ONLY COW HIDE RUGS COW PRINT COUCHES SEX: fEMALE cLOTHING < logo on OUR PAPER shopping bags Speacialty Store that speacializes in Hot Western wear for women & children Target Customer eMPLOYEES THIS STORE HAS BEEN PASSED DOWN FOR MANY GENERATIONS. IT HAS ALWAYS BEEN IN THE FAMILY. MANAGERS: 1. ANNA 2. JENEIFER 3. MIRIAH 4. ABBEY 5. ADDISON ATTITUDE: FUN, FUNKY, AND HARD WORKING AT ALL TIMES WE WILL HAVE 5 OF 12 EMPLOYEES ON THE FLOOR lOCATIONS EDUCATION: ANY LIFESTYLE: COWGIRL, RODEO STAR, OWNS HORSES HOW WE GOT STARTED: PRICE RANGE: $20-200 SIZE RANGE: xs- xxl ( Hemming AVAILABLE) CLOthing REPAIR AND hemming INCOME: MIDDLE TO UPPERCLASS RWW Raye's Western Wear 1. Bailey 2, Kelsey 3. Gabbie 4. Allison 5. KaRI 6. sUSAN 7. bRAYLEIGH sERVICES INCLUDE: rAYE'S IS IN THE MIDDLE OF A SMALL TOWN SHOPPING CENTER
Transcript: Over 500 stores in the United States and Puerto Rico. Targeted for young teens, and women in their twenties. "Fast Fashion" 8 Basic Stages Issue: Theft Absence of Technology Shortage of personnel Absence of technology No repercussions of the ones caught no sensor alarms no video surveillance 1st quarter 2nd quarter -no sensor alarms -sensor alarms -no surveillance -surveillance - 240/week payroll - 340/ week payroll - yearly inventory - quarterly inventory Theft Experiment Retail Store "C" Analysis of Past Solutions & Learning from Failures Shortage of Personnel 12 employees store projected to make $1.6 million Payroll NO Consequences no mall security/ police department customer service... " kill them with kindness" alert other associates Use the tools that are working tools that aren't, re modify it trial and error Thank you!
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