Collection Release Plan
Transcript: 4. Content • Identify a #hashtag that can be used • Identify the language used for all marketing materials (release invitation, branding, tag lines, announcements, memes, Lookbook, ETC) • Identify 2 proofreaders to make edits and suggestions • Ensure the content ties to the brand values 5. Budget • Ensure a line sheet for each cost is created • Keep track of every dollar spent • Determine an estimated cost for each expense • Eliminate any cost that are priority • Think of all resources before using dollars 6. Press • Create a press release that is concise and has a really great reason • Package a press release kit that includes neckwear, brand info • Compile a list of any fashion journalist, mags, newspapers, bloggers • Identify how we can get national press • Identify a PR group to partner with to manage • Identify what images and content will be used for press purpose • Build a strategic relationship and stay in contact with press Phase 1- The Foundation Collection Release Plan Manufacturing 1. Design Development • Create a budget to cover all cost • Choose the final sketch design • Identify a pattern maker and create a tech pack with all details • Design a prototype of the style • Identify the materials/hardware needed to design the neckwear and purchase all the materials for the whole run • Create a file that includes all the fabric specifications • Create a step by step process on how the neckwear is made-tech packs with sketches, details, roadmap, sewing details, fabric weight, contraction, size, washes ETC • Create a pattern or purchase neckwear items for pattern making • Provide a checklist for production-labels, patterns, graded, interfacing, bow tie hard ware, threads ETC 2. Partnership and Quotes • Identify at least 3 manufactures and get a quote from each one • Ask questions (google Makers Row) • Use the design development info to prepare for manufacture • Identify a company that can be your liaison for the manufacture process • Provide a contract/agreement including conditions and terms In-House 1. Seamstress • Identify 1-2 seamstress that can design your product locally • Create a budget and set a price you can afford to pay for the service • Create a step by step process on how the produce is made (tech packs with sketches, details, roadmap, sewing details, fabric weight, contraction, size, washes ETC • Provide a pattern or purchase neckwear items for pattern making • Set goals and objectives • Build a relationship and have them work in your office space (if applicable) • Provide all the materials needed to design the product (or pay them more to cover cost) • Provide a contract/agreement including conditions and terms 1. Color Forecast • Research trend council for color forecasting • Create a Pinterest board with colors, patterns, neckwear • Create a conceptual mood board including colors, vision, prints • Purchase fabric samples and determine how it aligns with color forecast • Narrow down to 3-5 primary hues that will reflect the entire collection • Create a hue palette • Create an analogues of each hue 2. Mood Forecast • Identify the inspiration and creative direction • Determine the actual colors that will represent the collection • Identify the fabrics and threads to purchase and the amount of yardage. • Identify the visual theme that connects to the consumer and the company. 3. Design Forecast • Identify an innovative way to design the neckwear • Sketch out 3-5 designs • Identify the styles and quantity for each design • Identify how the design will complement and connect to the consumer • Test out all the fabric out and see how it responds to xyz 4. Financial Forecast • Identify an estimate cost for producing per product • Identify the price point per product • Identify projected sales from the collection • Identify any unseen cost (add 10% cost to total amt) • Identify every cost- fabric, hardware, marketing strategies, resources, manufacturing, logistics, production, time, tools ETC • Identify gain after losses • Create a strategic event plan or hire an event planner • Identify objective and primary goals for the release • Determine how much in sales must be made to break even • Identify a location, entertainment, food, guest list, ETC • Hire a staff/ volunteers (front end, bar, manger, back end, production set up, models) • Create a unique display for the product • Hire sales rep to manage sales • Develop a presentation that will add value to why you do what you do • Provide a take away and a channel for your audience to have a voice Phase 5 -Soft Launch Extensive Research 1. Consumer Market Research • Identify the consumer needs and wants • Identify what compliments our consumers lifestyle • Identify the key character traits of our consumer • Identify music, food, travel, attire, income, car, home, subscriptions 2. Neckwear Market Research • Identify the attributes, benefits of the neckwear we offer • Identify the sector, segment, and category we fall in • Identify the value and
Prezi Present
Prezi Video
Prezi Design
