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Album Press Release Template

Transcript: ALWAYS HAVE A BAND PHOTO ITS ALL ABOUT ME! An album press release is one of the most common (and important) press releases you will write. The trick here to create a release that makes the music journalist want to listen to your music as well as giving them something to write about Bio: SEO "a glorious mess of syncopated staccato rhythms, lush vocal harmonies and repeated minor-major key changes, topped off with the most infectious chorus of 2010 so far" - Fugitive Motel SOCIAL GET FAMOUS!!!! I want to know about you!!!! I Don't Have A Release Your musician bio gives writers a little more detail to sink their teeth into, but like everything else, there's a good way and a bad way to approach the writing. WHY? Where can I e mail you? How can I hear more? Where can I see you? Involvement!!! A good press release can make or break you. Competition for the press is fierce, and your press release can often decide whether you're getting that coveted review/interview/preview/profile or not. Step by Step PLATFORMS CMS Reviews and sound bites Social Make sure you spell check!!!!! What do you do when you don't have a new album to promote or a tour in the works, but you have something you'd really like to get the word out about? You go for the news press release. This kind of press release is great for letting the media know things like that you've won an award for your songwriting or that you were picked as fan favorite in a web poll - anything that's newsworthy but not tied to a specific project. . Your Music Release Date . Creating your own press release “Sophie’s endearing charm is more than enough to give them a place in the spotlight all of their own” – Chris Long, BBC DONT WAFFLE ON!!!! “Has more in common with the tribal leanings of Bow Wow Wow’s Annabell or Adam Ant, and the confidence of early Noisettes material” – Manchester Evening News - Release date News Bio Tours/Gigs Sound Bites

Release Plan

Transcript: Release Plan Phase 1 Phase 2 Phase 3 Phase X FOLLOW UP PROMO DISTRIBUTION SETUP PROMO PREP Asset Library RELEASE DATE Phase X Phase X XX XX Days Days Days Days Days Days Post Supporting Visual Content FINALISE YOUR ARTWORK YOUR MUSIC IS AVAILABLE CREATE A SHOW.CO ACCOUNT By 20th September 2023 Between 23rd October 2023 & November 19th 2023 On 20th October 2023 Between September 22 2023 & October 6th 2023 Spotify Canvas Music Videos Provide your ideas YAYYYYYYYY Find a Graphic Designer Check your music is avaliable Reels and TikTok 2. 1. 3. Lyric Videos / Visualisers Pick your favourite Wait on the pictures Target your demographic Ads on major music websites Run Audio ads on Spotify DSP Profiles GET YOUR MUSIC MASTERED Update your online presence RUN AN INTERACTIVE AD By October 8th 2023 By 21st September 2023 On 24th October 2023 1 Set up Spotify 1 1 New photos You can use an ai tool 1 Get your message on sites like Rolling Stone & Pitchfork Set up Apple Music 2 Update bio Find a mastering engineer 2 2 Boost streams & video plays 2 By the 27th October, run a first week audit to check where your music is performing best. Check analytics on: Spotify for Artists Next Big Sound Amazon Music for Artists Apple Music for Artists Facebook Ads Manager Google and YouTube Links 3 3 3 If you do it yourself it will need 44.1kHz, 16bit stero WAV or FLAC file Set up YT Official Artist Channel 1 Email & Social posts DistroKid 1 Pitch music to Spotify A 2 Website announcement bar MISC BEFORE RELEASE By October 9th 2023 Tunecore 2 Create your own Spotify Playlist B Submit your music for distribution TELL THE WORLD Blog or news updates on your websites 3 Release a supporting single By October 18th 2023 Keep the algorhitmic enegery going by releasing a follow up song roughly 1 month and 1/2 after the original C CD Baby 3 Set up smart link for Presave By 22nd September 2023 4 Editing your featured playlists On 4th December 2023 By October 19th 2023 5 Update your Spotify bio

Release Plan

Transcript: Here is my basic release plan for Another Mans King. Firstly analyzing the resources we have as well as issues followed by a basic blueprint of the release plan. commencing between October and November with no specific dates as it will be done along finding a new singer for the band. Prerelese release. Brief description. 1. share any reviews or articles that have been published on the release. 2. upload guitar play through and message guitar based Facebook and instagram pages that share play throughs that accept the public sending them videos. 3. upload bass playthoughs and do the same this time focusing on bass websites. 4. put social media plan in affect. 5. begin looking into finding a manager. 6. contact radio again about the release see if we can get any more plays. As Ditto sorts out all of the online distribution our focus should be on the promotion of the single. I have put all ideas in one of the following stages of release plan. 1. Pre release. (all the things we need to fix and get ready for the release) 2. Official Release. (how to make as many people know about the new single once its out) 3. Post release. How to get the most out of the release once its out. Official release. Ditto music. £8 for three songs per year. Can upload the both parts of the track in less in 24 hours of signing up. 100% of the royalties go to us they just get the fee we give them. Have many friends who use this company and have never had a problem. Instagram, two posts on Instagram a week Mat keeps growing the audience (make sure all members are the same amount of posts) Twitter, use as band news platform and post as much as possible about what the band is up too, use as a platform to talk to fans. Seth keep building followers. every other day Facebook, use for high quality videos, tour/gig announcements big news. Everyone has to agree. Anther mans king Release Plan Distribution Promotion. 1. Spotify 2. Amazon 3. Itunes 4. Google Play 5. Shazam 6. Vevo Amateurs and professionals that own or influence large play lists. Another mans king. Post Release promotional contact information. following are radio stations that have been known to play metal and or new artists music Radio stations 1. fix current/ change the bands name as we all have A problem with the current one! 2. Finalize art work (if we still want a logo) ! 3. Create/get release cover art. (perhaps incorporating the new logo in some way If we want)! 4. set a release date and finalize with Ditto! 6. Look into/ test ways to live stream the release! 7. make new cover photo and profile that incorporates/ promotes the band release. 8. create press release and Email/ write to multiple metal journalists companies as well as any local music journalists (bido lito.) Seth has access to many emails of these such companies. 9. research instagram and facebook pages that share guitar and bass playing videos. 10. create a social media plan that will be put into affect once the track has been released and we engage our audience again. (eg. two instagram posts a week how long spent getting new followers ext.) 11. Create video to be live streamed and sent to magazines via usbs. 12. sign up songs to PRS incase we get radio play 13. contact metal based radio, spotify and soundcloud djs as well as local liverpool based djs in the same fashion with the press release. 14. contact TruantReacts about the release that is coming (can also do this after the release as he usually reacts to something after it has been released. (if he does offer us a show once we do so will have to try and get loic to do vocals.) 15. catch up with artists we have developed relationships with and keep that contact strong. Optional. 1. Take full band photo Following will be all emails and contact information of any Magazines, bloggers, you tubers and radio stations that could potentially help us promote our music before/ once its released, all of these contacts should be contacted after the release. social media plan. Spotify playlist Curators 1. check Ditto have uploaded the track 2. change profile cover photo and Name minutes before the next stage (as the people who have followed us will get a notification once we do.) 3. Live stream the release in some form of video with the Spotify link in the description. 4. each individually share the Spotify link with there personal description. 5. upload the same live stream video on Instagram with the description then make a live video sharing the details of the release and make a story post. Metal media Websites (PRE RELEASE) add logo here


Transcript: RELEASE PLAN Reference + Guidance PHASE I: SONG RIGHTS PHASE I Making the Intellectual Property Creating the Team Writing the Plan Songs Songs Write the songs Register everything on SOCAN Decide the scope of the project Select which songs you want to record Your Team Your Team Including, not limited to; Producer PR Managers Mixers & Masterers GET QUOTES FROM ALL Budget and Grant-Writing Budget + Grants Create 3 situations: -Ideal -Good -Cheap Record demos Include ALL information, quotes PHASE II: Started creating Ends with the master and all the music done PHASE II Recording Creating the Phonograph Following up on the grant money Recording Meta-Data Getting your ISRC codes (per song) Soundscan (for the code numbers) MROC Meta-data Final Masters Finish all the music making THE ALBUM IS DONE Final Masters PHASE III: Asset Generation + Release Ends right before the release and when the clock starts ticking PHASE III Album Details (non-music) Non-music Album Details Track List Title Graphics/cover Photographer Visual Examples Posters/shirt/lyric book/social content Social media -no exposing -heavy planning -manufacturing Promo Music Video Prepp Singles and prep DMDS Album prep Prep press materials More Promo Press Prep Press Promo The Radio should get the release 6 weeks in advance Send EPKs 3 weeks in advance ex. to CP24/local media Send emails out to curators PHASE IV: PRE-ALBUM RELEASE Dropped the release date for X The releasing of singles PHASE IV Promo BIG PRESS Try EVERYTHING Press Tour Promo Tour Single 1 Single 1 The timing between the annoucement and release is important! Push it on social media Repeat the process for Single 2 (and 3 drops with the album) Album Album Release Repeat the announcing + releasing process for the album this time This is when you use all your favours "The big ask" for fans ex. "Call your local radios to play my album!" PHASE V: AFTER RELEASE/ACTIVE PHASE PHASE V High-Yield engagement The revenue generation phase 18 months long Planning + Who's Involved Planning Live Shows Determine whether it'll be planned through a promoter or independently You + Booking Agent or Venue + Promoter Crowd and Other Performers Other Performers Determine your draw Two options: 1. Find 3-4 other bands and start booking together 2. Have an Opener Radio Tour Promoting; 'Just released' Expanding beyond the fanbase Radio Tour PHASE IV: LONG-TERM ALBUM EXPLOITATION Milking the process Prepping to end this cycle and enter the next (album 2!) PHASE IV Touring

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Release Plan

Transcript: I planned to release my newspaper advert in 'The Guardian' because it fits the demographic because they will be more likely to understand the humor. I would have released it on the 21st and the 28th because this would mean some people would be able to make plans a week in advance but others could make plans to watch it on the day. I felt that date was appropriate because there isn't much other T.V on so people are likely to watch it if they can't find anything else on and think it sounds interesting. I also chose channel 4 because they are known for showing more controversial and less typical programs. I would advertise the documentary on BBC radio Norfolk because people who live in the same area as Sam are more likely to want to watch it to see if they recognize anywhere. Due to it being a niche this would help to draw an audience in. I would air this on the 27th because I feel that giving the audience notice the day before would allow them to be able to know whether they;re interested enough to make plans to watch it. Documentary I planned to debut the full documentary on the Tuesday the 28th of February on channel 4. I showed this date in the newspaper advert and Sam said it in the radio advert so this date was consistent across the ancillary tasks. Release Plan Problems Advertising online may have been a better idea to reach the target market because this would notify the fans of the character. The target market for newspapers is also typically older however there are younger people who fit my target market because it's usually only smarter young people who read newspapers so this still could fit my target market. Releasing the documentary online may have also helped reach the niche market but releasing it offline also helps because it means that people who wouldn't have known they had an interest could develop one. Due to it being on channel 4 it could also be watched for free online on 4oD. Why? Newspaper Advert Radio

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