Transcript: Sarvesh Syal Presentation for Introduction Brand David Ogilvy "A Brand is a consumer's idea of a product." A brand is a name and/or symbol that is used by an organization to create value for its stake holders. In other words... Amazon Prime Today's 24 - 30 year olds don't rely on TV anymore for their entertainment content due to : Busy, on the move lifestyle Lack of original content Clutter of content on TV Censorship TV is too mainstream Amazon Prime Then comes Amazon Prime... Introducing Amazon Prime Showing a young married couple primarily using Amazon Prime as their primary entertainment option. Introducing the ease of viewing content(on Smart TV/Laptop and even Mobile Devices) and getting people habituated to Amazon Prime. Even in terms of media, it was primarily shown on English Entertainment TV Channels on TV and on YouTube, viewed primarily by Urban demographic. 24-30 year olds, young independent consumers will primarily be able to have both purchasing power as well as be the primary decision makers for the purchase. Introducing Amazon Prime One Prime Many Benefits Again going with young married adult with a kid, this time showcasing and reminding consumers of the many benefits that come with an Amazon Prime membership. Reinforcing the brand and getting potential consumers on the bench to sign up. Again this is aimed primarily at 24-30 year olds who mostly shop online One Prime Many Benefits Google App Google is promoting its app as a one stop answer to anything be it Shopping Movie Review and Timings Food Gymnasium, etc Google App Ask Google App The playful narratives show a young married couple in a series of situations, with Google App coming to the rescue every time. Google.com is no stranger to people, but through the ad, Alphabet aims at getting people introduced and habituated to using the Google app on their phone. Ask Google App Google App has all the answers The ads are showcased on both TV as well as YouTube. The narrative is both quirky and appealing to young adults, who find themselves on their own for the first time as opposed the older generation is still averse to technology. Google App has all the answers Uber Uber was mired in controversy since its launch in India. People lost faith particularly, after the 2014 rape incident in Delhi by an Uber driver. Thus Uber had to advertise 4 years after its launch in India, to regain faith of Indian Urban Consumer Uber #ApniHiGaadi The idea behind the ad campaign was to make Uber in India ‘every day’ for ‘everyone’. It was an attempt to establish trust in Brand and show that Uber ‘cares’ for its customers, specially after losing a large part of its market share to Ola. Uber expected more people to connect and use the convenience provided by Uber in the Indian context. The ads were launched, not only on TV and YouTube, but also on Hotstar and Voot, alternatle media options of young adults. #ApniHiGaadi #MoveForward #MoveForward campaign was initially started in 2016, depicting how Uber is empowering its drivers, and was relaunched in 2018, with Virat Kohli, this time, aimed at empowering its consumers through Uber (services). By using a youth brand ambassador it attempts to reaffirm same trust in Brand, specially amongst the young adults, who are primary consumer of these services. #MoveForward
Transcript: Garance, Inès & Jeanne A brief history of Rastafarism Historical perspectives Origin of Rastafarism When, who, how ? https://play.kahoot.it/v2/lobby?quizId=d27f5f4e-d01f-425c-a164-50a828ac1bdd Quizz about rastafarisme Rastafarism, history When did Rastafarism begin ? What is the sacred book of Rastafarism ? What are beliefs of rastafarians ? What are symbols of rastafarisme? The King of King "Negusa negats" Contemporary rastafarism Where are Rastafarians today ? How are they viewed by others ? town of Shashamane Ethiopia represents the Promised land ~ 1000 Rastafarian there Still seen as strangers, they haven't identity papers Ethiopia Ethiopia very bad seen by the Martinican society he majority of them don't really want to be integrated in the system Martinique Martinique Cultur Yard of Trench Town in 2011, 0,9% of the population would be Rastafarians Jamaica Jamaica Reggae music 1) Music : instruments, rhythm, ... 2) Lyrics : words, construction, ... 3) Themes : pan-africanism, afro-american culture and heritage, religion, ... Characteristics of reggae Characte- ristics of reggae music Born in 1945 Died in 1981 Years active : 1965-1981 13 studio albums from 1965 to 1983 2 live albums Robert Nesta Marley a.k.a BOB MARLEY Bob Marley Buffalo soldier, dreadlock rasta: There was a buffalo soldier in the heart of america, Stolen from africa, brought to america, Fighting on arrival, fighting for survival. I mean it, when I analyze these things To me it makes a lot of sense: How the dreadlock rasta was the buffalo soldier, And he was taken from africa, brought to america, Fighting on arrival, fighting for survival. Said he was a buffalo soldier, dreadlock rasta Buffalo soldier in the heart of america. If you know your history, Then you would know where you coming from, Then you wouldn't have to ask me, Who the 'eck do I think I am. I'm just a buffalo soldier in the heart of america, Stolen from africa, brought to america, Said he was fighting on arrival, fighting for survival; Said he was a buffalo soldier win the war for america. Said he was a, woy yoy yoy, woy yoy-yoy yoy, Woy yoy yoy yoy, yoy yoy-yoy yoy! Woy yoy yoy, woy yoy-yoy yoy, Woy yoy yoy yoy, yoy yoy-yoy yoy! Buffalo soldier troddin' through the land, wo-ho-ooh! Take him on a ranch, then make him wanna hand, Troddin' through the land, yea-hea, yea-ea. Said he was a buffalo soldier win the war for america; Buffalo soldier, dreadlock rasta, Fighting on arrival, fighting for survival; Driven from the mainland to the heart of the caribbean. Saying, woy yoy yoy, woy yoy-yoy yoy, Woy yoy yoy yoy, yoy yoy-yoy yoy! Woy yoy yoy, woy yoy-yoy yoy, Woy yoy yoy yoy, yoy yoy-yoy yoy! Troddin' through san juan in the arms of america; Troddin' through jamaica, a buffalo soldier# - Fighting on arrival, fighting for survival: Buffalo soldier, dreadlock rasta. The buffalo soldier Bob Marley & King Sporty Recorded : 1978 Released in Confrontation in 1983 https://play.kahoot.it/v2/?quizId=4c24619e-b5f9-44ae-bd2f-b5978055964b Quizz
Transcript: Getting Started On a Project... 1. Create an idea Brainstorm 2. Organize Information Data, Ideas, and Articles Make sure to.... Site ALL Information!!! 3. Be Creative Make it Colorful Add Pictures Reminder..... FOLLOW Directions Good presentation is Important So be ready to speak in Class... And NOW... You are ready to start a project HURRAY!!!!!!!
Transcript: 1930 When? Where? Rasta Why? Why? Reggae Green, yellow/gold, red How do they look? Ras tafari Jamaica What do they do? When? Where? Jah Dancehall What do the listen to? Haille Selassie Jamaica How do they look? What do they listen to? What do they do? Bob Marley talks about being rasta Dreadlocks SKA
Transcript: - Twelve Tribes of Israël - Nyahbinghi - Bobo Ashanti Ideology Way of life Bob Marley Buju Banton (1945-1981) Hailé Sélassié I 3 main branch nowadays 1970 Symbols " 1994 "Look towards Africa, where black king must be crowned." RASTA Dreadlocks Flag of Ethiopia Tony Rebel Garnett Silk In Society Marcus Garvey Origins BOB MARLEY Reggae MUSIC Roots reggae
Transcript: 3) What is the name of the Rastafarian God? Rastafari people see marijuana as ganja, a religious herb given by Jah for medicinal and ritual purposes. Its common for elders to smoke while praying, as they see the herb bringing them closer to Jah. Despite popular belief however, most Rasta people do not smoke. Rastafarians believe strongly in health and cleansing themselves. Most Rastafarians view smoking as dirty, and unhealthy, and choose to pray without it. dreadlocks are a common practice following the biblical command not to cut one's hair (Leviticus 21:5). Dreadlocks represent many parts of the religion, such as naturalness, the mane of the lion of Judah, meaning strength of Africa and Ethiopia. They also represent their roots in Africa, the land promised to them by Jah. Rasta 1) Bob Marley follows the Rasta religion, true or false? much like Judaism, Islam, and many other religions, Rasta has a set of Laws. Quite similar to Kosher Laws, or Sharia Law, Ital Law gives basic rules for Rastafarians everyday lives. Food must be as natural and raw as possible, it cannot be canned or contain any chemicals. Things like coffee and alcohol are seen as unnatural and are prohibited. Shellfish, pork and many other meets are not allowed, therefore many Rasta people have turned to eating vegan, or have become vegetarians. Similar to Islam, women must always have their covered in public, and its considered improper if men and boys do not wear hats, like in Judaism. Who is their god? 2) What are the symbolic colours? 5) Why is it common for Rastafarians to not smoke? Jah What is Rasta? Marijuana - Questions 4) Where is the Rasta people's promised land? 1) true 2) red, green and gold 3) Jah 4) Africa 5) its viewed as unhealthy Dreadlocks - according to religious belief, Jah, or God, was reincarnated in 1892 as Tafari Makonnen, who soon became Haile Selassie, Emperor of Ethiopia. Rastafarians see Haile as being the Messiah, or the Holy Trinity. The view Haile as being worthy of worship because of his efforts to better Ethiopia during his time on earth. His coming was foreseen in the Book of Revelation, as the King of Kings, or Jah Rastafari, where the religion gets its name. Common practices Ital Law - Rastafari people, much like Christians, Jews and Muslims only recognize one god. Christianity and Rasta, however, are more similar in their beliefs on Jesus. Both believe in the holy trinity; the father, son, and holy spirit. Rasta views this just as Christians do, just their god is viewed as being black, and he is called "Jah". Rasta is a popular religious movement among african descendents. The religion is most popular in Jamaica, where it is common for the symbolic colours of red, green and gold to be on display, along with the star of David and the lion of Judah. Answers
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Rastafarianism Chronology most rastas believe the founding date was November 2, 1930, the day that Hailie Selassie I was crowned the emporor of Etheopia. rastafarianism firts started in the slums of Kingstown Jamiaca, and is bassed off events in etheopia starated by the teachings of Marcus Garvey such as Africans are the true isreolites and were exiled to other parts of the world as divine punishment. He used thisas reason for a back to a back to africa movement. taught black pride because blacks felt inferior because of centuries of enslavement . This religion was bassed from a man named Ras Tafari Makonnen who was crowned emporor Hailie Selassie I of etheopia Rastas believe that Hailie Selassie I is the messaih that was predicted. this ment the punishment was over and the return to africa could start. Hailie Selassie I was thaight as the physical presence of god or Jah on earth. Rastas believe in the Judo-crischan god who they refer to as Jah Jah was seen on earth as Jesus then as Hailie Selassie I The death of emporor Hailie Selassie I was a hoax and he is still alive awaiting judgment day. They do not believe in an after life but think of Africa as heaven on earth. True rastas are thaught to be immortal physicaly and spiritualy this is a concept called everliving I and I instead of you and I representing the unity of humans god and all people. Babylon represents the whit power of wester sosiety and they try to resist it because they once cruely enslaved the black people practices Marijuana also refered to as ganja, the holy herb, Iley or callie. Rastas use Ganja because of its scriptural support such as Psalm 104:14: "He causeth the grass for the cattle and herb for the service of man." and others Rastas use ganja as part of thier two major rituals nyabingi and reasoning. reasoning is when rastas gather in a circle smoke and converse. nyabingi is a traditional dance most performed on holidays and special occasions. these can last for several days so at night they dance and during the day they reason. Holidays November 2 - the coronation of Selassie January 6 - ceremonial birthday of Selassie April 21 - Selassie's visit to Jamaica July 23 - Selassie's personal birthday August 1 - emancipation from slavery August 17 - Marcus Garvey's birthday holidaysare generaly celebrated with nyabingi and reasoning. Dread locks Rastas do are not allowed to cut their har so instead they twist it into dread locks. Dread locks represent a loins mane witch simbolises strength, Africa, Ethiopia, and the Lion of Judah. itol Is a strict diet witch only allows compleetly natural foods that are eatan as raw as posible. Other restrictions are No pork No shelfish No coffe No milk Some rastas are are also vegitarians or vegans. Rastas also reject alcohol because it is a fermented chemicakl that doesnot belong in the body and it also makes you stupid with they think plays into the hands of babylon. symbols red- the blood shed for the liberation of africans green- etheropian lush vegitation yellow-the wealth of thier african homeland lion-Haile Selassie. Icons Bob Marley - spread the message of the rastas through his music bibleoagraphy http://www.bbc.co.uk/religion/religions/rastafari/ataglance/glance.shtml#top http://www.religionfacts.com/a-z-religion-index/rastafarianism.htm http://religion.abc-clio.com/Search/Display/1577654?terms=rastafarianism Geography Beliefs History
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