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Executive Summary

Transcript: References BRICK Avon Academy School. (n.d.). School vision and mission statement. Retrieved from Dervarics, C & O’Brien, E. (2011). Back to school: How parent involvement affects student achievement (At a glance). The Center for Public Education. Retrieved from Ruben, M. (2009). Ten best practices for leading organizational change. Ruben Consulting Group. Retrieved from Spiro, Jody. (2010). Leading Change Step-by-Step: Tactics, Tools, and Tales. John Wiley & Sons (P&T), 12/2010. <vbk:9781118397060#page(60)>. The “small win” began with the recruitment of a team of teachers that serve as the facilitators of the parent workshops. This team of teachers provides the successful training and serves as advisors for the parent participants. The benefits of the win included the development of a community partnership of stakeholders. The community includes the administration, parents, and teachers who will collaboratively work together as well informed decision-makers that will provide the foundation and support of increased student academic achievement. BRICK Avon Academy In conclusion, according to Ruben (2009) ten best practices for leading organizational change, BRICK Avon Academy is using best practice to implement the change strategy. The practices include the ability to assess and plan, demonstrated leadership and commitment, building an implementation team that includes key stakeholders and influential leaders in the organization; and assess and monitor the impact of the change. The next steps in the change strategy include increasing parent attendance, creation and implementation of additional workshops in accordance to parent feedback, and tracking the impact on academic achievement, motivation, and student confidence. The goal of BRICK’s change strategy is to enhance student learning and support scholars enabling them to be successful productive individuals that can enter the 21st century workforce. According to BRICK Avon Academy’s mission statement (n.d.) building responsible, intelligent, and creative students through partnership of school, parents, and the community with prepare scholars to be successful in the 21st century globally society. Shared values are created when the stakeholders work in partnership, accountability is upheld, as parents gain knowledge and skills they become better role models and supporters of their children. The partnership must be created around student learning to identify the barriers to achievement, resulting in increased student achievement (Dervarics and O’Brien, 2011). In solidifying the foundation of the family, the students will thrive, be highly motivated and develop from that stronger parental foundation resulting in higher academic achievement and success. The change strategy addresses the lack of parental awareness of the components of the programs and use of Internet tools to support student success. Workshops will continue throughout the school year. For results and correspondence for those workshops, visit the community blog. "Small Win" Parents have begun to attend educational workshops held at BRICK Avon Academy. At the end of meetings, each parent responded to an “ABC” evaluation:" What action will you take as a result of the meeting?" What was the best part of this meeting?" What concerns do you have? Post these concerns and ask for resolutions to be offered in the BRICK Community Blog. Additional comments, responses, and resolutions will be used to revise any upcoming workshops and be included in decision making changes in our school curriculum and schedule. Educational Opportunities for Parents


Transcript: Reduces temptation to fake Does not depend as much on verbal abilities Taps both conscious & unconscious traits Same as etnography, but adapted to online communities Understand needs & decisions influences 6 steps: Research question Find the right community Observe behavior Data analysis and interpretation Disclose your presence to Community members Present results to community members QUALITATIVE RESEARCH Group size : between 6 and 15 people Group includes: moderator and participants Avoid : experts and dominant personalities Monopolization of the discussion and tendency to lead Knowledge Clear /Structured Be open Be critical Good interpretation Sensitive Constructive techniques Individual The 3 main techniques: Individual/Groups/ On responsibles Types of questions : Introducing questions -> avoid yes/no answers Follow-up questions Probing questions Specify questions Direct/Indirect questions Structuring questions Silence Interpreting questions Choice/ordering techniques Associative techniques Main qualities needed to be a good interviewer? Belief is to believe in something that is intangible and invisible. QUESTIONS ? Tuesday, March 18, 2014 CHF 1.25 QUANTITATIVE QUALITATIVE Projective Techniques Questionnaire Methods Universe Sampling Data collection NETNOGRAPHY Completion techniques (Napoleon Bonaparte) Why, How and What ? designed to let a person respond to ambiguous stimuli, presumably revealing hidden emotions and internal conflicts Gentle Good at remembering Steering Observative Memo use thick description Focus Groups Vol XCIII, No. 311 Individual techniques Group Techniques Projective techniques Interview Guide Moderation Guide EXECUTIVE SUMMARY GROUP DISCUSSIONS

Executive Summary

Transcript: How will we market EasyNote? Entry of lower-cost foreign competitors. To combat this, we will have a strong team of engineers, whose R&D will give us a competitive edge over these competitors. Costly regulatory requirements Patents, trademarks New technologies that could emerge offering assistance to our target market. WEAKNESSES Our primary target market will be students, specifically those with learning disabilities; however, as these students graduate and enter the work force, our market will expand to include companies. EasyNote Meaghan Shimota How will we reach the market? Co-Chief Executive Officers Marketing Plan Capital Required Advisors Pete Reckert, Owner Legacy Graphics, Inc. Thomas Finke, Chairman & CEO Babson Capital Management, LLC The role of the COO manages EasyNote's operations, making sure they run smoothly and in the most timely and economically efficient manner possible without sacrificing quality and customer satisfaction. Future and present planning One in every five students has a learning disability. Our goal is to have each of them use EasyNote because of its revolutionary effect on learning and processing information. Our primary target market will be students, specifically those with learning disabilities; however, as these students graduate and enter the work force, our market will expand to include companies. EasyNote is a software that recognizes voices—it can be set to pick up a specific voice, for example, of a professor, or to pick up all voices during class discussion—and automatically type out the speaker(s)’s words in a Microsoft Word document. The software will recognize and pick up voices using the computer’s microphone (almost all computers are equipped with microphones, so this will not limit our target market). The role of the CFO is to both seek money from various investors for capital resources and manage the company's money by keeping watch over the assets of the company. Lack of experience amongst our management. Our use of experienced, external advisors minimizes this weakness. Lack of major advertising in the first year. Our trial offers minimize the lack of marketing. S.W.O.T. Analysis OPPORTUNITY We are currently looking for a head engineer to be our production manager. With start up fees of $170,000, we will put up $20,00 of our own money, and ask for $150,000. Lower price than Dragon Great customer service Easy, efficient installation and use Provide exceptional customer satisfaction. Forge long-term relationships with our customers, employees, and investors Take advantage of the potential opportunities for growth and expansion in the industry Patent and trademark THREATS Caroline Brown, Meaghan Shimota, Steven Vaccari Ability to serve additional customer groups. Because our product will transform the way people learn and process information, as the students who use our product graduate and enter the work force, the market demand will increase. Word of mouth advertising Student to student promotion On popular student websites such as Spark Notes and Shmoop Social Media Management Team STRENGTHS Advisors David Vaccari, Co-Owner Advanced Hydronics Please see the attached Excel document for our income statement. Market Differentiators The role of the co-CEO's is to be the driving force behind EasyNote by coming up with the resources needed to support the company as well as taking the finished product to the market. Caroline Brown, Meaghan Shimota, Steven Vaccari The role of the CMO is to manage our marketing plan, watching general consumer trends as well as industry-specific trends and adjusting the plan accordingly. What is Easy Note? Social Media Tactical planning Strategic Planning Financial Plan Facebook Twitter EasyNote aims to enhance the learning experience of all students, particularly those with learning disabilities, in an effort to improve the education system as a whole. Chief Operating Officer Maximize utility Online installation PayPal Customer support services Warrantees Utilize our engineers and financial resources to have effective R&D Chief Financial Officer The role of the VP of Production will comprise his team of two engineers; this head engineer will take leadership in the process of the initial development of EasyNote as well as R&D of the product. Exceptional customer satisfaction through maximizing utilities. Our trademark and patent make us the only company offering this software. We are the pioneers of the market. Cost efficiency. Secure transactions and installations. Advisors Rick Shimota, Sr VP CFO InVentiv Health Clinical Michael Grad, Senior Vice President at Lender Processing Services, Inc. (LPS) The following is an analysis of EasyNotes' strengths, weaknesses, opportunities, and threats. Schools and universities, specifically those where students struggle with learning disabilities everyday. Schools specifically designed for those with learning disabilities. All schools because all schools have students with learning

Executive Summary Project

Transcript: The effects of bad school luches are obesity, health problems like arthritis caused by obesity. These are just some of the negative byproducts if school lunches. To conlcude, there are several things that must be done. First, school lunches are not as healthy as most people think. Secondly, school lunches accoring to research effects the human body in negatives ways such as increasing obesity. Lastly, school lunches must be changed unless it will have futher negative implication in the future. By: Abraham Adeyefa Double click to crop it if necessary Conclusion (cc) photo by Metro Centric on Flickr Food & the human body by Jerrold S. Meyer Public Opinon Position Statement Youtube Video on School Lunches Sources Within history, school lunches as always played an important role in the diet of many students in America. Did you know one-third of a child's eating habits can be influenced by what she eats at school, and because of that, it is vital to understand what children are eating, what nutrients they are getting and what programs exist to help them fulfill their nutrient needs. It is the responsibility of the United States Department of Agriculture to provide healthy and nourishing meals to the millions of children receiving school lunches every year while in school. Recommendations History Place your own picture behind this frame! (cc) photo by Metro Centric on Flickr The problem i found during my research is that school lunches can negatively contribute to kid's health and can lead to health realted problems such as death. Effects of the problem I took a survey which sought to understand how middleschoolers viewed their physical stature. A total of 5 young individuals would like to be skinnier and 2 young individuals would like to be more fatter. This result indiccates to be that although these kids eat school lunches their is still health concerns among middle schoolers. Executive Summary Project Problem (cc) photo by jimmyharris on Flickr I have three vital suggestions. 1. Protest the Food & Drug Admin 2. Bring your lunch from home. 3. Demand a food program based on proper diet and not the increase of revenue or other fiscal matters. My name is Abraham Olasupo-Adeyefa and i will be focusing on school lunches from the view of middle schoolers and others. My position on this topic is that school lunches are not as nutrientially benifical as advertised, instead i think the lunches are based upon how affordable the lunches are, and not based upon whether they healthy or not. (cc) photo by Franco Folini on Flickr

Executive Summary

Transcript: Business Description Cont.. Consumer Benefits-gain a convenient way to become informed users of health services while protecting their confidentiality through at least four features: Off- and On-line Community HealthCapsules Referrals Privacy Protection Business Partner Benefits-increased access to a growing population. Other beneficial services include: Online market research New product management tools Office and practice management applications Web Hosting services. Carlos R, De Jesus- Marketing has achievements in marketing, operations, and technology Executive Summary Anticipate and respond to consumer preferences for content, partnerships and service Attract, excite and retain a large audience of users to the SanaSana community Create and maintain successful strategic alliances with high quality partners Deliver high quality, "24/7" customer service and web site performance Build the SanaSana brand rapidly and substantially Compete effectively against better-established Internet health companies, such as DrKoop or webMD Operational Risks Adam W. Farkas-MD Technology brings both depth and breadth of technology-related experience. Ricardo Fernandez-Business Development *De Jesus, Fernandez, and Khoury are hispanics that want to give back to their community. Farkas and Kim are physicians that want to extend their impact. Combined, the founders have over 50 years of direct experience in general management, e-commerce, finance, marketing, medicine, and operations M. Elizabeth Barton- Expertise in consulting, finance, marketing and technology Barriers to Entry Management Team Barriers to entry that stem from two sources: Content- Sana Sana makes health information understandable for the hispanic community Community-SanaSana will create a vibrant community between medical institutions, prominent Hispanic doctors, technology and Hispanic consumers. Provides an efficient, mutually beneficial partnership between Hispanic consumers of health care and the businesses-payers, providers and suppliers of health services and non-health related companies alike-which would like to serve them. Concept stems from our founders' realization of five marketplace trends: The Hispanic segment is currently growing faster than and their health needs differ from those of other ethnicities. Hispanics are becoming more technologically savvy and want more Hispanic-specific. information. Internet-based information in general, and health care in particular, lacks quality control. Internet-based health information, while abundant, lacks currency, personalization and impact. Many companies are trying to understand and reach the Hispanic population. Business Risks THANK YOU Financial Risks : May fluctuate from quarter to quarter as a result of; Changes in our own or competitors' pricing policies Fluctuations in expected revenues from advertisers, sponsors and strategic relationships Timing of costs related to acquisitions or payments. Legislative/ Legal Landscape Malpractice and other related liability Federal and State regulations on privacy, insurance and the practice of medicine Storage, transmission and disclosure of medical information and healthcare records Business Description Financial Projections

Executive Summary... Summary

Transcript: Strictly Professional Or Humorous? Don' be afraid to change the tone for different audiences Use personal pronouns (we, our) instead of general terms (the company) Be Confident Length One to Four pages What to Avoid superlatives clichés any over-used expressions 'the best' 'groundbreaking' 'cutting-edge' 'world class.' Now you are done... Is It Any Good? Ask a 5th Grader The Executive Summary Why... Helps you to determine which aspects of your company have the clearest selling points, and which aspects may require a bit more explanation. What about the rest? Do your research You develop a better vision of what your business is all about, and you become better at telling your story Executive summary needs an executive summary • Do you have a unique partnership? • Do you already have customers and traction? • Do you have patents or technology? • Is your marketing plan special in a certain way? Make the structure as relevant as possible for the reader, who is typically an investor or a lender No one really wnats to read an 80 page business plan Brief Financial Summary One plan is to summarize each section of the business plan in the same order The First Paragraph The "Why Now" makes your executive summary timely. Clearly explain what the company does grab your reader's attention and let them know what it is you do and why they should read the rest Include the MAJOR details..... not the boring ones! Tone To get your foot in the door! • A Company Description Summary • The Problem • Your Solution • Why Now

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