Project Management - Cost Presentation
Transcript: 3 - Point Estimates Most Likely cM = $601,202 Optimistic cO = $579,000 Pessimistic cP = $680,000 Completed By: Nick Unger, Aaron Morlock, Yogi Raina, and Adriel Hernandez - Keep a focus on quality over quantity - Create an editorial calendar and stick to it - Create a draft, fine-tune, and revise - Use a journalistic approach to your writing - Use a mix of original and curated content - Know who your audience is and cater your content so it appeals to them - Stop selling and instead solve a problem - Measure the success of your posts and tweets - Write only one idea per paragraph - Use lists instead of paragraphs when possible Contingency Reserve Total = $90,180.30 The budget for development was compiled based on activity and phase estimations that were aggregated The total amount of funding required = $691,382.30 Summary Cost Control & KPI's Triangular cE = (cO + cM + cP) / 3 SPI - Tells us how efficiently we are actually progressing compared to our planned progress. Crashing Top Costs To build a brand for market success, a good place to start is to take some time and brainstorm the following: - Define why you're in business - Think of images that define your business model - Consider what you want people to think about your business - Think of words you want people to use to describe your business - Describe the advantages of your business over your competition - How to be consistent with your brand message - Consider how to project a constant look - Always be consistent in the tone of your communications - Have consistency in your product or service - Always maintain a high level of quality The way you interact with your visitors on your website is crucial because your website is the focal point of your online marketing activities. Also, having your site optimized for search engines is vital for getting visibility in search results. What to measure with Analytics A blog provides yet another marketing and communication vehicle for a business and is relatively easy to integrate into your already existing website. It projects the personality of the organization and can help build thought leadership and credibility. A blog allows you to have fresh content and gives people a reason to return to your site. Besides informing others about company activities, you should offer some advice or help people with a need they may have. Cost Aggregation Beta Distribution cE = (cO + 4cM + cP) / 6 7% Content Strategy Cost Baseline Our Triangular Estimation = $620,067.33 Blog Strategy Budget Estimations A brand is not just a logo or tagline, it is an emotion. When you think of famous brands like McDonalds, Nike, Apple or Toyota, each of them conveys some thought or experience in all of us. A successful brand is one that can gain wide recognition and garner trust and loyalty. Development Cost Control & KPI's Reserves Design Contingency Reserves As more accurate information is available, this will be altered Based on cM & +- 15% Closing Based on the estimation techniques used, the budget was increased for our project Analytics Reserve Analysis & Funding Required Website Design Aggregate Cost Estimates Email Marketing Brand Marketing Success Aviator Cost Presentation Budget Estimations Cont. Visitor behavior (new, returning...), browser technology, operating system, desktop vs. mobile, goal completions, conversions, demographics (age, gender), geographic location, traffic sources (direct, referral, social, advertising, organic), pages most visited, pages per visit, bounce rate, click-through rate, sentiment, reach Budget Estimations Totals are phase based Reserve Analyis Email Marketing Tips Our funding required included reserves of $90,180.30 Activity Cost Estimates Tips for great content Cost Breakdown By Phase Expert Judgment Analysis & Recommendation High demand for these developers Turnover between testing iterations Retainer payment & standby employee designation 5 Months @ $4500 Treated as PTO Overage It is nearly impossible to stress the importance of analyzing data to measure the success of what you do online. Analytics are crucial for measuring and tracking the efficiency of your efforts over time. They help you understand your visitors, leads and prospects. They also provide you with the information you need to convert your visitors into valuable customers. Because of the prominence of spam, many people believe that marketing your product through email is no longer an effective way to get your message out to consumers. However, Email marketing remains one of the most productive ways to reach out to your audience. 55% 33% Overall Budget at Completion = $601,202 Increase in employee numbers led to budget spike Brand Marketing Lower Costs Funding Required 0% Content marketing is a method of attracting and retaining customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall
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