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Pricing

Transcript: Price set by the perceived value to the customer Dependant on an understanding of how customers measure value- determied though observation Requires balancing many variable factors In Value Based Pricing the factors are exceedingly complicated Value to patient groups Value to Payers (CMS and Private insurers) CPT Codes the resources it took to develop and validate the test (costs of clicnal trails) laboratory charges for self-pay patients, competitors acceptance of KOLs from industry, & academia government trends Payers want to ensure they are getting cost savings from reimbursing the expensive diagnostic United HealthCare put an arrangment in place where OncotypeDX with be reimbursed a lower rate if it turned out that women with low recurrance scored went on to receive Chemo anyway Challenges/Disadvantages - additional outcome tracking requirers payers to have sifficient information systems- which may not be in place -compeittors may benefit from setting the inroads Benefits: - good to overcome initial barrier into the market - could also be used as a strategy in future development if we have a product that does not have sufficient data behind it About 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime. In 2011, an estimated 230,480 new cases of invasive breast cancer were expected to be diagnosed in women in the U.S.,1 Cost of Chemothearpy $15,000/ year (5) Tip References Most payers require new techbologies to be reviewed before setting reimburstment levels Not the ultimate decision maker or payer, but plays a key role in the purchasing decision and consideration is required to create a well rounding pricing plan This is a huge mountain CPT Codes Real Huge Case Study: Karen Greenrose, president and CEO of the American Association of Preferred Provider Organizations Value to Physicians Value Based Pricing Pay For Performance Overall cost of cancer in 2010 was 263.8 Bill (4) 102.8 Bill for direct medical 209 Bill for indirect medical (loss of productivity) 140.1 Bill for indirect due to loss of productivity from premature death Need to have a baseline understanding and acceptance of genomics – need KOLs to get there Barrier- training the physicians Current Barriers Paying for Outcomes Pay for performance could promote the adoption of personalized medicine if clinical data proves customized therapies reduce payers’ costs.3 Only 4 out of 100 patients benefit from Chemo The physical and emotional costs are severe Patient values being spared from Chemo or benefits from the confidence knowing that it is the right path for them Cost to society Greenrose was speaking from personal experience. After being diagnosed with breast cancer two years ago, she wanted to have a new test, called Oncotype Dx, that would determine her risk of having a recurrence. If the risk came out low, she probably wouldn't need chemotherapy for her small tumor, which hadn't spread beyond the breast tissue. "My insurance company refused to pay for the $3,500 test even after I appealed to them over and over again," Greenrose says. She decided to pay the cost out of pocket and found she had a low risk of a cancer relapse. That meant she probably wouldn't benefit from the chemotherapy, so she decided not to receive it. What irks her is that her insurance company would have wound up shelling out three times as much for chemotherapy, if she'd gotten it, than for the test that dissuaded her from seeking that expensive treatment. Improve quality of care, better outcomes. accurate and up-to-date patient data and sophisticated decision support tools. They will need more than just the results- decision support tools will help them use the diagnostics- added service = added value For a Personalized Diagnostic Comany... 1.http://www.breastcancer.org/symptoms/understand_bc/statistics.jsp 2. http://health.usnews.com/health-news/blogs/on-women/2009/05/18/health-reform-where-women-stand-to-gain 3.PricewaterhouseCoopers’ Health Research Institute,(2009). [The new science of personalized medicine]http://www.pwc.com/personalizedmedicine, p. 26-27. 4. Cancer facts and figures 2010 ACS Economic Analysis of Targeting Chemotherapy Using a 21-Gene RT-PCR Assay in Lymph Node-Negative, Estrogen Receptor-Positive, Early-Stage Breast Cancer J Hornberger, LE Cosler, GH Lyman Am J Manag Care. 2005; 11(5):313-324. http://www.amcp.org/data/jmcp/683-687.pdf Although in the past stacking resulted in faster processing of claims for new diagnostics However, it increases the chances of being rejected by the payer stacked cods will usually be considered out of network wich will increase the cost to patient Payers Value to Patients

Pricing

Transcript: Price Framing Option to bundle additional items into the purchase price. Examples include a free game, ear-phones/microphone, protective case, and a microfiber cleaning cloth. Price-Quality Perceptions Higher price point signals this technical superiority to consumers. Perceived Fairness Same price as the original PSP at its 2005 launch ($249). Importance of End Benefit Vita relies on the psychological drivers previously discussed, such as the unparalleled gaming experience delivered by the Vita. Casual gamers Mobile phone Strong third-party developer support PS Vita Conclusion Two price points Alternative 1: Skim Product Low Cost of Search Additional Information Strengths Technologically Advanced Strong brand recognition "Hardcore" gamer base Sony Retail network Sony Stores Bestbuy, Frys, Costco Online Sony retailers Amazon.com, eBay.com Psychological driven Competitor Pricing PlayStation’s perfect balance Price not used to gain market share Price does not restrict growth Costs are very similar to competitors PlayStation PSP and the original Nintendo DS Neutral incorporates an even mix of skimming and penetration Price Sensitivity Drivers PlayStation Vita is not looking for low volumes Priced too high and competitor will win No difficult comparison effect There is a very large threat in this market The competitive environment is not right for skimming viral marketing trade shows Pricing Marketing Mix Price sensitivity drivers: -price-framing -price-quality perceptions Weaknesses •Drivers are Psychological than Monetary •Consumer looks for; Status, Top of the line product, Lifestyle. A neutral pricing strategy • High-quality Image • ROI before competition enters • Previous experience • Motivating dealers with high mark-ups. Alternative 2: Penetration Search good 50-60% of adults aged 18-44 own or play video games, compared to fewer than 20% of adults 55+ Targeting younger consumers should result in a higher return on Sony’s marketing investment Social Media Trade Shows In-store Demonstrations Gaming contests Event Sponsors S.W.O.T. Online and retail Increasingly advanced smartphones/tablets Growing popularity of 3D technology Lackluster economy Threats Carly Berna Nick Dang Dustin Piper Nick Rathjen Siddharth Venugopal Consumer Behavior Pricing Alternatives NBCA: Nintendo 3DS Psychological Drivers Promotion Relatively high price point Previous version of PSP suffered from poor sales No monetary drivers Opportunities Neutral pricing strategy Not looking for high volumes at the sacrifice of higher profits The handheld gaming industry is not swayed by lower prices Potential customers of the PlayStation Vita are not sensitive to lower prices Competitors are not willing to retaliate to low prices Vita’s technical specifications, pricing, product photos, and game screen shots can easily be found on the internet and throughout gaming and consumer electronics magazines. Price Alternative 3: Neutral VITA - next-generation portable entertainment system PS "Vita" is not only a gaming system but also a social connectivity device. Features: 2 Analog sticks, front OLED screen and a read touch pad Motion sensors Chat on fly Augmented Reality Always On PS3 Integration Place Sony’s value communication strategy relies solely on articulating the Vita’s psychological benefits, which include: Providing the “ultimate” portable gaming experience; Providing cutting edge graphics, processing, display, and sound technology; Membership to the exclusive PlayStation Network; and The unparalleled social experience provided by the Vita’s Wi-Fi and 3G capability.

Office PowerPoint Template Guide

Transcript: Designing Effective Templates Color Schemes and Fonts Choose a color palette that aligns with your brand identity while ensuring legibility. Pair fonts effectively by selecting a readable typeface for body text and a complementary font for headings, limiting to two or three fonts. Layout and Structure An effective layout organizes content logically, improving comprehension. Use a grid system for alignment, prioritize key information through hierarchy, and maintain consistency across slides for a unified look. Incorporating Branding Office PowerPoint Template Guide Integrating brand elements like logos, colors, and fonts creates professional consistency. Ensure that all slides reflect your organization's identity and values to reinforce recognition and trust with your audience. Designing Effective Templates Creating a well-designed PowerPoint template can significantly enhance the effectiveness of presentations. Focusing on layout, color schemes, and branding ensures clarity and promotes engagement. Content Creation Strategies Visuals that Engage Effective presentations incorporate visuals that complement the message. Use charts to illustrate data trends, and images to evoke emotions. For example, a before-and-after image can powerfully highlight the success of a project. Structuring Information Captivating Headlines Organizing content logically guides the audience through your presentation. Use bullet points for quick insights, and follow a clear progression from introduction to conclusion. This helps maintain audience focus and enhances retention. Headlines should grab attention and summarize key points. Using action verbs and clear language helps create intrigue. For instance, instead of "Company Performance," use "Driving Growth: Our 2023 Performance Highlights" to stimulate interest. Content Creation Strategies Creating compelling presentations requires effective content strategies that enhance clarity and engagement. Focusing on headlines, visuals, and structured information can significantly elevate the impact of your presentation. Creating Effective Presentations for the Workplace Mastering Presentation Techniques Mastering Presentation Techniques Effective presentation skills are crucial for conveying messages and engaging audiences. Proper rehearsal, audience interaction, and adept handling of questions can elevate the success of any presentation. Handling Questions and Feedback Rehearsing Your Presentation Encourage questions at appropriate times, fostering an open dialogue. Acknowledging feedback shows receptiveness and can enhance audience connection, along with providing valuable insights for future presentations. Rehearsal is essential for ensuring clarity and confidence. Practicing multiple times enables presenters to polish their delivery, address timing, and refine transitions, leading to a smoother presentation experience. Engaging Your Audience Engagement can be fostered through relatable content and interactive elements such as polls or questions. Connecting personally through storytelling increases audience investment and interest in the presentation's objectives. Introduction to Office PowerPoint Templates Benefits of Using Templates Templates save time and resources by minimizing the design process. They enhance brand consistency and improve audience engagement through polished visuals, allowing presenters to focus on content delivery without getting bogged down by format issues. Purpose of Templates Types of Office Templates The primary purpose of Office PowerPoint templates is to provide a structured framework for presentations. Templates help standardize visual elements, ensuring that all slides maintain a cohesive look and feel, which is critical for effective communication in professional settings. There are various types of Office templates including general presentation templates, specialized templates for reports, charts, and infographics, as well as industry-specific templates. Each template type serves different needs, facilitating tailored presentations for diverse audiences. Introduction to Office PowerPoint Templates Office PowerPoint templates streamline the creation of professional presentations, ensuring consistency and visual appeal. By utilizing templates, users can focus on content while saving time on design elements, making them indispensable in the workplace.

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