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Transcript: • 30% of all shopping queries in India come from mobile phones 80 % of the population makes parallel usage of the mobile phones other than just calls and text messages. 5th deal coupon Table of contents • Be constantly active on social media • Increase affiliate partners • Think of M&A • Use Google Adwords and AdSense • Send emails or call advertisers to promote • More online ads on websites • Friendly-users navigation • Ensure speed and efficiency online • Great support • Create apps for phones and tablets • Update SEO • Use coupons wisely • Memberships Third deal coupon Top trends with search words: - travel: 5 - insurance: 10 - bank: 98 - real estate: 2 - cars: 11 VIII. Marketing strategies 7. Google Adwords 8. Ask fashion retailers to be on the website 9. Building connections 10. SEO 11. App for phones 8th deal coupon • E-commerce revenues: US$8.8 billion in 2016 • E-commerce market grew at a staggering 88% in 2013 to $ 16 billion. Estimation for 2023: $56 billion • Online shopping: growth of 128% in 2012 • Online consumers purchase online: 59% > growth in online retails VI. Market segmentation 7th deal coupon V. Social media Price comparison website - India 6th deal coupon X. Conclusion • 51 million Facebook users, the 3rd largest audience in the world after the US and Brazil • 1st: Facebook, 2nd: Twitter, 3rd: YouTube, 4th: Pinterest, 5th: Google Plus, 6th: Foursquare VII. PEST analysis 4th deal coupon 1. Instant leads 2. Easier to remember 3. Interaction 4. Costless 5. Enhanced tracking 6. Targeting your audience 7. Myriad platforms 8. 24x7x36 Sites Daily unique visitors Daily page views Daily income Compareraja.com 31,291 187,746 $ 375.00 Mysmartprice.com 406,499 3,251,992 $ 3,252.00 Junglee.com 852,665 6,821,320 $ 6,821.00 Pricecheckindia.com 17,623 105,738 $211 IX. SWOT analysis 2. Features: consumers reviews and recommendations 3. Look for companies that have teams and technology 4. Acquisition of NextCoupons.com and Wize.com 5. Move focus to automobile, event ticketing, travel 6. Acquisition of Guenstiger.de 7. Partnership with Trendsetters.com 8. Relationship with CPC Strategy First deal coupon • Internet penetration in India stands at 11% of the population, a third of the world average I. Market volume II. E-commerce trends III. M-Commerce IV. Internet connection V. Social media VI. Market segmentation VII. PEST analysis VIII. Marketing strategies IX. SWOT analysis X. Conclusion XI. Recommendations II. E-commerce trends 4) Technology > IT exports growth: 12-14% > IT and business process management: + $12-$15 billion incremental revenue Second deal coupon Long-term projection 1. Create social media account: 2. Ads: newspapers > Dainik Jagran: 15,5 million readership, costing 1386 roupie/sqcm and covers Delhi, NCR, Hry, Pnjb, J&R, HP > Times of India: 7253 readership, costing 254,15 roupie/sqcm 3. Affiliate partners: Flipkart, Shaadi Matrimony, Infibeam 4. Google AdSense: difference, successful tips 5. Direct contact with people 6. Blog-specific ad program XI. Recommendation I. Market volume • Growth in online retailers • Growth in m-commerce, e-commerce • Importance of social media • Strong target group • Huge traffic • Lots of competitors • Big challenge Catalina Nguon Nadezhda Savova 2) Economy > By 2020: contribution around 4% to GDP > E-commerce business by 2020: $50-$70 billion > Economy annual growth rate: 4,6% 3) Social > 243 million Internet users in June 2014 > 110 million mobile Internet users 1. Development of barcode scanning app for smartphones Online vs offline ads NexTag's success Most search words since 2012: Banks 1) Politics > Contents of website: not lascivious, no sexual explicit acts, no defamatory comments III. M-commerce 1) Behavioural > Consumer interest > Top product categories purchased online 2) Geographical segmentation > Top online shoppers: Mumbai, Delhi, Kolkata 3) Target group > 18-25 old: 35% of online shoppers > 26-35 old: 55% > 36-35 old: 8% > 45-60 old: 2% 4) Product segmentation > Most sold products: phones, iPads, accessories, cameras, jewellery IV. Internet connection
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