Presentation Deck
Transcript: Client Pitch Deck Created by: Elizabeth Nusbaum Conner Faucher's Music Release Plan Background of Conner Faucher Musician and songwriter Independent Christian artist in the folk genre Plan was to release a 10-song album Starting out he had no brand, website or plan Objectives Through This Project Having a higher volume of listens At least 1000 Spotify streams by the end of April of 2021 Finding his voice and brand Receiving engagement from his target audience (Ages 16-32) Key Findings in Research Secondary Research Website Articles Primary Research John Mark Pantana John Lucas Secondary Research: Social Media Presence Having consistent and engaging social media presence is imperative to gaining music exposure (Nguyen, 2018). Releasing unique and excellent visual art will capture attention and keep people listening (The Global DJ School, 2018). Knowing your audience and creating a social media strategy for that audience is important in gaining attention for music releases. This means having a social media calendar, scheduling posts, etc. (Burstimo and PQ, 2018). Secondary Research: Best Social Platforms Instagram is the top platform. This is because of the visual appeal through photos and the various tools to engage with the audience such as Instagram stories and Instagram reels (Barnhart, 2020). Tik Tok (Musican Port, 2019). Facebook (Gikaru, 2020). YouTube (Musician Port, 2019). Secondary Research: Streaming Services Spotify is the number one streaming service where most people will go to listen to music, Has "Spotify for Artists" analytics tool. (Poow 2020). Apple Music, YouTube Music and Pandora (Poow, 2020). Primary Research: Social Media Instagram is the main social media platform used. The main purpose of Instagram is to build a trust with the target audience by interacting and being personal (J. Lucas, personal interview, February 15, 2021). Posting excellent visual art on Instagram will help to gain more followers from the target audience (J. Pantana, February 15, 2021). Tik Tok is the best social platform for music exposure. This is due to Tik Tok’s algorithm and how random videos can “blow up” (J. Pantana, personal interview, February 15, 2021). Primary Research: Spotify Spotify is one of the best streaming services for music exposure. It is the new "radio" of today (J. Lucas, Pantana, personal interview, February 15, 2021). Pitching singles to Spotify playlists is vital because Spotify playlists have thousands of listeners (J. Pantana, personal interview, February 15, 2021). Spotify alone can gain you thousands of music listeners Primary Research: Release Plan Post about a release on Tuesday, and release the music on Friday (J. Pantana, personal interview, February 15, 2021). Release multiple singles before releasing the album (J. Pantana, personal interview, February 15, 2021). Have excellent and unique music art that is posted on social media and used as the music art (J. Lucas, personal interview, February 15, 2021). Primary Research: Website Design Squarespace and Wix are the two platforms that are easiest and most dynamic when it comes to creating web content for an artist (J. Lucas, personal interview, February 15, 2021). Visual, personal, and music content are three apsects that can help create an engaging and informative website (J. Pantana, personal interview, February 15, 2021). 7-Week Marketing and Release Plan Create Content Post Consistently Build a Website Music Plan First single released April 2, during week 4 Second single released April 9, during week 5 Third single released April 13, at the beginning of week 6 Full album released April 16, at the end of week 6 Social Media Plan Created social media content every week Posts began starting week 3 Posted at least three Instagram Posts per week Posted at least three Tik Toks and Instagram reels per week Week 1 Collected all of the content art for the next 7 weeks Photos to be used for posts, website creation, and album art Started website design Photos Photos Art For the First Three Singles Art for the Album Week 2 Created and scheduled social media posts to be posted during week 3 Three Instagram posts and three Tik Toks/Instagram Reels Continued website design Instagram Posts Instagram Reels + TikToks Week 3 Social media posts for week 3 began Pitched week 4’s single to a Spotify playlist Finished and launched website Created and scheduled social media posts to be posted for week 4 Website Launched in time for the first single to be released Website has the artist's bio, music release information, information on how to connect with the artist and the store for merchandise that is "coming soon" https://www.connerfmusic.com/ Week 4 Social media posts for week 4 began First single released Friday Pitched week 5’s single to Spotify playlist Started working on merchandise for website Created and scheduled social media posts to be posted for week 5 Week 5 Social media posts for week 5 began. The second single released Friday. I continued