FILINVEST CITY BACKGROUND
Transcript: Introduction Backgrounder It all began in 1995. An ambitious endeavor to transform the underutilized Alabang Stock Farm into a model of urban development, through a joint venture between Filinvest and the Philippine government “Our vision for Filinvest City is a total and complete environment conducive to meeting the demands of the new global business setting, enriching the lives of those working and residing in the city, and inspiring new generations to come” Andrew L. Gotianun, Sr. Chairman Emeritus Filinvest Development Corporation Gateway Location Gateway Location Filinvest City is an urban haven away from the noise of the city as we know it and yet highly accessible Easy 15 mins drive from Makati; 10 mins away from NAIA With various access roads leading to Filinvest City: SLEX Alabang-Zapote Road Daang Hari Old National Highway Skyway: directly connected to entry and exit points Very much part of urban Metro Manila, at the gateway of the Calabarzon growth region THE SITE THE SITE FILINVEST CITY 1995 FILINVEST CITY NOW Further Info OUR LOGO AND NAME 1 Our original name and logo embodied the company’s vision for the estate to be the business hub in the Southern metro 2 Our revitalized branding celebrates the four pillars which together makes for a unique masterplanned community The Premier CBD The Garden City The Mod Metropolis The Convergence Hub Our New Branding 3 3 A City Reinvigorated It’s all about convergence… Aspects of work-life balance find an axis. The colors of the eight arrows forming a sunburst speak of a happy, vibrant lifestyle amid the garden city. The colors of business and lifestyle find a home against natural setting. Where colors overlap, new colors are created – giving birth to endless possibilities one can only find in Filinvest City… Thus, the tagline: 4 4 Premiere CBD WE WILL… Create a dynamic and energized business metropolis through a 24/7 convenient, safe & business-friendly environs IN ORDER THAT… Corporate people will focus on maximizing productivity at work sans the worries and usual external hustle and bustle Emergency Response Team Inspiring Growth : Filinvest City is primed for company and career growth, with such built in features like: Centralized Water System Sewage Treatment Plan Fiber Optic Telecom System Underground Power and Communications Lines for most areas Provision for Centralized Urban Traffic Light Control Superb Estate Management 5 5 Northgate Cyberzone is known as The BPO Hub of the South Filinvest City has its own Estate Management to keep the city running 24/7 NEW GOALS GARDEN CITY WE WILL… Provide a lush landscape with tree-lined pathways and open spaces that inspire a healthy, refreshing lifestyle IN ORDER THAT… Residents and locators will experience a welcome respite from the stresses of the urban jungle by keeping them close to nature each time they take in the view of the promenades, green belts & garden patches. Garden City 1 Inspiring Wellness It's a breath of fresh air. Lush landscape, tree-lined pathways, and shaded canopies provide and entirely different and refreshing environment. No other CBD promotes healthy lifestyle like Filinvest City with features such as: Lush greens, with different plant species like: - Date palm trees that softens the cityscape - Acacia tree canopies serving as natural umbrellas on sunny days - Fragrant yellow poincianas providing contrast amid green 2 -Bird habitat -Living creek -Bike trail -Allocated areas for park: for future development Pedestrian-friendly : - Tree canopies - Three lane street/big sidewalks on major roads 3 Beautiful date palm trees characterize this modern city Tree canopies create shaded walking and jogging experience for people in Filinvest City Mod Metropolis WE WILL… Create a breathing & living city where everyone could enjoy a multi-dimensional (live +work + play) & cosmopolitan lifestyle where life’s little pleasures & conveniences are within easy reach IN ORDER THAT… Residents and visitors will get the most of their city’s built-in perks and amenities (shopping; dining; arts, culture, leisure & entertainment; health & wellness; business) Inspiring Balance: everything needed to live a full life can be found in this garden metropolis. Pictures A view of the biggest regional mall of the South, Festival Supermall, set against high rise towers and hotel buildings World-class Asian Hospital provides for wellness and health needs Convergence Hub Convergence Hub WE WILL… Provide highly accessible point to and from varied destinations / points of interest IN ORDER THAT… Locators, residents, and visitors will experience the ease of movement not commonly available in other business districts making it convenient for everyone to meet, gather and have fun Convergence of lifestyles Melting Pot of different cultures Meeting of the minds Haven of different activities 1 Filinvest City Eco-Loop Moving within the city is easy with Filinvest City Eco-Loop Visible physical improvements: installations in and around