BDM Circle Chart
Transcript: Back Door Mission Constituency Map Patrons Patrons Areas for growth Get to know them better Learn about their needs beyond social services Discover their strengths Street-engaged population in Durham Region dealing with: - Homelessness - Housing insecurity - Mental health and addiction concerns - Food and clothing access challenges Youth ages 16-26 (20%) Adults ages 27-64 (60%) Seniors ages 65+ (20%) Male 65% / Female 35% Mission United Housing Stats Housed through the By-Name List, January to June 2021: 24 people Service Agencies Strengths Service Agencies Role in wrap-around services that lead to changes in patrons living situation Case management and collaboration Creating new programs and partnerships Linkages and referral to continuum of care Areas for Growth Mission United partner agencies: Housing Medical Financial Harm Reduction Social services Simcoe St. United Church Simcoe St. United Church General Public General Public Areas for growth Press Packet and Update Accurate representation of the needs and the work that are being done at the Back Door Mission. Feature articles, editorials, website, social media, TV and print news. Volunteers Volunteers How do we build relationship? Volunteer emails Volunteer Facebook Spotlights In-person activities Recognition Awards Areas for growth Simcoe Street United Church Congregation Retired professionals People with lived experience Students (former placement students and others) Members of civic and other religious organizations Court-mandated services Individuals who seek to gain experience in the homelessness sector Tenure Adults ages 27-64 (70 %) Seniors ages 65+ ( 20 %) Youth ages 16-26 (10 %) Offering alternative ways to volunteer How they can share what we do with others A platform for their ideas Appropriate engagement Acknowledgment Swag/merch More activities Donor Base Donor Base What motivates them? Appealing to sense of Charity To ‘feel good’ Feel included in the vision How do we build relationship? /Recognize? Acknowledgment Areas for growth Ask where they heard about us Make it participatory Record how long have they been a donor Personalized "thank you's" Newsletters Inform on other ways to participate Up our game in providing links to other touch-points (FB, IG, Website) Innovative fundraising that goes beyond location and seasonal Fundraising that changes the narrative How do we show good management of funds? Accountability such as timely and accurate reporting Individual Givers Cash Food/ Pantry Clothing and other essential items Corporate Donors Cash In kind Fundraising Seasonal Corporate/community Institutional Stakeholders Institutional Stakeholders Areas for growth Raise awareness on community needs and how these needs can be addressed through specific supports Leadership representation Provide updates Collaborate on initiatives Durham Region Police Services Lakeridge Health Durham Region City of Oshawa CDCD Faith Community What motivates them? Faith Community How do we build relationship? Mandate on community impact Outcome reports Impact stories Identify programs that are aligned to their values Engagement with the congregations United Churches Anglican, Baptist and other christian denominations Roman Catholic Church Church of Jesus Christ of Latter-day Saints Connections with Spirit of Service, Mayor Led Faith Community Other faith groups Areas for growth Civic Organizations Civic Organizations What motivates them? How do we build relationship? Social responsibility Tiered Engagement Package Outcome Reports Impact Stories Offer other ways to participate Rotary Club 100 Men Who Care 100 Women Who Care Durham Woodworking Club Ontario Tech University Durham College Oshawa Library Areas for growth Neighbours Neighbours Areas for growth Community Contract ( Code of Conduct) Open communication channels Inform and educate by shifting the narrative on homelessness (local) Lead by example Offer different lenses Office and business establishments within a couple blocks from BDM Downtown Area (Simcoe South, King, Centre and Bond) Social Media Community How do we build relationships/recognize? Social Media Community Content themes that generate discussion (Impact, Services, testimonials ) Videos Shout-outs and acknowledgments Raise awareness of the needs of the community (patrons) and how these are being met by us Shifting narrative and addressing negative stereoytyping Consider other platforms (Twitter, LinkdIn) Facebook & Instagram Volunteers Donors Service Agencies Patrons Areas for Growth
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