Transcript: Presentation by: Shaylynn Harrison We provide delicious beverages to satisfied people's thirst. Our company gives customers refreshing beverages to drink. Diet Pepsi Going Healthier In this drink there isn't nearly harmful amount of caffeine as in regular sodas which the amount of caffeine contain within this fabulous drink is around as much caffeine as brew green tea so you don't have to worry as much about your heath! Why You Should Buy this? … Its Healthier! There's Less sugar in the drink and caffeine Lose weight! Incredibly Delicious By taking the amount of sugar also takes away the amount of fat too. Even though we took away sugar it's still fresh and Delicious! The reason why people should pay attention to our company is that they'll miss out on this tasty and delicious beverage We'll be releasing a new brand of flavor into the Pepsi industry, We called this project the Fruity Crew were we'll be launching 4 different types of fruit flavors based on a survey we did to determine what kinds of flavors based on fruits people like. Fruity Crew Introducing the Fruity Flavors The Flavors Determining the Flavors Based on the survey we did it was decided that the fruits most people like and loved were… Watermelon Strawberry Lemon/Lime Orange More about the Flavors More about the flavors Based on the survey we've notice that almost all of the flavors are quite common, especially in the beverage business, but in order not to be mixed up with other that have similar ideas is that they'll contain more ingredients from the fruits themselevs than artifactual flavors. Strawberry Strawberry -Strawberries have only 53 calories which the total fat contain this drink will have 0.50 grams. -Which sugar in this beverage will have 8.12 grams in each -LIke other fruits and vegetable are a nutrient-dense along are in the low-calorie selection. -Within this drink we'll try to include the the vitamins within the actually fruit such as Vitamin A, C, and K along with potassium Watermelon Watermelon - Like how we'll try to add the nutrition values in the orginal friut will contain the following -Vitamin A and C - With Calcium and Iron -Then the total amount of sugar will be aroung 20 grams with not total fat while only having 80 calories in each serving. Lemon/Lime Lemon/Lime - For Lemon will have the total fat of 2 grams - With the having Vitamin C along with calcium too and total carbohydrate -Then for lime the total amount of calories will be 11 - Then the total amount of sugar is 0.74 grams along with 3.7 grams of carbohydrate - Which by drinking this can provide 32% of your daily Vitamin C. Orange Orange - The total amount of calories contain in this delicious fruit is at 47 grams with the total of 2.4 as the amount of sugar in the beverage. - Then the total amount of fat is 0.1 grams along with carbohydrates being 11.8 grams. - Also that oranges are one of the best sources to gain Vitamin C along with Potassium. Conclusion Conclusion Now in conclusion, we've been launching new brands of flavors that are more healthier and yet more tastier. First was Diet Pepsi that has less amounts of caffeine, sugar, and more. Then the "fruity crew" flavors that contains 4 new brands of flavor which they'll still taste like fruits along that they're much better and healthier than regular brands of soda. … Well, for you go ahead an try it, just go to the nearest store, convenience or market ANY STORE! Get it on sale for a 12 pack, BUY 1 GET 1 ! Whats the next step?
Transcript: Pepsi Analysis Presented by Group 7 Meet the Team //Insert group or individual photos here Meet the Team //General overview Part 1: The origin and history of Pepsi and its brand logo Part 1 Pepsi Logo Over the Years Pepsi Logo Over the Years Brief History about Pepsi //Insert key highlights about the company's history here Brief History about Pepsi Part 2 //Brief Description Part 2: Explain the past five years of global brand equity data for Pepsi Running the Numbers In 2017, Pepsi was ranked 22nd in the Top 100 Global Brands As of 2017, the brand's value is $20,491m In the past five years, Pepsi has enjoyed an upward trend in terms of brand value Running the Numbers Pepsi Versus Competition
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Transcript: Pepsi released the ad early on Facebook It was a lead up to the halftime show The call to action is very weak The ad uses Pepsi's reputation more then a true call to action. Music and Images Nico Russo, Jessica Long, Alex Kitta, Johnathan Fennick, Jessica Lovell The Finale Social Media & Call to Action Attention-Music works to catch your focus Interest- Diversity helps to represents all the decades equally. Desire- Memories are formed through the parties Pepsi enables Action- Show your love by dancing and buying Pepsi. Multiple Scenes Scene 1- 50's Diner, older clothes Scene 2- 70's thru 90's, Jumpsuits Scene 3- Modern, No organized dancing Pepsi Is always in the background Music from 1962, by the Contours Music from 1989, Madonna Music from 2000's, Pepsi Theme Pepsi Through the Ages AIDA A taste for All Generations Pepsi, is the drink of choice and the party It markets to ALL generations equally The Hooks represent everyone Their music brings back memories Each scene represents the generation They have the reputation that can last another century. Over the last century Pepsi has been the drink of choice It is " Loyal" Makes you feel upbeat, Ready to go, and Excited Something for Everyone Emotional Hook Pepsi a Taste that Lasts a Generation
Transcript: Behaviors Lifestyle: Is towards sports or family oriented people. Social Class: middle to upper class Social Trend: Includes health conscious people in Diet Pepsi and Gatorade. Which is better Pepsi or Coke Cola? Pepsi Challenges Pepsi's biggest competitor is Coca Cola. Even though Pepsi has been around for a shorter amount of time. The company is still in competition to this day. With Cola's prices starting so low Pepsi is working hard on maintaining current prices. Demographic Age: Pepsi product target age is anywhere between the ages of 5 and 50. Income: 40,000 a year and up. Family Size: Pepsi has tried to accompany the different family sizes with the different sized products. Gender: Mainly male while still small percentage is targeted towards female. Geographic Target Market While all brands rely on brand loyalty especially Pepsi being they don't have an independent store. Pepsi has an abundance of products, most of there profit comes from the other brands that are still owned buy them. Including the brands... Pure Leaf Lipton Mountain Dew Dr. Pepper Propel Gatorade Starbucks Products Question: Pepsi delivers products directly to retail stores, making it more suitable for products that are restocked often. Psycho graphic Pepsi Products are sold all across the world but more specifically found at convenience stores and shopping center. Distribution
Transcript: 271,000 people working for Pepsico #481 best employers in America #58 inovatvative company #71 Canda's best employers The original purpose of Pepsi was to help with stomach aches Pepsi has changed its logo 11 times First to introduce 2 liter bottles of soda Pepsi's logo through out the years Progress After the lanch of "Brad's Drink" Pepsi Revenue It was a over night sensation In 1898 he changed the name to Pepsi 1902 Pepsi-Cola Company was formed due to the rising popularity and demand Contuned to grow and Pepsi-cola became trademarked Aggressive competion Coca Cola is the main competion Unhealthy life-style trends By the use of sugar, salt or fat content Environmentalism threatens the company in how consumers negatively respond to product waste and lifecycle issues Fun Facts Contunied Where and How it was made Swot (Threats) Michael Jackson, Pink, Beyonce, Britney Spears, Enrique Iglesias, David Beckham have endorsed the brand 8 teaspoons of sugar is the amount of it contained in each can of the beverage brand. Fun Facts Work Cited Pepsi's Slogans Continued of Where the company stands Swot (Weaknesses)- Continued Global alliances with complementary businesses Alliances with complementary business to increase its market presence Market penetration in developing countries They have opportunities to widen their variety and sell word-wide In 2015 Pepsi made a revenue of just over 63 billion dollars Profit they take in around 6.5 billion dollars #48 in market value #87 in profit Low penetration outside the Americas Limited business portfolio Weak marketing to health-conscious consumers Doesn't market healthy lifestyles Contniuned- The company hit hard Attempted multiple substitutes for sugar but didn't work Pepsi purchased large quanity of sugar leading to be bankrupt 1923 sold to Craven Holding Corporation for $30,000 Growth Chart of the Company Pepsi http://www.explorefacts.net/fun-facts/fun-facts-pepsi/http://www.explorefacts.net/fun-facts/fun-facts-pepsi/ http://panmore.com/pepsico-swot-analysis-recommendations http://www.pepsistore.com/history.asp http://www.gmdist.com/2012/12/11/pepsi-slogans-and-logos-throughout-the-years/ Swot (Weaknesses) The franchise fell during WW1 Due to the high price and severe rationing of sugar They weren't able to meet the demands at a high price Swot (Opportunities) About the Founder Currently second biggest firm in the global food and beverage market The company is continuing to grow over the years Where the company stands today Caleb Davis Bradham was the founder Born in Chinquapin, North Carolina, on May 27, 1867 Attended Maryland University of Medicine wanting to be a doctor Had to return home due to a family crises and opened up a drug store which was home to the first Pepsi Employes of Pepsi Bradham's Drug Store is where the special drink was made It was first called "Brad's Drink" Drink was a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives Strong brand image Extensive global production network Broad product mix represents Pepsi Co’s increasing ability to reach various markets Extensive global distribution network Hasn't maximized potential outside of the US Primarily in the food and beverage industry and doesn't have very large variety Which limits them since they don't carry other products Swot (Strengths) Company hit hard 2012: “Live For Now” 2012: “Change The Game” 2012: “The Best Drink Created Worldwide”
Transcript: Strategy Strategic Intent Strategic Management Strategic Formulation Strategy Implementation And One More Thing... Thank You For Listening :) Any Questions? Photo based on: 'horizon' by pierreyves @ flickr Strategic Goals Is the process at formulating and implementing strategies Focuses and applies organizational energies on a underlying and compelling goal Is the process of putting strategies into action What strategic goals have been set for the international markets? To improve the company (expansion) Improve sales Organization of company Fluency of company Help prevent future downfalls Build more customer satisfaction Save money To earn a bigger income Indra Nooyi, Pepsi’s new CEO has focused most of her attention on strategies that can be used to target the international market. Spent over $1.3 billion in 2007 on acquisition like “Naked Juice; a California marker of soy drinks and organic juice. She implying PEPSI moving towards a healthier organization Presented a new motto “Performance with Purpose” She’s been trying to balance the profit motive with making healthier snacks, striving for a net zero impact on the environment, and taking care of the workforce Using PEPSI has a productive player in addressing some of the big issues facing the world; Obesity, Haiti earth quakes In conclusion, PepsiCo is known for its bold strategic moves and steady, realizable growth. The company’s stock has more than doubled since 2003 and in 2008 it hovered around $70 a share, up about more than 10% since Nooyi took over. 2007 revenue went up 17%, to 12.3 billion, and operating profits rose 9%, to $1.7 billion Is the process of creating strategies Why do Companies use strategic goals for the international market? Is a comprehensive plan guiding resources allocation to achieve long term organization goals
Transcript: IP Meeting with CDC Nigeria Dr. Christopher-Izere/ CIHP 27/11/yyyy Outline Outline Challenge 1 Update on Index Case Testing 1 Challenge 2 Linkage of positives from NAIIS lenge 2 Challenge 3 Update on Granular Site Management 3 ICT update ICT Update Trend 1 Trend 1 Trend 2 Trend 2 Trend 3 Trend 3 Solutions Solutions Solution 1 Solution 1 Solution 2 2 Solution Solution 3 3 Solution Solution 4 Solution 4 Working together Working Together Tiers of service Tiers of service Tier 1 Tier 1 Tier 2 Tier 2 Tier 3 Tier 3 Pricing Pricing Standard Standard Premium Premium FAQ FAQ
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