Pepsi Presentation
Transcript: 271,000 people working for Pepsico #481 best employers in America #58 inovatvative company #71 Canda's best employers The original purpose of Pepsi was to help with stomach aches Pepsi has changed its logo 11 times First to introduce 2 liter bottles of soda Pepsi's logo through out the years Progress After the lanch of "Brad's Drink" Pepsi Revenue It was a over night sensation In 1898 he changed the name to Pepsi 1902 Pepsi-Cola Company was formed due to the rising popularity and demand Contuned to grow and Pepsi-cola became trademarked Aggressive competion Coca Cola is the main competion Unhealthy life-style trends By the use of sugar, salt or fat content Environmentalism threatens the company in how consumers negatively respond to product waste and lifecycle issues Fun Facts Contunied Where and How it was made Swot (Threats) Michael Jackson, Pink, Beyonce, Britney Spears, Enrique Iglesias, David Beckham have endorsed the brand 8 teaspoons of sugar is the amount of it contained in each can of the beverage brand. Fun Facts Work Cited Pepsi's Slogans Continued of Where the company stands Swot (Weaknesses)- Continued Global alliances with complementary businesses Alliances with complementary business to increase its market presence Market penetration in developing countries They have opportunities to widen their variety and sell word-wide In 2015 Pepsi made a revenue of just over 63 billion dollars Profit they take in around 6.5 billion dollars #48 in market value #87 in profit Low penetration outside the Americas Limited business portfolio Weak marketing to health-conscious consumers Doesn't market healthy lifestyles Contniuned- The company hit hard Attempted multiple substitutes for sugar but didn't work Pepsi purchased large quanity of sugar leading to be bankrupt 1923 sold to Craven Holding Corporation for $30,000 Growth Chart of the Company Pepsi http://www.explorefacts.net/fun-facts/fun-facts-pepsi/http://www.explorefacts.net/fun-facts/fun-facts-pepsi/ http://panmore.com/pepsico-swot-analysis-recommendations http://www.pepsistore.com/history.asp http://www.gmdist.com/2012/12/11/pepsi-slogans-and-logos-throughout-the-years/ Swot (Weaknesses) The franchise fell during WW1 Due to the high price and severe rationing of sugar They weren't able to meet the demands at a high price Swot (Opportunities) About the Founder Currently second biggest firm in the global food and beverage market The company is continuing to grow over the years Where the company stands today Caleb Davis Bradham was the founder Born in Chinquapin, North Carolina, on May 27, 1867 Attended Maryland University of Medicine wanting to be a doctor Had to return home due to a family crises and opened up a drug store which was home to the first Pepsi Employes of Pepsi Bradham's Drug Store is where the special drink was made It was first called "Brad's Drink" Drink was a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives Strong brand image Extensive global production network Broad product mix represents Pepsi Co’s increasing ability to reach various markets Extensive global distribution network Hasn't maximized potential outside of the US Primarily in the food and beverage industry and doesn't have very large variety Which limits them since they don't carry other products Swot (Strengths) Company hit hard 2012: “Live For Now” 2012: “Change The Game” 2012: “The Best Drink Created Worldwide”